session - v proceeding-2013...drm – features & benefits 108 v-16 drm – features &...

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Mr. V.K. SinglaE-in-C, All India Radio

Digital Radio Broadcasting –adding new dimension and colour to Radio

Chairperson

Mr. Alexander ZinkFraunhofer IIS, Germany

Mr. O.K. Sharma ADG(E) All India Radio & Doordarshan

Mr.Hermann ZensenDigidia

Mr. Moritz Steinmann,Area Sales Manager Ampegon AG

Mr. T. V. B. Subrahmanyam Analog Devices

Mr. V. K. SinglaE-in-C, All India Radio

Mr. Virender Kumar Singla is an astute professional with 37 years of experience in Broadcasting Services having played various roles in the Engineering Departments of All India Radio and Doordarshan in India. Currently he is Engineer –in- Chief of All India Radio. Previous to that he has been head of planning and Development Unit of AIR. He has successfully executed various Radio and TV projects during the course of his career including Digitization of Radio and TV, Installation of Radio/TV studios, Radio Transmitters (MW, SW and FM), TV Transmitters and various IT projects. He was deputed as the Chief Executive and Regional Head of Central Board of Film Certification Mumbai, India, for four years. He was also faculty member of Staff Training Institute of AIR and Doordarshan, New Delhi. As Head of IT division he was instrumental for the implementation of Webcasting and Podcasting of Radio Programs on 21 Channels. For his contributions in Broadcasting, he was recently awarded Prof S N Mitra Memorial Award (2012) by The Institution of Electronics and Telecommunication Engineers India.He is Fellow Member as well as Council Member of Institution of Electronics & Telecommunication Engineer, India and also of Broadcast Engineers Society of India.Mr. Singla is a M.E. (Electrical Communication Engineering) from IISC Bangalore and is a gold medalist in B.E.

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Mr. O. K. SharmaADG(E) All India Radio & Doordarshan

Digital Radio implementation by AIR

Brief about Shri O.K. Sharma, Additional Director General Engg. (North Zone), AIR & Doordarshan, Brief about Shri O.K. Sharma, Additional Director General Engg. (North Zone), AIR & Doordarshan, New Delhi.

Shri O.K. Sharma is an Indian Broadcasting (Engineering) Service Officer of 1984 batch. He has done his Shri O.K. Sharma is an Indian Broadcasting (Engineering) Service Officer of 1984 batch. He has done his graduation in engineering in “Electronics & Communication” from University of Roorkee (now IIT Roorkee). graduation in engineering in “Electronics & Communication” from University of Roorkee (now IIT Roorkee). At present he is working as Additional Director General (Engineering) in North Zone Office, New Delhi. He At present he is working as Additional Director General (Engineering) in North Zone Office, New Delhi. He has a working experience of 28 years which includes two years working in “UP Electronics Corporation”. He has a working experience of 28 years which includes two years working in “UP Electronics Corporation”. He has attended various training courses in India in the field of modern technology and management. He has also has attended various training courses in India in the field of modern technology and management. He has also attended a course on modern technology in DUTCH WALLE, GERMANY.attended a course on modern technology in DUTCH WALLE, GERMANY.

He has got “Best Technical Paper” award in 1991. Under his supervision, AIR Gorakhpur (1987), AIR Leh He has got “Best Technical Paper” award in 1991. Under his supervision, AIR Gorakhpur (1987), AIR Leh (1988, 1989), AIR Jaipur (2005) and AIR Ajmer (2009) received “Best Maintained Station” awards. A Wall Paper (1988, 1989), AIR Jaipur (2005) and AIR Ajmer (2009) received “Best Maintained Station” awards. A Wall Paper presentation (jointly) on multichannel Transmission on FM Transmitter was made by him in Vigyan Bhawan, presentation (jointly) on multichannel Transmission on FM Transmitter was made by him in Vigyan Bhawan, New Delhi in a conference organized by URSI during 2005. At present Shri Sharma is looking after the work of New Delhi in a conference organized by URSI during 2005. At present Shri Sharma is looking after the work of Additional Director General (Engg.) Doordarshan maintenance in North Zone.Additional Director General (Engg.) Doordarshan maintenance in North Zone.

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Mr. Alexander ZinkFraunhofer IIS, Germany

DRM – Features & benefits

Alexander ZinkJob Title: Senior Business Development Manager Digital Radio, MBAJob Title: Senior Business Development Manager Digital Radio, MBADepartment: AMM / Broadcast ApplicationsDepartment: AMM / Broadcast ApplicationsCompany: Fraunhofer IIS (Institute for Integrated Circuits)Company: Fraunhofer IIS (Institute for Integrated Circuits)Business Address: Am Wolfsmantel 33, 91058 Erlangen, GermanyAm Wolfsmantel 33, 91058 Erlangen, GermanyBusiness: +49-9131-776-6089Other Fax: +49-9131-776-6099E-mail: [email protected]: [email protected] Display As: Alexander Zink ([email protected])E-mail Display As: Alexander Zink ([email protected])

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Mr. Hermann ZensenDigidia

Disaster Management for masses through DRM

Hermann Zensen is Sales Manager of the French company DIGIDIA . DIGIDIA is specialized in digital radio is Sales Manager of the French company DIGIDIA . DIGIDIA is specialized in digital radio transmission with a strong expertise in IP transport and COFDM. The product range covers modulators, content transmission with a strong expertise in IP transport and COFDM. The product range covers modulators, content servers and professional receivers for DRM/DRM+; multiplexers,encoders, professional receivers and tunnel servers and professional receivers for DRM/DRM+; multiplexers,encoders, professional receivers and tunnel rebroadcasting systems for DAB/DAB+/DMB, as well as head-end and decoders for Synchronous FM.rebroadcasting systems for DAB/DAB+/DMB, as well as head-end and decoders for Synchronous FM.

