SPONSORSHIP PROPOSAL

SFE History

Soweto Homemakers Festival 1983 – 1985 Mofolo Park, Jabavu Expo Centre

SFE History Cont.

Walter Sisulu Square, Kliptown 2006 - 2007

Elkah Stadium, Rockville 2005

SFE History Cont.

University of Joburg Soweto Campus 2008 - 2010

SFE History Cont.

Joburg Expo Centre, Nasrec, 2011 - 2013

SFE Notable Achievements

• Over 1 000 SMMEs have participated in the Expos since 2005.

• Sourced from Soweto, Orange Farm, Alexandra, Diepsloot, Tshwane, JHB CBD.

• Many have moved from the informal to the formal economy.

• Approx 2 500 artists have performed at the event.• Approx 24 000 grades 10-12 students have visited the

Youth Zone.• Grown into Gauteng’s most significant multi-purpose

event.• Now poised for takeoff!

SFE 2013 Highlights

Joburg Expo Centre, Nasrec, 2013

• 18 000 visitors• 130 SMME exhibitors• 70 commercial /

government exhibitors• R8 million in publicity• Certificate of Merit: Most

Memorable EventExhibitions & Events Association of Southern Africa

SFE 2014 Project Plan

• 26th – 28th September

• Joburg Expo Centre, Nasrec

• Aiming for 30 000 visitors

• Greatly expanded programme of activities

SFE VisionContribute to the long term development of Soweto and the broader Gauteng economy and community.

Establish the Soweto Festival Expo within five years as Africa’s largest and most successful event of its kind, attracting exhibitors, performers and visitors from all over Africa and the world.

SFE Strategy

Partner with government and its agencies: Soweto Festival Expo as a vehicle for socio-economic development.

Facilitate a training and support programme for SMME exhibitors at the Expo in conjunction with strategic partners such as COJ, GEP, etc.

Develop the arts, crafts, tourism and heritage industries of Soweto and Gauteng.

SFE Strategy Cont.Involve all communities and cultures to foster social cohesion. Establish networking opportunities for small businesses and the formal business sector who exhibit at the Festival Expo. Empower small businesses and local traders by facilitating their participation as exhibitors and suppliers.

SFE Strategy Cont.

Provide a platform for information dissemination, and the promotion of government departments, community organisations and NGO’s. Assist the youth with career guidance and employment opportunities.

SFE Focus Areas SMME Development

Youth Development

Arts, Culture & Heritage

SFE SMME Programme

SMMEs provided with • Pre-expo training• Exhibition stands• Post-expo support through GEP• Awards & recognition

SMMEs chosen in partnership with GEP and Enterprise Development practitioners / incubators

Integrated into the main expo

SFE SMME Programme Cont.

• Integrating the Expo into the SMME and Creative Industries value chain

• Working with training providers for pre, on-site and post event training, mentorship and support

• 3-year development plan• Identification• Selection• Qualification• Experiential learning• Monitoring & support• Goal of sustainability

SFE Arts & Culture ProgrammeMain entertainment stage

Big name & local artists

Cultural Village Heritage & Social Cohesion

Arts Pavilion Focus on township art

Book Faire Developing a literate community

Other activities Comedy, film, fashion shows

SFE Youth Development Programme

Focus on Edutainment High energy activities

Partnering with the Gauteng Department Education 4 000 pupils bussed

to the Expo

Careers Expo Tertiary & training institutions Recruitment agencies

SFE Sports & Recreation Programme

Sports activities Cycle Race 5-a-Side Soccer Soweto Cup Body Building

Sports Pavillion Indoor activities Outdoor activities

SFE Media & Communications

• Powerful media partnerships

• Outdoor, digital, direct marketing campaign• Public relations, activations• Month-long build up campaign

SFE Sponsorship Plan

Sponsorship tier # of sponsors Focus area Sponsor value

Platinum 1 Overall Festival Expo R3.5 million

Media (Trade Exchange

Sponsorship)

