sgmp social media for meeting planners
TRANSCRIPT
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I. Snapshot of the meeting planner.II. Why meeting planners should be on
social media.III. Five ways to use social media.
IV. The meeting planner’s social media
toolkit.
V. Tips for a successful “social”
conference.VI. Discussion
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90% of respondents over age 60 use LinkedIn
43% of those over age 60 use YouTube
88% of the 20-29 age group use Facebook
41% of the 20-29 age group use Twitter
29% of the 20-29 age group read or write blogs
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86% Females use LinkedIn
60% Males use Facebook
30% Females use Twitter
37% Males use YouTube
31% Males read or write blogs
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88% of LinkedIn Users have 15+ Years of Experience
65% of Facebook Users have less than 5 years of experience
40% of YouTube Users have 15-19 years of experience
38% of Twitter Users have 5-9 years in the business
32% of Bloggers have 5-9 years of experience
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Networking opportunities and educational
content.
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Drive attendance.
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Mobilize registered attendees.
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Increase attendee engagement.
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Shape your reputation.
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#1: Live discussions before, during and after
the conference.
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#2: QR Codes.
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#3: Mobile guides and apps.
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#4: Let your attendees “plan” the conference.
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#5: Use photos and videos to tell the
conference story.
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Build brand equity.
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Develop a tweet plan.
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Create a video
catalogue.#1 – Educate.#2 – Answer questions.
#3 – Do a product
review.
#4 – Exchange business
for service.#5 – Debunk myths.
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Create and promote the conference hashtag.Work with the local DMO staff.Dedicate a staff person for on-site social
media communications.Hire a photographer/videographer.Share the attendees’ experiences.