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One giant leap for marketing kind
Shortlist
#B2BAwards b2bmarketing.net/glory
Category 1
BEST MULTICHANNEL CAMPAIGN
Category 2
BEST USE OF DIRECT MAIL
Category 3
BEST USE OF LIVE-EVENT MARKETING
Category 4
BEST USE OF PUBLIC RELATIONS
Category 5
BEST USE OF CREATIVE
Category 6
BEST USE OF DIGITAL TECHNIQUES OR TECHNOLOGIES
‘Ambition: Peter Jones campaign’ for Sage by Gravity Global
‘Call and conquer’ for Powwownow by Hometown & MediaCom and Powwownow
‘Change it up – Zeroth launch’ for Glen Dimplex Heating & Ventilation by Really B2B
‘Changing futures’ for KPMG by twogether
‘E2 profit hunter “Tiger”’ for Embraer by Gravity Global
‘Lenovo ThinkPad. It’s the business.’ for Lenovo by April Six
‘Comfort zone’ for Vaillant Group UK by Saatchi & Saatchi pro (Saatchi & Saatchi Group Ltd)
‘Elephants in apartments’ by Bryan Cave Leighton Paisner
‘Pick a card’ for Avios by Purple Agency
‘Innovating easy’ for NIIT Technologies by Really B2B
‘Innovating the data centre’ for Dell EMC by Silver Agency
‘Siniat weather defence second generation’ for Siniat UK by Mr B & Friends
‘We can’t tell fortunes, but we can protect them’ by Bryan Cave Leighton Paisner
‘Arla Pro launch at dinerama’ for Arla Pro by Torch
‘Cisco live 2018’ for Cisco by George P. Johnson
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘K in the park’ by Kenshoo
‘The big TV festival’ by Sky, ITV and Channel 4
‘Thales cyber security escape room’ for Thales eSecurity by Make it Clear
‘The RYOT studio tour’ by RYOT Studio
‘Lifting the lid on washrooms campaign’ for Formica Group by The Think Tank
‘Tech in a transforming Britain’ for Fujitsu by Harvard
‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK
‘Good businesses go further with good funding’ for Ultimate Finance by Speed
‘Taking on Google: How Pricesearcher levelled the search engine playing field’ for Pricesearcher by Fieldworks
‘The goose that laid the golden quarter’ by Clarity PR
‘Bringing energy resilience to life’ for Centrica by Earnest
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘Elephants in apartments’ by Bryan Cave Leighton Paisner
‘Inside out banking’ for Barclays Corporate Banking by bigdog
‘Lenovo ThinkPad. It’s the business’ for Lenovo by April Six
‘SAS. The unknown.’ for SAS by April Six
‘Comfort zone’ for Vaillant Group UK by Saatchi & Saatchi pro (Saatchi & Saatchi Group Ltd)
‘What we do hasn’t changed, just the way we do it.’ for Yell by True
‘Built for teamwork’ for Microsoft by DirectionGroup
‘Dedication to education’ for Promethean by Don’t be Shy
‘Dropbox marketing dynamix’ for Dropbox by Pulse
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘Fugro: Augmented reality’ for Fugro by Bray Leino
‘Oracle modern business experience 2018’ for Oracle by MOI
‘Squeezing more out of key summits with virtual events’ for Thomson Reuters by ON24
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‘Bosch Professional’ for Bosch Professional by Clear B2B
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘The not so stock answer’ for Getty Images by Stein IAS
‘Thomson Reuters insights programme’ for Thomson Reuters by OST Marketing and Onalytica
‘E2 Profit Hunter: “Tiger”’ for Embraer by Gravity Global
‘Elephants in apartments’ by Bryan Cave Leighton Paisner
‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK
‘Leica geosystems 3D mobile mapping’ for Leica Geosystems by The Think Tank
‘LSEG: AIM for vibrant growth’ for London Stock Exchange Group by The Crocodile
‘Oracle business freedom’ for Oracle by MOI
‘The great British postcard campaign’ for Saxoprint by Freestyle
‘You are how you eat’ for Ingredion by Stein IAS
‘LSEG: AIM for vibrant growth’ for London Stock Exchange Group by The Crocodile
‘Oracle accelerator’ for Oracle by MOI
‘Taking your shock away with a personal touch’ by Vodafone UK
‘Turning the user to a loyal customer: The unified customer journey’ by Thomson Reuters
‘Emerson STEM campaign’ for Emerson by Digitas, FleishmanHillard and DDB