3 TV Radio Print

R2 million R1 million R1 million

Gold

1 SMME Development *

R3 million

Silver 2 Youth Development Sports, Arts, Recreation &

Heritage Activity Specific

R1 million R1 million

Total 7 Core Sponsorship Budget R12.5 million

Platinum Sponsors ROISponsorship Item Value Description

Editorial coverage 10 000 000 R5 million Advertising Value Equivalent x 5 PR value x 40% value attributed to sponsor

Advertising coverage 4 000 000 Advertising Value Equivalent - TV, Radio, Print advertising via media sponsors

SMME training manuals 360 000 300 SMMEs x 3 manuals @ R400 Branding at Nasrec 350 000 30% of branding rights at Nasrec for 5 days

Logo on SMME exhibitors stands 300 000 300 SMME stands @ R1 000 Big screen ads 300 000 25spots @ R4 000 x 3 days on large screens next to main stage Trade Day & Conference 250 000 Naming rights, branding & speaker opportunity

Merchandising rights 250 000 Rights to use Soweto Festival Logo on sponsor memorabilia/merchandise Exhbition space 222 750 135 sq m x R1 650 / sq m

Free entry tickets 160 000 2 000 adults R50 + 3 000 children @ R20 distributed to clubs & schools Official launch and Soweto Awards 150 000 Naming rights, branding & speaker opportunity Posters 100 000 2 000 posters @ R50 Leaflets 100 000 50 000 leaflets @ R2 T shirts 90 000 1 000 T-shirts @ R90 Website banner ad 90 000 9 months on the SFE home page @ R10 000 pm Entry tickets 80 000 Logo on 30 000 adult @ R2 + 20 000 kids @ R1 SMME training - speaker opportunities 70 000 7 training days @ R10 000 Street pole ads 60 000 60 street pole ads @ 1 000

Official event guide advertising 45 000 Back page R30 000 and one inside page RHS R15 000 VIP accreditation 33 000 30 VIPs entry tickets @ R220 x 5 days Total sponsorship value 17 010 750 Excl VAT

Gold Sponsors ROI

Sponsorship Item Value DescriptionSponsorship of 200 SMMEs 2 970 000 200 SMME stands @ R 1 650 / sq m x 9 sq m

Editorial coverage 2 000 000 R1 million Advertising Value Equivalent x 5 PR value x 40% value attributed to sponsor

Advertising coverage 2 000 000 Advertising Value Equivalent - TV, Radio, Print advertising via media sponsors Merchandising rights 250 000 Rights to use Soweto Festival Logo on sponsor memorabilia/merchandise Big screen ads 90 000 10 spots @ R3 000 x 3 days on large screens next to main stage Exhibition space 118 800 72 sq m x R1 650 / sq m Branding at Nasrec 100 000 10% of branding rights at Nasrec for 3 days Posters 100 000 2 000 posters @ R50 Leaflets 100 000 50 000 leaflets @ R2 Entry tickets 80 000 Logo on 30 000 adult @ R2 + 20 000 kids @ R1

SMME training - speaker opportunities 30 000 3 training days @ R10 000 Street pole ads 60 000 60 street pole ads @ 1 000 Trade Day & Conference 50 000 Branding & speaker opportunity Website banner ad 45 000 9 months on the SFE home page @ R10 000 pm Free entry tickets 35 000 500 adults R50 + 500 children @ R20 distributed to clubs & schools Official launch and Soweto Awards 30 000 Branding VIP accreditation 30 000 20 VIPs entry tickets @ R500 x 3 days T shirts 18 000 200 T-shirts @ R90 Official event guide advertising 15 000 One inside page RHS R15 000 Total sponsorship value 8 121 800 Excl VAT

Conclusion

• Our goal: Gauteng to adopt the Soweto Festival Expo as a major delivery platform for SMME development

• Working together to create a sustainable programme for• Enterprise development• Job creation

• Three year agreement• On-going support for participating SMME’s• Growing the base of SMME’s in Gauteng• Measurable results – Impact Assessment