session1 principles and strategy tees nhs
DESCRIPTION
TRANSCRIPT
![Page 1: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/1.jpg)
www.mba-consulting.co.uk
www.mba-consulting.co.uk
![Page 2: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/2.jpg)
www.mba-consulting.co.uk
Good morning!
![Page 3: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/3.jpg)
www.mba-consulting.co.uk
Fundraising and Marketing Workshop
2013
![Page 4: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/4.jpg)
www.mba-consulting.co.uk
Getting started
• Housekeeping• Introductions• Aims and structure• Key Principles (The 3 Cs)• The Fourth C
![Page 5: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/5.jpg)
www.mba-consulting.co.uk
Housekeeping
• Loos• Fire bell• Workbook• Phones
![Page 6: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/6.jpg)
www.mba-consulting.co.uk
Your learning goals?
![Page 7: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/7.jpg)
www.mba-consulting.co.uk
Evaluation
![Page 8: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/8.jpg)
www.mba-consulting.co.uk
“Look, someone
has to raise the money!!”
![Page 9: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/9.jpg)
www.mba-consulting.co.uk
THE 3C’s OF SUCCESSFUL FUNDRAISNG
![Page 10: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/10.jpg)
www.mba-consulting.co.uk
Fundraising is
about
Commitment …
![Page 11: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/11.jpg)
www.mba-consulting.co.uk
3 components of success
![Page 12: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/12.jpg)
www.mba-consulting.co.uk
Key Funding Markets
![Page 13: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/13.jpg)
www.mba-consulting.co.uk
The Funding Relationship Continuum
Formal Informal
Contract Service Level
Grant Gift
![Page 14: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/14.jpg)
www.mba-consulting.co.uk
The Corporate Funding Continuum
Formal Informal
CRM Sponsorship Grant Gift
![Page 15: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/15.jpg)
www.mba-consulting.co.uk
![Page 16: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/16.jpg)
www.mba-consulting.co.uk
Rank Them
![Page 17: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/17.jpg)
www.mba-consulting.co.uk
Fundraising
is about
‘Contacts…’
![Page 18: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/18.jpg)
www.mba-consulting.co.uk
“the proposal does not stand alone. It must be part of a process
of planning and of research, of outreach to, and cultivation of
potential foundation and corporate donors.”
“The Foundation Center’s Guide to Proposal Writing, 3rd ed. (New York: The Foundation Center, 2001), by Jane C.Geever.
![Page 19: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/19.jpg)
www.mba-consulting.co.uk
Maximum Effectiveness
Person to person by committed peers
Committed peer to group with follow up by staff
Peer to peer, specifically targeted letter
Personalised mailing
Targeted event or function
General mailing
Leaflet drop
Minimum Effectiveness
![Page 20: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/20.jpg)
www.mba-consulting.co.uk
How many rich people
do you know?
![Page 21: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/21.jpg)
www.mba-consulting.co.uk
How many people can you influence?
1 Person
6 People
31 People
156 People
![Page 22: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/22.jpg)
www.mba-consulting.co.uk
300
X 300
90,000
X 300
27,000,000
![Page 23: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/23.jpg)
www.mba-consulting.co.uk
How trusts in the North East are linked by shared trustees
Tyneside Trust
Joicey Trust
Carr-Ellison
Tyne and Wear Foundation
Hadrian Trust
Millfield House
Brough Charitable Trust
Willan Trust
![Page 24: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/24.jpg)
www.mba-consulting.co.uk
How trusts in the North East are linked by shared trustees (2)
ManningTrust
St. Hilda’s Trust
William Leech Charity
RothleyTrust
John Bell’s Trust
ContinuationTrust
![Page 25: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/25.jpg)
www.mba-consulting.co.uk
Appeal anatomy 1: Highland Hospice• Target: £600,000 PA Revenue plus £1,000,000 capital appeal
• Staff : One appeal fundraiser and one revenue fundraiser. Acted as secretariat/administration.
• Strategy: Chair- Chartered Accountant with links to high net worth individuals. Supported by committee to bring in contacts, organise events and ask for money. Each committee member had a ‘sphere of influence’. Research showed 300 trusts- lists were circulated to committee members.
• Outcomes: Raised £243,000 from trusts and £46,000 from companies in 21 months. 52 personal introductions/letters of support from committee members produced 65% of positive responses and raised £157,450.
![Page 26: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/26.jpg)
www.mba-consulting.co.uk
Champions
• Church
• Celebrity
• Local Politics
• Statutory authorities
• Customers/users
• Academe
• Business
• Media
• Expert NGO’s
![Page 27: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/27.jpg)
www.mba-consulting.co.uk
• Prince Charles• Reception 80
guests• £75,000 to restore
Cotswold canals
Waterways Trust
![Page 28: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/28.jpg)
www.mba-consulting.co.uk
The Glasgow Cup
•Amnesty
•Paul McStay (Celtic)
•Ally McCoist (Rangers)
•5-a-side
• £6,000
![Page 29: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/29.jpg)
www.mba-consulting.co.uk
Money
Influence
![Page 30: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/30.jpg)
www.mba-consulting.co.uk
CommunicationFundraising is about …
![Page 31: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/31.jpg)
www.mba-consulting.co.uk
Communication
Getting the balance right – Take 1
“The situation at this football club remains the situation at this football club and that will continue to be the case until such time as the situation changes” –
English Football Boss Peter Kenyon commenting on a possible change of manager.
