1.Keith Scovell scovy20@hotmail.com @Keithscovell September 10, 2011 Consumers, Shoppers, Retailers & Manufacturers by making the process of shopping easier and more desirable, and the choices clearer, the consumer will buy more. Sara suggested I try this brand Wonder if I could get a better price? USA Shopper Power is Growing

2. Power Shifts Shopper Solutions in the Web Shopper Outlook Suggestions for Moving Forward Sources, Acknowledgements & Links 3. Looking Back Channel Power Begins to Shift First to Retailers Grocery Retailers Gain Power 80s, 90s Walmart entered in 1988 and now is the largest USA Grocery Retailer Information & Logistics - Scaling & Efficiency Purchasing Power, Packaging Requirements and Perfect Order Requirements Satellite, Private Label Growth, EDLP and JIT Retail Link (POS) USA Grocery Retailers Consolidated Top Ten = ~70% Revenue Leveraging Information to Scale and Drive Efficiency Shifts the Retail Landscape and Retail Power Position 4. Trade Marketing Grows Retail Account Management Portfolio Alignment / Category Captains Large Scale ERP First Moment of Truth P&G Win at the Shelf POS Demand Replenishment Then CPG Manufactures Consolidate and Drive Efficiencies - 90s , 00s Multiple Waves of M&A Collaboration with Retailers Increase Nelscott Reef 5. Power Shifts Next to Shoppers More Retail Channel Choices Shopper Choices Increase Grocery losing market share as new formats gain traction Large Format, Dollar, Natural/Organic, Rx, Convenience Shopper Trips Decrease and Quick Trips % Rise New products, Sku counts increase and Private Label Grows Shopper Access Moves On-line On-line Commerce, Home Delivery, On-Line Store Pick-up Retail Landscape More Complex to Serve 6. Shopper Gains Control 2010 : Pulls What She Needs Information Aware & Driven Search Word of Mouth - Friends Digital Deal Hunting Evaluation Mobile Real Time Influencer Zero Moment Truth Emerges New Decision Moment 7. Next Step Shopper Personalization Shopper Trip Mission Quick Trip, Fill-in, Stock Time of the Day Zero Moment of Truth Content Search and Evaluate Social Friends Out of Store / In-Store First Moment of Truth Store Level Planogram Refresh / Compliance Packaging & Information Second Moment of Truth Social & Evaluation Real Time Operations Shopper Community In Bound Marketing Location & Convenience 8. 1/31/2015 8 Shopper Pace Of Change 7 Billion People 2011 Millennium Generation WWW 20th Anniversary August 6, 2011 Web 2.0+ Cheap Innovation, Quick Scale Out and Mass Collaboration Screens & Mobility Smartphones, Media & PC Tablets & Gaming Devices Facebook ,Twitter , Google, LinkedIn Anytime, Anywhere, Anything eCouponing & QR Codes Cloud HTML5 & IPv6 Google & Motorola - Mobile & HP Wild West! 9. 1. 20 percent of searches on Google each day have NEVER been searched for before. 2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. 3. 43 percent of all online consumers are social media fans or followers 4. 53 percent of people on Twitter recommend companies or their products in their tweets. 5. The average American internet user watches 30 minutes of video online per day. 6. 35 hours of video footage is uploaded to YouTube every minute. 7. 56 percent of LinkedIn's 100 million users are outside of the United States. 8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. 9. 1.4 million new blog posts are created every day. 10. 200 million Facebook users access the service from a mobile device, 11. There are more than 5 billion photos on Flickr. 12. 45 million people view Slide Share presentations each month. 13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. 13 Mind-Bending Social Media Marketing Statistics http://blog.hubspot.com/blog/tabid/6307/bid/23865/13-Mind-Bending-Social- Media-MarketingStatistics.aspx#ixzz1WrYXEK00 10. Shopper Examples Starbucks Integrate Mobile Shopper into Store Frito Lay Connected Shelf / Store Level Category Management Tesco South Korea Mobile Shopper Innovation Hallmark Insights through Private Social communities Nexus Pro Mend Pilot Product Introduction through Social Communities Reeses Market through New Media Target Instant Coupons Mobile CVS Loyalty Cards 11. Shopper / Consumer - Private Communities Communiscape - "Members like and enjoy the experience of being part of an online community. They form bonds of association with others in the groups or with facilitators who work with the groups in a professional way. Members are honest, providing both positive and negative feedback." Lori Givan, Senior Consumer Research Project Leader with Hallmark Hallmark has been utilizing the social web and online methods for research before most, and has taken an extremely forward-thinking approach to being innovative and knowledge expansion. 