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© 2016 ServiceNow All Rights Reserved 1Confidential 1© 2016 ServiceNow All Rights ReservedConfidential
Blazent Sales Enablement: Data Migration to the ServiceNow CMDB
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Introductions and Context
How Blazent Works with ServiceNow
Enablement Materials
Demo
How to Engage Blazent
Q&A
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Introductions and Context
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ITOM Context for ServiceNow-Blazent Joint Solution
PHASE 0ITOM PREP
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Blazent Overview
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• 14 Years Experience in Data Quality / Billing• Technology used to manage $50 Billion outsourcing
contracts • 8 patents and algorithms for data collection and
processing• Used by Fortune 50 companies as the foundation to
vital business processes
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How Blazent Works with ServiceNow
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Key Indicators
• First-time CMDB deployment• Undervalued CMDB deployment• More than 5 data sources • Inability to properly stand up Change Management
or poor Change Management results• Audit Map challenges• ITO Involvement/Governance• Heavily-siloed organization• Consolidating to single ITSM + ITOM platform • Consolidating multiple CMDBs• Failed audit or did not meet regulatory compliance
audit
• Populate CMDB from multiple data sources• Ensure CI data is current, complete, and correct• Blend manual and electronic data sources• Populate data quickly• Maintain integrity of reference structures• Eliminate duplicate CI creation• Identify gaps in CMDB data• Increase scope and breadth of most trusted sources
used for CMDB• Ability to bridge gap between vendor data models• How to manage IT Data Accuracy in ServiceNow
workflow• Organizational guidance on CMDB best practices
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Characteristics Needs
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When To Pull In Blazent The sooner in the process the better!
• Consolidate disparate data sources used by IT Ops/Infrastructure to ServiceNow CMDB
• Faster time to stand up CMDB for ITOM
• Higher quality data in CMDB for ITOM
• Competitive weapon when targeting BMC or other vendors with CMDBs and ITOM products
• Accelerate ITOM package deals (eg, ServiceWatch Suite, ServiceWatch Insight, ServiceWatch Mapping)
• Higher customer success and satisfaction rates ensure ITOM renewals
• Use Blazent to highlight poor quality in other vendor installations and help clean and migrate to ServiceNow
• Better infrastructure discovery by identifying missing information
Utilizing Blazent WIIFM – Value for ServiceNow
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Challenge• Corporation not seeing the CMDB as the single source of truth due to disparate data sources • Inability to find active servers • Manual population of attributes
Case StudyServiceNow-Blazent Makes Complex Infrastructure Simple for Pacific Life
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“This combination has been a game changer for us by providing IT visibility and insight across thousands of configuration items. We could not do this without Blazent”
Mike Porco,ServiceNow CMDB Owner
Solution
Results
• Reduction of over 800 man hours saving $50,000 annually on Inventory identification requests
• Elimination of manual process and associated errors• Over 100,000 ServiceNow values validated weekly
• Significantly reduced MTTR for planned or unplanned incidents• Improved lifecycle management for all hardware and software• Validate patch management initiatives - significantly reducing risk of a data breach
Data Quality Management
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ServiceNow CMDB
Quality Data for ITOMData Quality for Improved ITOM Initiatives
• Raw data sources• Auto collected• Manually collected• Not collected
Data SourcesData Quality Management
• Aggregates• Reconciles• Normalizes• Populates CMDB
• Improved ITOM• Improved ITSM• Increased CMDB Value• Delivers Business Value
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BackupBackup
Discovered
Discovered
Deployed
9/8/2016
Virtual ServerKCC8H1
FDC200
Microsoft Windows 2003 Server Standard
Microsoft Win2KB
Data accuracy solution in action
•Multi-Source Reconciliation
•Direct and Indirect Association
• Identify Critical Data Conflicts
• Identify and Select “Best” Data
•Apply Logic based on Business Rules
•Normalize Data
• Identify Missing Data Sources
11©2016 Blazent – Confidential
Source Asset Name Serial Number Classification Last Activity
Date Asset Status OS Name
Billing KCC3H1 Physical Server Unknown
CMDB
AD
VMWare
Spreadsheet
KCC3H1 Physical Server 4/28/2015 Deployed Microsoft Windows 2003
FDC200 Server 9/8/2016 DiscoveredMicrosoft
Windows 2003 SP2
FDC200 KCC8H1 Virtual Server 2/21/2016 DiscoveredMicrosoft
Windows 2003 Server Standard
FDC200 KCC3H1 Server
Master Data Record FDC200 KCC8H1 Virtual
Server 9/8/2016 ActiveMicrosoft
Windows 2003 Server Standard
KCC8H1
9/8/2016FDC200
Virtual ServerMicrosoft
Windows 2003 Server Standard
MULTI-SOURCE RECONCILIATION
IDENTIFY CRITICAL
CONFLICTS
SELECT “BEST” DATA
APPLY LOGIC NORMALIZE DATA
Deployed
Discovered
Discovered
Creating the Purified RecordMaster Data Record (MDR)
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ITOM Enablement Through Quality Data
ITOM EnablementData Quality Management
• Aggregates• Reconciles• Normalizes• Populates CMDB
Manually Collected Data
Spreadsheets
Undiscoverable Data
Auto Collected Data
Raw Data
Service Visibility,
Availability, and Agility Use Cases
Customer ITOM
Initiatives
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Enablement Materials
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Blazent Website Main Resource Page
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http://www.blazent.com/servicenow/
CMDB Migration White paper
Qualifying Conversation
Joint Value Proposition
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Blazent Website Main Resource Page
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Case Studies – Pacific Life and Lennox
Messaging Guide
Data Quality Value Prompter
Joint Solution Diagram
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Demo
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How to Engage Blazent
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Operational Process
• When there is an opportunity that can be accelerated by Blazent, please contact Mike Little, Blazent’s VP of Sales:– [email protected]– 510 851 6073– Mike will serve as the primary Blazent contact for coordinating Blazent sales resources
• For questions or concerns regarding enablement needs, please contact Josh Lin, ServiceNow ITOM Product Marketing– [email protected]– 415 814 4947
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Call to Action
• Familiarize yourself with the enablement materials, which are available at www.blazent.com/servicenow
• Identify data migration opportunities and engage with Blazent Sales management (contact Mike Little)
• For SCs, engage with Blazent resources for a deeper dive on the technical issues (contact Diane Petras)
Key Blazent Contacts
Mike LittleVP Sales & [email protected] 510 851 6073
Diane PetrasSenior System Engineer – Team [email protected] 719 571 0890
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Q & A