shezan industry

7/28/2019 Shezan Industry

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SHEZAN INDUSTRY 2013


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Submitted to:

Dr. Sajid Mehmood

Submitted By:

Amina shehzadi

Course Title:

Industrial Biochemistry

Course Code:

Bch-410

Registration no:

09010660-032

Date of Submission:

27th May 2013

Semester: bs(hons) 8th


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Introduction:SHEZAN was established on 30 may 1964 in joint venture with ALLIANCE INDUSTRIAL

COPERATION OF USA. It was first engaged in citrus fruit processing and bottling project.

In 1971 the founder of Shezan MR SHAHNAWAZ bought all the shares of Shezan from the

permission of government. It is the international known company. They are engaged in the

imports and exports. Export unit is at Karachi it was established in 1981. It is now ISO 9001 &

2000 certified company.

Efficency and effectiveness of company:The company has the strict eye on the efficiency an effectiveness of the work they are

performing.

Efficiency:

The company is able to produce the 380-425 bottles per minute. There are automatic

plants. They are working on 3 shifts every shift comprises of 35-40 workers. It is their efficiency

because they are producing the large amount of filled bottles secondly they have limited number

of employees so it is not difficult for them to hire the new workers with in short notice.

Effectiveness:

They are meeting the consumer needs and requirements. They are covering the full demand of

the consumers because of their high production capacity. Not rely on this

they are also fulfilling the needs of their exports so we can say that they are working effectively

and efficiently.


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5-Syrups 8- Sauces

6 -NR-Bottles 9- Jams

7-Vinegar 10- Quench


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11-Squashes

12-Mango Nectar

13-Pickles

13-Ispaghol


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Provincial fresh fruits production share is provided below:

Province % Share

Punjab 59.6 Sindh 8.6 NWFP 6.2 Balochistan 25.6

Swot analysis (according to the company):Strengths:

Conveniently placed factory Pure and natural products Qualified sales staff Strong financial backup Good distribution net work

Weakness:

Due to high rate of taxes our process are higher Tax evaders sell product on much less prices and retailers blackmail for better profit

margins

Opportunities:

Expansion of distribution net work


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Diversification of product Addition of new varieties

Modification according to present requirement

Threats:

Discount offered by competitors Low quality food products on cheap prices WTO Less awareness of health Nutritional facts of products with consumer

Conclusion:

According to me after visiting the company and taking information from the market I have

concluded that:-

They are going good but have to improve internal environment They have to improve their distributor sector. They have to make new strategy for the competitors like Nestle They have large capital , so they have to spend more money in the advertising field They have to introduce New flavor In the market They can introduced these twist juices in 1 Liter packing They can introduce these juices also in powder form


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Recommendations:

As I have mentioned that Shezan needs to improve its distribution strategy. Shezan is

targeting youngsters as a potential and big market for its twist juice so if company supply

directly to the schools, colleges and universities it removes intermediaries and due to high

profit ratio caf owners will promote Twist compared to other juices.

Company Owned

Distribution House

Another important recommendation I want to give is this that Shezan need to come up with

a different kind of packing. Juice packing with straw is not convenient for consumer as

sometimes juice fell when we insert straw and sometimes some juice still remain in the

pack that cannot come up with the straw. To resolve this issue Shezan must introduce

packing with cap on it in spite of using straw. Quantity should be increased to 300ml and

price should be Rs. 20/-

Schools

Colleges

Universities


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