Hermann's previous experience includes sales, service management, process engineering, purchasing and some Hermann's previous experience includes sales, service management, process engineering, purchasing and some R&D for companies like Vodafone, SAGEM and Mitsubishi Electric in Germany and France. Hermann obtained R&D for companies like Vodafone, SAGEM and Mitsubishi Electric in Germany and France. Hermann obtained a master's degree in electronics and telecommunications engineering at RWTH Aachen in Germany and a master's a master's degree in electronics and telecommunications engineering at RWTH Aachen in Germany and a master's degree at Essec Business School in France.degree at Essec Business School in France.

Find the complete profile under http://www.linkedin.com/in/hermannzensen.Find the complete profile under http://www.linkedin.com/in/hermannzensen.

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Mr. Moritz Steinmann]Area Sales Manager Ampegon AG

DRM – Rebroadcasting in FM

AbstractDRM Rebroadcasting is already used by some broadcasters for transmitting the Radio signals over long distances DRM Rebroadcasting is already used by some broadcasters for transmitting the Radio signals over long distances to remote areas and to fill the gaps with low power FM in these areas. to remote areas and to fill the gaps with low power FM in these areas. This presentation intends to give a brief Idea about rebroadcasting with DRM and also highlights some aspect of This presentation intends to give a brief Idea about rebroadcasting with DRM and also highlights some aspect of quality improvement, new technologies in Antenna Systems and Revival of Shortwave in General.quality improvement, new technologies in Antenna Systems and Revival of Shortwave in General.

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About the SpeakerMoritz STEINMANN is based in Switzerland and works since almost 40 years for Ampegon. From 1974 to 1984 Moritz STEINMANN is based in Switzerland and works since almost 40 years for Ampegon. From 1974 to 1984 he was installing and commissioning radio transmitters all over the world. Since 1985 he works in the Marketing he was installing and commissioning radio transmitters all over the world. Since 1985 he works in the Marketing and Sales Department and is responsible for the Asian Market.and Sales Department and is responsible for the Asian Market.

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Mr. T. V. B. SubrahmanyamAnalog Devices

Transformation challenges of Migrating to Digital Radio

T.V.B.Subrahmanyam is a 30 year veteran in the industry starting his career in companies representing ADI in is a 30 year veteran in the industry starting his career in companies representing ADI in India and then co-founding a company representing ADI India. His career at ADI spanned across sales, global India and then co-founding a company representing ADI India. His career at ADI spanned across sales, global marketing and project management for Motor Control, Energy Meters and Power Line Communication. Today he marketing and project management for Motor Control, Energy Meters and Power Line Communication. Today he is Consumer Home Audio Strategic Business Development Director and is responsible for marketing ADI products is Consumer Home Audio Strategic Business Development Director and is responsible for marketing ADI products world-wide in this segment. He has Masters from IIT Delhi. His hobbies include reading, music, photography and world-wide in this segment. He has Masters from IIT Delhi. His hobbies include reading, music, photography and traveling.

Presentation SynopsisTransformation challenges of migrating to Digital RadioTransformation challenges of migrating to Digital Radio

Technology is the starting point of a new product evolution cycle bringing in exciting features to mobilize all Technology is the starting point of a new product evolution cycle bringing in exciting features to mobilize all stake holders involved in the implementation of new services. Innovation in any field focuses in bringing more stake holders involved in the implementation of new services. Innovation in any field focuses in bringing more features, improved performance and of late energy efficiency. Sustaining this excitement in stake holdersis critical features, improved performance and of late energy efficiency. Sustaining this excitement in stake holdersis critical for a successful implementation of this technology in to mass markets. Digital radio is yet another example where for a successful implementation of this technology in to mass markets. Digital radio is yet another example where there are many challenges that one has to face for a successful migration from analog radio. The objective of the there are many challenges that one has to face for a successful migration from analog radio. The objective of the paper is to showcase various transformation challenges in such migration and possible solutions to help minimize paper is to showcase various transformation challenges in such migration and possible solutions to help minimize the issues with typical examples in other technologies.the issues with typical examples in other technologies.

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Session - VISession - VISession - VI

Mr. Ahmed NadeemHead of Studio Technology and Training, ABU

New Media Technology & Multi Platform Strategy

Chairperson

Mr. Bin Li EricRohde & Schwarz

Mr. Mustapha RezzougDirector, Netia

Dr. Deepan SinhDirector & CEO, ATC Labs

Mr. Atul PhadnisCEO, What’s-on-India

Mr. Danny WilsonPresident & CEO Pixelmetrix,

Singapore

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Mr. Ahmed NadeemHead of Studio

Technology and Training, ABU

Ahmed Nadeem is an Engineer by profession and has been working, at different capacities, in the broadcasting industry for over 16 years. He joined the ABU’s Technical Department in 2008. Prior to joining the ABU, he has worked as Engineering Chief at Television Maldives and as Project Manager and Engineering Consultant at LSV, a system integrator, in Singapore. He is currently the Head of Studio Technology and Training at the Asia-Pacific Broadcasting Union’s Technology Department.

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Mr. Mustapha RezzougDirector, Netia

Challenges for Radio

Mustapha Rezzoug who has been appointed Head of international Business Development in 2012, has been who has been appointed Head of international Business Development in 2012, has been a Product Director for seven years at Netia, developing and promoting world-class radio automation and media a Product Director for seven years at Netia, developing and promoting world-class radio automation and media asset management solutions used by leading brands globally across the digital broadcast arena.asset management solutions used by leading brands globally across the digital broadcast arena.

In his past and present roles with NETIA, Rezzoug acts worldwide, strengthening NETIA's global distributor In his past and present roles with NETIA, Rezzoug acts worldwide, strengthening NETIA's global distributor network, managing major projects for broadcasters, Telcos and other media companies. He holds a Doctorate network, managing major projects for broadcasters, Telcos and other media companies. He holds a Doctorate degree in engineering.

