seo sm 2010 presentation

15
Search Engine Optimization / Social Media Mark Juelich Executive Director American Warehouse Systems Toyota-Lift of Minnesota

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MHEDA SEO and Social Media Presentation

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Page 1: Seo Sm 2010 Presentation

Search Engine Optimization / Social Media

Mark Juelich

Executive Director

American Warehouse Systems

Toyota-Lift of Minnesota

Page 2: Seo Sm 2010 Presentation

A few questions before we begin.

Is your company currently involved in SEO and/or Social Media? Do you mainly use in-house resources or do you contract out marketing efforts?What is your knowledge level with SEO?What is your knowledge level with Social Media?

Page 3: Seo Sm 2010 Presentation

What is SEO?

Has the definition changed over the last few years?

Page 4: Seo Sm 2010 Presentation

How can SEO increase my bottom line?

Page 5: Seo Sm 2010 Presentation

Can SEO be done for little or no cost?

What are the least expensive ways I can optimize my site?

Page 6: Seo Sm 2010 Presentation

How do I maximize organic traffic to my site?

Are there any tips or tricks?

Page 7: Seo Sm 2010 Presentation

Should I hire in-house SEO or contract to an outside

company?

Page 8: Seo Sm 2010 Presentation

Isn’t SEO / SEM just a money racket?

How can I avoid bad SEO contractors?

Page 9: Seo Sm 2010 Presentation

What is Social Media / Social Networking?

Page 10: Seo Sm 2010 Presentation

If my customers aren’t allowed to use Social Media why

bother?

Page 11: Seo Sm 2010 Presentation

Blogging is only valuable if someone reads it, right?

Is there any other value to social media?

Page 12: Seo Sm 2010 Presentation

How can a time sink like Twitter add to my bottom line?

Who cares what I’m doing right now?

Page 13: Seo Sm 2010 Presentation

There are a million Social Media sites. Which ones are

the most effective?

Page 14: Seo Sm 2010 Presentation

What are the security risks to using Social Media?

Am I legally liable for what my employees Tweet?

Page 15: Seo Sm 2010 Presentation

Any questions?