Affiliate 2.0:New Distribution ValueUsing Search & More

A discussion moderated by:Jeff Molander

Featuring:Barbara Coll, Webmama Inc.Jeff Ferguson, NapsterLee Gientke, OrangeSoda, Inc.Kristopher Jones, Pepperjam

Jeff MolanderCEO

Goals• Talk Strategy

• Address wider Growth challenges

• Develop a “To Do” List – Advertisers, affiliates, networks, etc.

Critical Questions• Why are advertisers Investing LESS?

• What Value Perceptions drive decision-making?– Repeat customers (coupon & incentive sites)– Prospecting (search, email, other)– Competitive issues

• What makes a “Good Affiliate”?

Why are advertisers investing less?

What Value Perceptions Drive Decision-Making?

What Value Perceptions Drive Decision-Making?

Market Maturation &Value Perception

• What value have and do affiliates provide?

• New customers v. repeat customers

• The definition of affiliate marketing

What Makes a “Good Affiliate?”What Makes a “Good Affiliate?”

Let’s Discuss…Let’s Discuss…