sgeo: overview and product offering marco r. fuchssgeo: overview and product offering marco r. fuchs...

© OHB-System AG, 2006SGEO-OHB-HO-0011 Slide 1

SGEO: Overview andProduct Offering

Marco R. Fuchs

June 29, 2006Tegernsee, Germany

SGEO: Overview andProduct Offering

Marco R. Fuchs

June 29, 2006Tegernsee, Germany

DLR-ESA Workshop on ARTES 11

Marco R. FuchsOHB Technology AGUniversitaetsallee 27-2928359 Bremen, Germanyoffice: +49 421 2020 -612, fax: -613

Marco R. FuchsOHB Technology AGUniversitaetsallee 27-2928359 Bremen, Germanyoffice: +49 421 2020 -612, fax: -613


- Introduction

- Key Elements of the Business Plan

- Product Offering

- Industrial Consortium

- Status & Outlook

Table of ContentsTable of Contents


Introduction

We see a global market for small Geostationary Satellite Solutions

for commercial telecomfor institutional and defence customers on demand

based on a modular approachtailored to customers needsoffering best value for moneywith rapid delivery

Therefore, we intend to develop and manufacture a Small GEO Platform under ESA Artes-11 Programme

VisionVision


Introduction

A European Consortium of small and medium system integrators of

Contraves Space AG,LuxSpace Sarl.OHB-System AG (lead)Swedish Space Corporation

has been formed to provide the Small GEO turn-key solutions

Industrial TeamIndustrial Team


Introduction

Activities towards a European Platform

Company funded Pre-Phase A (completed)

DLR co-funded Phase A/B0, together with Tesat Spacecom (completed)

Small GEO Consolidation Study under Artes-1 + Industry funding, together with Swedish Space, Contraves and LuxSpace (ongoing)

Phase B for Platform Development under Artes-11 (expected to commence)

Industrial InitiativeIndustrial Initiative

Q1/2003-Q1/2005

Q4/2006

Q4/2005-Q3/2006

Q1/2005-Q1/2006


Key Elements of Business Plan

Market Requirements and SolutionsMarket Requirements and Solutions

New technologies increase flexibility

– Increase of payload masses per platform– Flexibility of payloads– Electric propulsion

Purchasing decisions very project-specific

Key requirements prioritized accordingly– Design flexibility– Reliability– Cost effectiveness– Delivery speed and schedule confidence– Business model flexibility

Supply Side

Trends

Supply Side

Trends

DemandSide

Require-ments

DemandSide

Require-ments

Satellite platform will:

Be highly modular to accommodate:

- Various types of payloads - State-of-the-art

technologies

Apply new technologies for excellent payload-to-mass ratio to

- maintain benefits of small GEO platform

- provide launcher flexibility


Key Elements of Business Plan

Flexibly adjusting of product offering and business modelFlexibly adjusting of product offering and business model

Differentiating Advantages

Truly European OriginEuropean technologies & standardsAttractive to customersBenefits from European industrial politics

Experienced Team of Small/Medium ManufacturersProven experience and flexibility of core team Track record of comparable projects

Dynamics of small companies / independence of large corporationsFast decision processesLower overhead Flexible sourcing


Core Findings of Business Plan

Flexibly adjusting of product offering and business modelFlexibly adjusting of product offering and business model

DesignFlexibilityDesign

Flexibility

ReliabilityReliability

DeliverySpeed

DeliverySpeed

CompetitivePrice

CompetitivePrice

BusinessModel

Flexibility

BusinessModel

Flexibility

Tailored to customer requirementsNo US components (if required)

Heritage from previous missionsLeverage flight-proven components

Flexible processesDesign freeze CDRTight project control

Simple designLean processesCompetitive sourcing

Consortium covers key competences Flexible adjustment of product offering

Strengths in Key Decision Criteria



Range of Capabilities

Satellite system primeplus selected payload

components

Platformmanufacturing

Platform provision to prime

On-grounddelivery

In-orbitdelivery

Turnkeysolution

Satelliteoperation

'Sweet Spot'

Unrealisticscenarios

…integration of3rd party de-

signed payloadPlatformManu-

facturing+…

…payloaddesign &

integration

…payloadIntegration

by third party

SGEO Consortium Business ModelSGEO Consortium Business Model



SGEO Consortium Business ModelSGEO Consortium Business Model

Product Range

Comprises full system integration capabilities: platform and payloadOnly long-term sustainable position

Flexibility to seize other opportunities, e.g.

