shearer & gould. duchamp's l.h.o.o.q.-from 1919 or 1930

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 American Association for the Advancement of Sci ence is collaborating with JSTOR to digitize, preserve and extend access to Science. http://www.jstor.org Duchamp's L.H.O.O.Q.-From 1919 or 1930? Author(s): Rhonda Roland Shearer and Stephen Jay Gould Source: Science, New Series, Vol. 287, No. 5450 (Jan. 7, 2000), p. 41 Published by: American Association for the Advancement of Science Stable URL: http://www.jstor.org/stable/3074242 Accessed: 03-07-2015 06:00 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/  info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected]. This content downloaded from 128.122.149.154 on Fri, 03 Jul 2015 06:00:51 UTC All use subject to JSTOR Terms and Conditions

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Page 1: Shearer & Gould. Duchamp's L.H.O.O.Q.-from 1919 or 1930

7/23/2019 Shearer & Gould. Duchamp's L.H.O.O.Q.-from 1919 or 1930

http://slidepdf.com/reader/full/shearer-gould-duchamps-lhooq-from-1919-or-1930 1/2

American Association for the Advancement of Science is collaborating with JSTOR to digitize, preserve and extend access to

Science.

http://www.jstor.org

Duchamp's L.H.O.O.Q.-From 1919 or 1930?Author(s): Rhonda Roland Shearer and Stephen Jay GouldSource: Science, New Series, Vol. 287, No. 5450 (Jan. 7, 2000), p. 41

Published by: American Association for the Advancement of ScienceStable URL: http://www.jstor.org/stable/3074242Accessed: 03-07-2015 06:00 UTC

Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/  info/about/policies/terms.jsp

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of contentin a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship.For more information about JSTOR, please contact [email protected].

This content downloaded from 128.122.149.154 on Fri, 03 Jul 2015 06:00:51 UTCAll use subject to JSTOR Terms and Conditions

Page 2: Shearer & Gould. Duchamp's L.H.O.O.Q.-from 1919 or 1930

7/23/2019 Shearer & Gould. Duchamp's L.H.O.O.Q.-from 1919 or 1930

http://slidepdf.com/reader/full/shearer-gould-duchamps-lhooq-from-1919-or-1930 2/2

Duchamp's

L.H.O.O.Q.-From

1919 or 1930?

Marcel

Duchamp's

ntentionsie revealed

n

an

inadvertent,

but

highly amusing

and

equally

instructiveerror n the

figure

of

L.I.O.O.Q.

(a

moustached

and bearded

MonaLisa) that illustratesBarry Cipra's

News Focusarticle

Duchamp

ndPoincare

renew

an old

acquaintance

(26

Nov.,

Duchamp's

L.H.O.O.Q.-From

1919 or 1930?

Marcel

Duchamp's

ntentionsie revealed

n

an

inadvertent,

but

highly amusing

and

equally

instructiveerror n the

figure

of

L.I.O.O.Q.

(a

moustached

and bearded

MonaLisa) that illustratesBarry Cipra's

News Focusarticle

Duchamp

ndPoincare

renew

an old

acquaintance

(26

Nov.,

Duchamp

estooned

t least

12

other er-

sions of the Mona

Lisa

throughout

is

ca-

reer,

ll

presumably

s

part

of a

plan

or

hint-

ing

toward

is

intentions,

nd

displaying

he

power

of

tiny

alterations n

general

hemes

(if

only

we couldfree our

mindof

expecta-

tions,

and learn to observe

closely).

But

fromcomparisons f measurementsf the

facial

features,

hearer nd Brandt

1)

have

concluded hat all these

othermustachiod

Duchamp

estooned

t least

12

other er-

sions of the Mona

Lisa

throughout

is

ca-

reer,

ll

presumably

s

part

of a

plan

or

hint-

ing

toward

is

intentions,

nd

displaying

he

power

of

tiny

alterations n

general

hemes

(if

only

we couldfree our

mindof

expecta-

tions,

and learn to observe

closely).

But

fromcomparisons f measurementsf the

facial

features,

hearer nd Brandt

1)

have

concluded hat all these

othermustachiod

The

Duchamp guises

of Mona Lisa.

