www.sharpshoppersclub.com

An Advertising Resource for

Local Merchants

“Bringing Local Merchants and Consumers Together”

A Service of

Light Speed Interactive

A division of U.S. Cybertek, Inc.

The Internet is the Most Powerful & Cost

Effective Marketing Tool available!

There are more than 272 million Internet users in North America – there are

only 126 million households or about 2.2 identifiable users per household.

In most metropolitan areas more than 80% of all homes have Internet Service

However, most local businesses are not using the Internet effectively, if at all, to

reach this extensive marketplace!!

In the past businesses used the internet to reach a national audience,

but that is now changing. Local Marketing with the Internet is a

rapidly growing trend.

How IP Geolocation Can Turn Your Local Marketing On

Date: 9/28/2011

Presented by: American Marketing AssociationSpeakers:

Miten Sampat, Vice President of Product Strategy, Quova

Steven Cook, Chief Marketing Officer, Co-CEO, i.e. healthcare

Alli Libb, Moderator, American Marketing Association

It's a proven fact that located messages perform better overall but there is a

discrepancy when it comes to online ads. Currently, online CPMs are far below their

offline counterparts (TV, radio, direct mail) and this correlates to the fact that half of all

advertising is bought at the local level but there is no scalable way to reach consumers

locally online. For brands, targeting consumers locally is an essential and effective part

of marketing as 80% of consumers' disposable income is spent on businesses within 10

miles of their homes.

Advertising networks and online properties are boosting efforts to engage in

increasingly local campaigns as clients are requesting geographically targeted ads. IP

intelligence provides the ability for super-niche targeting, allowing brands to

create/provide the most relevant and engaging ads as it provides unique information

about web browsers. This increases marketers' ability to reach their customers by

targeting both business type, and consumer location. IP intelligence provides

geographic, demographic and business information so that brands can effectively reach

customers online the way direct mail and billboard ads are used to work offline.

Daily coupon deals may not work for buyers, sellers - USA TODAY, March 16, 2012

In 24 hours, nearly 10,000 $25 coupons were sold for $50 worth of food. As the deal was about to

expire last summer, Living Social warned coupon holders, and they stormed the restaurant. Many

found they were unable to get a table. Wiedmaier also agreed to split the cost of the coupon 50-50

with Living Social — a bad idea, he says, given his industry's less than 10% profit margins.

Wiedmaier is lucky: With several restaurants, he's better positioned to absorb the blow of a costly

deal. Still, his leap into daily deals illustrates the good and the bad these promotions can hold for

both businesses and their customers.

The daily deal business model only rarely makes good economic sense for retailers and

resturanteurs, according to an analysis provided to USA TODAY by the retail analytics firm

Applied Predictive Technologies (APT).

Reports of companies that claim daily deals put them out of business, or came close, are increasing.

"This is the buzz and the modern way to get people to try a business, but there are other ways to get

your name out there that don't carry the risks," says APT Senior Vice President Jonathan Marek,

who cites e-mail promotions and Web, print or broadcast advertising.

Trying to keep up with the influx in customers a daily deal brings has proven too much for some to

handle. A December post by news site Daily Deal Media listed businesses whose daily deals went

awry in 2011, including two that closed after running a deal without honoring coupons.

"Companies are making risky, risky deals they can't make money on, and then they go out of

business and everybody suffers," says Boyan Josic, CEO of DailyDealMedia.com.

Sharp Shopper’s Club Bringing Local Merchants and Consumers Together

Run up to 1095 Deal Ads per year.

React immediately to changing market and business conditions. Deals can

be changed daily or as needed.

Unlike sites like Groupon, Living Social and Google Offers – you keep all the

money from your sales.

Activity reports make it easy to track results from your marketing efforts.

New deals are emailed to Consumer Members daily using Push Marketing.

Deals can be shared via Face Book, email and other social media websites.

Deal Ads can be edited and reused.

Photo Library for easy photo management.

FREE user and marketing support.

FREE flyers to promote your Deals on the Sharp Shoppers Club to your

customers.

The Corporation behind the Sharp Shoppers Club has more than 14 years

experience successfully marketing businesses on the internet.