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Within today's content-creation facilities, all areas — including each production hub — must have seamless access Within today's content-creation facilities, all areas — including each production hub — must have seamless access to shared media. For users, the actual location of stored media is irrelevant. What is important is that regardless of to shared media. For users, the actual location of stored media is irrelevant. What is important is that regardless of the storage architecture, users can share, locate, and publish content with ease. A Content Management Systemthe storage architecture, users can share, locate, and publish content with ease. A Content Management System

(CMS) should include an efficient Workflow Manager to make this possible, providing both an interface and(CMS) should include an efficient Workflow Manager to make this possible, providing both an interface and

supporting media management tools that enable transparent access to shared content for any type of content supporting media management tools that enable transparent access to shared content for any type of content owner or content-producing facility, whether a Telco, broadcaster, production house or archive site, etc. Furtherowner or content-producing facility, whether a Telco, broadcaster, production house or archive site, etc. Further

facilitating the sharing and managing of media assets, the Worklow Manager also allows users to connect with all facilitating the sharing and managing of media assets, the Worklow Manager also allows users to connect with all of their partners and vendors through a single production ecosystem.

The sharing of media is the most critical capability, but a Workflow Manager offers other valuable operational The sharing of media is the most critical capability, but a Workflow Manager offers other valuable operational benefits, as well. Users can manage all of the processes within the production environment from editing through benefits, as well. Users can manage all of the processes within the production environment from editing through post-production and distribution with one unique and easy-to-use interface. post-production and distribution with one unique and easy-to-use interface. With an open and flexible WorkflowWith an open and flexible WorkflowW

Manager in place, facilities can grow horizontally and vertically, extending their operations by quickly and Manager in place, facilities can grow horizontally and vertically, extending their operations by quickly and efficiently retrieving and repurposing assets for delivery to multiple platforms.efficiently retrieving and repurposing assets for delivery to multiple platforms.

Depending on the needs of the facility, a Workflow Manager can simplify these tasks by organizing media Depending on the needs of the facility, a Workflow Manager can simplify these tasks by organizing media management processes, harmonizing exchanges between different heterogeneous applications, handling management processes, harmonizing exchanges between different heterogeneous applications, handling prioritization across the system, and automating content distribution processes. Streamlining content delivery itself, the Workflow Manager linked to the MAM can provides tools for content packaging, metadata tagging, and rights management, with workflow-supervision guiding these processes.

This presentation will outline the functionality of a Workflow Manager, examine how it can be integrated into existing facilities, and provide real-world examples of working systems to demonstrate how content owners and producers are leveraging this solution to achieve their content management goals.

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Mr. Bin Li EricRohde & Schwarz

IP Based Head ends

Eric Bin LiDesignation: Regional Manager, Broadcasting Solution, Asia Pacific.Designation: Regional Manager, Broadcasting Solution, Asia Pacific.Company: Rohde & Schwarz Regional Headquarters Singapore Pte. Ltd.Company: Rohde & Schwarz Regional Headquarters Singapore Pte. Ltd.Mr. Eric is a regional business development manager with Rohde & Schwarz, supporting broadcast products in Asia Mr. Eric is a regional business development manager with Rohde & Schwarz, supporting broadcast products in Asia Pacific region. Prior to joining Rohde & Schwarz, he was the broadcast function manager in a TV manufacturer, Pacific region. Prior to joining Rohde & Schwarz, he was the broadcast function manager in a TV manufacturer, in charge of broadcast related requirement and test for digital TV product. Mr. Li has over 10 years of experience in charge of broadcast related requirement and test for digital TV product. Mr. Li has over 10 years of experience in broadcast industry, expertise in baseband signal processing, receiver compliance test, certification test and in broadcast industry, expertise in baseband signal processing, receiver compliance test, certification test and broadcast middleware.Mr. Eric has delivered seminars for ABU in Malaysia, ABEP in Philippines, RTB in Brunei, RTM in Malaysia and Mr. Eric has delivered seminars for ABU in Malaysia, ABEP in Philippines, RTB in Brunei, RTM in Malaysia and conducted DVB-T/T2 training to customers from Vietnam, Singapore, Thailand, and etc.conducted DVB-T/T2 training to customers from Vietnam, Singapore, Thailand, and etc.

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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IP Based Head ends

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Dr. Deepan SinhaDirector & CEO, ATC Labs

Internet Radio

Dr. Deepen Sinha is the Founder and CEO of ATC Labs a company well known for its audio processing and is the Founder and CEO of ATC Labs a company well known for its audio processing and compression products and technologies. He is a veteran of the Broadcast Industry and has been closely involved compression products and technologies. He is a veteran of the Broadcast Industry and has been closely involved in the development of new satellite and terrestrial digital radio broadcasting standards in the US.in the development of new satellite and terrestrial digital radio broadcasting standards in the US.He earned a B.Tech (Hons.) degree in Electronics & Electrical Communications Engineering from the Indian He earned a B.Tech (Hons.) degree in Electronics & Electrical Communications Engineering from the Indian Institute of Technology, Kharagpur, India, in 1986 and a Ph.D. in Electrical Engineering from University of Institute of Technology, Kharagpur, India, in 1986 and a Ph.D. in Electrical Engineering from University of Minnesota, Minneapolis, in 1993. His Ph.D. dissertation made original contributions to the idea of wavelet based Minnesota, Minneapolis, in 1993. His Ph.D. dissertation made original contributions to the idea of wavelet based audio coding. Dr. Sinha has been focused in the area of audio research for broadcasting for nearly two decades. He audio coding. Dr. Sinha has been focused in the area of audio research for broadcasting for nearly two decades. He was a leading audio researcher at Bell Labs for several years before founding ATC Labs. He holds over 25 patents was a leading audio researcher at Bell Labs for several years before founding ATC Labs. He holds over 25 patents and has contributed to over 60 publications Dr. Sinha’s work in manifested in several products and systems widely and has contributed to over 60 publications Dr. Sinha’s work in manifested in several products and systems widely deployed by some of the largest radio and Internet broadcasters in the world.deployed by some of the largest radio and Internet broadcasters in the world.