Operations support for start-upsCooperation, e.g.

to enter new marketsto address otherwise non-accessible customers


Product Offering

Provision of Turn-Key SystemsProvision of Turn-Key Systems

one-stop-shopto the customer

-Preferentially byConsortium

-On demand: selected bycustomer

Payload

-Geostationary~3 kW P/L Power~300 kg P/L Mass

Platform

-Direct Injection-GTO option

Launch

-LEOP / IOT-Full ops ondemand only

Mission operation

-Training-Maintenance-Telemetry

monitoring

Services

-BasebandSection

-More elementson demand

Ground Segment

Product Portfolio:

A geostationary platform of 300 kg class payload mass and ~3 kW payload power

A corresponding telecom payload

Further elements on demand:- launch / LEOP- ground control segment elements- mission operations elements- training, maintenance...

In addition, the SGEO Consortium offers individual small GEO satellites or platforms for institutional customers (government/defence agencies)


Industrial Consortium

CustomerArtes-11: Preference to operator with time-to-market demandThe Consortium intends to offer on-ground as well as in-orbit delivery of satellites

ConsortiumDynamic and flexible companies with provenexpertise working together in a reliable partnership Consortium agreement in placeAll subsystem competences and responsibilities in this team

SuppliersEarly selection on a competitive basis in Phase B (2007) with long term agreements for thecommercial exploitation phase wheneverappropriate

OrganisationOrganisation

Swedish Space(Sub)

LuxSpace(Sub)

Customers

SGEO Consortium

ContravesSpace(Sub)

SuppliersSuppliers

OHB-System(Prime)



Heritage OHB System AGHeritage OHB System AG

Medium-sized systems integrator belonging to the listed OHB Technology Group, with more than 800 employees in the areas of

Space Systems + Security,Space Transportation + Aerospace StructuresTelematics + Satellite Operations

Extensive knowledge in project management,system engineering and integration

Experience and reputation in development of small and cost-efficent satellites and missions, e.g. current Prime Contracts for

Design & Manufacturing, Launch, Ground Segment and Operations of Germany’s SAR-Lupe reconnaissance system

Integration, test and launch of the first 7 satellitesof the next generation global ORBCOMM fleet



Heritage Swedish Space CorporationHeritage Swedish Space Corporation

End-to-end experience and knowledge of space systems, covering the entire range from feasibility studies to operations

Small System Integrator that developed and delivered the successful satellites Viking, Freja, Astrid 1 and 2, ODIN and the SMART-1 lunar probe

Experience of specification, procurement, LEOP, operation and frequency coordination of the TELE-X and SIRIUS-2, -3, and -4 telecom satellites and of related telecom services

Now developing the PRISMA demo-mission for Rendezvous and Formation Flying with 2 satellites

About 50% of the business comes from the commercial market.



Heritage Contraves Space AGHeritage Contraves Space AG

System EngineeringManagement of complex development projectsResponsibility on system and sub-system levelSteering of large teams with international sub-contractors and suppliers

Lightweight Composite StructurePayload FairingsComplex Spacecraft structures (e.g. ATV, Metop)Thermally stable struct. (Planck Telescope)

MechanismsSADM’s (European No. 1 supplier)EP Thruster MechanismsRobotics

Electro-optical SystemsOptical Terminals (Intersatellite/Satellite-to-Ground links)Laser Altimeteroptical Harness



LuxSpace Sarl.LuxSpace Sarl.

System integrator in Luxembourg, formed in 2004, 100 % subsidiary of OHB-Technology AG

Is building up on the competence and experience of OHB Technology Group of companies

Is developing dedicated know-how in payloads system engineering and specific technologies, e.g. support of pre-development activities for Small GEO

Responsibilities specific to Artes-11 to coordinatemarketing and sales & predevelopment

the participation of Luxembourg industry


SGEO Phase A Consolidation StudySGEO Phase A Consolidation Study

Platform defined, baseline:P/L Mass 300 kg class , P/L Power ~ 3 kW optimised for direct injection into GEOGTO transfer options for future product offerings under further investigations

Candidate technologies for first mission identified

as part of product evolution roadmap (see presentation by A. Winkler)

Baseline schedule for end of 2009 launch goal defined, based on time to market requirements (see presentation by Booz-Allen-Hamilton)

with standard telecom payloadassuming early mission selection

Current Status

Mission Design Review successfully completed on May 16, 2006


ConclusionsConclusions

Outlook

Vision of a European small GEO

Artes-11 is a highly attractive initiative at the right time

Accessible commercial market of more than 1 satellite per year (initially...)

Strong industrial team fully committed to the programme

Sustainable business for suppliers

Successful mission concept

sgeo: overview and product offering marco r. fuchssgeo: overview and product offering marco r. fuchs...

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