sep. 21-22, 2006 v fme worldwide user conference - vancouver network visualisation / market maker...
TRANSCRIPT
Sep. 21-22, 2006v FME Worldwide User Conference - Vancouver
Network Visualisation / Market MakerJon Lenihan, ACE*COMM, UK
Network Visualization 2
Network Visualization (NetVis)now rebranded as Market Maker
NetVis/Market Maker
Network Visualization 3
• UK cable company• 8 million subscribers• Largest broadband provider in the
UK
• Public Software Company (NASDAQ:
ACEC)• Over 20 years serving the
telecommunications industry• US-based, HQ in Metropolitan
Washington DC area• offices in London, Edinburgh, Montreal,
Australia, Shanghai
• Over 4000 installations at 300+
customers in 70 countries
NetVis/Market Maker
Network Visualization 4
Situation:
Multiple disparate GIS systems with limited availability
Multiple disparate customer systems with limited availability
Multiple disparate network systems with limited availability
Demographic data not widely available
NetVis/Market Maker
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To provide a consolidated view, containing all the elements, presented in a an accessible format on the intranet.
Proposal:
NetVis/Market Maker
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Oracle database, entire system refreshed monthly
Over 80m customer and premise records processed regularly
Over 26m reference addresses updated quarterly
The non-spatial system:
NetVis/Market Maker
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Oracle, ESRI ArcSDE and ArcIMS FME chosen to do spatial transformation and loading
for the following reasons: Ease of use Speed Flexibility Wide range of functionality
Transformers used were of many kinds non-spatial; filtering and regular expressions (regex) spatial; area calculation, point on area, area on area, polygon
validation
The spatial system:
NetVis/Market Maker
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GIS systems processed include ESRI Smallworld Microstation Intergraph
Over 17 million records process regularly Data cleansing was also performed as a part
of the transformation activity Over 140 FME workbench scripts
The spatial system:
NetVis/Market Maker
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Several pre-canned reports covering Address management, including premises
unknown to ntl: Address and GIS discrepancy comparison GIS quality audit
Integrated single address, customer and GIS view
A spatial intranet viewer
The final system:
NetVis/Market Maker
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Targeting salesNetVis enables precise
targeting of prospects
and existing customers
with relevant service
offers based on
parameters such as: Demographics
Credit rating
Service history
Payment record
Churn/propensity to churn
The example here
shows existing
customer premises
color coded according
to the services they
receive
NetVis/Market Maker
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Capacity ManagementNetVis allows you to
combine capacity
information with
physical network,
premise and prospect
data so that sales
campaigns are only
focused on areas
where there is
available capacity.
The example here
shows an area with
only 9% capacity
available so sales
focus should be on
most profitable sale.
NetVis/Market Maker
Network Visualization 12
Network PlanningNetwork planners use
NetVis in their day-to-
day job. It provides an
instant view of the
network in a
geographical context.
NetVis allows planners
to see which customers
are affected by
engineering works
The example here shows
a L3 boundary with all
the customers in the
boundary highlighted,
these can then be
downloaded and mailed.
NetVis/Market Maker
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The next
generation…
NetVis/Market Maker
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Questions?
NetVis/Market Maker
Network Visualization 15
Thank you.
Gary OsborneGIS Technical Analyst
telephone: +44 28 9020 6459email: [email protected]
Jon LenihanProgram manager
Mobile: +44 7949 633488Email: [email protected]
NetVis/Market Maker