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Internet Radio

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Internet Radio

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Internet Radio

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Mr. Atul PhadnisCEO, What’s-on-India

EPG and Emerging TV search Patterns in India

Atul Phadnis is currently CEO of What’s-On-India, the country’s premier EPG and TV Search Company. Whats-Atul Phadnis is currently CEO of What’s-On-India, the country’s premier EPG and TV Search Company. Whats-On-India aggregates and produces EPGs for more than 700 Indian TV Channels that are delivered to hundreds of On-India aggregates and produces EPGs for more than 700 Indian TV Channels that are delivered to hundreds of Cable and DTH operators to power EPGs inside millions of their set-top-boxes, Digital Video Recorders (DVRs) Cable and DTH operators to power EPGs inside millions of their set-top-boxes, Digital Video Recorders (DVRs) and other smart devices including Mobile and Tablets.and other smart devices including Mobile and Tablets.

Atul started his career almost two decades ago in Advertising (Rediffusion-DYR, MindShare, Starcom Worldwide) Atul started his career almost two decades ago in Advertising (Rediffusion-DYR, MindShare, Starcom Worldwide) before moving to TAM Media where he was heading the S-Group and ADEX businesses. He has won numerous, before moving to TAM Media where he was heading the S-Group and ADEX businesses. He has won numerous, prestigious International awards for his work in the TV domain and written hundreds of articles on the TV media prestigious International awards for his work in the TV domain and written hundreds of articles on the TV media business. In 2011, CNBC-TV18 Young Turks had named him one of theTop 10 Entrepreneurs of 2010.business. In 2011, CNBC-TV18 Young Turks had named him one of theTop 10 Entrepreneurs of 2010.

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Mr. Danny WilsonPresident & CEO Pixelmetrix, Singapore

“New” Media is still Media. So what’s different now?

Danny Wilson is the founder of Pixelmetrix Corporation, a Singapore-based company that specializes in the is the founder of Pixelmetrix Corporation, a Singapore-based company that specializes in the design and production of management and telemetry systems for digital broadcasters. Pixelmetrix award-winning design and production of management and telemetry systems for digital broadcasters. Pixelmetrix award-winning products are deployed globally at numerous terrestrial, satellite, cable and IPTV operators.products are deployed globally at numerous terrestrial, satellite, cable and IPTV operators.

Wilson began his management career at Hewlett-Packard, Canada, as Business Manager, Communication Wilson began his management career at Hewlett-Packard, Canada, as Business Manager, Communication Measurement Division. He was responsible for the introduction of the MPEGScope Transport Stream Analyzer Measurement Division. He was responsible for the introduction of the MPEGScope Transport Stream Analyzer and the world’s first ATM/B-ISDN Test System, which accelerated the development and deployment of ATM and the world’s first ATM/B-ISDN Test System, which accelerated the development and deployment of ATM technology worldwide. Then, with HP in Kobe, Japan, he established and managed HP’s Asia Business Centre, technology worldwide. Then, with HP in Kobe, Japan, he established and managed HP’s Asia Business Centre, leading the development of the world’s first multi-port network monitoring system.leading the development of the world’s first multi-port network monitoring system.

Wilson is a frequent speaker at broadcast television conferences and educational conventions in North America, Wilson is a frequent speaker at broadcast television conferences and educational conventions in North America, Europe, APAC and Middle East. He is currently a member of the IPTV workgroup in Singapore. Previously, he Europe, APAC and Middle East. He is currently a member of the IPTV workgroup in Singapore. Previously, he served as the Editor for the Performance Monitoring/Quality of Service workgroup of the ITU-T/IPTV-FG.served as the Editor for the Performance Monitoring/Quality of Service workgroup of the ITU-T/IPTV-FG.

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Session - VIISession - VIISession - VII

Mr. L.D. MandloiDirector General, All India Radio

Broadcasting for masses

Chairperson

Dr. Vartika NandaAssistant Professor

Lady Shri Ram College

Mr. K.V.L. Narayan RaoExecutive Vice-Chairperson, NDTV Group

Mr. Uday ChawlaSecretary General, Association

of Radio Operators in India

Mr. B.M. BakshiADG(P) Doordarshan Kendra

Delhi

Mr. Inderjeet GrewalDy. Dir. (CRS), Ministry of I&B

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Mr. L.D. MandloiDirector General,All India Radio

I started my career from All India Radio, Bhopal from June 1976 and gained rich professional experience in Programme Production and Programme Management by working in different AIR Stations and Kendras and linguistic zones. During my tenure as Sr. Programme and Deputy Director General since August 2001, I have planned, executed and established systems for covering National and International live coverage for DD National & DD Sports. An effective strategy was planned by me to complete with the challenge of mushrooming private TV Channels who are leaving no stone unturned to capture the commercial market. I have been looking after the works of channel Management, Programme Administration of Western and Northern Zone, Execution of National Awards of Doordarshan, Programme Administration of all Regional Kendras(29 Nos.) During the tenure as DDG, I represented Doordarshan in Sports Group Committee of Olympics 2004 at Athens(Greece) & represented Doordarshan in the Conference of Asian Broadcast Union at Kaula Lumpus, Malaysia. From August 2006 to May 2008 & from December, 2010 to January 2011 I was holding the charge of Director General, Doordarshan before taking over the charge of Director General, All India Radio with effect from 1st April, 2011. As Director General I am responsible for overall functioning of entire network of All India Radio in the country. Administered control of the network through Programme, Engineering and Administrative wings of the Directorate General of All India Radio.I have wide experience in almost all the fields of programmes, administration and training. Planned and co-coordinated Olympic 2004, Commonwealth Games, Asian Games etc and instituted DD Annual Awards, bagged National and International Awards in Literature and Culture, published 34 books on various subjects.Being a literary person managed well with the production of the Indian Classics and improved the content creation in National Channel & Regional Kendras of Doordarshan and All India Radio.

