shaken, not stirred - extracting business intelligence from the cocktail of mobile, devices and the...
TRANSCRIPT
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Clive Longbottom,
Service Director, Quocirca Ltd
Clive Longbottom,
Service Director, Quocirca Ltd
Shaken, not stirredExtracting business intelligence from the cocktailof mobile, devices and the cloud
Rob Bamforth,
Principal Analyst, Quocirca Ltd
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Are we there yet?
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Key ingredients in the mix
Mobile
Analytics
Cloud
Social
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Analytics
Cloud
Social
Mobile
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Waves of worker mobility
Mobile Email
Pink Collar
Decision maker
Mobile IT
White CollarKnowledge worker
Mobile Working
Blue Collar
Task and process
M2M
Steel Collar
Automation
Numberofusers
Time
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0% 20% 40% 60% 80% 100%
Tablet
Smartphone
Laptop
Desktop
More Same Less Don't use for work
Shifting future reliance on devices
Source: iPassMobile workforce report Nov 2012
50% work with corp supplied smartphones,
but a third of them have a personal one as well
25% work with corp supplied tablets,but 2/3 of rest use them occasionally for work too
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Quick poll question youre only allowedone device for work access to IT, is it?!Desktop or laptop!Tablet!Mobile phone
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More mobile & decline of the desk
51.2% see the office as a place for occasionaluse
74% expect millennials to rejecttraditional office
71.9% predict a declinein amount of office space
Typical London desk costs 10.5k per year
Unwired Research Vworksurvey of 600 business leaders May 2011
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Money to be made top 3 predictionsDirect economic impact of mobile Internetcould be 3.7t to 10.8t per year in 2025the automation of
knowledge work couldbe 5.2t to 6.7t
and for the Internet of Thingsit could be 2.7t to 6.2t
Source: Disruptive TechnologiesMcKinsey & Co May 2013
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Analytics
Cloud
Social
Mobile
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You want unstructured big data?>1.5 billion users globally
Shelf life of social media links 3 hours
Every minute, every day100,000 tweets
48 hours of video to YouTube
700,000 items shared on Fracebook
Sources: lots, varied and inevitably out of date its big!
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The evolution of communication
Marketplace
Customers
Businesspartners
Employees B2E
B2B
B2C
Mobile
Socia
l
B2A
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Social+ Mobile = the personal cloud
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Analytics
Cloud
Social
Mobile
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Less hard & soft, more fluffy
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Quick poll question whats you attitude tothe cloud?!Useful for virtually everything!Ok for certain things !No bargepole is long enough
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Attitude to cloud-based servicesUse whenever
we can22%
Evauate as asupplementto in-house
35%
Evaluate caseby case
17%
Avoid cloud23%
Proactively
block3%
Source: Quocirca - Digital identities &the open business report March 2013
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More use of cloud apps shared across devicesin 2012 than 2011?
Yes65%
No29%
Unknown
6%
Source: iPassMobile workforce report Nov 2012
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0% 20% 40% 60% 80%
Lower cost of ownership
Better working practices
Business efficiency
Easier external interaction
IT management efficiency
Access to specialised apps
Access to affordable apps
Very important Significant
Drivers of cloud adoption
Source: Quocirca The adoption of cloud-based services report July 2013
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Analytics
Cloud
Social
Mobile
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$Mobile
$Cloud
$Social
Value of connections not connectivity
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Whats BIG DATA?
Value
Volume
Velocity
Variety
Veracity
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Mobile BIG DATA
Value
Volume
Velocity
- relevant
- instant
- personal
Variety
Veracity
- context
- location
- aggregated
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Big Data limitations 21% of UK companies cannot pull
out relevant data in real time
One third of those who haveimplemented Big Data say they
cannot cope with structured andunstructured data
Over half believe they are at risk ofmaking critical decisions based onold or inaccurate data
Source: Hitachi Data Systems
Big Data analytics research June 2013
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Evolution or revolution in smart thinking
Relevant Radical
Reckless Research
Big DataA littleKnowledge
BusinessIntelligence
Wisdom
of the crowd
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All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com
Finally, a plea for independent lifeboats(around 50 in UK are not funded by or part of RNLI)http://www.ferryside-lifeboat.co.uk/donations
Thank you