CAI Project Management Excellence Series

Security Concerns with Sharing

Joe Hessmiller, Computer Aid, Inc.

1. To Identify the Security Issues of the Sharing Economy

2. To Identify Ways to Reduce the Security Risks

3. To Identify Ways to Profit from Security Issues

Objective of Session

Part One

What IS the “Sharing Economy”?

“e-lancing”“Collaborative Economy””

“ICT-enabled”

What is the “Sharing Economy”?

• Use of technology platforms to facilitate peer-to-peer transactions.

• Rely on user-based rating systems for quality control.

• Offer workers flexibility in working hours.• Rely on providers to provide whatever is

necessary to provide the service.

Office of Chief Economist, US Dept of Commerce, Digital Matching Firms: A New Definition in the “Sharing Economy” Space,June 3, 2016

UberAirbnbTaskRabbit

There Are MANY Players

Big Players Are BIG Players

Uber - $62.5BFord - $60Honda - $60GM - $55

Airbnb - $25BHilton - $28

Bloomberg Brief, “The Sharing Economy”, 2015

What’s Driving the Sharing Economy?

1.The Internet and Mobile Access2.Declining Real Incomes3.Belief in the Common Good4.Trust

It Is About TRUST.

Trust, but VerifySuzanne Massie, a writer on Russia, met with President Ronald Reagan many times between 1984 and 1987. She taught him the Russian proverb, "doveryai no proveryai" (trust, but verify) advising him that "The Russians like to talk in proverbs.

In the digital economy, the need to share data and establish trust is paramount – businesses need to ensure that all parties are protected.

Security in the Sharing Economy 22 June 2016

Part Two

Is Security POSSIBLE?

What’s NOT Shared in the “Sharing Economy”?

RESPONSIBILITY

“Security” Challenges Introduced by Digital Matching Platforms

1. Potential Income Instability for Providers2. Fewer Benefits and Protections for Service Providers3. Service Providers Responsible for Own Training4. Capital Investment and Maintenance Costs are

Responsibility of Service Provider5. Consumer Privacy and Security6. Consumer Safety and Provider Certification7. Access

• For Service Provider and User– Personal Security– Property Security

• For Service and Platform Providers and Users– Reputation Security (Critical for Service and

Platform Providers in Trust-based Business Model)

– Technical (HW/SW) Security

Sharing Economy Security Concerns

What Security Concerns Do YOU See?

?

Part Three

What Can Be Done toImprove Security?

Government Action

Local – NYC Regulations impose heavy fines for violating ban on short-term rentals.National – Sharing Economy UK (SEUK) – Ensure Good Business Practices (Airbnb, TaskRabbit, Zipcar)

Corporations Meeting Challenge

• Daimler• Car2Go – Smart Cars; mobile phone to

locate and reserve, PIN number to access the vehicle, charged for time used.

• Car2gether – preUber connecting drivers and passengers idea

• Walmart • Crowdsourcing Delivery Service - discounts

for delivering goods to people ‘on their way home’. Saves delivery money, reduces hassle and reduced traffic congestion.

Digital Matching Firms

• INFORMATION – Disclosure (Caveat Emptor)• Insurance – Coverage (Ex Post Facto)

Personal Precautions

• Use Providers Legal Terms and Conditions.• Respect the Ratings.• Pay Attention to Bad Reviews.• Communicate Clearly. • Use Google and Other Background Checking

Sources. • Tell a Friend.

Part Four

What Opportunities In Sharing Economy Security?

Much Opportunity Still Exists

Opportunities in Security Sharing• Lagging

• Insurance (Mutual Societies)• Reputation Checking Service

• Personal• Potential Providers

• Leading• Physical Security Services (Rent a

Bodyguard)• Premises Monitoring Services (Neighbors

Watch)