ADAPTING LEAN STARTUP THINKING TO SERVICE DESIGN

+

400,000 ELECTRICITY CUSTOMERS

FULLFILLS 90% OF THE HEATING

DEMAND IN THE CAPITAL AREA WITH DISTRICT HEATING

3RD LARGEST SUPPLIER OF

DISTRICT COOLING IN EUROPE

NEW BUSINESS

AUG OCT NOV DEC JAN APRFEB

SERVICE / UI DEVELOPMENTUSER

VALIDATION

BUSINESS MODELING

AND SERVICE REFINEMENT

INITIAL CONCEPTING

INITIAL CONCEPTING: SERVICE VISION

BUSINESS MODEL WORKSHOPS

ASSUMPTIONS ABOUT THE BUSINESS HYPOTHESIS TO BE TESTED

WAR ROOM

CUSTOMER VALIDATION: FIND A PROBLEM WORTH SOLVING

Mock ads

• Product Process• Marketing and Sales Process• Partnership Process• Order/Delivery Process• Billing Process• Customer Service Process• …

1

10

100

1000

10000

Custom

er g

rowth

SUPPORT PROCESSES AND INFRASTRUCTURE

DAILY

DAILY

DAILY

2 WEEKS

PRODUCT BACKLOG

SPRINT BACKLOG

WORKING SOFTWARE

PRODUCTVISION

SERVICE AND UI DEVELOPMENT

LAUNCH

• Visualizing your vision at the beginning is helpful but don’t spend too much time on it.

• Team building takes time, but you can accomplish a lot by working in the same room.

• Focus on your best idea. Work on one idea at a time.

• Work hard to keep the customer, product and organization perspectives aligned when you are working on the business model.

• Have tools to simulate the business case when you are mapping it out.

• Get out of the building quicker.

• It’s not easy being scientific and systematic about learning. Make sure you have some way of tracking that you are getting closer to a sustainable business with each build-measure-learn iteration.

WHAT WE LEARNED

http://fi.okfn.org/energy-hackathon-2013/

15 May 2013

Energy Hackathon 2013Invites researchers, designers, coders, journalists and open knowledge activists to spend a day together to develop new ideas and prototypes of applications that utilize energy data.