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Mr. K.V. L. Narayan Rao Executive Vice-Chairperson, NDTV Group

Media and Democracy

Mr. K V L Narayan Rao, Executive Vice Chairperson, New Delhi Television Ltd., joined the company as General , Executive Vice Chairperson, New Delhi Television Ltd., joined the company as General Manager in January 1995, looking after Human Resources, Administration and Operations of the organisation. He Manager in January 1995, looking after Human Resources, Administration and Operations of the organisation. He was invited to join the Board of NDTV in 1998 and has been its Executive Director since then. He was appointed was invited to join the Board of NDTV in 1998 and has been its Executive Director since then. He was appointed Group CEO in 2007 and Executive Vice Chairperson in August 2011. Group CEO in 2007 and Executive Vice Chairperson in August 2011.

Along with Dr Prannoy Roy and Mrs Radhika Roy, Narayan Rao has played a vital role in the transition and growth Along with Dr Prannoy Roy and Mrs Radhika Roy, Narayan Rao has played a vital role in the transition and growth of NDTV from a production house to a broadcaster. As Chief Executive Officer, he has guided the organisation of NDTV from a production house to a broadcaster. As Chief Executive Officer, he has guided the organisation admirably, seeing it through difficult, competitive times and ensuring that NDTV is now on an even keel with a admirably, seeing it through difficult, competitive times and ensuring that NDTV is now on an even keel with a brand and a reputation as India's leading media company. He has now taken on a new and even more challenging brand and a reputation as India's leading media company. He has now taken on a new and even more challenging role in the organisation, in the Chairperson Group as Executive Vice-Chairperson, NDTV.role in the organisation, in the Chairperson Group as Executive Vice-Chairperson, NDTV.

Narayan Rao started his career as a journalist with the Indian Express, before joining the Indian Revenue Service Narayan Rao started his career as a journalist with the Indian Express, before joining the Indian Revenue Service where he held several important appointments during his tenure from 1979-1994. Narayan Rao is the President of where he held several important appointments during his tenure from 1979-1994. Narayan Rao is the President of the News Broadcasters Association (NBA), a body that represents private news and current affairs broadcasters in the News Broadcasters Association (NBA), a body that represents private news and current affairs broadcasters in India. He is on the Board of the Indian Broadcasting Foundation (IBF), and is Vice President of the Commonwealth India. He is on the Board of the Indian Broadcasting Foundation (IBF), and is Vice President of the Commonwealth Broadcasting Association (CBA). He is also a Member of the Task Force set up by the Ministry of Information Broadcasting Association (CBA). He is also a Member of the Task Force set up by the Ministry of Information and Broadcasting to look at Broadcasting regulations in India. He is also a Member of the FICCI Entertainment and Broadcasting to look at Broadcasting regulations in India. He is also a Member of the FICCI Entertainment Committee as well as a Member of the CII National Committee on Media & EntertainmentCommittee as well as a Member of the CII National Committee on Media & Entertainment

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Mr. B. M. Bakshi, ADG(P) Doordarshan Kendra, Delhi

Social Broadcasting – New forms of creativity

B. M. Bakshi is presently Addl. Director General (Programme) in Doordarshan, India’s National Broadcaster, is presently Addl. Director General (Programme) in Doordarshan, India’s National Broadcaster, with more than twenty-five years of distinguished professional experience behind him. He is, without doubt, one with more than twenty-five years of distinguished professional experience behind him. He is, without doubt, one of the most experienced and imaginative television production professionals in India. of the most experienced and imaginative television production professionals in India.

ADMINISTRATIVE & MANAGEMENT SKILLS ADMINISTRATIVE & MANAGEMENT SKILLS His administrative skills have been honed in his various postings in Doordarshan, with his responsibilities ranging His administrative skills have been honed in his various postings in Doordarshan, with his responsibilities ranging from conceptualization to management of TV channels. He catered to the rich gamut of Television practices, from from conceptualization to management of TV channels. He catered to the rich gamut of Television practices, from Design, Packaging and Promotion to production of Live News, Development and Support of communication Design, Packaging and Promotion to production of Live News, Development and Support of communication packages, Evaluation and Quality management of entertainment programs and documentaries. packages, Evaluation and Quality management of entertainment programs and documentaries.

He abetted Doordarshan in getting into Commercial Cricket production and broadcast through competitive He abetted Doordarshan in getting into Commercial Cricket production and broadcast through competitive bidding, commercialization of certain channels on the DD-Platform to bring Channel 9 of Australia in the fray, bidding, commercialization of certain channels on the DD-Platform to bring Channel 9 of Australia in the fray, generating in the process, large revenues for the Corporation. He also worked as Officer on Special Duty to assist generating in the process, large revenues for the Corporation. He also worked as Officer on Special Duty to assist the CEO of the Prasar Bharati Corporation, where he was responsible for providing direction and assistance to the the CEO of the Prasar Bharati Corporation, where he was responsible for providing direction and assistance to the CEO on policy formulation and management. CEO on policy formulation and management.

