shout waggener edstrom pr poltfolio
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Shout Waggener Edstrom PR Project Portfolio 2012, 세계적인 홍보대행사 웨거너 에드스토롬과 함께하는 샤우트 웨거너에드스트롬TRANSCRIPT
샤우트 웨거너 에드스트롬
1
서울시 강남구 역삼2동 719-1 나래빌딩 9층
9th Floor., Narae Building, 919-1 Yeoksam2-dong, Kangnam-ku,Seoul, Korea TEL. +822 6250 9890 FAX. +822 6250 9892
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Copyrig
ht©
2012. S
hout W
aggener E
dstro
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ll rights R
ese
rved.
MICROSOFT XBOX: KINECT LAUNCHING
키넥트 론칭 @ 지스타 2011 총 게재: 109개 (지면 28개, 방송 11개, 온라인 330개) AD Value: 3,073,850,961원
3
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MICROSOFT XBOX
4
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hout W
aggener E
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MICROSOFT XBOX
5
<Dong-A Ilbo/2012/04>
<Metro/2012/06>
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ht©
2012. S
hout W
aggener E
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ll rights R
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MICROSOFT XBOX
6
<Joongang Ilbo /2011/06>
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2012. S
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MICROSOFT XBOX
7
<Hankyoreh /2012/05> <Chosun Ilbo/2011/07>
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aggener E
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MICROSOFT XBOX
8
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aggener E
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MICROSOFT HARDWARE
9
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aggener E
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MICROSOFT KOREA
10
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OPTOMA
11
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OPTOMA
12
<Chosun Ilbo /2011/05>
< Chosun Ilbo /2011/07>
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2012. S
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OPTOMA
13
<Hankyoreh /2012/03>
< Metro /2012/06>
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BROTHER
14
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aggener E
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BLIZZARD
<Focus/2012/06>
<Sports Hankook /2012/06>
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BLIZZARD
<Sports Seoul/2012/06>
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2012. S
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aggener E
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BLIZZARD
<Focus/2012/06>
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2012. S
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aggener E
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LG U+
18
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LG U+
19
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aggener E
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LG U+: BROADCASTING
미디어: MBC-TV 노출일자: 2010년 5월 2일 프로그램(꼭지): IT&게임 노출시간: 1분20초 시청률: 9.8%
미디어: MBC-TV 노출일자: 2010년 5월 15일 프로그램(꼭지): 경제매거진M: 요금폭탄 막아라 노출시간: 10분 방영
미디어: MBC 노출일자: 2010년 12월 18일 프로그램(꼭지): 경제매거진M 노출시간: 9분33초 시청률: 6.4%(서울:6.9%) 20
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LGE OPTIMUS GLOBAL DIGITAL MARKETING
Discussions 제품 및 이용 경험을 팬들 간에 자유롭게 나눌 수 있는 공간
Tab for New Phone Launches 신제품 출실 정보를 알 수 있는 정보 페이지
21
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LGE OPTIMUS GLOBAL DIGITAL MARKETING
Joan Kim Community Manager
Managed by:
LG Mobile
22
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SANYO: XACTI VPC-CA65 LAUNCHING
Xacti VPC-CA65 론칭 @ 코엑스 인터콘티넨탈 호텔 신제품의 방수 기능을 비주얼화한 포토행사 157명의 기자 방문
23
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SANYO: XACTI VPC-CA65 LAUNCHING
24
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SANYO
25
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SANYO
26
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SANYO
27
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IRIVER
28
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IRIVER: DIGITAL PR
29
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ASUS
30
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ASUS
31
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LENOVO: DIGITAL PR
32
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LIFESIZE
33
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DUZONBIZON
34
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BROTHER
35
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
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HONDA
37
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HONDA: BROADCASTING
38
<MBC 뉴스데스크_신차 런칭>
<SBS 모닝와이드_서울모터쇼>
<MBC 뉴스데스크_서울모터쇼>
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HONDA: EVENT
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HONDA: EVENT
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<방송>
<방송>
<지면기사>
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PIRELLI
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PIRELLI
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Copyright©2011. Shout Communications Korea. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Co
pyrig
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12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
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.
