service jam la 2013 // day 1
TRANSCRIPT
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Day 1Friday, March 1st
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@GSJLosAngeles #GSJ13
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Yoko@yknakano
Sarah@sarahstern
Christina@s0delightful
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The Jam Space
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Access & Security
Enter through the back of the building
Wear your name tag at all times - serves as your ID
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Meet the Global Organizers!
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59 Jams
85 Jams
105 Jams
2011
2012
2013
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Designing great projects is not your main goal this weekend
huh?
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Jam Principles & Goals
You are here to...
Keep making something
Challenge yourself, take risks
Learn from each other
Share materials (but don’t steal)
Let magic happen
Enjoy the process of jamming
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It’s about doing, not talking.
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29 Ways to Stay Creative Infographicwww.behance.net
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3 5
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7:00 PM7:30 PM8:15 PM8:30 PM9:00 PM9:30 PM
10:00 PM
Day 1 (Friday, March 1st)
Check-in Overview, Ice Breakers“What is Service Design”Theme revealed / IdeationPresent & refine ideas, form teamsGroup work time, Research preparation Doors closed
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Important
Check in every morning
Register for Planet Jam & Upload early and often
Mentor check-ins are mandatory
Awards are silly
Tag everything #GSJ13
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Crash Courses
What is Service
Design?Savitri Lopez-Negrete
Friday, 8:15 PM
Prototyping
TechniquesTara Greer & Luke Stiles (R/GA)@TaraGreer
Saturday, 9:30 AM
Tips for Creating Great
VideosVictor Solis & Steven Wasserman (Hachitan Entertainment, Inc.)@VictorRSolis
Saturday 6:00 PSaturday, 9:15 AM
Design Methods for
Synthesis & IdeationChristina Tran
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Mentors / Judges
JohnDao
PriyankaKakar@pkspark
MarjorieKaye
@marjorie0779
KaiGradert@kaigradert
MuireannMcMahon
DiceYamaguchi
AmyRosenthal
@amyilyse
SuzannahMathur
ElanaGlazer
@ElanaUXLA
Savitri Lopez
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Mentor Roles
Floating Mentoring
Formal Check-ins
Final Critique
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Twin City: Twin Cities (Minneapolis)
Review PitchesFri
Sat
Sun
Nudge Card Feedback
Dance Party
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Copyrights Creative Commons
Please respect copyright on any images, films, logos, and music you will use during the jam.Material you make at the Jam is uploaded under a Creative Commons license and stored on the Jam server. Only use materials you know are “SAFE”:
• Material you make yourself
• Material which you buy online, and where you buy a license to use it
• Material published as “Public Domain”
• Material published under an appropriate “Creative Commons” license (there are several different licenses, so please check which applies. Some require you credit the creator upon use.)
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Find resources onwww.servicedesignjam.org
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Consent Form
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Help Desk & Supply Shop
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Music (Spotify)
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WiFi & Printers
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Food & Drinks
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#GSJ13@GSJLosAngeles
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4 :
?Questions
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4 ;
ICE BREAKERS
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5 3
CRASH COURSE #1What is Service DesignSavitri Lopez-Negrete
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5 4
GROUP BRAINSTORM& TEAM FORMING
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Tell us the theme already!
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Group Ideation
1. Word Association / Come up with sectors (10 min)2. Musical Team Forming - Select top 12 ideas3. Pitch #1 (LA + Minneapolis ideas)4. Walk towards your favorite idea5. Form initial teams6. Refine ideas in small groups (10 min)7. Pitch #28. Walk towards your favorite idea9. Form final teams
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Research PrepWhen and how?
JamJourney
Explore the theme
Early Jam
Test first concept
Mid Jam
Street cred
Late Jam
PurposeUnderstand local issues to
inform your design.
How?This is about knowing the
people you meet. What do you do for a living? What is your
family like? Day to day activities? What are your
dreams and aspirations? What bothers you?
What to do with the results
Collect the answers, then reflecte as a group to draw out insights which will inform your first prototype to address the
possibilities and problems raised.
PurposeUnderstand how people interact with your design.
How?Walk them through your
prototype, in a show and tell. Have a conversation about
what they think of it, what they like and what they would
change.
What to do with the results
Collect the answers, then use them to refine your prototype
for the final presentation.
PurposeUnderstand how people
respond to your idea before you invest a lot in it.
How?Describe or walk them through
a basic prototype, in a show and tell. Have a conversation
about what they think of it, what they like and what they
would change.
What to do with the results
Collect the answers, then use them to refine your prototype.
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Research Prep
ETHNOGRAPHICRESEARCH
DEEP DIVE &IDEA GENERATION
DESIGN DEVELOPMENT & PROTOYPING
//Service Design Phases
• Culture Hunt• Interviews• Shadowing• System Maps
• Customer Journey Map• Personas• Service Blueprint• Storyboarding
• Desktop Walk-throughs• Mock-ups• Role Play• Testing
Research, Ideation & Prototyping
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Field Research Preparation
Who are you going to talk to?Where are you going to go?What questions will you ask?What roles are you going to play? (Interviewer, Notetaker, Photographer)