sherif morgan -- social media and facebook integration into word press
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©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
Sherif S. Morgan
Friday, June 22, 2012
Make it easy to connect with you
Make it easy to share your content
Promote Your Content 1st Step: Generate Useful / Engaging Content use social media to engage and intrigue your audience hopefully, others will share it too
Social Proof
Your Blog Content
YouRelationships
Comments
Conversations
Sharesby you & others
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Credibility | Trust | [ insert your goal here ] | etc.
http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas
create authoritative content publish original research, info, graphs compile resources & links on a subject solve a common problem catchy headline paint a picture take a stand (“stir the pot”)
Great resourcehttp://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
Automate Posting? vs Customize?Who is your audience in each social channel?What is your strategy? Do you have enough time?
http://twitterfeed.com/
add it where it makes sense…
Placement on the site: VISIBLE or Subtle
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https://developers.facebook.com/blog/post/2012/06/12/facebook-integration-for-wordpress/
Send, Like, Recommend, Subscribe buttons on pages, posts, widget areas
Social Publishing mention people and pages in blog posts shows author and post on timeline
Facebook Comments
Recommendation Bar
https://developers.facebook.com/wordpress/
x
Instructions:https://developers.facebook.com/wordpress
Replaces the native WordPress comment system
Use relevant hashtags when posting to twitter
Tag people – only if relevant – on Facebook (new) and on Twitter
Not just post title, highlight benefit, feature… Rework your post title for each channel?
Social media is not a broadcast media it is not a 1-way conversation or a free ad space No one will connect (or care) if
you sound like a robot all you say is “Look at me! me!! me!!!”
What are you goals from social media?
“You cannot measure what you don’t know”
©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
The SMART Team
Dale Dillon Lips | Michael Gray | Aaron Eden | Danielle Lips
@DrSherifMorgan ssmorgan & Connexins
(520) [email protected]