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Topic Is Launch A New Product

IN A company

We Great full to Ma’am FOZIA for giving us such opportunity, To polish

our skills towards marketing

Audience Attention

Efforts By: AQSA NAWAB

Company logo Represent

Red colour: Is a symbol of pride & strength.Yellow colour:It represent youth , fun & happiness.

Why We Chose Shezan ???? While Shezan facing a lot of controversies..

Reasons;

Shezan is a Pakistani brand, It Represent Pakistan in international market,Compete with International brand Products like All pure compete with Nestle Nesfruita Regular bottle juice Compete with Coca-Cola or Pepsi.

About Company

Established on 13 May 1964 as a private Ltd company.

Joint venture of Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of USA in 1964.

1971 Shahnawaz Group purchased all the shares of Alliance Industrial corporation.

Engage in Import & Export .Export unit is at Karachi established in 1981. It is now ISO 9001 & 2000 certified company.

MISSION IS “ TO BE THE LARGEST FOOD PROCESSING UNIT HAVING DEVELOPED & INSTALLED THE CAPACITY TO MEET THE COUNTRY’S LOCAL AS WELL AS EXPORT NEEDS.”

“TO BE KNOWN AS LEADER OF QUALITY PRODUCTS IN THE REGION.” DEDICATION TO QUALITY IS A WAY OF LIFE AT OUR COMPANY .

Provide the quality fruit juices.Provide the quality fruit & vegetables

food products. Become a leader in the beverage

industry.Interest in the established project &

new products

• Product B

• Feature 1• Feature 2• Feature 3

Product line:

What is Product Line???

A group of related products manufactured by a single company.

Product LineTwistAll pureSaucesJamsNR & RGBFamily packsSyrupsIspagol

What is BCG matrix???

Shezan BCG Matrix

Launch A New Product

Shezan fruity candy Taste of real Fruits

Fruity ca

ndy

About Product

Product Name:

Shezan fruity candyProduct logo:

Product Slogan: Taste of Real fruit

Fruity Candy

What is Product life cycle???

The new product process through sequence of stages from introduction to growth, maturity, decline. This sequence is known as product life cycle.

Life cycle of Shezan Fruity Candy

Sale: lowCosts: High per customerProfit: NegativeMarketing objective: creating product awarenessProduct: CandyPrice: 200 Rs/- per 60 packetsDistribution: National marketAdvertising: Build awareness among early

adaptors

Introduction stage

What is Marketing Mix ???

Is a set of controllable tactical marketing tools that are product , price , placement & promotion . Also called 4’Ps.

“ Product” Our product would be offered in different fruits flavors like AppleMangoOrangeBananaStrawberryGuavaBlackberry.All flavors are available in one packet of 60 items.Also available in sugar free caramel flavor.

“Price”Shezan fruity candy introduced in the market at 200 Rs/- pack of 60 items.A margin of Sale tax or wholesalers or retailer will be kept.

“Place”

Our product would be launch in first National Market.

Will be available in every major store in the market.

Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer.

“Promotion” NewspapersMagazine RadioTelevisionPromotional eventsBroachersBill boardsOur promotion strategy would include promotingProduct by giving free candies to the customers

only in selected stores.

What is Channel Of Distribution???

“THE CHANNEL OF BUSINESS OR INTERMEDIARIES THROUGH WHICH A GOOD OR SERVICIE PASSES UNTIL REACHES THE END CONSUMER.”

What is ???

Strength weakness

Shezan is brand name & customer are the main strength .By campaigns or promotions are best tool for luring customer.

Opportunity

Sale of the company is increasing with the passing of time so customers are also become their opportunity.

Related to new products if we expand our variety that offer to customer.

A s such Shezan has no weakness because they are utilizing their resources fully . But here we introduced new product .Candy market are highly competitive and hence limited scope of increase market share.

Threats

As such Shezan has no threats but they consider MITCHEEL’s ,Nestle their competitors.

But in candies a lot of companies give them competition.

What is STP Process???

Market Segmentation

DemographicGeographic

National

International

Kids

Teens

Etc

customer Target

What is positioning statement???

Positioning is what the customer believes about your

product’s values , features & benefit.

Product positioning

Shezan is already a brand name, Introducing new product Name “ Shezan Fruity candy” Offering all fruits flavor.

Through positioning we will tell customers how many benefits they get from our new product.

Different taste from existing market product. Also available in sugar free . Everyone who is health conscious or may be diabetic person may

have it.

Competitors