L.H.O.O.Q.,

1919

(left);

L.H.O.O.Q.,

1930

(middle);

and

Mona Lisa

by

Leonardo Da

Vinci,

1504

(right).

The

Duchamp guises

of Mona Lisa.

L.H.O.O.Q.,

1919

(left);

L.H.O.O.Q.,

1930

(middle);

and

Mona Lisa

by

Leonardo Da

Vinci,

1504

(right).

p.

1668).

Cipra

discusses

analyses

y

R. R.

Shearer nd R. Brandt

1)

that

Duchamp's

infamousL.I.

O.O.Q.

of 1919-his

suppos-

edly

simple

desecration f

festooning

an

image

of

the MonaLisawitha

moustache,

beard,

nda salaciousitle

the

etters

poken

out

loud in French

ound

ike the sentence

She

has

a hot

ass )-

actually

represents

Duchamp's

ore ubtle nd

complex

manip-

ulation

of

creating

is

own

lithographic

e-

production y making

a

composite

of his

face

with

Leonardo's

a

Gioconda.

In

so

doing,

we

presume,Duchamp

wished o

ex-

pose

the foiblesof art criticsand historians

by

showing

hathe

couldso alter

heirmost

famous

con,

and

they

wouldnot notice so

long

as he distracted

hem

by

an

outrageous

graffito

nda

plausible

Dadaclaim

or

why

he haddone

so).

p.

1668).

Cipra

discusses

analyses

y

R. R.

Shearer nd R. Brandt

1)

that

Duchamp's

infamousL.I.

O.O.Q.

of 1919-his

suppos-

edly

simple

desecration f

festooning

an

image

of

the MonaLisawitha

moustache,

beard,

nda salaciousitle

the

etters

poken

out

loud in French

ound

ike the sentence

She

has

a hot

ass )-

actually

represents

Duchamp's

ore ubtle nd

complex

manip-

ulation

of

creating

is

own

lithographic

e-

production y making

a

composite

of his

face

with

Leonardo's

a

Gioconda.

In

so

doing,

we

presume,Duchamp

wished o

ex-

pose

the foiblesof art criticsand historians

by

showing

hathe

couldso alter

heirmost

famous

con,

and

they

wouldnot notice so

long

as he distracted

hem

by

an

outrageous

graffito

nda

plausible

Dadaclaim

or

why

he haddone

so).

Monas

differ rom

he

original

1919version

in a crucial

way.

In

fact,

the otherversions

all use unaltered

eproductions

f

Leonar-

do's amous

painting.

Only

Duchamp's

919

original

and

the

replica

hat

he

produced

later or the

portable

ndminiaturized

mu-

seum

f his oeuvre

he

Boite-en-Ialise)

ea-

tures

he

composite

f his

face andLeonar-

do's MonaLisa. In

Cipra's

rticle, he

top

image

on

page

1669 is described

as the

1919

original,

but

it

actually represents

Duchamp's

irst

replication

f

1930,

using

Leonardo's naltered

ainting.

nterestingly,

Duchamp

did not exhibit

he

original

1919

work

n

public

until

1930,

when

he

posted

both

versions,

ide

by

side,

n

a

gallery,

er-

haps

as a dareor a

challenge.

Incidentally, our

illustration

howing

Duchamp's

masterpiece

the

Large

Glass

Monas

differ rom

he

original

1919version

in a crucial

way.

In

fact,

the otherversions

all use unaltered

eproductions

f

Leonar-

do's amous

painting.

Only

Duchamp's

919

original

and

the

replica

hat

he

produced

later or the

portable

ndminiaturized

mu-

seum

f his oeuvre

he

Boite-en-Ialise)

ea-

tures

he

composite

f his

face andLeonar-

do's MonaLisa. In

Cipra's

rticle, he

top

image

on

page

1669 is described

as the

1919

original,

but

it

actually represents

Duchamp's

irst

replication

f

1930,

using

Leonardo's naltered

ainting.

nterestingly,

Duchamp

did not exhibit

he

original

1919

work

n

public

until

1930,

when

he

posted

both

versions,

ide

by

side,

n

a

gallery,

er-

haps

as a dareor a

challenge.

