SOCIAL MEDIA IN THE

MEETINGS AND EVENTS

INDUSTRYElizabeth Glau, CMP

www.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmedia

www.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau

NEW MEDIA VS. TRADITIONAL MEDIA How are your customers finding your

business or conference now?Repeat customersWord of mouthNewspaper advertisingTV or Radio advertisingNetworkingDirect mail

@elizabethglau

NEW MEDIA VS.TRADITIONAL MEDIA (CONT.) How do people prefer to buy in 2011?

Word of mouthPersonalized recommendation Internet research

How effective is your Website design? Are you using Search Engine Optimization

(SEO)? Do you monitor your analytics?

Wisdom of crowdsCommunication with sellerE-mail campaign or newsletter

@elizabethglau

MARKET RESEARCH Where is your target market? How is your audience likely to get

engaged? Listen to stakeholders

CustomersCompetitionPeers

Reach out to influencers Decide how much time / money you

want to spend Set goals and track your results

@elizabethglau

CHANNELS LinkedIn

Professional networkingService providersBusiness development

FacebookProfessional networkingOnline presenceMarket research

Twitter YouTube Google+

@elizabethglau

10 MINUTES PER DAY Setup Google Alerts Add feeds to Google Reader Create feeds for Twitter Add feeds from LinkedIn Answers

7 minutesCheck your feeds and share content

3 minutes Facebook wall, discussions, friends

Via HubSpot

@elizabethglau

WHAT IS LINKEDIN? Establish your professional profile Stay in touch with colleagues and

friends Find experts and ideas Explore opportunities

@elizabethglau

LINKEDIN PROFILE BASICS Experience Education Summary Recommendations Status Updates

@elizabethglau

LINKEDIN GROUPS Society of Government Meeting

Professionals BizBash—Event Planners Gather Event Peeps: For Live Event Industry

Professionals Event Planners and Coordinators Event Planning & Event Management -

the 1st Group for Event Professionals EXHIBITOR Hotel Contracting & Negotiations ~

Intelligence & Strategies@elizabethglau

LINKEDIN COMPANY PAGES Related Companies Key Statistics Company Description Company Employees New Hires Recent Promotions and Changes Popular Profiles Service Provider Directory

@elizabethglau

LINKEDIN NEWS LinkedIn Today sources news from

over 100 million LinkedIn members to show you:The top articles shared on LinkedIn and

Twitter by people in your network.Who shared the article and what they said

about it.A homepage customized to your industry,

network, and areas of interest.

@elizabethglau

WHAT IS FACEBOOK? Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page

Each individual may only have one profileYou are required to have a profile to set up

a pageFriends (2-way) vs. Likers or Fans (1-way)

@elizabethglau

FACEBOOK PERSONAL PROFILE Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive

@elizabethglau

FACEBOOK COMPANY PAGE 25 Likes to get a custom URL

Ask your friends and family to like your page

Don’t be afraid to invite everyone you knowAdvertise your page in all of your marketing

Post informational content that your fans will appreciate

Use the tagging feature in posts, photos and videos to draw them to the page

@elizabethglau

LOCATION BASED MARKETING Facebook Places Foursquare SCVNGR

Social check-ins Specials and coupons Word of mouth advertising

@elizabethglau

ENGAGE Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or

other short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters

@elizabethglau

TWITTER AT CONFERENCES Quotes from speakers

Speakers’ twitter handles on website, program, powerpoint, mobile app

Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy

@elizabethglau

EVENT PAGES Market Research Facebook LinkedIn EventBrite Social Media Sharing Social Media Discounts

@elizabethglau

QUESTIONS

@elizabethglau

SOCIAL MEDIA IN THE

MEETINGS AND EVENTS

INDUSTRYElizabeth Glau, CMP

www.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmedia

www.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau