shrimp, collards grits shrimp, collards & grits magazine is a unique presentation of the old...

GRITS & SHRIMP, COLLARDSMISSION

JUNE 2017

MISSION

Shrimp, Collards & Grits Magazine is a unique presentation of the

old south, capturing the power of place, style, character and enchantment

of southern culture. SCG Magazine is the only magazine to go from the

rugged shrimp docks or distant oyster banks to refined

tablescape vistas overlooking majestic settings.

The words "Shrimp" (the sea) "Collards" (southern lifestyle) & Grits

(the farms) embody the essence of the southern culture, exploring the rich

history, food, art, folklore and people. In the words of the late Ray Ellis

(Southern Artist), "Shrimp, Collards & Grits" is strictly southern.

In an ever changing modern world; we seek to embrace the new while

having a reverence for the old. Join us as we travel down

distant southern roads.

SCGLIFESTYLE.COMGRITS & SHRIMP, COLLARDS

GRITS & SHRIMP, COLLARDSPILLARS

SOUTHERN SEAFOOD CULTURElocal fisheries • fishermen • commercial fishing • sustainability

FOOD & DRINKtablescapes • restaurants • chefs • farm to table • cocktails • entertaining • book reviews

COASTAL OUTDOORSfishing • hunting • conservation • wildlife

TRAVEL & DESTINATIONStown profiles • legendary plantations • lodges • inns • islands • historical locations

ART & LIFESTYLEart trends • artist spotlight • music • craftsmanship • design

PILLARS


GRITS & SHRIMP, COLLARDSCONTENT

OFF THE DOCKS• Whiteboot Heroes• Vanishing Fleet • Local• Dock Dogs• Seasonal Harvest• Conservation

LIFE IN THE LOWCOUNTRY• Gatherings• Porch Life• Art in the South• Artist Spotlight• Let's Set the Table• Celebrations• Inspired Seaside Designs• Characters• Photo Essay• Interview

SEASONAL EATS• Farmstand Fresh• Roadside Retreats• Cookbook Review• Restaurant Review

COLUMNS• Ebb Tide Down South• Lowcountry Sporting Life• The Literary Corner• Cook and Tell

FEATURED CONTENT BY ISSUE

CONTENT


GRITS & SHRIMP, COLLARDSREADER

Our readers are a community of people from every state who look to SCG Magazine for the power of place and simple, soulful, southern goodness.

Whether their passion is food and drink, a deeply felt reverence for the power of story, the arts, wildlife, fishing or exploring "lesser known"

captivating people and places, SCG Magazine is relevant.

The SCG Magazine reader is an upscale consumer with discretionary income to dine out, travel, shop and enjoy leisure activities. Among our readers are those long time book buyers already familiar with our brand, who know and

love our Shrimp, Collards and Grits Lifestyle Book Series.

SCG Magazine's targeted demographic is the upper income women decision makers in the 30 year old and greater range. However, our

magazine crosses all demographics and gender boundaries.

As of June 2017, readership has exceeded original estimates of

(25,000) as we have quickly transitioned to Newsstand Sales with

our second issue. SCG Magazine will have a projected readership after

the inaugural first four issues of 75,000 by year end. This is largely

due to our magazine's paid distribution path and value to the customer.

READER


Note: Data based on conservative projections & estimates as of June 2017.

GRITS & SHRIMP, COLLARDSAUDIENCE

AUDIENCE


Shrimp, Collards & Grits Magazine is a premium quality southeast regional

publication distributed through paid subscriptions, newstand sales and

various promotional efforts. Built on an existing brand developed over

a 7 year period. Having over 75,000+ book publications sold in the

marketplace, our brand is recognized for quality recipes, stories & art.

TOTAL AUDIENCE

25,000+

RATE BASE

TBD

HILTON HEAD/BLUFFTON: 40%

BEAUFORT: 15%

SAVANNAH: 15%

CHARLESTON: 15%

GREATER SOUTHEAST REGION: 15%

Note: Data based on conservative projections & estimates as of June 2017.

GRITS & SHRIMP, COLLARDSNEWSSTAND

NEWSTAND


The magazine is being marketed to the major national chain bookstores,

supermarket and drugstore chains, to high-retail chains such as Walmart,

Sams Clubs, Costco, Target, and to independent bookstores and newsstands.

Solicitations are being made to supermarket chains such as Giant, The Fresh

Market, Whole Foods Market, Harveys, etc. We are currently distributed in

Publix, Kroger, Winn-Dixie, BI-LO, Harris Teeter, Piggly Wiggly, Barnes &

Noble and Books-A-Million throughout the Southeastern United States.

Solicitations are also being sent to buyers for drugstore chains such as

Walgreens, CVS, Rite-Aid, Good Neighbor Pharmacy, etc. Many of the

supermarket chains have pharmacies in stores (as do Walmart, Costco, Target,

others). Buyers for those chains are being solicited for both magazine

mainlines in the stores and in the pharmacies.

We expect response to these solicitations and newstand sales to be strong

and grow over time. We will concentrate our newstand efforts in a market

area along the coastline from (St. Simons, GA to Georgetown, SC). The

magazine can be found as far as Charlotte, Atlanta and Jacksonville.

GRITS & SHRIMP, COLLARDSRATES

Contact Us Today! [email protected]

ISSUE FREQUENCY

2017 RATE BASE

FREQUENCY DISCOUNTS

4X per year

Rates are gross. No additional charges apply.

