You May Not Win An Oscar, But Your Videos Won’t Stink Either

Key Points:- Shoestring video equipment- How to plan your shots - Time-Saving techniques- Tutorials Brian V. Matson

Marketing DirectorFargo-Moorhead CVB

Only So Many Hours in a Day

LIMITED BUDGETS$1,000+ PER MINUTE

LONG PROJECT TIMELINES

“MR. EXPERIMENTER”

“Trailblazing”

YOU NEED VIDEO CONTENTFACT:

PRODUCE MULTI-USE CONTENT

• Website Content• Blog Posts• Search (SEO)• Social Media• HELP Your PARTNERS• GAIN TRUST

THE POWER & VERSATILITY OF USER-GENERATED VIDEO

• Authenticity• Trust Building• Increased Relevancy• Flexibility/Consistency• Comments & Reviews• The Community• Low Cost, Low Time

FANTASY VS REALITY

THE VISITOREXPERIENCE

Quick N’ Easy Formula

• “SHOOT” when it is BUSY• Get 5-10 Shots MAX• FRONTS of Heads & Teeth• LIMIT the shots to 5-10 Secs

GOALS:

THE VIDEO LENGTH DEBATE

LESS IS MORE

Storyboards – Get Organized

Human Tripod

Keep the LIGHT BEHIND YOU

BAD AUDIO RUINS GREAT VIDEO

GEAR

“Poor Mans” Wish List

• HD Camera $100-$200• Microphone/Audio Recorder $100-$200• Video Editing Software FREE– Mac (iMovie included with purchase of a Mac)– PC (Windows Moviemaker LIVE)

Total Investment:

$300

AUDIO RECORDER

SIMPLE

FREE RECORDING APPS WORK TOO

VIDEO

EDITORS

Music & Sound Effects

Types of Videos – Time Lapse

“Sledding”

Time Lapse Tutorial

Types of Videos – General Interest

“The Woodchipper”

Types of Videos - Events

“Racing”

Movie Tutorial

Fill Out ALL Fields!

Add (VIDEO) to Titles

TIE IT ALL TOGETHER

“Fireworks”

RECYCLE

BE AUTHENTIC

K.I.S.S. Method

DON’T JUST POST CONTENT

INTERACT

DON’T Take Yourself So Seriously!

Don’t Be Afraid to Make an

out of yourself once in a while!

Sometimes YOU Gotta Be

THAT GUY.

If You’re Not Having Fun

You’re Not Doing it Right

FOLLOW ME

Brian V. MatsonMarketing Director

Fargo-Moorhead CVB

@BVMatson

FB.com/BVMatson

BVMatson.com