seoday 2017 - technical seo to get excited about
TRANSCRIPT
TECHNICAL SEOT O B E E X C I T E D A B O U T I N 2 0 1 7
J a n u a r y 1 9 t h 2 0 1 7
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CHARLIE WILLIAMS
@ p a g e s a u c ec h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u kb i t . l y / s e o d a y d k
- t e c h - 2 0 1 7
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“FORGET THE TECH STUFF…
JUST BUILD US MORE LINKS”
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MODERN SEO“ c a n b e
i m p l e m e n t e d w i t h o u t a n y …
t e c h n i c a l k n o w l e d g e o f h o w w e b s i t e s
w o r k ”
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TECH SEOD O E S N ’ T D R I V EA N Y B I G W I N S &
I N C R E A S E T R A F F I C
BING
“ R a n k i n g w e l l re q u i re s s o m u c h m o re t h a n t w e a k i n g b a s i c , o n - p a g e t e c h n i c a l f a c t o r s …
We ’ v e p ro g re s s e d f a r e n o u g h t o d a y … t h a t e v e n p o o r l y o p t i m i z e d s i t e s c a n g i v e
o f f s i g n a l s s t ro n g e n o u g h t o r a n k w e l l ”
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blogs.bing.com/webmaster/2012/03/23/does-bing-like-seo-you-bet-your-ahrefs-we-do/
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TECH + CONTENTI S H O W W E B U I L DA M A Z I N G O N L I N E
E X P E R I E N C E S T H A TR A N K
IAN LURIE
“ Te c h n o l o g y, f ro m i n f r a s t r u c t u re t o H T M L c o d e , h a v e m o re i m p a c t o n
r a n k i n g s t h a n a n y o t h e r s i n g l e f a c t o r ”
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Technical SEO Best Practises - essentials.portent.com/portent-technical-seo-best-practices/
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A METAPHOR
&
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BASIC BUILDING BLOCKS
A R E O U RF O U N D A T I O N A L
B E S T P R A C T I C E S
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TECH SEOH A S A R A N G E
O F I N S T R U C T I O N SF O R P R O C E S S E S
& I M P R O V E M E N T S
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BE USEFUL BE USABLE
BE FASTT H E T E N E T S O F
M O D E R N S E O
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JS SITESD o i n g t h e f o r m a l l y i m p o s s i b l e
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PROGRESSIVE WEB APPSL O A D Q U I C K L Y,
S E N D N O T I F I C A T I O N SA N D A R E L I N K A B L E
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MIKE KING
“ I ’ d s a y u s i n g H T M L s n a p s h o t s i s s t i l l t h e b e s t p r a c t i c e , b u t d e f i n i t e l y n o t t h e o n l y w a y
f o r G o o g l e s e e t h e s e t y p e s o f s i t e s ”
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The technical SEO renaissance - moz.com/blog/the-technical-seo-renaissance
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VIEW SOURCE
D O E S N ’ T S H O WO U R C O N T E N T
searchengineland.com/chromes-devtools-seo-10-ways-use-seo-audits-266433
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VIEW SOURCE
D O E S N ’ T S H O WO U R C O N T E N T
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SEARCH CONSOLE
U S E F E T C H T O O L T O S E E H O WG O O G L E B O T
R E N D E R S P A G E
Fetch & Render - support.google.com/webmasters/answer/6066468
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SEO SPIDERT O R E N D E R
L A R G E A M O U N TO F U R L S & S E E
R E N D E R E D H T M L
How to crawl JS websites - screamingfrog.co.uk/crawl-javascript-seo/
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THINGS GO WRONGJ A V A S C R I P T C R A W L I N G &
I N D E X I N G I S N O T P E R F E C T
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1ST TIMED E V E L O P M E N T
E R R O R
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2ND TIMEG O O G L E
R E N D E R I S S U E
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LIVE & DIE BY YOUR RENDER
Y O U R S N A P S H O TA T L O A D E V E N T I S
U S E D F O R T H E I N D E X
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b r i g g s b y . c o m / d e a l i n g - w i t h -j a v a s c r i p t - f o r - s e o /
b u i l t v i s i b l e . c o m / p r o g r e s s i v e -w e b - a p p - s e o /
w e b m a s t e r s . g o o g l e b l o g . c o m /2 0 1 6 / 1 1 / b u i l d i n g - i n d e x a b l e -p r o g r e s s i v e - w e b - a p p s . h t m l
THERE’S HELP
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SITE STRUCTURE
M a k i n g t h e m o s t o f o u r c o d e
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FEATURED SNIPPETS
A N D R I C HS N I P P E T S T O
S T A N D O U T
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FEATURED SNIPPETS
A N D R I C HS N I P P E T S T O
S T A N D O U T
searchengineland.com/seo-featured-snippets-leads-big-gains-236212
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RICH SNIPPETS
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GETTING STARTED
developers.google.com/search/docs/guides/intro-structured-data
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builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
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JSON-LDI S N O W
G O O G L E ’ SR E C O M M E N D A T I O N
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INTERNAL LINKING
A R E Y O U M A K I N G T H E M O S T O F I T ?
