DANIEL M GILL RESUME VP of Operations (SEO, PPC, Social Media) Most Recent Role:

About Me Daniel Gill

  VP of Operations (Digital Marketing Agency)

  Operations Assistant (eCommerce Startup)

  V. Experienced in SEO & Social Media   Studied: B Arts (Media Studies) & Diploma of Business (Marketing)

Relevant Skills Career Overview

5+ Years SEO Local SEO Social Footprints Onsite

Linkbuilding Onclick Events Forums

Facebook Wordpress Analytics

Journalism Pinterest Press Releases

Copywriting Keywords AdWords

SEOMoz Content Strategy YouTube

CRO Article Syndication Twitter

Rich Snippet Convergence Blogging

  SEO for 5+ years   Created a unified messaging system for holistic digital

marketing (SEO, PPC, Social Media)   Created a Combined All Digital Reporting Structure   Systemized workflow across 4 country delivery team   Launched and help run 2-person eCommerce Startup   Journalist for 8+ years   Joined Facebook Day 1 of public access (July 2006)   Redditor for 5+   Travelled to over 80 cities, across 5 continents.   Cited as reference on Wikipedia   Avid reader of all developments in the Digital Marketing

environment

Employment Spark Internet Marketing VP of Operations for SEO, PPC & Social Media Teams [October 2010 – August 2012]

Role Description:

As an agency with staff across 4 countries and as many time zones one of the risks faced by Spark was discontinuity of communication and disjointed workflow. Within this role I created and implemented wireframes for each service offering, creating a unified messaging framework for Sales, CRM and Delivery, and creating a shared reservoir for push tasks, and data.

Beyond the operational and messaging requirements this role necessitated direct communication with CEOs & client-side Marketing Managers both pre and post sale to articulate our approach, methodology and our passion.

At various touch points in a client campaign I was involved in Local SEO, On-site SEO, Social Media Campaign & Link-building strategy.

In this role I overhauled the reporting to an Integrated Marketing Model that moved from traffic-based to results-based ROI reporting. The result of which was at once more detailed, and more clearly articulated.

Personal Reflection:

Writing experience proved invaluable in overhauling the messaging framework within this Digital Marketing environment. In this Operations role I interviewed internal stakeholders and articulated their passion for Marketing into repeatable processes that demystify our methodology, goals and ambitions to our clients. My ambition was to create frameworks that allow for bespoke marketing strategies to coincide with scalability for SEO, PPC and Social Media teams. In this, I’m told, I succeeded.

LinkedIn Recommendation: “One of the challenges we face in Digital Marketing is communicating our product to clients of varying levels of tech aptitude. Dan has a talent for articulating a highly conceptual overview which he can connect to a clients industry both through case studies, and analogy. This has proven very valuable at selling to new clients, retaining legacy clients and for creating an internal communication "language" ensuring we focus on results-based rather than tasked-based marketing . Under his stewardship we've migrated to an integrated marketing model with shared "connective tissue" that makes our offering both scalable and intimate.”

Peter Reitano Director of Client Relations

Employment TimTechs LLC (eCommerce) Operations Assistant for Mobile Phone eCommerce Startup [October 2007 – July 2008]

Role Description:

Working as part of a two-man team to build, launch and market this online mobile phone retailer’s US and Canadian websites. Due to the small nature of the company, this role incorporated an array of skill-sets, and was designed to help the company scale with demand. In this operational role I was responsible for creating training materials and how-to’s for future hires, through to streamlining existing practices to increase our competitiveness with larger rivals.

A To help drive the site we used a range of strategies. We leveraged social news aggregators, tech-blogging, video production, link-baiting as well as more traditional on-site and off-site SEO practice

The dynamic role incorporated everything from video editing, to troubleshooting customer’s technical difficulties to maintaining forum personas for link-building and trust-building.

Personal Reflection:

This role allowed me to channel many of creative writing, video production and marketing skills into a single organization marketing objectives. When contrasting with an agency environment, TimTechs allowed me to understand the depth of knowledge, attention to detail and breadth of responsibility rewired of an in-house SEO in a lean start-up environment.

