sesi 2 - communication field 2015 - taufan akbari (1)

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    Communication Field

    and Models

    Session 2 Introduction to Communication Science

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    Session 2 - Syllabus

    1. Communication Field and Models

    2. History of Communication : A Brief History of Communication

    3. Chronology of Media Development

    4. Early Communication Study

    5. Rhetoric and Speech

    6. Interdisciplinary Growth

    7. Definition and Importance of Listening

    8. Guidelines for Delivery

    9. Practicing Your Presentation

    Discussing field of communication study from early period

    until today.

    Discussing communication skills and disciplines related to

    career options

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    After completing this lesson, you will

    understand why

    Communication is one of the oldest yet

    newest disciplines.

    Early Greeks saw communication theory andpractice as critical.

    The popularity of communication is a mixed

    blessing. Communication is an activity, a social science,

    a liberal art, and a profession.

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    Cave drawings were

    murals that people

    painted onto the walls

    of caves and canyons

    to tell the story oftheir culture.

    Drums were one

    way to send signals

    to neighboring

    tribes and groups.

    Smoke signals were

    another way to send

    messages to people who

    were not close enough to

    use words with

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    Printing Press

    POWER PRESS

    1600S

    Johann

    Gutenburg

    invented an

    actual printing

    press.

    Romedeveloped

    a printing

    press in

    1965.

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    The idea for the

    electric telegraph

    was thought of on

    the ship Scully

    In 1837,

    Samuel

    Finley

    invented

    thetelegraph

    ( DOT = * DASH = - LONG DASH = ---- )

    CHARACTER: MORSE

    CODE CONTINENTAL CODE

    A * - * -

    B - * * * - * * *

    C * * * - * - *

    D - * * - * *

    E * *

    F * - * * * - *

    Example

    of Morse

    Code

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    Television

    makes it

    possible to

    teach lessons

    for kids

    Alexander Graham

    Bell invented thetelephone in

    Boston, in 1876

    d l l d

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    Konrad Zuse is popularly recognized

    in Germany as the "father of

    computer"

    Programmable

    automation system

    build between 1936

    and 1938

    The ENIAC (the

    Electronic

    Numerical

    Integrator and

    Computer) was

    built at the MooreSchool of Electrical

    Engineering of the

    University of

    Pennsylvania in

    1943-1945

    What will computers be like in the

    future? They only thing we can be sure

    of is that they will be smaller, faster,

    more affordable, and will be able to

    process and store more and more

    information.

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    Seven Milestones in Human

    Communication

    Language

    Writing

    Printing

    Telephone and Telegraph

    Photography and Motion Pictures

    Radio and Television

    Computers and The Internet

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    Chronology of Media Development

    100 The Chinese invent paper

    700 Arab traders introduce paper to the West

    1445 Gutenberg invents movable type and

    publishes the Gutenberg Bible (in 1455)

    1641 First book published

    1640s Diurnos, first daily newspapers, published

    1731 First magazine published

    1792 Telegraph

    1835 Camera

    1843 Facsimile

    1876 Telephone

    1895 Film

    1905 Radio

    1925 Television

    hide 1445 Gutenberg invents

    movable type

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    Chronology of Media Development

    1951 Digital computers are developed

    1956 Magnetic videotape

    1965 Computers

    1975 Videodisc

    1978 VCR (Video Cassette Recorder)

    1982 Audio Compact Disc 1985 CD-ROM (Compact Disc Read Only Memory)

    1985 Digital video

    1996 DVD-Video (Digital Versatile Disc)

    1997 DVD-ROM (Read Only Memory, DVD-RAM)

    Today: Digital electronic information delivery

    is the standard for all media

    hide

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    essaywriting about 3000B.C offers adviceon How to speak Effectively

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    The beginning of systematic theorydevelopment in communication can be traced

    to the Greeks.

    Lawsuits were common in Athens, and as result,

    PUBLIC SPEAKING in legal context became apreoccupation.

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    Rhetoric and Speech

    1

    st

    theory of communication was developed in Greece

    Corax and his student Illias:

    - persuasion could be thought as an art

    and provided encouragement for

    instructors of what was called Rhetoric.