12. Brands build trust, test markets with immediate social feedback. Hair care brand Nexxus used social to test the market, then successfully launch their new ProMend product line, developed to reduce split ends in just a few uses. Not only did the feedback help market the product, the real-time feedback ensured that Nexxus wouldnt stumble on its bold claim upon launch, saving them money in potential product returns and ensuring their ongoing consumer trust. Bazzarvoice - Social Commerce Trends Report 2011: Embracing Customer Centricity through Digital Democracy New Product Launch Real Time Shopper Feedback 13. Integrating Reeses into Xbox LIVE allowed us to reach our target consumer in a unique and interactive way. By activating brand integration in to the online gaming space, we had the opportunity to excite & engage our Reeses fans. Xbox definitely helped us bring the perfect combination of chocolate & peanut butter into the spirit of Halloween Jeff King, Sr. Brand ManagerReeses, The Hershey Company Since 57% of the Xbox Live 18+ Audience does not use TV as their main form of entertainment, the platform offered Reeses a way to reach a segment of their consumers who would miss their TV ads. New Media Channels A Sweet Story for Reeses and Xbox LIVE Microsoft Case Study 2011 14. Introduces Mobility for Shoppers Starbucks Card Mobile is a three- part system that includes 2D bar codes, scanners and mobile phone applications for iPhone, BlackBerry and now Android. In an interview with Mashable, Adam Brotman, Starbucks vice president and general manager of digital ventures The companys internal technology maxim: improving the in-store customer experience should drive technological innovation, and not the other way around. 15. Shelf is Focus Maximize Space Winning at the Shelf FMOT 1. Assortment Optimization reducing unproductive SKUs makes Shopping easier 2. Space Allocation what are the trends we are seeing forward looking 3. Shelf Merchandising all comes to life when the planogram is developed! Store Level Category Management CPG & Retailer Partnering Store Shelf Connected Journey Tailored for Each Store Location Based on Shopper Made it Easier to Shop and Brand Message Clearer Demand Planning Store Clustering 2002 Very Good Demand Planning Store Level 2008 - Best! 16. In-Store Instant Coupons Target Target is testing instant coupons in select stores with additional on-demand promotions planned for the future as mobile coupon enrollment grows. At Target, we recognize our guests are connected, through a multitude of mobile and social networking technologies, said Kristy Welker, spokeswoman at Target. By leveraging innovative technologies, we are delivering highly-relevant and differentiated shopping solutions that are personal, simple, and accessible anywhere and anytime. Target teamed up with Facebook to deliver an application (My TargetWeekly) that is intended to help save time and money by delivering focused offers over Target's Facebook page. After a consumer spends a few minutes setting up preferences, the app delivers in-store special offers based on the consumers personal choices and location information. Target was the first retailer to have the ability to scan a bar code directly from a mobile device at any store nationwide, 17. CVS Pharmacy Customers for Life! 47,000 July 2011 574,000 Sept. 2011 67+ Million Members February 2010, CVS launched a Twitter feed that spotlighted special offers and sales September 2010, CVS launched CVS/pharmacy Facebook page October 2010 - launch of its mobile application for customers using the iPhone(R) and other Apple mobile devices. January 2011 CVS launched ExtraCare Beauty Club Facebook July 2011 - CVS/pharmacy is First National Retailer to Offer In-Store Photo Book and KODAK Picture Movie DVD 7,100 In-Store Coupon Kiosks IPhoneInnovation 18. Homeplus TESCO in South Korea ZMOT FMOT On-Line Growth Bringing the Virtual Store to the Shopper No change In Behavior Required Wait Time Translated into Shopping Shopper In the Web Not on the Web 19. 