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He was then appointed as Officer on Special Duty (Media) with the Union Minister for Information and Broadcasting He was then appointed as Officer on Special Duty (Media) with the Union Minister for Information and Broadcasting of the Government of India. Here he made significant contributions in formulating and implementing policies of the Government of India. Here he made significant contributions in formulating and implementing policies that triggered the double digit growth of the Television Industry in India. He assisted the Hon’ble Minister in that triggered the double digit growth of the Television Industry in India. He assisted the Hon’ble Minister in formulating the necessary technological perspective on digital television, and launch of DTH; as well as modernize formulating the necessary technological perspective on digital television, and launch of DTH; as well as modernize its production and broadcasting infrastructure.

EXCELLENCE IN SPORTS PRODUCTIONHe has also made extremely valuable contribution to Production and Broadcasting of Sports in India. He served He has also made extremely valuable contribution to Production and Broadcasting of Sports in India. He served Doordarshan as Executive Producer covering more than 10 cricket series in India and abroad, starting with World Doordarshan as Executive Producer covering more than 10 cricket series in India and abroad, starting with World Cup Cricket – 99 in England to World Cup Cricket – 2003 in South Africa.

He also brings to the table, international sports production experience at the very top of the pyramid. He was He also brings to the table, international sports production experience at the very top of the pyramid. He was acclaimed for his work in covering International sporting events such as Sydney Olympics – 2000, Athens acclaimed for his work in covering International sporting events such as Sydney Olympics – 2000, Athens Olympics – 2004, Melbourne Commonwealth Games – 2006 & London Olympics – 2012. Olympics – 2004, Melbourne Commonwealth Games – 2006 & London Olympics – 2012.

With valuable experience and exposure to National and International Sports production, he has the right blend of With valuable experience and exposure to National and International Sports production, he has the right blend of creative skills and managerial vision required for a broadcaster particularly as a Sports Channel Manager. He has creative skills and managerial vision required for a broadcaster particularly as a Sports Channel Manager. He has professional skills and proven capability to generate deliverables meeting international standards of broadcasting. professional skills and proven capability to generate deliverables meeting international standards of broadcasting. He brings to his work hands-on experience and expertise in live multi camera sports production environment, excellence in Creative Television aspects such as channel design, programming, promotion, branding and down streaming of live sports.

EXCELLENCE IN PUBLIC SERVICE BROADCASTING In the realm of Public Broadcasting Services he has handled tough challenges in the management and production of nearly 500 Live Telecasts since January, 2009, which inter-alia involved application of consummate administrative acumen in execution of high profile government ceremonies viz. Republic Day, Independence Day, Investiture Ceremonies, Beating Retreat etc. In Doordarshan Kendra, Delhi, he has optimized the manpower deployment in different areas of functions and has been able to meticulously gear up the administrative machinery in coping up with each individual responsibility with great deal of efficiency.

EDUCATION Brij Bakshi holds a Master’s Degree in Literature and a Post-graduate Diploma in Indian Theatre. He has successfully completed courses in Advanced Television Production at NHK in Tokyo, Advanced Course in the operation and maintenance of ENG/EFP equipment at AIBD in Kuala Lumpur, Broadcast Journalism at the Indian Institute of Mass Communication, New Delhi and TV production and Technical Operations at Film and Television Institute of India, Pune.

He is recognized as valued and sought after teacher/Trainer at media institutions such as Symbiosis (Pune), Lady Shri Ram College (Delhi) and The Film and Television Institute of India (Pune). He has been facilitated with various prestigious honours such as, Knowledge and Technology Award by the Govt. of Delhi, Outstanding Electronic Media Person by Govt. of Rajasthan, etc. He was also recently awarded the ‘Ganesh Shankar Vidyarthi Puraskar’ by the President of India for his creative contribution to television programming.

In addition to his creative and managerial skills, he has kept himself abreast with changing functional practices and tools to significantly improve production values. His vast and rich experience and expertise have much to offer to the Media Industry and he is sure to be an invaluable asset to any organization.

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Dr. Vartika NandaAssistant Professor, Lady Shri Ram College

Presence and performance of women in media

Vartika Nanda’s (born April 17) domain expertise lies in journalism - its teaching, practice and training. With (born April 17) domain expertise lies in journalism - its teaching, practice and training. With a PhD degree by her side in Journalism, she is Assistant Professor in the Department of Journalism in Lady a PhD degree by her side in Journalism, she is Assistant Professor in the Department of Journalism in Lady Shri Ram College of Delhi University,Delhi ( India ). She has taught TV journalism at Indian Institute of Mass Shri Ram College of Delhi University,Delhi ( India ). She has taught TV journalism at Indian Institute of Mass Communication, New Delhi as Associate Professor for three years in the past. Communication, New Delhi as Associate Professor for three years in the past.

She has held various journalistic assignments in Zee News, NDTV, Lok Sabha TV and Sahara India Media. She She has held various journalistic assignments in Zee News, NDTV, Lok Sabha TV and Sahara India Media. She walked into print journalism with her engagement as a Joint Editor of a magazine, Sablog. As regular columnist walked into print journalism with her engagement as a Joint Editor of a magazine, Sablog. As regular columnist she contributed for over two years to The Pioneer and Hindi Outlook till 2007. Presently, she is the Associate she contributed for over two years to The Pioneer and Hindi Outlook till 2007. Presently, she is the Associate Editor with a quarterly, Communication Today.Editor with a quarterly, Communication Today.