Incidentally, our

illustration

howing

Duchamp's

masterpiece

the

Large

Glass

(p.

1668)

appears flopped

that

s,

turned

y

180

degrees

n

printing

roma

reversed

ega-

tive),

another llustration

f errors o

easily

made

with

objective

isual

nformation.

Rhonda Roland Shearer

Stephen

Jay

Gould*

Art Science Research

Laboratory,

62 Greene

Street,

New

York,

NY

10012-4346,

USA.

E-mail:

[email protected]

*Presidentof AAAS.

References

1. R.

R.

Shearer

nd R.

Brandt,

aperpresented

t the

conference Methods

f

understanding

n artand

ci-

ence:Thecase of

Duchamp

nd

Poincare,

arvard

University,

ambridge,

A,

to 7 November 999.

Bt Toxin:

Assessing

GM

Strategies

The debateover

possible

deleterious

ffects

on the Monarch

utterfly

f

genetically ngi-

neered

lants xpressing biological

nsecti-

cide

(Bt

toxin)

s described

n the News Fo-

cus

article Risks ndbenefits:GM

crops

n

the cross hairs

by

Dan Ferber

26

Nov.,

p.

1662).

In

response,

ome critical

points

should e raised.

The

ssue

s broaderhanwhether

t

toxin

(from

the bacterium Bacillus

thuringiensis)

producedby genetically

modified

(GM)

crops mperils

Monarch utterflies.

he real

issue is thata

strategy

o

constitutively

x-

press

an insecticidal

ompound

n

large-scale

crop

monocultures

15

million acres of

Bt

corn

was

planted

n theUnitedStates

n

1998,

200

o of the total

acreage

of

corn),

andthus

expose

a

homogeneous

ubecosystem

ontin-

uously

o

the

oxin,

eems

bound o

createBt-

toxin-resistant

ests

becauseof

heavy

selec-

tion

pressure.

ooneror laterwe

will

likely

see Bt-toxin

esistance

n

those insects

hat

arecontinuouslyncontactwith hesemono-

cultures nd eedon

them. f or when hisoc-

curs,

we will

have ost

the use of a valuable

bio-insecticide.

orabout30

years

Bt

toxin

has been

applied

n the

spot(by spraying

.

thuringiensis

irectly

onto

plants)

and

only

when

there are

signs

of infestationof

the

crops

by

insects.

t

s

the

most

successful io-

logical

nsecticideontrol

ystem

we have

and

would

probably

etain ts

potency

against

pests

or

many

more

ears

o come.

Bt toxinhas been found

o leak

through

the root

system

of

Bt-toxinGM maize

nto

the

soil,

whichcould

possibly

affecta

myri-

ad of insects

n the

soil

and

give

rise to hor-

izontal

gene

transfer,or

example,

hrough

soilbacteria

1).

Perhaps

we

should

onsid-

er

going

back o the

drawing

oard

and de-

signing

better GM

strategies

with less or

noneof such

drawbacks.

Theo Wallimann

Institute of Cell

Biology, ETH-Honggerberg,

CH-

(p.

1668)

appears flopped

that

s,

turned

y

180

degrees

n

printing

roma

reversed

ega-

tive),

another llustration

f errors o

easily

made

with

objective

isual

nformation.

Rhonda Roland Shearer

Stephen

Jay

Gould*

Art Science Research

Laboratory,

62 Greene

Street,

New

York,

NY

10012-4346,

USA.

E-mail:

[email protected]

*Presidentof AAAS.

References

1. R.

R.

Shearer

nd R.

Brandt,

aperpresented

t the

conference Methods

f

understanding

n artand

ci-

ence:Thecase of

Duchamp

nd

Poincare,

arvard

University,

ambridge,

A,

to 7 November 999.

Bt Toxin:

Assessing

GM

Strategies

The debateover

possible

deleterious

ffects

on the Monarch

utterfly

f

genetically ngi-

neered

lants xpressing biological

nsecti-

cide

(Bt

toxin)

s described

n the News Fo-

cus

article Risks ndbenefits:GM

crops

n

the cross hairs

by

Dan Ferber

26

Nov.,

p.

1662).