1/31/2015 19 Smaller Urban Store Formats Share of Wallet Recent announcement of some of the big retail chains (Walmart, Office Depot and Best Buy) to introduce smaller format stores in urban areas. Tesco is shrinking its format further with convenience stores that might be called micro-boxes by US standards. The cookie cutter, one-size-fits-all doesnt seem to work that well any more, says Ira Kalish, director of global economics at Deloitte Research, who links the shrinking of stores to the diversification or fragmentation of consumer profiles and preferences. Financial Times 20. Shopper Information Developments Walmart to Share POS Amazon Ad Network* Facebook & Nielsen P&G Demand Tec & Nielsen Walmart Labs 21. Shopper Ecosystems App Exchanges Shoppers Connect the Dots - Interoperable Applications / Services Location & Transportation Ecosystem Smart Cars Location Services Store Maps Urban Grocery Real Time Promotions Health & Wellness Ecosystem Biocitizens Manufacturers Life Sciences Retailers Health Care Providers 22. Shopper In the Internet Personalization Sensing Where You Are Privacy, Security & Permission Knows Where You Are and What You Are Doing Location-aware, Motion-aware, and Environment-aware Personalizes Navigation on Devices Mobile Search - Relevance, Simplicity and Speed eWallet - Ecosystem Assists You in Managing Your Money Mobile Processing Standards Connecting You to Your Brands and Stores See article and video on Google Wallet http://bit.ly/psGAyb 23. An Ocean of Possibilities to Choose From . But there is no Point in Trying to Boil it all Need to Change? Shopper Importance? Pull & Push Based Models? Innovation Platform Shopper Input Marketing Mix: In Bound, Social & Mobile New Product Introductions and Promoted Products Store Specific Information Highway Store Level Category Management Multi-Channel Listening and Support 24. 1/31/2015 24 Suggestions For Moving Forward - Shopper Develop a Shopper Business Model Framework Aggregate & Integrate New and Existing Signals Conduct Pilots - Test, Measure and Learn A young penguin apparently took a wrong turn while swimming near Antarctica and endured a 2,000- mile journey to New Zealand, the first time in 44 years that one of the creatures has been sighted here in the wild. Associated Press / June 22, 2011 Happy Feet returned to sea on September 4, 2011 Alex Tosolini, Vice President, Global e- Business for P&G, He focuses on putting business ownership first to deal with these inherent issues. He recommends asking, How well do I know the broad business challenges for this Brand? Tosolini says. Consumers can make product decisions in a click. Retailers can change their product offerings online in an instant, manufacturers can provide new content in a click all this takes weeks or months in a store environment. 25. Develop a Shopper Business Model Framework Shopper Strategy? Who are Your Shoppers? Do You Understand their Journey? What are Your Strategic Retail Accounts? Integrated Marketing Strategy? What Are Others Doing to Improve Shopper Value? Three Areas to Partner to Win with the Shopper: - Shopper Marketing - Cluster/Store Level Category Management - CPG/Retailer / One Version of the Truth Consider Organizational Hub & Spoke? Store Teams? IT Strategy? Social & Mobility B2C, B2B, B2E? Privacy & Securit 26. Winning with the Shopper Manufacturer and Retailer Partnership Three Major Areas to Focus On Integrate Repeatable Processes by making the process of shopping easier and more desirable, and the choices clearer, the consumer will buy more. One Version of the Truth Connecting Point of Sale Store Level Category Management Connecting at the Shelf Shopper Marketing Connecting with Shopper 27. Shopper Journey - Shopper Focus Areas Stimulus ZMOT FMOT Shelf Connected SMOT Consumer Marketing Shopper Marketing At Home & On the Go Shopper Marketing Store Level Category Management One Version of the Truth The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second occurs at home, when she uses the brand and is delighted, or isnt. ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service youre thinking about trying or buying. 28. 