SKOOLOOKS
44
<Dong-a Ilbo /2012/02>
<AM7 /2012/05>
< Segye-Ilbo /2012/04 >
<Focus /2012/01>
Co
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12
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ou
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un
icatio
ns K
orea. A
ll rig
hts
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.
MBC MUSIC
45
<Hankyoreh/2012/05>
< Sports Hankook/2012/06 >
<Kyunfin-Ilbo/2012/05>
< Nocut News/2012/06 >
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NIKE GOLF
46
<Seoul Economic Daily/2011/11>
<Maeil Business Newspaper/2011/12>
<Monthly magazine/2011/11>
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<Daily nocut news/2012/06>
SHU UEMURA
47
<Donga Ilbo/2012/06>
<Focus/2012/06>
<Metro/2012/06>
Copyrig
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JOAS ELECTRONICS
48
<Electronic Times/201205> <Electronic Times/201205>
<Sportsseoul/201206>
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DUZON E&H
49
<Digitaltimes/2011/07>
<Etoday/2011/10>
<Financial News/2011/10>
<Seoul Economic Daily/2011/07>
Copyright©2011. Shout Communications Korea. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
51
KOFMIA
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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Reserved
.
KOFMIA
52
<Financial News /2011/10> <Segye Ilbo /2011/02>
<Metro /2010/11> <Metro /2011/12>
Co
pyrig
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20
12
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ou
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un
icatio
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orea. A
ll rig
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.
KOFIMA
53
<Naver Newscast/2010/10> <Money Today MTN News/2010/10>
<JoongAng Ilbo/2010/10> <Dong-A Ilbo/2010/10>
Co
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12
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ou
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mm
un
icatio
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orea. A
ll rig
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KOFIMA
54
<KOFMIA Naver blog> <Blog Post>
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12
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ou
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un
icatio
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orea. A
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SCHOOLSTORE
55
<Dong-a Ilbo /2012/01> < Financial News /2012/04 >
<City News /2012/03>
Co
pyrig
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12
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ou
t Co
mm
un
icatio
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orea. A
ll rig
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.
SAMYANG
56
<Samyang Naver blog> <Twitter>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
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orea. A
ll rig
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BASKIN ROBBINS
57
<Baskin Robbins blog> <SEO contents>
Co
pyrig
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12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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.
NORWEGIAN SEAFOOD COUNCIL (NSC)
58
<DongA Ilbo/2011/10>
<Mackerel>
<Salmon>
<Chosun Ilbo/2011/12> <Kukmin Ilbo/2011/10>
<Crown Prince of Norway>
<Korean Business Daily/2012/05> <Naver Newscast/2012/05>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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Reserved
.
NORWEGIAN SEAFOOD COUNCIL (NSC)
59
<Online Event notice & review post > <Dailynocutnews/2011/11>
<Chosun Ilbo/2011/11>
Co
pyrig
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12
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ou
t Co
mm
un
icatio
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orea. A
ll rig
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NORWEGIAN SEAFOOD COUNCIL (NSC)
60
<Online Event notice & review post >
<Focus/2011/12>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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.
NORWEGIAN SEAFOOD COUNCIL (NSC)
61
<Joongang Ilbo/2011/11> <DongA Ilbo/2011/11>
<Asia Economic Daily/2011/12> <Financial News/2011/11>
Co
pyrig
ht©
20
12
. Sh
ou
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mm
un
icatio
ns K
orea. A
ll rig
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.
NORWEGIAN SEAFOOD COUNCIL (NSC)
62
<Free newspaper(Metro)/2011> <Magazine(Neighbor)/2012>
Co
pyrig
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20
12
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ou
t Co
mm
un
icatio
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orea. A
ll rig
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.
