show moms some loving with influencer...
TRANSCRIPT
CONFIDENTIAL 2
Millennials Love Their Mammas Most
Mother’s Day Shopping is Going Digital
We found your Mother’s Day gift!
Mother’s Day Means Big Money
Timing is Everything Why Influencers? Best Practices for
Winning Mother’s Day
BE MOM’S FAVORITE ON MOTHER’S DAY
CONFIDENTIAL 3
WHY INFLUENCERS FOR MOTHER’S DAY?
CPMs spike 11 to 15 days before Mother’s Day so Speakr is offering discounted Mother’s Day rates!2
of consumers will take action base recommendations by influencers above all other forms of advertising 1
84%said they've purchased an item online after seeing it used by an influencer on social media340%increase in purchase intent by consumers when exposed to promotional content from influencers45.2X
1) http://maximizesocialbusiness.com/six-steps-strategically-build-influencer-marketing-program-22305/2) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/3) http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-1713674) http://www.business2community.com/marketing/13-influencer-marketing-statistics-must-know-01669305#ostGEtwkaTx1RdER.106
20% off rate card ON MOTHER’S DAY
CAMPAIGNS!
CONFIDENTIAL 4
1) https://www.entrepreneur.com/article/2345312) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/3) http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-1713674) http://www.business2community.com/marketing/13-influencer-marketing-statistics-must-know-01669305#ostGEtwkaTx1RdER.106
THE MOTHER OF HOLIDAYS
mothers are in the U.S.2
Americans love their mothers and the love grows bigger every year. Over the last 10 years, Mother’s Day Spending has increased by 50%,4 creating a growing opportunity for brands.
of consumers celebrate Mother’s Day3
84%
85M
Mother’s Day is the 3rd biggest spending holiday of the year
Find which influencer is right for you!
CONFIDENTIAL 5
WE SPOILOUR MOMS
The average U.S. consumer spends $172.22 on Mother’s Day with total spending expected to reach $21.4B… because she’s worth it.
Mother’s Day Gift CategoriesSPENDING IN BILLIONS
CONFIDENTIAL
1) https://nrf.com/resources/consumer-data/mothers-day
$0.80
$0.50
$0.80
$0.90
$1.60
$1.90
$1.90
$2.20
$2.40
$4.10
$4.20Jewelry
Special Outing
Flowers
Gift Cards
Clothing or Accessories
Consumer Electronics
Personal Service
Housewares or Gardening Tools
Other
Greeting Cards
Books or CDs
CONFIDENTIAL
1) https://www.fundivo.com/stats/mothers-day-statistics/#
MILLENNIALS LOVE MOM MOST
Consumers ages 18-34 spend significantly more money on their mothers than other age groups.
Mother’s Day Spending by Age Group
$459
$186
$157
$122
$121
35-44
45-54
55-64
65+
2015
6
18-34
Millennials aged 18-34 spend more money online than any other age group.2
CONFIDENTIAL 7
WHERE THEY GET IT FOR THEIR MAMAS
3%
56%
37%
51%
25%
73%
40%
Discount Stores
Department Store
Specialty Clothing Store
Specialty Store
Local/Small Business
Online Catalogue
Millennials shop around for Mother’s Day gifts both on and off line.
1) https://nrf.com/media/press-releases/americans-spoil-mom-jewelry-electronics-and-special-outings
CONFIDENTIAL
Where Americans Purchase Mother’s Day Gifts
CONFIDENTIAL8
DIGITAL SHOPPERS SPEND MORE ON MOM
Online Mother’s Day shoppers spend an average of $252 compared to the $172 spent by the average in-store shopper.
more is spent by Mother’s Day shoppers when they buy online2
31.5%of millennials will purchase Mother’s Day gifts online1
55.85%of millennials will use their smartphones to purchase Mother’s Day gifts3
27%
1) https://nrf.com/media/press-releases/americans-spoil-mom-jewelry-electronics-and-special-outings2) https://nrf.com/media/press-releases/families-spending-more-ever-mom-according-nrf-survey3) https://nrf.com/sites/default/files/Documents/2015%20Mother%27s%20Day%20Online%20Consumer%20Shopping%20Outlook.pdf
CONFIDENTIAL 8
CONFIDENTIAL 9
EVEN IN-STORE SHOPPERS ARE ONLINE of millennials will use their smartphones
to compare Mother’s Day prices 2
46%
consumers who use social media while shopping are more 4x more likely to make purchases and spend significantly more 3
4X
Mother’s Day searches are expected to be made via mobile1
60%
Even when shoppers are buying gifts in physical stores, they have their phones by their sides to help them shop. Get your brand in front of shoppers’ eyes with a strong presence in their social feeds.
