session one: what is marketing?
DESCRIPTION
TRANSCRIPT
Session OneSession OneICGE
Marketing & Public Relations
Nadine DafrawyNoheir KhairySalma Salem
Introductory game Introductory game
In your opinion, what In your opinion, what is marketing?is marketing?
OverviewOverview
Video
Market-Oriented Vs. Product-Oriented Market-Oriented Vs. Product-Oriented BusinessesBusinesses
Market-Oriented Product-Oriented
Long-term Short-term
Focuses on satisfying consumer
Focuses on Revenues
Seeks relation-ship Seeks sales
People Oriented i.e. Customer Service
Product Development
Does Marketing Create Does Marketing Create Needs?Needs?
Divide into Two Teams
Why So Serious?Why So Serious?Video
MCQMCQAdvertising & Marketing..Advertising & Marketing..
……They are two different elements with two separateobjectivesThey are synonymous (the same) with the sameobjectiveMarketing is a sub-segment of advertisingAdvertising is a sub-segment of marketing
ADVERTISINGADVERTISING IS A SUB-SEGMENT IS A SUB-SEGMENT OF OF MARKETINGMARKETING
MARKETINGMARKETING
ADVERTISINGADVERTISING
AdvertisiAdvertisingng
One-way Communication
Reaches a mass audience
Minimal feedback
Informs and persuades the viewer about the product
Pepsi AdvertisementPepsi Advertisement
‘Generation Next‘Generation Next’’Video
MarketinMarketingg
Includes:-Pricing-Promotional-DistributionalStrategies
Based on obtaining feedback
Announcements Announcements
Join our ‘facebook’ group ICGE10: Marketing & Public Relations
Council
Next Session on Friday 20th November(same place, same time)
Please attend the opening