CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2014

DR. RICHARD GANAHL & ADRIANNA SGOURIS BLOOMSBURG UNIVERSITY, PA

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CREATE STUDENT EXCITEMENT: • MEDIA / CLASS PARTNERSHIP • MULTI-MEDIA STORY TELLING • ASSIGNMENTS ON DEADLINE • STUDENT EDITOR & REPORTER • SOCIAL MEDIA & SITE METRICS

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“BUnow: PURE PLAY/STAND-ALONE”

BUnow: MISSION

* Student Organization

* Indie Blog & Website

* Co-op & Con-verge

* Student Moderated

* Multiple Platforms

* Pics, Audio, Video

BUnow: TRAFFIC

* Almost 500,000 visitors

* 128+ visiting countries

* 725,000+ page views

* 235,555+ unique visitors

•  over 30,000 video views

•  35-55 student staff

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MULTI-MEDIA COMPONENTS: • 350-500 WORD w 3 INT LINKS • G-BAND, SNDCLOUD, iMOVIE, WP • AT LEAST 2 LOCAL QUOTES • SLIDE-SHOW, PODCAST, VIDEO • SOC MEDIA: BUnow FB TWITTER

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Date Opinion Fast Breaking BUnow Radio BUnow TV Enterprise

7-Oct BLOCK BUSTER PBS -------------------------------- --------------------------------- JZNK

14-Oct JZNK BLOCK BUSTER ------------------------------ JAK HUSKIES

21-Oct --------------------------------- JAK HUSKIES AWESOME BLOCK BUSTERS

28-Oct HUSKIES JZNK AWESOME/PBS BLOCK BUSTERS JAK

4-Nov AWESOME --------------------------------- JAK HUSKIES PBS

11-Nov JAK AWESOME JZNK PBS AWESOME

18-Nov PBS HUSKIES BLOCK BUSTERS JZNK -------------------------------

25-Nov ------------------------------- ------------------------------- ------------------------------- ------------------------------- -------------------------------

2-Dec ------------------------------- ------------------------------- ------------------------------- ------------------------------- -------------------------------

Online Journalism Fall 2013

FIVE STORY ASSIGNMENTS ACROSS 7 WEEKS:

OPINION, FASTBREAKING, BUnowRADIO, BUnowTV and ENTERPRISE!

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5,893

175

1,356

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GET READY…GET SET…GO! • A PARTNERSHIP WITH D-MEDIA • G-BAND, SNDCLOUD, iMOVIE, WP • TEAM: FIRED UP & READY TO GO • FACULTY: TRUSTING & BRAVE • SOC MEDIA: FB, TWITTER, YTUBE • SENSE OF FUN & ADVENTURE

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CHANGE THE WORLD: HAVE FUN NOW!