    - develop the concept of message organization:

    3 parts in corresponding introduction, body,

    conclusion.

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    early NEWSpaper

    Early newspaper were a mixture of newsletter,

    proclamations, political information, and

    describing various events like speech and

    rhetoric.

    The mid 1600s: modern form of newspaper.

    1st paper published in US, Publick Occurences

    Both Foreign and Domestick, appeared in1690 (Boston).

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    In the early 20h century, speech

    became a discipline study (1910)

    The practice of journalism also

    help the growth of courses and

    academic study of journalism and

    media in universities

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    In the 1940-1950, the scope of field

    communication broadened and extend

    with other social science (politics,

    sociology, psychology, anthropology)

    Anthropology (non verbal & intercultural

    communication), psychology

    (persuasion, attitudes, social influence),

    politics (rhetoric, propaganda),

    language (semiotics, linguistic), art

    (theater, performing arts)

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    The field of communicationstudy start to expand and

    specialized (1970-1980)

    Interpersonal, group,

    organizational, political,

    international, intercultural,

    public and mass

    communication

    And also distinct areas of

    study such as public

    relations, advertising,

    journalism, marketing comm

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    In the 1990s, we live ininformation age, which

    communication &

    information technology play

    an important role in oursociety

    News and converging

    media were fundamental to

    our lives and information

    technology have its impact

    on human behavior

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    Information Society

    hide

    Screen-based

    generation!

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    Communication Skill

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    hide

    Effective communication skills

    are a critical element in your

    career and personal lives.

    We all must use a variety of

    communication techniques toboth understand and be

    understood.

    Communication Skills Overview

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    hide

    Communication Goals

    To change behavior

    To get action

    To ensure understandingTo persuade

    To get and give

    Information

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    What will you learn in this

    session?

    Presenting

    Listening

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    Why listening is very important in

    communication process?

    1) The most basic level, listening is just as important level

    as speaking.2) We spend more time listening than others.

    3) Misunderstanding or misinterpretation of others words

    greatly impact our communication.

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    hide

    1. We have the ability to listen to soundspatterns and translate their meaning

    into languages

    Importance of Listening

    2. Listening behaviors can also

    determine social and professional

    success.3. Listening is an effectivecommunication tools in our life.

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    Listening is actually a

    complex process involvingfour elements:

    - Hearing- Attention

    - Understanding

    - Remembering

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    Listening and Hearing Are Not

    The Same ThingHearing is the process in which sound waves

    strike the eardrum and cause vibrations that

    are transmitted to the brain.

    Listening occurs when the brain reconstructs

    these electrochemical impulses into arepresentation of the original sound and then

    gives them meaning

    Understanding Hum an Communicat ion, Ronald B. Ad ler and George Rodm an

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    Hearing

    First element is hearing,

    which is the automaticphysiological process of

    receiving aural stimuli

    Attention

    Concentration as one of the most

    important aspects of listening.

    Concentration is really just

    paying close attention

    Understanding

    Understanding refers to the

    process whereby we assignmeaning to the words we hear

    that closely corresponds to the

    meaning intended by the

    person sending the message

    Remembering

    Remembering is the storing ofinformation for later retrieval.

    1. Short Term Memory

    2. Long Term Memory

    T f Li t i

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    These four are not the exclusive but merelyrepresentative:

    -Pleasurable Listening -Discriminative Listening

    -Critical Listening - mphatic Listening

    Types of Listening

    H t I Li t i

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    1)Listen Effectively2) Pay Attention3) Listen for Main Points or Ideas

    4) Use Your Spare Time5) Aerobic Listening

    How to Improve Listening

    P ti

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    Presenting

    orDelivering

    G id li f D li

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    Visual Aspects of Delivery:

    AppearanceMovement

    PostureFacial

    ExpressionEye Contact

    Guidelines for Delivery

    G id li f D li

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    Guidelines for Delivery

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    Auditory Aspects of Delivery:

    VolumeRate

    PitchArticulation

    Guidelines for Delivery

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    Practicing Your Presentation

    1. Simulate the presentation setting

    2. Practice aloud

    3. Practice standing up

    4. Time your presentation

    5. Memorize your sentences

    6. Watch yourself in a mirror

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    Any Question?