‘Genesys opportunity based marketing’ for Genesys by MOI
‘One solution. Infinite opportunities’ for Miura by True
‘Pimp their boiler’ for ADEY Professional Heating Solutions by Really B2B
‘Using insight, not instinct to deliver award winning ABM’ for BT Business by Agent3
‘Comfort Zone’ for Vaillant Group UK by Saatchi & Saatchi pro (Saatchi & Saatchi Group Ltd)
‘You are how you eat’ for Ingredion by Stein IAS
‘CE failings’ for Arco by Born + Raised
‘Central to compliance: How Lewis launched SAS as the voice of GDPR’ for SAS by Lewis
‘Climate change Dashboard’ by Schroders
‘Sky high economics’ for Inmarsat Aviation by Ogilvy UK
‘Leading the energy resilience conversation’ for Centrica by Earnest
‘Reaping the dividends of success’ for Janus Henderson Investors by Teamspirit
‘Tomorrow: Augmented’ for AXA IM by AML Group
‘Trading titans: From G7 to E7’ for Standard Chartered by Man Bites Dog
‘Come back to Fujitsu’ for Fujitsu by purechannels
‘Hi, I’m Rachel Ryan’ by Modern
‘Neandertool to millennitool’ for Bosch Professional by Clear B2B
‘Protect & grow campaign’ for Imagen by Modern
‘Race to Abu Dhabi’ for Riverbed by Right on the Line
‘Sponge UK GDPR sorted!’ by Sponge UK
‘The smarter working initiative’ for Powwownow by The PHA Group
‘We can’t tell fortunes, but we can protect them’ by Bryan Cave Leighton Paisner
Category 7
BEST USE OF SOCIAL MEDIA
Category 8
BEST USE OF CONTENT MARKETING
Category 9
BEST CUSTOMER EXPERIENCE (CX) INITIATIVE
Category 10
BEST USE OF CUSTOMER INSIGHT
Category 11
BEST USE OF THOUGHT LEADERSHIP
Category 12
BEST LIMITED-BUDGET CAMPAIGN
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‘Callebaut: Lasting impressions’ for Callebaut by The Hub
‘Celebrity rewards’ for Celebrity Cruises by Motivforce
‘Dedication to education’ for Promethean by Don’t be Shy
‘Lenovo ThinkPad. It’s the business.’ for Lenovo by April Six
‘Microsoft Surface: Partner demand acceleration’ for Microsoft by The Marketing Practice
‘ThinkPad anniversary’ for Lenovo by twogether
‘Ambition: Peter Jones campaign’ for Sage by Gravity Global
‘Chime, Harvard & Cisco: The place to bee’ for Cisco by Chime
‘Fill the gaps!’ for K&H Bank by OMD Hungary
‘LSEG: AIM for vibrant growth’ for London Stock Exchange Group by The Crocodile
‘Pimp their boiler’ for ADEY Professional Heating Solutions by Really B2B
‘Sage pay: Changing the conversation on payment gateways’ for Sage by The Marketing Practice
‘Taking the lead on thought leadership’ for Three Business by ALIAS Partners
‘Comfort zone’ for Vaillant Group UK by Saatchi & Saatchi pro (Saatchi & Saatchi Group LTD)
‘Client stories campaign – Guide dogs’ for Barclays Corporate Banking by bigdog and The Edge
‘Mad Hatter #iMmad’ for Graebel by DigitalParade
‘Genesys opportunity based marketing’ for Genesys by MOI
‘Innovating easy’ for NIIT Technologies by Really B2B
‘Pick a card’ for Avios by Purple Agency
‘Portal boosts sales by 1000%’ for MAN Diesel & Turbo by Klausen + Partners
‘Anti-hyping crypto-currency: The route to $10 million’ for Lendingblock by Digital Radish
‘Innovating easy’ for NIIT Technologies by Really B2B
‘Love disruption’ for NIIT Technologies by twogether
‘MVF video box campaign’ by MVF
‘Portal boosts sales by 1000%’ for MAN Diesel & Turbo by Klausen + Partners
‘Comfort zone’ for Vaillant Group UK by Saatchi & Saatchi pro (Saatchi & Saatch Group LTD)
‘Device lifecycle management’ for Vodafone Global Enterprise by Ogilvy UK
‘AR lead assessment’ for Struers by Klausen + Partners
‘Genesys opportunity based marketing’ for Genesys by MOI
‘Sales and marketing integration success through blended ABM’ for BT Business by Agent3
‘The “deal accelerator strategy”’ by Gartner
‘Twinings 216’ for Twinings by Torch
‘Unifying the energy resilience message’ for Centrica by Earnest
‘You are how you eat’ for Ingredion by Stein IAS
Category 15
BEST CHANNEL MARKETING INITIATIVE
Category 16
BEST SME-TARGETED CAMPAIGN
Category 17
BEST CORPORATE DECISION-MAKER TARGETED CAMPAIGN
Category 13
MOST COMMERCIALLY SUCCESSFUL CAMPAIGN