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Mr. Uday ChawlaSecretary General,

Association of Radio Operators in India

Social messaging through Radio

Uday Chawla is a Chartered Accountant with an Advanced Diploma in Strategy & Enterprise Management. He is a Chartered Accountant with an Advanced Diploma in Strategy & Enterprise Management. He has been an advisor cum manager on business, commercial and legal issues to many media conglomerates and has been an advisor cum manager on business, commercial and legal issues to many media conglomerates and currently is Secretary General of AROI, the official association of the private Radio Industry. His last position currently is Secretary General of AROI, the official association of the private Radio Industry. His last position was Commercial Head of India Today Group where he handled most of the media acquisition in print and also was Commercial Head of India Today Group where he handled most of the media acquisition in print and also implemented the radio project. He is also a director in many entrepreneurial initiatives - consultancy, information implemented the radio project. He is also a director in many entrepreneurial initiatives - consultancy, information technology and eco friendly / village tourism. On a personal front, Uday supports many social and developmental technology and eco friendly / village tourism. On a personal front, Uday supports many social and developmental initiatives for small and poor entrepreneurs. initiatives for small and poor entrepreneurs.

His hobbies are martial arts, adventure, music and yoga.His hobbies are martial arts, adventure, music and yoga.

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Mr. Inderjeet Grewal Dy. Dir. (CRS), Ministry of I&B

Initiatives taken by M/o I&B for promotion ofCommunity RadiosCommunity Radios

About the SpeakerInderjeet Grewal is an Electronics & Communication Engineer from Institution of Electronics and is an Electronics & Communication Engineer from Institution of Electronics and Telecommunication Engineers, Delhi. He has served Doordarshan and Ministry of Information & Broadcasting Telecommunication Engineers, Delhi. He has served Doordarshan and Ministry of Information & Broadcasting for 28 years in various capacities. He has been involved in live telecast of various mega events during his tenure for 28 years in various capacities. He has been involved in live telecast of various mega events during his tenure at DDK Delhi and DD News. He has vast experience in Uplinking & Downlinking policy of Govt. of India for at DDK Delhi and DD News. He has vast experience in Uplinking & Downlinking policy of Govt. of India for private satellite TV channels. At present, he is working as Deputy Director (CRS) in Ministry of Information private satellite TV channels. At present, he is working as Deputy Director (CRS) in Ministry of Information & Broadcasting. He has been instrumental in growth of community radio stations in India. He has actively & Broadcasting. He has been instrumental in growth of community radio stations in India. He has actively participated in various awareness/capacity building workshops on community radio and National Sammelans for participated in various awareness/capacity building workshops on community radio and National Sammelans for operational community radio stations. He represented the country in Seminar on community radio, organized by operational community radio stations. He represented the country in Seminar on community radio, organized by SAARAC Information Centre at Kathmandu, Nepal, in September 2011.SAARAC Information Centre at Kathmandu, Nepal, in September 2011.

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Abstract of PresentationCommunity Radio (CR) is a crucial communication tool, particularly in communities where most people can neither read nor write. It is also an extraordinary and invisible medium to give voice to the voiceless as it provides an opportunity to the community to speak about issues concerning their lives.CRS broadcast in local language, therefore, people are able to relate to it instantly. CRS could also be a repository of local folk songs, culture and traditions etc. The unique position of CRS as instruments of positive social change and community empowerment makes it an ideal tool for community empowerment. There is therefore an opportunity to promote Community Radio Stations in India.Though the CR Policy has been in force for several years, the progress made by Community radios was not very encouraging. Ignorance about the Policy and the advantages of the Community Radios among the key Ministries/departments and also among the grass roots organizations, complex application procedure and lack of financial support for setting up stations & meeting operational cost has been a key factor for its slow uptake.In the last two years concrete initiatives have been taken to tap the hidden potential of this very important sector. A complete transformation has been brought about in the existing programme leading to a spurt in the growth of Community Radios in India. The approach is now that of a facilitator rather than that of a mere licensor/regulator. This important shift has catalyzed the growth of Community Radios in India leading to issue of approvals for a large number of CR stations within a short span of 2.5 years.

Session - VIIISession - VIIISession - VIII

Mr. Rajesh Kumar SinghJoint Secretary, Ministry of I&B

Global Distribution of TV Channels

Chairperson

Mr. Sushruta SamantaSr. VP, Dish TV

Mr. Ishwar Jha,Avani TV

Mr. Yaron SchwartzSales Director for Asia &

Africa, RRsat GlobalCommunications Network Ltd.

Mr. Rajesh Kumar SinghJoint Secretary,Ministry of I&B

Mr Rajesh Kumar Singh was born in Patna, India in 1964.He is a graduate in Economics from the University of Delhi. He joined the Indian Administrative Service (IAS) in 1989 and has over 20 years of experience working with the State Government of Kerala in Southern India as well as Government of India in Delhi in a variety of assignments.

He has worked in Kerala as Assistant Collector in the district of Palakkad in Northern Kerala, as District Collector in the district of Malappuram and in the state headquarters in the departments of Tourism and Finance. He has also worked in the Union Government in Delhi in the Ministry of Finance. For the last 10 years he has worked largely in the Urban Sector firstly in the Ministry of Urban Development in Government of India where he was responsible for coordination of matters relating to Urban Transport and the Delhi Metro among other things. Thereafter he was working as Commissioner in the Delhi Development Authority responsible for management and disposal of land for the largest development Authorities in India with perhaps the largest landholdings in the world. He has recently worked in the state government of Kerala as Secretary ,Local Self Government, with charge of matters relating to urban development in the state with particular reference to the affairs of the 53 Municipalities and Corporations that form the urban local bodies in the state. After this three year stint he has recently returned to join Government of India as Joint Secretary in the Ministry of Information and Broadcasting.

