ses 2011 "speaking geek" - richard baxter
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SEOgadget.co.uk
SPEAKING GEEK How Marketers Can Work with Web Developers to Achieve
Business Goals
Richard Baxter – SEOgadget.co.uk
SEOgadget.co.uk
SPEAKING GEEK
SEOgadget.co.uk
ETSY
• Etsy is the online marketplace for buying and selling all things handmade.
• Etsy.com have an awesome API
• API documentation: developer.etsy.com
• API documentation is well linked to
• They have an app gallery for developers to promote their apps
Etsy use their own API
for their own
development
SEOgadget.co.uk
APP GALLERY – MARKETERS AND DEVELOPERS
ALIKE
SEOgadget.co.uk
A THOUGHT ABOUT DEVELOPERS
Developers know how to solve problems
especially their own…
SEOgadget.co.uk
A THOUGHT ABOUT LEARNING
Teaching your customers creates sales
SEOgadget.co.uk
COMPANIES THAT TEACH
SEOgadget.co.uk
ON SHARING DATA
Sharing data and insight creates attribution
(links) and traffic
SEOgadget.co.uk
COMPANIES THAT HAVE DATA
SEOgadget.co.uk
ON APIS
Consolidation of multiple APIs creates
a marketable / viable product
SEOgadget.co.uk
COMPANIES THAT CONSOLIDATE DATA / APIS
SEOgadget.co.uk
YOUR IDEAS
SEOgadget.co.uk
THE WEB IS FULL OF MISSED TRICKS
Attribution? Attribution?
SEOgadget.co.uk
THE BUSINESS GOALS BIT
SEOgadget.co.uk
WHAT ARE YOUR BUSINESS GOALS?
Traffic Registrations
Reviews Affiliate
Signups Applications
SEOgadget.co.uk
WHAT ARE THEIR GOALS?
Use great tech Make life easier
Learn new
stuff Feel engaged Own the
outcome
SEOgadget.co.uk
MARKETING:
DEFINES AN AUDIENCE AND SOLVES THEIR PROBLEM
developers see problems
EVERY DAY
that affect user experience…
SEOgadget.co.uk
EVERYONE WANTS TO
Have fun
Do something new
Enjoy doing it
See stuff win
SEOgadget.co.uk
SO HAVE A HACK DAY
SEOgadget.co.uk
ONE DAY OF UNDILUTED AUTONOMY
http://www.styleandflow.com/2010/video-motivation-animated-infographic/
SEOgadget.co.uk
MARKETERS SHOULD UNDERSTAND TECHNOLOGY
http://bit.ly/bh5uvI
SEOgadget.co.uk
FINAL THOUGHT
“Justifying” getting something done
can cost more in time, spirit and
effort than actually doing it.
SEOgadget.co.uk
THANK YOU
@richardbaxter
Download: http://seogadget.co.uk/ses/