28July 20, 2011 -- Looking like a spider's web swirled into a spiral, the galaxy IC 342 presents its delicate pattern of dust in this image from NASA's Spitzer Space Telescope Shopper Signals Aggregate and Integrate Pattern Based Strategies Connect Shopper Across Your Enterprise Real Time Data Rivers & Streams IPv6 Machine Sensors ZMOT Social Media Cluster Analysis Mobile Social Commerce Listening FMOT Shelf Connected 29. Stimulus ZMOT FMOT Shelf Connected SMOT Shopper Marketing Shopper Marketing Store Level Category Management One Version of the Truth Shopper Journey - Signal Mapping Shopper Segments & Local Store Teams Social Media Clustering Analysis Shipments / Traffic / Shopper / Loyalty / POS Product and Shopping Evaluations Consumer Marketing In Bound Marketing Product and Shopping Social Comments 30. 1/31/2015 30 Shopper - Test, Measure and Learn Adaptability Key in Evolving Ecosystems Connect Shopper Marketing to Store Level Category Management Positive Reinforcement to Change Behavior Predictive Analytics End to End Pilots 31. Shopper is Growing in Power Driven by Social Mobile Shopper Business Model, Signals and Test, Measure & Learn Integration of Shopper Marketing, Store Level Category Management & Information Highway Photographer Gustaf Mantel 32. Sources and Acknowledgements 1. ZMOT Winning the Zero Moment of Truth - By Jim Lecinski - Google ebook 2. Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas, SCNARC/Rensselaer Polytechnic Institute - http://news.rpi.edu/update.do?artcenterkey=2902 3. The Predictive Power Of Social Media Dan Woods, 07.27.10, 06:00 AM EDT Cluster analysis turns social media into a tool to predict the future. http://www.forbes.com/2010/07/26/cluster- analysis-predictions-technology-social-media_2.html 4. Consumer Goods Technology - Connecting at the Shelf 8/3/2011 2:00:00 PM (EST) Moderator: Kara Romanow, Executive Editor, CGT Panelists: Fred Baumann, Vice President of Industry Strategy, JDA Software , Ben Pivar, Vice President, Capgemini http://consumergoods.edgl.com/trends/Three-Examples-of-Shelf-Connected-Supply- Chains74915 5. Social Commerce Trends Report 2011 Embracing Customer Centricity through Digital Democracy May 27, 2011 Bazzarvoice - Social Commerce Summit 2011 - http://www.bazaarvoice.com/resources/research/social-commerce-trends-report-top-takeaways-2011- social-commerce-summit 6. Design beyond the glowing rectangle. What does the internet of things mean for UX designers? Claire Rowland & Chris Browne April 2011 @fjord, chris.browne@fjord.co.uk , claire.rowland@fjord.co.uk / @clurr Thanks also to Alex von Feldmann, Dom Quigley, Ann Light, Alfred Lui, Ji-Hye Park, Sam Crosland, Martin Charlier, Helen Le Vo 33. Sources and Acknowledgements 7 How Starbucks Is Paving the Way for Mainstream Mobile Payments July 28, 2011 by Jennifer Van Grove 8 The Top 10 Keys to Demand Signal Repository Excellence Jennifer Beckett, VP Sales and Marketing, Vendor Managed Technologies, Inc. , Jennifer.Beckett@VMTSoftware.com Dave Kane, Consumer Goods Industry Director at Microsoft Corporation, dkane@microsoft.com Lisa Terry, Consumer Goods Technology magazine, LDTerry@aol.com http://consumergoods.edgl.com/white-papers 9 Hallmark & Communiscape - http://www.communispace.com/clients/Testimonials.aspx 10 Success Comes From Better Data, Not Better Analysis 1:14 PM Monday August 8, 2011 by Daryl Morey Houston Rockets GM @dmorey - http://blogs.hbr.org/cs/2011/08/success_comes_from_better_data.html 11 Trip Management The Next Big Thing Unilever 2005, http://www.unileverusa.com/mediacenter/pressreleases/2005_PressReleases/Trip_Manage ment.aspx 12 Winning the Hispanic Shopping Trip A Unilever Trip Management Report 2006 www.unileverusa.com/.../Hispanic%20Trip%20Study_tcm23-40305.pdf 13 Shopper Marketing 4.0 GMA, Booz 2010 - www.gmaonline.org/downloads/research- and.../Shopper_Marketing_4.0.pdf 34. Sources and Acknowledgements 14. P&G Shifts Marketing-Mix Biz to Nielsen, DemandTec for Faster ROI Reads Work Pegged at $15-$20M Will Shape Marketing Budget of Billions By: Jack NeffBio E-mail Author Published: August 12, 2011 http://adage.com/article/news/p-g-shifts-marketing-mix-biz- nielsendemandtec/229235/?utm_source=feedburner&utm_medium=twitter&utm_campai gn=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29 15. The Future of Health & Wellness in Food Retailing Health Horizons Program www.iftf.org SR-1096B | April 2008 124 University Avenue, 2nd Floor Palo Alto, California 94301 Forecasts and Implications, Authors Vivian Distler Rod Falcon Crystal Lynn Keeler Patrick Kiernan Miriam Lueck 16. HoukTPM April 21, 2008 http://houktpm.com/shopper_marketing_1.htm Financial Times - http://www.ft.com/cms/s/0/9194555e-bddb-11e0-babc- 00144feabdc0.html#ixzz1UvA2LTo3 17. Branding in the Digital Age: Youre Spending Your Money in All the Wrong Places by David C. Edelman HBR December 2010 http://hbr.org/2010/12/branding-in-the-digital- age-youre-spending-your-money-in-all-the-wrong-places/ar/1 18. Marketing shift seen for Millennial generation Benny Evangelista, Chronicle Staff Writer San Francisco Chronicle August 21, 2011 04:00 AM Copyright San Francisco Chronicle. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Sunday, August 21, 2011 35. Sources and Acknowledgements 19. Top 3 Takeaways From Googles Inside Search Event Jun 27, 2011 at 8:54am ET by Bryson Meunier http://searchengineland.com/top-3-takeaways-from-google%E2%80%99s-inside- search-event-82531 20. Column: Mobile Mondays Whats The Difference Between Mobile & Desktop SEO? Aug 22, 2011 at 10:30am ET by Bryson Meunier http://searchengineland.com/what%e2%80%99s-the- difference-between-mobile-desktop-seo-89862 21. Consumer and Shopper Insights February 2011 , McKinsey & Co. The decade ahead: Trends that will shape the consumer goods industry - By Ishan Chatterjee, Jrn Kpper, Christian Mariager, Patrick Moore and Steve Reis csi.mckinsey.com/~/media/Extranets/.../Reports/DecadeAheadFNL.ashx 22. The New Shopper Todays Purchase Path and the Media that Influences It CARAT & Microsoft Advertising - Beth Uyenco, Global Research Director, Microsoft Advertising, bethu@microsoft.com Mike Hess, EVP for Insights & Analytics, Carat US, Mike.Hess@carat.com advertising.microsoft.com/online-consumer-retail-research 23. The 5 Shares: Kantar Retails Guide to Retailer/Supplier Strategy for the Next Five Years, Bryan Gildenberg - www.kantarretail.com/.../KR_5shares_ExpandedExecSummary.pdf 36. Sources and Acknowledgements 24. The future of the Consumer Products industry The end of the worldor a world of opportunity? IBM Institute for Business Value by Guy Blissett, Trevor Davis, Bill Gilmour, Patrick Medley and Mark Yeomans For more information about this study, you may e-mail the IBM Institute for Business Value at iibv@us.ibm.com. 25. Magic Quadrant for Social CRM Gartner July 25, 2011, Adam Samar, Ed Thompson, Jim Davies, Chris Fletcher, Jeffrey Mann, Michael Maoz 26. The Mobile Movement Understanding Smartphone Users Google/IPSOS OTX MediaCT U.S., April 2011 27. Gartner - Yvonne Genovese Discusses Pattern-Based Strategy http://www.youtube.com/watch?v=r8N0L8Cz1qg 28. Nielsen to launch online campaign rating tool By Andrew Edgecliffe-Johnson in New York Please respect FT.com's ts&cs and copyright policy which allow you to: share links; copy content for personal use; & redistribute limited extracts. Email ftsales.support@ft.com to buy additional rights or use this link to reference the article - http://www.ft.com/cms/s/2/fb4608a2-c106-11e0-b8c2-00144feabdc0.html#ixzz1UPuJLeOt 29. Making Sense of Social Data, Deloitte Review By Doug Palmer, Vikram Mahidhar and Dan Elbert http://www.deloitte.com/view/en_US/us/Insights/Browse-by-Content-Type/deloitte- review/f7e9ceb3b2741310VgnVCM1000001a56f00aRCRD.htm 37. 30. Welcome The Age Of The Customer Look At Processes From the Outside In Posted by William Band on August 8, 2011 http://www.customerthink.com/blog/welcome_the_age_of_the_customer_look_at_processes_ from_the_outside_in?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A +customerthink+%28CustomerThink+-+All+Posts%29 31. The Trends Driving Your Mobile Strategy Now Through 2015 , Gartner Webinar, August 24, 2011, Nick Jones , VP Distinguished Analyst Webcast http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=17 33532&commId=31365&channelId=5500&id=51796150 32. Mobile Commerce Daily - Target tests instant offers as mobile couponing program grows July 22, 2011 By Chantal Tode http://www.mobilecommercedaily.com/2011/07/22/target-tests- instant-offers-as-mobile-couponing-program-grows 33. Campbell Soup Challenges Belief That 70% of Buying Decisions Made at Shelf - Al Heller is co-author, Consumer-Centric Category Management (Nielsen/Wiley) and president, Distinct Communications, LLC. - http://www.cpgmatters.com/instoremarketing0811.html 34. Facebook Is The New Nielsen Family , BY E.B. Boyd Wed Aug 3, 2011 - http://www.fastcompany.com/1771291/could-nielsen-s-new-measurement-system-finally- prove-the-worth-of-online-advertising Sources and Acknowledgements 38. 