NORWEGIAN SEAFOOD COUNCIL (NSC)
63
<Metro/2011/10>
<Financial News2012/05>
<Focus/2012/05>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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NORWEGIAN SEAFOOD COUNCIL (NSC)
64
<Happy House/2011/12>
<Chosun Ilbo/2011/11>
<AM7/2011/12>
<Essen/2012/05>
Co
pyrig
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20
12
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ou
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un
icatio
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orea. A
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SCHOOL STORE
65
<City Newspaper/2011/9>
<AM7/2011/9>
<Naver Newscast/2011/9>
<Sports Hankook/2011/9>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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Reserved
.
SCHOOL STORE
66
<Asia Economic Newspaper/2011/11>
<Financial News/2011/9>
<Naver Newscast/2011/9>
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
KOREA FOOD EXPO 2008
67
<Online event promotion> <KFE 2008 Homepage>
<eDM blasting>
Copyright©2011. Shout Communications Korea. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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.
CHUNNGCHEONGBUK-DO (LOCAL GOVERNMENT)
69
<City/2011/05>
<Maeil Business Newspaper/2011/06>
<Seoul Economic Daily/2011/04>
<Kyunghyang Daily News/2011/10>
Co
pyrig
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20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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.
NATIONAL RESEARCH FOUNDATION (NRF)
70
Co
pyrig
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20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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Reserved
.
NATIONAL RESEARCH FOUNDATION (NRF)
71
Copyright©2011. Shout Communications Korea. All rights Reserved.
PORTFOLIO PR
1. 디지털가전
2. 자동차
3. 라이프스타일
4. 음식
5. 정부공공
6. IT B2B
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
MICROSOFT KOREA: KOREA INNOVATION DAY
73
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
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MICROSOFT KOREA: KOREA INNOVATION DAY
74
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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MICROSOFT KOREA: KOREA INNOVATION DAY
75
Objectives: •빌 게이츠 퇴임 시점에 발표된 빌 게이츠의 어린 시절 에피소드와 창업 당시 동영상을 국내 인터넷 유저에게 폭넓게 노출함으로 마이크로소프트에 대한 친근한 이미지 제고
Strategy: 인터넷 유저의 특성에 맞는 다양한 주제별 동영상 편집을 통해 혁신의 기업 이미지를 다양한 앵글로 노출 인터넷 사이트의 UCC 사이트를 포함해 블로그, 미니홈피 등 다양하게 접근
Results: ( 전체 조회수 : 12,608 ): 1) UCC 사이트 업로드 현황 : 총 121곳 업로드 / 조회수 : 8,552 2) 블로그, 카페, 미니홈피 업로드 현황 : 총 247곳 업로드 / 조회수 : 4,056
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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MICROSOFT KOREA: KOREA INNOVATION DAY
76
• UCC 사이트 썬지오 초기 메인 화면 노출
당일 인기순위 41위 기록!
유명 UCC 사이트 메인 화면 동영상 노출
• You Tube 7월 4일 ArtistSONG으로 입력한 유튜브(kr.youtube.com) 동영상이 인기순위 41위를 기록.당일 동영상 조회수만 385회 기록
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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Reserved
.
MICROSOFT KOREA
77
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
MICROSOFT KOREA
78
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
MICROSOFT KOREA
79
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
MICROSOFT KOREA
80
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
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HITACHI DATA SYSTEMS
81
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
82
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
83
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
84
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
85
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
86
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
87
[7/25] 디지털타임스
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
88
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SAP
89
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
F5 NETWORKS
90
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
91
F5 NETWORKS
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
ARUBA NETWORKS
92
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
93
ARUBA NETWORKS
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
ALCATEL-LUCENT ENTERPRISE
94
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SEOUL SEMICONDUCTOR
95
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SEOUL SEMICONDUCTOR
96
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SEOUL SEMICONDUCTOR
97
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SEOUL SEMICONDUCTOR
98
Co
pyrig
ht©
20
12
. Sh
ou
t Co
mm
un
icatio
ns K
orea. A
ll rig
hts
Reserved
.
SEOUL SEMICONDUCTOR
99
Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
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