Ad Design can be provided at $65 per hour.

TBD

4-COLOR 1X 2X 3X 4X

Full Page $1800 $1750 $1700 $1650

2/3 Page $1600 $1550 $1500 $1450

1/2 Page $1500 $1450 $1400 $1350

1/3 Page $1250 $1200 $1150 $1100

1/4 Page $750 $700 $650 $600

COVERS 1X 2X 3X 4X

Back Cover $3,500 $3400 $3300 $3200

Inside Front $2400 $2300 $2200 $2100

Inside Front Spread $3200 $3100 $3000 $2900

Inside Back Cover $2300 $2200 $2100 $2000

RATES


GRITS & SHRIMP, COLLARDSCALENDAR

2017 EDITORIAL LINEUP

Spring 2017Springtime in the South

Ad Close: December 15 • On Sale: February 19

Summer 2017Southern Gatherings

Ad Close: April 25 • On Sale: May 31

Fall 2017The Oyster Issue

Ad Close: June 25 • On Sale: July 31

Winter 2017The Holiday Issue

Ad Close: September 25 • On Sale: October 31

Ad Materials due two weeks prior to ad close. Editorial Calendar Subject to change.

Each issue contains stunning visual journeys through the world of Southern

lifestyle. Published with the utmost attention to detail in regards

to printing, editorial and authenticity.

CALENDAR


GRITS & SHRIMP, COLLARDSDIGITAL

SCG Magazine digital is an extension of the printed edition. Along with being a platform to serve its readers, www.scglifestyle.com is an active

blog with updated articles to attract and sustain the readership. The digital edition of SCG Magazine is available for download worldwide (2018).

SCGLIFESTYLE.COM

The "go to" resource for those seeking to feel the pulse of the coastal southeast.

Projected Activity by 2018

•200k page views/month

• 35k+ unique visitors/month

• 1.5 page viewed/visit

SCG MAGAZINE DIGITAL EDITION

Each issue of SCG Magazine will be digitally reproduced utilizing the functionality of Apple’s iPad and provide additional content to its readers. The digital edition will bring interactivity to our readers through the use of videos and digital content.

• Four Issues per year

• Download and subscriptions sold

on the App Store.(2018)

• Premium enhanced ad placements

available on the digital edition.

• SCG Magazine Digital Edition

will be available in 2018 on Google

Play, Barnes & Noble Nook, Readly

& Kindle.

SOCIAL MEDIA

SCG Magazine’s social media connects directly with the readership community. Digital content and events are posted regularly.

• 11k + fans across twitter, facebook,

Instagram and Pinterest.

DIGITAL


CONTACT INFORMATION

Advertiser Name

Contact Name

Address

City/State/ZIP

Phone/Fax

Agency or Ad Materials Contact

Email Address

BILLING INFORMATION

Company

Contact Name

Address (if different)

City/State/ZIP

Phone

ADDITIONAL COMMENTS

PRINT PUBLICATION CONTRACT

Please check the desired ad placement.

Spring 2017

Ad Close: December 15 • On Sale: February 31

FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

Summer 2017

Ad Close: April 25 • On Sale: May 31


Fall 2017

Ad Close: June 25 • On Sale: July 31


Winter 2017

Ad Close: September 25 • On Sale: October 31


Please use note section for 1/4 Page Ads.

I PREFER TO BE INVOICED YES NO If no, please provide credit card information below.

CREDIT CARD AUTHORIZATIONContract and Conditions apply. Signature at the bottom indicates acceptance of terms and conditions.

CARD NUMBER

NAME ON CARD

EXPIRATION DATE SECURITY CODE

BILLING ADDRESS

Questions? 843.505.5158

AD CONTRACT


1. The forwarding of an order is construed as an acceptance of all the rates and conditions at the time sold and is a binding agreement.

2. The Publisher has final approval on placement, size, and format on all ads supplied to SCG Magazine from any source.

3. All advertising space rates are based on receipt of exact size digital file.

4. The Publisher will not be responsible for the production of ad materials that are not supplied as exact size digital file. Ad Design is available at $65 per hour.

5. Positioning of advertisements is at the sole discretion of the Publisher.

6. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement or insertion order at any time.

7. No contract changes for advertising space within 60 days of the ad close date.

8. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof.

9. The Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.

10. Client must give 30 days written notice prior to the ad close date for the issue(s) they wish to cancel. Advertisers that choose to cancel their contract will be responsible for paying 50% of the contracted total of all remaining ads to be canceled.

11. In the event that collection is necessary or an action is filed to collect any amount owed under this Agreement, the Publisher is entitled to recover from the Advertiser its reasonable attorney’s fees and all other costs incurred.

12. Disputes of any kind which seek legal action will be resolved in a court of law in Beaufort County, South Carolina.

13. Ad design approval, sign off, or written, email or verbal acknowledgment of acceptance of an ad proof by an advertiser, it’s agent(s), or representative(s) is hereby deemed as acceptance and confirmation of proof of performance of an ad being designed and agreed to, as well as having run in SCG Magazine.

14. Payment for first ad placement will be processed at completion of contract. If applicable additional ad placements will be charged 30 days prior to "Ad Close" date for each issue.

I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS STATED ON THIS CONTRACT AGREEMENT.

ADVERTISER

DATE

PUBLISHER

DATE


AD CONTRACT

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