september hong kong jewellery & gem fair...

September Hong Kong Jewellery & Gem Fair 2013

Visitor Survey Report

Survey Summary

Total number of visitors: 52,651 Invited online survey: 41,414 Total number of survey collected (online): 1,243 Overall online response rate: 3.00% [1,243/41,414]

9JG13 Visitor Survey Report 2


41%

59%

First Time

Repeated

Visiting history and nature of business

0% 10% 20% 30% 40%

PublicationMail Order House/ E- TailerJewellery Trade Association

Gem Laboratory / GemologistDepartment / Chain Store

Gift ShopBuying Agent

Private Jewellery CollectorExporterImporter

Jewellery DesignerManufacturer/Supplier

RetailerWholesaler

1% 2%

3% 5%

6% 6%

10%

11%

14% 18%

22% 36%

37%

37%

Nature of business

First Time Repeated

2012 38% 62%

(Tick more than one when appropriate)

Visiting history


Good reputation among industry players is an important channel to attract visitors 37% of the 2013 visitors learnt about this Fair from industry friend

0% 5% 10% 15% 20% 25% 30% 35% 40%

At other exhibitions (Please specify):

Organiser’s printed mail

Online media

Organiser’s Website

Organiser’s email

Advertisement

Invitation from Exhibitor

Search Engine

Word of mouth / Referral from industry friend

3%

7%

8%

8%

10%

12%

31%

32%

37%

How did you learn about this exhibition? (Tick more than one when appropriate) Base = 508


0% 20% 40% 60% 80%

Outdoor advertising

Mass media

Trade publications

15%

39%

60%

17%

34%

64%

2012 2013

How did you learn about this exhibition? (Base: visitors who learnt the fair from advertisement)

｜Base 2013 = 52; Base 2012 = 118｜


0% 50% 100%

The app is very user-friendly

The app is very informative

I will recommend to mypeers

89%

88%

88%

11%

12%

12%

Yes No

18%

82%

Downloaded

Did not download

Do you download the Fair's mobile app? Q.1 The app is very user-friendly Q.2 The app is very informative Q.3 I will recommend to my peers

Yes, I did

Visitors welcome the new mobile app service 88% of respondents will recommend this service to their peers

｜Base: 1,243｜

Do you download the Fair's mobile app?


0% 50% 100%

With Trade Buyer ID,visiting the Fair is

convenient

I will recommend tomy peers

96%

96%

4%

4%

Yes No

40%

60%

Upgraded

Did not upgrade

Have you upgraded your visitor badge to Trade Buyer ID? Q.1 With Trade Buyer ID, visiting the Fair is convenient. Q.2 I will recommend to my peers

Positive feedback from visitors on the Trade Buyer ID service 96% of respondents will recommend this service to their peers

Yes, I did

Have you upgraded your visitor badge to Trade Buyer ID?

｜Base: 1,243｜


0% 10% 20% 30% 40% 50%

Silver & Stainless Steel Jewellery

Packaging & Techonlogy

Mounting Jewellery and JewelleryAccessories

Pearls

Fine Jewellery

Diamonds

Gemstones

Finished Jewellery

21%

22%

23%

29%

31%

45%

48%

48%

23%

22%

26%

29%

30%

45%

49%

48%

2012

2013

What is the major product you source for? ｜Base 2013 = 1,243; Base 2012 = 1,137｜


To what extent do you think your objectives for visiting this exhibition have been achieved?

0% 20% 40% 60% 80% 100%

Source new products

Find franchisers/principals

Place orders

Find new suppliers

Consolidate contacts withsuppliers/ business partners

Collect market information

21%

6%

16%

16%

22%

29%

50%

26%

37%

51%

49%

53%

20%

21%

21%

20%

15%

12%

5%

17%

14%

7%

6%

2%

4%

30%

12%

7%

8%

3%

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

｜Base 2013 = 1,243; Base 2012 = 1,137｜


To what extent do you think your objectives for visiting this exhibition have been achieved? (comparison of 2012 & 2013: “Fully achieved” + “ Fairly well achieved”)

10% 20% 30% 40% 50% 60% 70% 80%

Find franchisers/principals

Place orders

Find new suppliers

Source new products

Consolidate contacts withsuppliers/business partners

Collect market information

32%

53%

67%

71%

71%

82%

30%

54%

69%

72%

74%

82%

2012 2013

｜Base 2013 = 1,243; Base 2012 = 1,137｜


High levels of satisfaction

0% 20% 40% 60% 80% 100%

Exhibit price

Exhibit range

Quality of exhibitors

Quantity of exhibitors

Service of exhibitors

Pre-fair information from theorganiser

Onsite information, services,signage and decoration, etc

Registration experience

12%

32%

32%

41%

32%

31%

36%

35%

56%

60%

62%

54%

60%

58%

53%

47%

30%

9%

5%

5%

7%

11%

11%

13%

3%

1%

0%

1%

1%

1%

1%

4%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

To what extent are you satisfied with the exhibitors on the following? ｜Base 2013 = 1,243; Base 2012 = 1,137｜


0% 20% 40% 60% 80% 100%

Registration experience

Service of exhibitors

Quantity of exhibitors

Quality of exhibitors

Product range

Product price

Pre-fair information from the organiser

Onsite information, services, signage anddecoration, etc

82%

92%

95%

96%

92%

68%

89%

88%

91%

95%

96%

89%

67%

90%

89%

2012 2013

To what extent are you satisfied with the exhibitors on the following? (comparison of 2012 & 2013: “Fully achieved” + “ Fairly well achieved”)