LinkedIn Recommendation: “I have worked closely with Daniel on the TimTechs Project, and he has demonstrated the ability to absorb new techniques quickly as well as the ability to apply them efficiently. Aside from his knowledge and experience that was developed over his career, Daniel has proved that he is a self-starter and dedicated professional. With the help of Daniel, we implemented different marketing strategies to reach 4,000 generic daily unique visitors with $600,000USD in annual gross revenue.”

Yazen Altimimi Founder & CEO

Employment Journalistic Creative Writing Cultural Commentator for Various Publications Since July 2003

Role Description:

Beginning with a music review in July 2003 for Tsunami magazine, my published writing career escalated quickly writing the cover article just 4 mths later. Three covers would follow including Jet. Since then my writing has covered all manner of events, cultural topics and been published in three countries, including New York, Toronto, Melbourne & Brisbane.

In this role for various publications there was a heavy emphasis on self-motivated, initiative-driven research to identify topics, events and people of interest in a fast-paced and fashion-conscious environment. It was necessary to be able to locate and contextualize cultural changes and describe them in an original voice to educate and entertain readers.

Personal Reflection:

The generic skills honed through interviewing skills, research and professional communication have served me well in all employment settings hereafter. In a marketing environment my ability to follow and indentify social trends has allowed me to better target market niches in the authentic language of those subcultures.

Study Bachelor of Arts (Media Studies) B Arts (1999-2002)

Seeded a passion for creative production, and the tools with which to understand and cultivate persuasion.

Why it matters: Humanities, at its heart, is really about learning how to question the world as it is, and apply filters to analyze the world (and its media) from varying perspectives. This degree was a combination of this highly conceptual media analysis, and the more practical and pragmatic reality of actual hands-on cultural production.

The combination of contrasting the hegemonic phallocentrism and homo-erotic overtones of Westerns, compared to the far less conceptual production of filming one’s own Western, gives new insight into the limits of analysis in a real-world environment.

Personal Reflection:

This course fed within me not only the creative yearning which had initially driven me to it, but to a larger extent it helped me identify an aptitude for turning complex relationships into simplified conceptual frameworks: the ability to see patterns where others see only “noise” and confusion.

Course Description: Since rebranded as a Bachelor of Creative Industries, this degree involves study of theoretical and practical applications of media production, criticism & philosophy.

In studying this major students edit, direct, script, produce & shoot short films. They write both creative fiction and non-fiction. Beyond media production elements students study the cultural, political and social framework that media are created, consumed and interact within. Students are provided the tools to intellectually analyze semiotics, sociological impacts and apply cultural filters to media meaning and impacts.

Study Diploma of Business (Marketing) Diploma of Business (1998-1999)

Key to graduating this course was the managerial ability to direct individuals & teams to completion prior to deadlines, and the planning nous to formulate and execute on strategic business objectives.

Why it matters: While degree courses are heavily weighted toward concepts, theory and periphery attributes of commerce, this vocationally-focused Diploma forces students to perform in a real-world environment, managing unpredictable team members, and accomplishing high-volume workload to tight deadlines. This course was a microcosm of the reality of working within a corporate environment with staff of differing strengths, and directing their energies towards common or complimentary outcomes.

Personal Reflection:

From this course I learnt the craft of persuasive business communication, that would morph later into copywriting (externally) and staff motivation (internally). This course gave me practical exposure to the emotive triggers that inhibit introverts from succeeding in big groups, and how best to channel different team members strengths. This role involved weekly public speaking, and was the where I was first referred to as a “natural public speaker”

Course Description: This program is targeted toward two main outcomes: preparing entrepreneurs to start small businesses and training operational management staff. More specifically students gain high levels of supervisory, decision-making and problem solving skills and learn to work independently and responsibly to achieve organizational outcomes.

By studying this course, students develop an understanding of the dynamics and principles underlying the effective functioning of business operations. Within this course students gain knowledge and expertise in key business strategies, people management, human resources and business marketing