Anyonecan write a book

And everyone should!

Why?

1. Credibility

2. Reputation

3. Differentiation

4. Proves expertise and specialisation

5. Generates leads

6. Improve conversion

7. Justifies higher prices

8. Pride – for you and team

What?

Any format you want

•Printed

•PDF

•E-book

Any content that shows you are worth talking to

•General business tips

•Industry specific tips…

How?

Shortcuts, help & “cheats”

•Dictate it

•Get business owners to write it

•CutePDF Writer

•www.peopleperhour.com …

Blatant self promotion

A properly published book

• “Stress proof your business and your life”

• Written by me for you

For just £600 you get:

• 100 copies with your details on the cover

• Unlimited PDF copies

• Full marketing pack

Promoting it

• Press releases

• Your own website

• Amazon

• LinkedIn

Press release

On 5 August Watford accountants Smith & Co doubled in size when they added Sarah Jones to their team. To celebrate their growth they are offering the first 50 Watford Observer readers to contact them a free copy of the new book called “How to explode with growth”.

Making the announcement appointment, the firm’s founder Steve Pipe said:

“We have quite literally doubled the size of our full time team overnight. And if we carry on doubling at that rate we will employ the entire population of Hertfordshire by 31 August. After that, of course, the sky’s the limit!”

Readers who want to share in the growth success - and secrets - of Steve Pipe and his team can claim a free copy of the firm’s new book “How to explode with growth” by calling him on 01923 123456.

Other top tips

• Endorsements

• Slice and dice – Articles– Blogs– Newsletters

• Lead pages…