In

response,

ome critical

points

should e raised.

The

ssue

s broaderhanwhether

t

toxin

(from

the bacterium Bacillus

thuringiensis)

producedby genetically

modified

(GM)

crops mperils

Monarch utterflies.

he real

issue is thata

strategy

o

constitutively

x-

press

an insecticidal

ompound

n

large-scale

crop

monocultures

15

million acres of

Bt

corn

was

planted

n theUnitedStates

n

1998,

200

o of the total

acreage

of

corn),

andthus

expose

a

homogeneous

ubecosystem

ontin-

uously

o

the

oxin,

eems

bound o

createBt-

toxin-resistant

ests

becauseof

heavy

selec-

tion

pressure.

ooneror laterwe

will

likely

see Bt-toxin

esistance

n

those insects

hat

arecontinuouslyncontactwith hesemono-

cultures nd eedon

them. f or when hisoc-

curs,

we will

have ost

the use of a valuable

bio-insecticide.

orabout30

years

Bt

toxin

has been

applied

n the

spot(by spraying

.

thuringiensis

irectly

onto

plants)

and

only

when

there are

signs

of infestationof

the

crops

by

insects.

t

s

the

most

successful io-

logical

nsecticideontrol

ystem

we have

and

would

probably

etain ts

potency

against

pests

or

many

more

ears

o come.

Bt toxinhas been found

o leak

through

the root

system

of

Bt-toxinGM maize

nto

the

soil,

whichcould

possibly

affecta

myri-

ad of insects

n the

soil

and

give

rise to hor-

izontal

gene

transfer,or

example,

hrough

soilbacteria

1).

Perhaps

we

should

onsid-

er

going

back o the

drawing

oard

and de-

signing

better GM

strategies

with less or

noneof such

drawbacks.

Theo Wallimann

Institute of Cell

Biology, ETH-Honggerberg,

CH-

8093

Zirich,

Switzerland. E-mail:

theo.walli-

[email protected]

References

1. D.

Saxena,

S.

Flores,

G.

Stotzky,

Nature

402,

480

(1999).

8093

Zirich,

Switzerland. E-mail:

theo.walli-

[email protected]

References

1. D.

Saxena,

S.

Flores,

G.

Stotzky,

Nature

402,

480

(1999).

www.sciencemag.org

SCIENCE

VOL 287

7

JANUARY

2000

www.sciencemag.org

SCIENCE

VOL 287

7

JANUARY

2000

The

1919 and 1930 versions of Marcel

Duchamp's

series

of

images

of the Mona Lisa with

a moustache and

beard,

entitled

L.H.O.O.Q.,

prove

a source of confusion. Potential

pest

resistance

to Bt toxin

produced

by genetically

modified

crops

is discussed in two

let-

ters-as a

general topic,

and more

specifically

as it relates to re-

search on the

European

corn

borer: The critical

point

about

the

in-

heritance of resistance and

its

implications

for resistance

manage-

ment is whether

heterozygotes

die

on

transgenic plants.

And local

experiences

in Zimbabwe with the

community-based

natural

re-

source

management

(CBNRM) approach,

being

used in several

African

nations,

are described.

The

1919 and 1930 versions of Marcel

Duchamp's

series

of

images

of the Mona Lisa with

a moustache and

beard,

entitled

L.H.O.O.Q.,

prove

a source of confusion. Potential

pest

resistance

to Bt toxin

produced

by genetically

modified

crops

is discussed in two

let-

ters-as a

general topic,

and more

specifically

as it relates to re-

search on the

European

corn

borer: The critical

point

about

the

in-

heritance of resistance and

its

implications

for resistance

manage-

ment is whether

heterozygotes

die

on

transgenic plants.

And local

experiences

in Zimbabwe with the

community-based

natural

re-

source

management

(CBNRM) approach,

being

used in several

African

nations,

are described.

.

z

0

o

-r

,:

z

0

I

cm

02

t-

:

if

.

z

0

o

-r

,:

z

0

I

cm

02

t-

:

if

411

This content downloaded from 128.122.149.154 on Fri, 03 Jul 2015 06:00:51 UTCAll use subject to JSTOR Terms and Conditions