This is me

This is where I’m from

I’m a student here

I’m a very loyal sports fan

The great thing about sports fans

There’s not that much need for customer relationship management

Sports fans are there in good times…

And in bad times

Don’t worry there’s always next year

Can you imagine if all businesses were like sports teams?

Some companies would succeed based on the quality of their product

But most would fail because they don’t have any connection with customers

Businesses do have the ability to create diehard fans

The internet gives businesses the ability to better reach customers

The company’s website is the first step

The website can say a lot about a company

Good

Bad

Trendy

Innovative

A great website attracts customers’ interests.

Custom content

•Videos•Photos•Games

If you have a great product or service your website better show it

Social networking is another tool for businesses

Facebook is a great way to connect with customers

Businesses can connect with individual customers on a daily basis.

Businesses can remind customers of current products as well as build hype for upcoming products.

It is important for businesses to remember a few things when using Facebook.

•Content on Facebook should drive customers to your store or website

•All content should look professional and not look like it’s someone’s personal Facebook page.

Twitter is a great way for businesses to monitor and possibly manage their reputation online.

People feel free to express their opinions on Twitter

And those unfiltered opinions can make or break a company’s reputation

Businesses that connect with influentials can possibly have more control over what is being said about them

Blogs written by industry experts can have a major influence on customers

Making a positive connection with these experts can also help with customer relationship management

In closing let me say this to businesses out there

This

Don’t treat customers like sports teams treat their fans

Don’t expect customers to be loyal if you don’t give them anything in return

The things that businesses should do are…

•Create a website that is easy to navigate and is rich with custom content that engages the customers’ interest.

•Use social media to manage your businesses reputation and get customers more involved with the company in order to motivate them to make a purchase with your business.

Thank for your time and attentionChrisCozzalio.blogspot.com