shailesh rao, tronic studios, now is digital
DESCRIPTION
TRANSCRIPT
a cross platform digital media and experiential studio
Diesel StoreEvent and Installation, NYC
GE CampaignOOH - Nextfest
Hewlett PackardPermanent Brand Installation, Palo Alto
Target CampaignTV + OOH - Victory Park, Dallas
Microsoft - LaunchJFK, Times Square, Theatrical Trailers
XeroxInteractive Airport Installation
YAHOOGesture Based Installation
GEVisible You
Under ArmourPop Up Store Experience
AT&T Olympic SponsorshipAugmented Reality App + Microsite
Augmented Reality + Virtual Goods = Real World Rewards
• Ubiquity of mobile platforms
• Driven by the user
• Interconnected nature of devices
THE MOVE TO MOBILE
OUR PLATFORM
• GPS-driven, markerless technology
• Cost-efficient + quick to implement
• Highly segmented geo-targeting
• Regional, national or global
• More shareable and social
• Reach users at pace & pattern of life
• Be anywhere, at anytime
• Support existing campaigns
• Host a wide variety of experiences
• Able to use existing assets
• Easily link to online properties like websites and social networks
• Quickly respond to behavior patterns and user interests
EASY EXECUTION
CURRENT CONCEPTS
VIRTUAL PHOTO BOOTHS
• Make the check-in visual, brand-centric, fun, and more shareable• People can interact with favorite characters, bands, or celebrities• Shared images are a great source of secondary marketing collateral
INTERACTIVE TV
• Uses AR to create a whole new media channel• Interactive promotions can be directly tied to televised shows
INVISIBLE POP UP STORES
• Brands can set up retail points-of-sale anywhere in the world• Drive people to product, but also bring product to the people
• Specialty-timed “Flash Sales” of exclusive or limited-run products • Can be activated anywhere including people’s homes• Link promotions to real world events (Oscars, World Series, etc.)
V-COMMERCE
WHAT’S NEXT
• Modifiable interactive layer within retail environments• Deploy section or product-specific AR experiences• Info channel relays additional & upcoming product info• Integrate retail transaction drivers
INTERACTIVE INTERIORS
GAMING & GUIDES
• Position brand interactions as amusing game-like experiences• Tie directly into ongoing rewards programs • Create layered, ongoing and rich alternate reality games
VIRTUAL GIFTING & UGC
• Virtual purchases redeemed for physical goods • Send products to friends and family across the globe • Invite people to interact with and expand the fabric of a brand
Shailesh RaoVice President, Business [email protected]
GoldRun132 W 28th St, 4th FloorNew York, NY 10016917-549-0704
THANK YOU