![Page 32: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/32.jpg)
www.mba-consulting.co.uk
Communication
Getting the balance right – Take 2
“We are a cherry tree in a garden filled with hungry finches. Our heavily laden boughs offer rich pickings for the siskin and the linnet, though thankfully the rosy hued crossbill is more interested in the pine nut”-
Yugoslav Football Boss Haka Flugg commenting on a possible change of manager.
![Page 33: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/33.jpg)
www.mba-consulting.co.uk
“Read over your compositions, and where ever you meet with a passage which you think is particularly fine, strike it out!”
Samuel Johnson
![Page 34: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/34.jpg)
www.mba-consulting.co.uk
What goes wrong with language?
![Page 35: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/35.jpg)
www.mba-consulting.co.uk
Jargon
![Page 36: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/36.jpg)
www.mba-consulting.co.uk
“The resources allow a fluid response to mobilise our assets based on analysis that is inputted to HQ.”
A Northumbria Police spokesman commenting on the new motorbikes
bought by the force
![Page 37: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/37.jpg)
www.mba-consulting.co.uk
Cambridgeshire police produced a leaflet with ‘the most pointless
headline in history’ according to Campaign for Plain English –
“police continue to target offenders”
![Page 38: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/38.jpg)
www.mba-consulting.co.uk
“a multi-agency project catering for holistic diversionary provision to young people for positive action linked to the community safety
strategy and the pupil referral unit”?
A Go Kart Track
![Page 39: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/39.jpg)
www.mba-consulting.co.uk
Birmingham professor David BoothHe applied for a £170,000 grant to unlock the mysteries of ‘the cognitive measurement of consumer criteria for manufacturer parameter values in biscuit texture’. In other words, the link between a biscuit’s texture and the pleasure from eating it.
Safeway advert for new store in Chapel-en-le-Frith‘Ambient replenishment controller’
‘to install a component into the structural fabric’.From an NVQ (National Vocational Qualification) document describing the laying of a brick.
![Page 40: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/40.jpg)
www.mba-consulting.co.uk
Message from Planet ZogRe: Annual Report text
Dear Mark
I’m not entirely sure that the text for the annual report Section ‘New Directions’tells the whole story. Could you therefore replace the text:
‘We work together in partnership with other organisations to create and delivereducational and learning opportunities for local people.’
With:
‘The shift in strategic direction is encapsulated in the conceptualisation of theAction Zone, which is an holistic, integrated action research response to tacklingproblems of social disadvantage inner cities through learning.’
![Page 41: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/41.jpg)
www.mba-consulting.co.uk
Phrases that came out of a workshop at Shotton Hall in 2006 help G.P.s understand their patients
‘shizcourtlopzagayn’‘thebairnsfullacahd’
‘Avebeenabitootakilter’‘Thelasssezshizfhallinwrang’‘Avebrowtmeganniescakky’
![Page 42: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/42.jpg)
www.mba-consulting.co.uk
Complex
![Page 43: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/43.jpg)
www.mba-consulting.co.uk
Orwell’s Golden Rules of Writing
“Ask ‘what am I trying to say? … Ask ‘could Ihave put it more shortly? … Never use afigure of speech that you are used to seeingin print … Never use a long word when a short onewill do … If it is possible to cut out a word, alwayscut out a word … Never use jargon if you can thinkof an everyday equivalent”
George Orwell
![Page 44: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/44.jpg)
www.mba-consulting.co.uk
Acronyms
![Page 45: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/45.jpg)
www.mba-consulting.co.uk
Youth Opportunities Building Scheme
Supporting Hartlepool In The Environment
Stabling and Habitation Implementation Team
Urban Partnerships. Stanley Hall InitiativeTeam.Community Resource Education andEmployment Centre.
www.UPSHITCREEC
![Page 46: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/46.jpg)
www.mba-consulting.co.uk
Good Language
Simple
Direct
Natural
Visual
Focused
![Page 47: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/47.jpg)
www.mba-consulting.co.uk
Core Costs
![Page 48: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/48.jpg)
www.mba-consulting.co.uk
Just Giving
8,000,000 people
7,500 charities have raised
£485,000,000
![Page 49: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/49.jpg)
www.mba-consulting.co.uk
Christmas is coming!
The Coco Ball:
•200 people x £60 = £12,000
•Auction = £10,000
•Raffles and games = £3,000
Total: £25,000
Profit: £20,000
![Page 50: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/50.jpg)
www.mba-consulting.co.uk
Payroll Giving and Tax Effective Giving
![Page 51: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/51.jpg)
www.mba-consulting.co.uk
Blackbaud: eTapestry
![Page 52: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/52.jpg)
www.mba-consulting.co.uk
![Page 53: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/53.jpg)
www.mba-consulting.co.uk
Lottery in a Box
![Page 54: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/54.jpg)
www.mba-consulting.co.uk
Adventure Challenge
![Page 55: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/55.jpg)
www.mba-consulting.co.uk
Net outlay of £10,000
![Page 56: Session1 principles and strategy tees nhs](https://reader036.vdocuments.net/reader036/viewer/2022070301/54581db8af795997118b6677/html5/thumbnails/56.jpg)
www.mba-consulting.co.uk
Outlay of £22,000