1) http://www.netimperative.com/2016/03/mothers-day-60-of-searches-via-mobiles/2) https://nrf.com/media/press-releases/families-spending-more-ever-mom-according-nrf-surveyhttps://
www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-v2-051315.pdf
CONFIDENTIAL
CONFIDENTIAL 10
WE’LL NEVER LEARN…
1) https://www.internetretailer.com/2012/04/24/telling-mom-shes-loved-means-going-online-many-shoppers
Even though we love our moms, nearly half of us still wait until the last minute.
APRIL
MAY
14
16
23
30
22
29
6
20
27
19
13
24
1 2
7 10
27% are buying two weeks ahead1
18% will buy within 48 hours of Mother’s Day1
12% are buying three weeks ahead1
13% are getting ready a month early1
30% will make purchases a week in advance1
MOTHER’S DAY!
CONFIDENTIAL 11
TIMING IS EVERYTHING
Half of all conversions occur between 10 and five days before the holiday, with the biggest spike 6 days before the holiday1. Timing promotions to peak shopping times will help drive conversions.
17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 MOTHER’S DAY
Days Before Mother’s Day
April 28thHighest conversions for jewelry
May 4Highest conversions for mass merchants, fashion, and luxury3
May 7Highest conversions for flowers & gifts3
Mother’s DaySearch volumes increase 5x between 7am-9am on Mother’s Day2
1) http://blog.mediamath.com/blog/data/tips-for-mastering-mothers-day-2016/2) http://www.netimperative.com/2016/03/mothers-day-60-of-searches-via-mobiles/3) http://www.criteo.com/resources/us-mothers-day-shopping-trends-2015/
May 12 - 14Searches will increase 4x in the 48 hours leading up to Mother’s Day 2
May 8Highest conversions overall
CONFIDENTIAL
MAKE YOUR MOTHER PROUD WITH A SMART STRATEGY
12
Connect with millennials while they are on their phones through their social feeds by leveraging influencers
Create content that is compelling, relevant, and emotional. Leveraging influencers brings authentic emotion to your brand’s marketing campaign
Time content to align with historic conversion trends. Speakr’s technology allows for precisely timed release of branded influencer messaging
When CPMs are the highest,11-15 days before Mother’s Day, add value to your plan with influencers through Speakr’s discounted rates
loving my new monogrammed necklacefrom @JCPENNEY. So thankful to be a Mother today! #happymothersday
CONFIDENTIAL 13
MOTHER’S DAY GIFT LIST PACKAGE
Put your brand at the top Mother’s Day shopping lists on Facebook! Speakr influencers will post their top recommended gift ideas for mom and create original Mother’s Day themed photo content featuring your brand. Maximize conversions with feature links and customized item pages that feature influencers’ photos.
7.8M GUARANTEED IMPRESSIONS
GUARANTEED ENGAGEMENTS200K
ESTIMATED # OF POSTS7-14
ESTIMATED # OF INFLUENCERS7-14
PAID SOCIAL AS ADDED VALUE$10K
$50K ($60K Value)FACEBOOK POST WITH CUSTOM LINK
Influencer shares product page link to Facebook so
image is clickable
PRODUCT PAGE WITH FEATURED INFLUENCER CONTENT
Viewer is led to a custom purchase page that features the influencer’s
brand-in-hand content*TheseratesareonlyapplicabletocampaignswhereSpeakrhasfullcontroloverinfluencerselection,postfrequency,andcontentcreation.
Check out these adorable vegan leather shorts from Nasty Gal, I wear them all of the time! http://www.nastygal.com/clothes/vegan-short-monet
PANDORA
Y’all know how much I love my mama…I’ve partnered with @Pandora to give her the perfect Mother’s Day!
• THIS Pandora Charm Bracelet• Brunch at Le Petit Poulet• Vosges Coconut Chocolates• Massages for both of us• Champaign, champaign, champaign