Setting Yourself Up for Success Low Cost Ways to Market Yourself

Presented by The Firm Public Relations & Marketing

Market Yourself

Check Your Image– Use downtime to position yourself for a rebound– Revamp marketing materials, Web site, etc.– Are they reflecting the best you have to offer?

Establish Yourself as an Expert– Teach a class– Start an industry blog or newsletter– Offer your knowledge at industry events & community organizations

Develop Unique Promotions– Tie into groups & organizations both online and off– Build on existing events

Network, Network, Network

Connections Now Lead to Business Later

– Continue to connect with current & potential clients– Position yourself to be top of mind when they can afford you

Vary How You Communicate– Direct mail, eblasts– Snail mail– Good ‘ol in person time spent together

Offer Your Network Something– Don’t just consider what’s in it for you – help your network

Practice Your Own PR

Know the Media– Who covers your industry?– What topics are they covering?

Become an Information Source– What are your areas of expertise?– Keep on top of industry trends; have something to say– Be available

Make it Newsworthy– Remember, this isn’t advertising, you’re not paying the media to communicate your message– Launch of a new product or service, grand opening or expansion, charitable/community work– What makes your company unique?

Social Media Opportunities

What are your business goals?– Don’t do it just to do– Focus on how relationships are changing– Research best tool for achieving your goals

Benefits– Cost effective– Offers new ways to communicate with customers, peers– Can provide instant feedback

Examples

For More Information:

www.thefirmpr.com/resources