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Mr. Sushruta SamantaSr. VP, Dish TV

International Distribution of Indian Channels

SUSHRUTA SAMANTA, Age: 40 yrs, Age: 40 yrs

Basic EducationB.E (Electrical) – Bangalore University, 1995B.E (Electrical) – Bangalore University, 1995PGDMM (Marketing) – Times School of Marketing (Time of India Group) – 1997PGDMM (Marketing) – Times School of Marketing (Time of India Group) – 1997

Current Position Senior VP, Strategy & Business Development – International Business, Zee Entertainment Enterprises Ltd. - Senior VP, Strategy & Business Development – International Business, Zee Entertainment Enterprises Ltd. - March 2008 onwards*Role includes Strategic planning & Business Development initiatives for expansion of Zee Network Channels *Role includes Strategic planning & Business Development initiatives for expansion of Zee Network Channels across the world, identifying potential international markets, conducting market research & feasibility studies across the world, identifying potential international markets, conducting market research & feasibility studies across identified markets, launching new channels in International markets, increasing Zee market share at a across identified markets, launching new channels in International markets, increasing Zee market share at a Global level, developing localized products for International audience in Key Markets like Middle East, Africas, Global level, developing localized products for International audience in Key Markets like Middle East, Africas, Malaysia, Russia, etc.

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CEO, Starcom Mediavest, Sri Lanka – 2006 & 2007 *Role included launching the Sri Lankan operation of Starcom Mediavest Group and growing it to the fourth largest agency within a period of two years

Business Director, Mindshare, New Delhi – 2005*Role included Heading the Pepsi Beverage account at Mindshare Delhi. Responsible for all media planning and marketing implementation

Asst VP, Research & Planning, Zee Entertainment, Mumbai - 2004*Role included heading strategic research & planning for all India channels of Zee Network in India

Branch Head, TAM New Delhi & Kolkata Branch, New Delhi – 1999 – 2003*Heading TAM Delhi & Kolkata branches. Responsible for all Business Development, Client Servicing, Special Projects for Delhi & Kolkata based Broadcasters, Agencies & Advertisers who are clients of TAM.

Asst Manager, Corporate Catalyst India Ltd, New Delhi – 1997-1999*Responsible for forming entry strategy for foreign companies planning investments in India. This included helping clients set up their India operations, get all Govt. clearances including FIPB permissions, due diligence on local partners for JV, etc.

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Mr. Ishwar JhaAvani TV

Benefitting from the Distribution of Content Globally toSouth Asian Audience

Ishwar Jha is reputed technology entrepreneur and innovator with many first-of-its-kind innovation and business is reputed technology entrepreneur and innovator with many first-of-its-kind innovation and business ideas which includes; avaniTV – world’s first 3G based Live TV services inside the car, incubated the business ideas which includes; avaniTV – world’s first 3G based Live TV services inside the car, incubated the business model to deliver over 75+ South Asian TV channels and over 2500 movies to distribute globally Over The Internet model to deliver over 75+ South Asian TV channels and over 2500 movies to distribute globally Over The Internet directly to TV, South East Asia’s largest Digital Asset Management System for Zee Entertainment, India’s first directly to TV, South East Asia’s largest Digital Asset Management System for Zee Entertainment, India’s first professional digital entertainment portal www.india.com (FKA www.mypopkorn.com) and many more.professional digital entertainment portal www.india.com (FKA www.mypopkorn.com) and many more.Ishwar Jha seeks passion in cruising the ideas that can simplify and enrich the living on this planet. He is currently Ishwar Jha seeks passion in cruising the ideas that can simplify and enrich the living on this planet. He is currently running Appetals Solutions Private Limited that provides innovation led technology solutions for responsive and running Appetals Solutions Private Limited that provides innovation led technology solutions for responsive and multi-device integrated entertainment distribution solutions that can help media & entertainment companies reach multi-device integrated entertainment distribution solutions that can help media & entertainment companies reach out to their audience anytime anything.out to their audience anytime anything.Ishwar Jha is also an avid Yoga practitioner, writer and blogger. He actively participates in mentoring camps Ishwar Jha is also an avid Yoga practitioner, writer and blogger. He actively participates in mentoring camps organized by TiE (The Indus Entrepreneur) to help budding entrepreneur achieve success. Ishwar Jha has organized by TiE (The Indus Entrepreneur) to help budding entrepreneur achieve success. Ishwar Jha has participated in leading conferences globally on digital media, Internet and technology.participated in leading conferences globally on digital media, Internet and technology.

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Mr. Yaron SchwartzSales Director for Asia & Africa,

RRsat Global Communications Network Ltd.

Distributing Channels Globally

Yaron Schwartz, Married +2, Nahman Sirkin 19/12, Ashdod, Israel 77512, +972 508899370, [email protected] Married +2, Nahman Sirkin 19/12, Ashdod, Israel 77512, +972 508899370, [email protected]: 7 years experienced asSales Director for Asia and Africa seeking to join a global company and 7 years experienced asSales Director for Asia and Africa seeking to join a global company and contribute to its success and development using my experience, knowledge and expertise in sales management.contribute to its success and development using my experience, knowledge and expertise in sales management.Education: College of management, Rishon Lezion, Israel – B.A of Business Management College of management, Rishon Lezion, Israel – B.A of Business Management Professional experienceRRsat Global Communications Network Ltd, IsraelRRsat Global Communications Network Ltd, IsraelSales Director Asia 2013RRsat Global Communications Network Ltd, IsraelRRsat Global Communications Network Ltd, IsraelSales Director Asia and Africa 2006- 2012Sales Director Asia and Africa 2006- 2012• Responsible for the development and increase of RRsat sales all over the region.Responsible for the development and increase of RRsat sales all over the region.• Responsible to identify new customers and to communicate with existing accounts.Responsible to identify new customers and to communicate with existing accounts.• Responsible to provide potential customer sales proposalsResponsible to provide potential customer sales proposals• Operating finders Network.RRsat Global Communications Network Ltd, IsraelRRsat Global Communications Network Ltd, IsraelMCR Technician, 2005-2006• Operating uplink systems• Customer service• Providing technical solution on real time technical failuresProviding technical solution on real time technical failuresMilitary service: 3 years service in the Israel Defense Forces army, Signal Corp 1994-19973 years service in the Israel Defense Forces army, Signal Corp 1994-1997

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