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CRAWLINGT O F I N D T H E
I N T E R N A L L I N K S T O A N Y U R L
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SITE STRUCTURE
S E E M O S T I N F L U E N T I A L U R L S & S I T E
D E P T H
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CRAWLINGT O F I N D T H E
I N T E R N A L L I N K S T O A N Y U R L
MOBILE INDEXA m o b i l e - f i r s t w o r l d
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MOBILE 1ST IN 2017
N O , R E A L L Y !W E M E A N I T
T H I S T I M E
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MOBILE FORMATSR E A C H I N G O U R
A U D I E N C E I N W A Y S T H E Y L O V E
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MOBILE FORMATSR E A C H I N G O U R
A U D I E N C E I N W A Y S T H E Y L O V E
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INDEXINGH A S C H A N G E D ,N O T R A N K I N G
searchenginejournal.com/mobile-first-index-actually-mean/178017/thesempost.com/google-switching-mobile-first-index-desktop/
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MOBILE CONFIGURATION
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FETCH & RENDER
D O E S G O O G L ES E E Y O U R S I T EA S I T S H O U L D ?
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DEEP DIVE
C R A W L I N G T H E S I T E A S G O O G L E B O T
S M A R T P H O N E
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AUDITING
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AUDITING
BEING FASTP a g e s p e e d , A M P & I n s t a n t A r t i c l e s
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LET’S TALK PAGE SPEED!O K , T H A T ’ S N O T N E W
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MOBILE SPEEDI S A B O U T
T O B E I M P O R T A N T
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PAGE SPEED
I S A N I N C R E A S I N G U X F A C T O R
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PAGE SPEED
I S A N I N C R E A S I N G U X F A C T O R
thinkwithgoogle.com/articles/mobile-page-speed-load-time.html
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G E T T O K N O W T H E M
PAGESPEED INSIGHTS
developers.google.com/speed/docs/insights/aboutportent.com/blog/design-dev/ultimate-site-speed-guide-why-site-speed-matters.htm
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LEARN MORE
U N D E R S T A N D H O W T H I S W O R K S
udacity.com/course/website-performance-optimization--ud884
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AMP
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FUTURE OF CONTENT IS MOBILEA M P U S A G E I S P I C K I N G U P
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ebaytechblog.com/2016/06/30/browse-ebay-with-style-and-speed/
EBAYH A V E B U I L T
A M P V E R S I O NO F T H E I R S I T E
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ECOMMERCE AMP
E X C I T I N GE N O U G H
F O R Y O U ?
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AMP IS GROWINGO P E N S O U R C E
=M O R E O P P O R T U N I T Y
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GETTING STARTED
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INSTANT ARTICLESF A C E B O O K ’ S I N T O S P E E D
LOG FILESW h a t ’s r e a l l y g o i n g o n ?
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PROBLEMT H I S I S
U S E L E S S
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DEFINITIVE DATA
O N W H A TS E A R C H
E N G I N E S S E E
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DEFINITIVE DATA
O N W H A TS E A R C H
E N G I N E S S E E
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DEFINITIVE DATA
O N W H A TS E A R C H
E N G I N E S S E E
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DEFINITIVE DATA
O N W H A TS E A R C H
E N G I N E S S E E
SKILL SHAREH e l p i n g c l i e n t s t a k e c o n t r o l
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TEACH CLIENTSG I V E S I T E
O W N E R S B A C KC O N T R O L
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FURTHER READINGE X PA N D I N G Y O U R T E C H S E O H O R I Z O N S
b u i l t v i s i b l e . c o m / l o g - f i l e - a n a l y s i s /
m o z . c o m / b l o g / t h e - t e c h n i c a l - s e o - r e n a i s s a n c e
b r i g g s b y . c o m / d e a l i n g - w i t h - j a v a s c r i p t - f o r - s e o /
e s s e n t i a l s . p o r t e n t . c o m / p o r t e n t - t e c h n i c a l - s e o - b e s t - p r a c t i c e s /
p o r t e n t . c o m / b l o g / d e s i g n - d e v / u l t i m a t e - s i t e - s p e e d - g u i d e - w h a t - i m p a c t s - s i t e - s p e e d . h t m
d e v e l o p e r s . g o o g l e . c o m / s e a r c h / d o c s / g u i d e s / i n t r o - s t r u c t u r e d - d a t a
b u i l t v i s i b l e . c o m / t h e - a m p - a d v e n t u r e /
b u i l t v i s i b l e . c o m / o p t i m i s e - y o u r - p r o d u c t - p a g e s - f o r - m o b i l e /
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THANK YOU
@ P A G E S A U C Ec h a r l i e . w i l l i a m s
@ s c r e a m i n g f r o g . c o . u k
b i t . l y / s e o d a y d k- t e c h - 2 0 1 7