Category 14
BEST INTEGRATION OF SALES AND MARKETING
Category 18
BEST EMPLOYEE ENGAGEMENT PROGRAMME
‘CA Technologies with Tribal Impact’ for CA Technologies by Tribal Impact
‘EuroCup 2018’ for DHL Express by Brand Brewery
‘Minds made for financial services’ for EY by True
‘#QRtoyou: How uniting employees under one brand, with one voice, transformed their business forever’ for Quick Release by Digital Radish
‘VOXI launch’ for VOXI by We are Vista
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‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘Elixirr – the challenger consultancy’ by Elixirr
‘For the inspired’ by RS Components
‘Funding Circle global rebrand’ for Funding Circle by Rooster Punk
‘Hello to the Tinmasters’ for Tinmasters by Valiant
‘IBM #WhatMakesGreat’ for IBM by Ogilvy UK
‘The RYOT Studio Tour’ by RYOT Studio
‘What we do hasn’t changed, just the way we do it’ for Yell by True
‘Wylex: Why choose anything less’ for Wylex by Bray Leino
‘Big box campaign: SEGRO logistics park East Midlands gateway’ by SEGRO
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘Join the robotech revolution’ for AXA IM by AML Group
‘One solution. Infinite opportunities’ for Miura by True
‘Staycrisp – Ignite their senses’ for McCain Foodservice by Torch
‘We can’t tell fortunes, but we can protect them’ by Bryan Cave Leighton Paisner
‘Ambition: Peter Jones campaign’ for Sage by Gravity Global
‘AR lead assessment’ for Struers by Klausen + Partners
‘Change it up: Zeroth launch’ for Glen Dimplex Heating & Ventilation by Really B2B
‘Client stories campaign: Guide dogs’ for Barclays Corporate Banking by bigdog and The Edge
‘Dropbox marketing dynamix’ for Dropbox by Pulse
‘Microsoft surface: Partner demand acceleration’ for Microsoft by The Marketing Practice
‘Vodafone global enterprise – Device lifecycle management’ for Vodafone Global Enterprise by Ogilvy UK
‘Want to unlock productivity? Unified communications lead generation Q3, 2017’ for Vodafone by gyro UK
‘Ambition: Peter Jones campaign’ for Sage by Gravity Global
‘Bricks or banter’ for Jewson by Tangerine Communications
‘Dropbox marketing dynamix’ for Dropbox by Pulse
‘Fill the gaps!’ for K&H Bank by OMD Hungary
‘IBM #WhatMakesGreat’ for IBM by Ogilvy UK
‘Remarkable humans’ for Kronos by DirectionGroup
‘Bringing energy resilience to life’ for Centrica by Earnest
‘E2 profit hunter: “Tiger”’ for Embraer by Gravity Global
‘In the future: From India to New York’ for Tech Mahindra by WSJ Custom Studios
‘Know Your IBM’ for IBM by Motivforce
‘Sage global business experts programme’ for Sage by OST Marketing and Onalytica
‘Symantec website security – Confidence redefined’ for Symantec by Enigma Marketing
Category 20
BEST BRAND INITIATIVE
Category 21
BEST PRODUCT LAUNCH CAMPAIGN
Category 22
BEST LEAD GENERATION OR NURTURING CAMPAIGN
Category 23
BEST CUSTOMER ENGAGEMENT INITIATIVE
Category 19
BEST INTERNATIONAL CAMPAIGN
Category 24
B2B MARKETING TEAM OF THE YEAR
CloserStill Media – Veterinary Portfolio
DigiPlex marketing team
F5 Networks Marketing Team
Genpact global marketing team
SIS marketing team
Team Workfront
Thomson Reuters (Legal UK&I)
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Category 25
B2B MARKETER OF THE YEAR
Category 26
B2B PR AGENCY OF THE YEAR
Category 27
B2B MARKETING COMMUNICATIONS AGENCY OF THE YEAR Chris Harrop, group marketing and sustainability
director, Marshalls
David Malkinson, CMO, The Adecco Group UK and Ireland
Jacob Ben Meir, marketing director, Yalber
Manjit Kaur, marketing manager, CloserStill Media
Michael Anderson, head of marketing, Brother UK
Shallu Behar-Sheehan, regional VP EMEA marketing global campaigns, F5 Networks
AxiCom
Chameleon
Cryptoland PR
GingerMay
Harvard
Speed
Earnest
Ogilvy UK
Pulse
MOI
Teamspirit
The Marketing Practice
Awards table bookings are now open Join the artists of change on 22 November at the Roundhouse in London.
Follow the link: b2bmarketing.net/glory
Or call us on: +44 (0)20 7014 4942
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