Sexiest of the Sexiest Job Profile:Sports Analyst

Career Possibilities For People With Quantitative Background

Outline• What is Sports Analytics?

• Moneyball and the Rise of Sports Analytics

• What Sports Analysts Do

• Innovations in Sports Analytics

• Conferences and Journals

• Sports Analytics: Specific Companies

• References

What is Sports Analytics?

• The process of using methods available from data mining, statisticsand economics to model performance and sporting contests.

• Mainly used for developing in-game strategies, evaluate players’performance, fantasy competition, and other areas of sportingcompetitions.

• Sports Analytics can be defined as the voice of sports. It translates andanalyzes the game for all the fans.

Moneyball and The Rise of Sports Analytics

• Sports Analytics is regarded as the major reason for Oakland Athletics'ability to remain competitive in Major League Baseball (MBL) despiteits comparatively meagre resources.

• In the 2002 season, the team won 103 games in the regular season, thesame amount as the New York Yankees, whose wage bill was threetimes that of Oakland.

• Oakland General Manager Billy Beane was using sophisticatedstatistical models to analyze professional players’ performance, thatallowed him to spot good players that others overlooked. Conventionalbaseball wisdom followed certain stats; Beane included others, andfound recruits who were undervalued by the market.

What Sports Analysts DoBEFORE A GAME

Explain what to expect during the game.

Analyzes statistics.

DURING A GAME

Works closely with the play-by-play person to provide insight between plays.

AFTER THE GAME

Break down the action and provide further information.

Insights.

Innovations in Sports Analytics

Fan Insight and Engagement

Understand fan preferences and behaviors.

Retain and boost revenue from season-ticket holders and new fans.

Deliver a more complete fan experience based on a 360-degree view of fanactivity.

Measure, track, analyze and improve promotions – and adjust them as needed.

Personalize fan interactions and deliver timely, relevant content.

Give fantasy fans more interactive and data-driven player statistics.

Provide relevant in-game statistics and stories to enhance online and livetelecasts.

Innovations in Sports AnalyticsOperational Analytics

Determine the most dynamic pricing model for each marketsegment

Provide accurate measurements to prove ROI to your sponsors

Predict which sponsorship promotions will be successful

Optimize revenue inside your venue – from concessions tomerchandising

Increase your profitability by improving the accuracy of plans andbudgets

Measure and maximize your overall performance by businesssegment

Innovations in Sports Analytics

Digital Experience

Gauge fan sentiment on social media and respond quickly

Manager how, where and by whom your digital content is consumed

Reach millions of untapped fans to expand brand awareness andmerchandising revenue

Improve monetization of sports content

Maximize the ROI of your media spending

Innovations in Sports Analytics

Player Analytics

Perform better predictive analysis of players and rankings.

Anticipate player safely issues and prevent injuries.

Analyze play-by-play effectiveness for real-time competitiveintelligence.

Get greater insights on recruiting.

Conferences & Journals

Conferences

MIT SLOAN Sports Analytics Conference

Sports Analytics Innovation Summit

UK's Sports Analytics Conference

Journals

Journal of Quantitative Analysis in Sports

International Journal of Performance Analysis in Sport

International Journal of Computer Science in Sport

Journal of Sports Science and Medicine

International Journal of Sports Science and Engineering

Sports Analytics: Specific Companies

• ESPN

• Stats Inc.

• Krossover

• Catapult Sports

• Sports Reference

References

• http://www.sloansportsconference.com/?p=11173

• http://www.techweekeurope.co.uk/news/moneyball-sports-analytics-ibm-microsoft-120954

• http://www.sas.com/en_us/offers/13q3/SAS-Analytics-for-Sports-2264774/overview.html

• http://allthingsd.com/20130523/analytics-is-not-a-strategy/

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