What pavilions did you visit? Base 2013 = 1,243; Base 2012 = 1,137

0% 10% 20% 30% 40% 50% 60%

Other Country Pavilion

Other Finished Jewellery

Jadeite Gallery

Antique & Vintage jewellery

Silver Jewellery Pavilion

Hong Kong Premier Pavilion

Pearls Jewellery

Jewellery Accessories

Designer Avenue

International Premier Pavilion

Fine Design Pavilion

Asian Fine Jewellery Hall

8%

27%

27%

37%

28%

47%

30%

32%

37%

33%

58%

57%

10%

25%

29%

30%

35%

36%

39%

38%

42%

53%

56%

At Hong Kong Convention & Exhibition Centre

2012 2013


0% 10% 20% 30% 40% 50% 60% 70%

Others

Pearls Pavilion

Packaging, Tools & Equipment Hall

Fine Gem Pavilion

Gemstones Pavilion

Diamonds Pavilion

4%

36%

39%

58%

61%

57%

6%

41%

45%

55%

55%

62%

At AsiaWorld-Expo

2012 2013

What pavilions did you visit? Base 2013 = 1,243; Base 2012 = 1,137


In case you also visited the September Hong Kong Jewellery & Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?

45%

13%

18%

13%

11% Around the same this year as last year

Between 0 – 20% more this year

Over 20% more this year

Between 0 – 20% less this year

Over 20% less this year

Base 2013 = 787


0% 10% 20% 30% 40% 50%

Over 20% more this year

Between 0-20% more this year

Around the same this year as last year

Between 0-20% less this year

Over 20% less this year

18%

13%

45%

13%

11%

17%

12%

41%

18%

12% 2012 2013

In case you also visited the September Hong Kong Jewellery & Gem Fair in 2012, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year?

The purchasing power of buyer is back! 45% of respondents spent the same as last year 31% of respondents spent more than last year


As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order?

0% 10% 20% 30% 40% 50%

No opinion

AWE & CEC starts at the same time

CEC starts before AWE

AWE starts before CEC

42%

15%

13%

31%

38%

16%

14%

32%

2012 2013


0%

5%

10%

15%

20%

25%

30%

35%

10 9 8 7 6 5 4 3 2 1

2013 2012 2011

+ 0.1

Please give an overall rating for your visit to this exhibition (10 = Excellent; 1 = Very poor) Base = 1,243

Very likely Not at all likely

Increase in average rating (+0.1) Over 85% of respondents gave the September fair a rating of 7 to 10

Average Rating

2013

7.95

Average Rating

2012

7.85



How likely are you to recommend future at this event to your colleagues/peers? Base = 1243

Average Rating

2013

8.34

Average Rating

2012

8.28

0%

5%

10%

15%

20%

25%

30%

35%

40%

10 9 8 7 6 5 4 3 2 1

2013 2012 2011+ 0.06

Positive intention of visitors to recommend the September Fair to others Over 85% of respondents gave a rating of 7 to 10

2012

2013


1% 0% 1% 1% 3%

8%

14%

20% 19%

33%

1% 0% 1% 1%

4%

8%

14%

18% 18%

35%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1 2 3 4 5 6 7 8 9 10

Net Promoter Score 2013: +38 (52% - 14%) Formula for calculating NPS (Net Promoter Score): NPS = % of Promoters (9s and 10s) - % of Detractors (0 through 6)


14% Detractors 34% Passive 52% Promoters

Q.1 How likely are you to recommend future at this event to your colleagues/peers? Base = 1,243


2% 2% 3%

11% 8% 13%

35% 31%

37%

52% 58% 48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Respondants First-time visitors Repeated visitors

1-4 5-6 7-8 9-10

41%

59%

First Time

Repeated

First-time vs. Repeated

How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)


NPS: First-time vs. Repeated

38% 48%

32% 38% 42% 34%

Total Respondants First-time visitors Repeated visitors

2013 2012

How likely are you to recommend future at this event to your colleagues/peers? (10= Very likely; 1= Not at all likely)


How important are the following to you in your planning to visit this exhibition?

0% 20% 40% 60% 80% 100%

Invitation from the organiser

Invitation from your suppliersexhibiting at the exhibition

Making appointment with theexhibitors before the exhibition

Meeting other visitors at theexhibition

What products will be exhibited

Who will be exhibiting at theexhibition

42%

28%

22%

20%

46%

35%

44%

50%

45%

42%

47%

50%

12%

18%

27%

30%

6%

13%

2%

4%

6%

8%

1%

2%

Extremely important Quite important Not quite important Not important at all

｜Base: 1,243｜


How important are the following to you in your planning to visit this exhibition? (comparison of 2012 & 2013: “Extremely important” + “Quite important”)

0% 20% 40% 60% 80% 100%

Who will be exhibiting at the exhibition

What products will be exhibited

Meeting other visitors at the exhibition

Making appointment with the exhibitors before theexhibition

Invitation from your suppliers exhibiting at theexhibition

Invitation from the organiser

85%

93%

62%

67%

78%

86%

86%

93%

65%

67%

80%

89%

2012 2013

｜Base 2013 = 1,243; Base 2012 = 1,137｜


Please tick the jewellery exhibition you rate most important for your company

0 100 200 300 400 500 600 700 800

September Hong Kong Jewellery & Gem Fair (Sep)

Hong Kong International Jewellery Show (Mar)

June Hong Kong Jewellery & Gem Fair (Jun)

JCK Las Vegas Show (May)

BaselWorld Fair (Apr)

Vicenza Italy (Jan)

Bangkok Jewellery & Gem Fair (Feb)

Japan Jewellery Fair (Aug)

Mumbai Jewellery & Gem Fair (Nov)

Other exhibition (please specify):

Gem & Jewellery India International Exhibition (Feb)

736

240

61

51

43

34

24

14

11

10

7

｜Base: 1,243｜

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