35. Enterprise Social Computing Whitepaper - Accelerating communications and innovations inside the enterprise , David M. Kane, Industry Director, US Consumer Goods, Microsoft Corp. Kevin Tigges, Industry Director, US Consumer Goods, Microsoft Corp. Shish Shridhar, Director BI Solutions, WW Industry Group, Microsoft Corp. Doug Caywood, Industry Director, US Consumer Goods, Microsoft Corp. In collaboration with GMA Information Systems Committee Sponsored by Microsoft Distribution & Services Industry Sector Microsoft & GMA download.microsoft.com 35. General Mills Builds E-Commerce Site - http://consumergoods.edgl.com/news/general- mills-builds-e-commerce-site-74967?referaltype=newsletter 36. Branding in the Digital Age: Youre Spending Your Money in All the Wrong Places by David C. Edelman December 2010 - justincaseyouwerewondering.com/.../Branding-in-the- Digital-Age-HBR.pdf 37. Nielsen to launch online campaign rating tool By Andrew Edgecliffe-Johnson in New York http://www.ft.com/cms/s/2/fb4608a2-c106-11e0-b8c2-00144feabdc0.html#ixzz1UPuJLeOt 38. A Web of Truths - Wednesday, July 27, 2011 - Posted by James Tenser at Links to this post 39. An Event Driven World - February 7th, 2010 in BPMN, Rick Geneva Process Modeling Sources and Acknowledgements 39. 40. Customer Loyalty Programs That Work July 27, 2011, Harvard Business Review - Maggie Starvish http://hbswk.hbs.edu/cgi-bin/print/6733.html 41. Marketing shift seen for Millennial generation Benny Evangelista, Chronicle Staff Writer San Francisco Chronicle August 21, 2011 04:00 AM Copyright San Francisco Chronicle. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Sunday, August 21, 2011 42. Gartner Says the Market for Social CRM Is on Pace to Surpass $1 Billion in Revenue by Year-End 2012 - http://www.gartner.com/it/page.jsp?id=1777938 43. Rethinking the Marketing Mix from the Customers Perspective March 2nd, 2011 | Author: Beth Harte http://www.theharteofmarketing.com/2011/03/rethinking-marketing-mix-ps- customers-perspective.html 40. Media Buyers: Upfront Deals Remain Solid - by Wayne Friedman, Friday, August 12, 2011, 12:16 PM http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155805 41. What is missing from moments of truth marketing- Joel Rubinson on Marketing Research - http://blog.joelrubinson.net/2011/07/what-is-missing-from-moments-of-truth-marketing/ 42. Gartner: Mobile Payment Adoption At Least Four Years Away By Tom Ryan August 15, 2011 - http://www.retailwire.com/discussion/15444/gartner-mobile-payment-adoption-at- least-four-years-away Sources and Acknowledgements 40. 43. Utilizing Social Media to Understand People - by Josh Gunkel Ben Smithee Tom Brailsford 3.30.11 http://www.slideshare.net/CuratingPixels/utilizing-social-media-to- understand-people 44. Tesco Takes Virtual Store to Subway Riders in South Korea By George Anderson July 6, 2011 - http://www.retailwire.com/discussion/15360/tesco-takes-virtual-store-to-subway- riders-in-south-korea 45. Mondays Musings: A Working Vendor Landscape For Social Business Published on August 15, 2011 by R "Ray" Wang http://blog.softwareinsider.org/2011/08/15/mondays- musings-a-working-vendor-landscape-for-social-business/ 46. The Evolution of Marketing Systems, Professor John M. McCann, Fuqua School of Business, Duke University - http://www.duke.edu/~mccann/mwb/1evolve.htm 47. Wal-Mart Stores, Inc. http://www.fundinguniverse.com/company-histories/WalMart- Stores-Inc-Company-History.html 48. Mobile Retailing Blueprint, A Comprehensive Guide for Navigating the Mobile Landscape Version 2.0.0, 2011/01/04 A Joint White Paper sponsored by the National Retail Federation - www.nrf.com/modules.php?name=Documents&op=viewlive&sp_id... Sources and Acknowledgements 41. 49. (Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs Jeremiah Owyang SF, Silicon Valley, Industry Analyst Altimeter Group Posted on August 31st, 2011 http://www.web-strategist.com/blog/ 50. Birds of a Feather: Should they Only Flock Together? by Lora Cecere on June 28, 2011 http://www.supplychainshaman.com/new-technologies/birds-of-a-feather-should-they-only- flock-together/ 51. Grow Sales & Profits through Consumer-Driven Category Management How Category Management can Create a Strategic Differentiator and Drive More Sales at the Shelf >>Featuring Dave Boissevain, Director of Category Management, Frito-Lay