side mì hảo hảo

8/8/2019 side m Ho Ho

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Nhm 5 QTKD1 K3 - HCNHN

1, inh Th Thy ( nhm trng )

2, L Th Thy

3, V Vn Thnh

4, Phan Trng Thnh

5, Ng Cng Toi

6, Trn Thng Nam

7, H Mnh Lm

8, Nguyn Hng Minh

9, Giang Th Sn

10, on Hng Tin

GVHD : C Bi Th Phng Hoa


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NI DUNG CHNH

Phn tch hnh vi ngi tiu dng i vi m Ho Ho

Phn tch i th cnh tranh ca m Ho Ho


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Thi gianLa chn

Hnh vingi tiu dng i vi m Ho Ho


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M Ho Ho l sn phmca cng ty Vina Acecook .Phc v hn 2 t ba n ngonmi nm.


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Vi phng chm : m HoHo_Biu tng ca chtlng. Mc tiu m Ho Holun hng n chnh l chtlng sn phm v li ch cangi tiu dng.

Khch hng mc tiu : sinhvin hc sinh, nhn vin cng

s, ngi lao ng....


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Sn phm : a dng vi cc loi: tm chua cay, b chua cay, sa thnh, hng v g, hng v vt hm, hng nm, m xo kh.

mu m, bao b p.


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Phn ng ca khchhng

Kt qu iu tra 100 phiu kho st khch hng v m Ho Ho :100% khch hng bit n thng hiu m Ho Ho, 98% khch hng

tng s dng sn phm m ho ho.

Ty theo tui v ngh nghip m mc hi lng v mi ho hocng khc nhau, phn ln hc sinh,sinh vin s a thch v dng nhium Ho ho ( tn sut 3-5 ln / tun )


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STTCh tiu nh gi

Hontonng

ng Khng king

khngng

1 Yn tm vo cht lng 25 53 15 7

2 C thnh phn dinh dng cn thit 15 60 20 5

3 Ph hp vi khu v KH 24 60 10 6

4 Gi c hp l 45 40 12 3

5 Phn phi rng ri 80 12 8 0

6 Hi lng vi trng trnh khuyn mi 15 20 20 45

7 KH hi lng khi s dng m Ho Ho 41 32 19 8

Bng kt qu iu tra kin khch hng.


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1, Hi Anh ( sinh vin H Thng Mi H Ni)

u: Phi ni rng Ho Ho l loi m rt r so vi cc loi m gi khc.L la chn s 1 ca gii Sinh vin v hp vi ti tin ca mnh.

Nhc: Hi mn nu cho c gi gia v vo bi v trong vt m ctrn mt t mui ri.

nh gi tng quan: Hng v hp vi a s mi ngi. c bit l

loi Ho Ho chua cay c rt nhiu ngi a thch.im : 4/5


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2, Nguyn c Cnh ( sinh vin H m H Ni )

u: Tin dng, nhanh gn, cung cp y nng lng cho c th chvi 1 t m n lin Ho Ho.

Nhc:Khng c nhc im. nh gi tng quan: Hng v ca Ho Ho a dng v to s hp

dn cho ngi dng: cc v nm, g, tm chua cay, sa t hnh gip bnc th la chn cho mnh sn phm c hng v thch hp vi s thchca mnh.

Chm im: (5/5 im)


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3, Ch Hng ( 28 tui nhn vin vn phng)

u: Thng hiu m si ni ting nht Vit Nam. Si m dai khng bb. C nhiu hng v ngi tiu dng c th la chn. Nc bo

rt ngon. Gi c hp l. Nhc: n m Ho Ho hi mn, gi sp nhiu.

nh gi tng quan: M Ho Ho c hng v rt c trng, ph hpvi khu v v cch n ca ngi Vit Nam.

Chm im: (4/5 im)


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4, Ch Ngc ( 35 tui , ni tr )

u: Tin li v d s dng, gi c phi chng, l mn n khng ththiu trong bp ca cc b ni tr.

Nhc:

n m thng gy nng bng v ni mn. nh gi tng quan: Gi m c trng lng va phi va cho mt

ba n nhanh. M Ho Ho hin c rt nhiu v khc nhau p ng nhucu ca mi ngi, gp phn lm phong ph ba n ca bn.

Chm im: (4/5 im)


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5, Anh Vinh ( 38 tui tr l gim c )

u: Hp khu v ngi tiu dng Vit, c bit l m tm chua cay, sim dai, ngon. Gi c hp l.

Nhc: Nu nu m vi t nc th v hi mn. nh gi tng quan: M Ho ho rt tin li, ph hp khu v vi a s

ngi tiu dng bnh dn. Cc mu qung co cng rt gn gi v thnthin, to cm gic quen thuc hn so vi cc loi m khc trn thtrng. Nu n m th Ho Ho lun l u tin s 1 ca ti.

Chm im: (4/5 im)


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6, Anh Sn ( 45 tui gim c)

u: D s dng, tin li, hp khu v ca ngi Vit. Gi c hp l.

Nhc: V mn hi nhiu, t i mi mu m...

nh gi tng quan: Theo ti m n lin Ho Ho c hng v ctrng, ngon, rt ph hp cho nhng ba n sng i vi nhng ngic t thi gian.

Tuy nhin th so vi nhng sn phm cng loi trc y th m Ho

Ho by gi khng cn gi c v ngon nh trc nh: chua t hnm mn li tng ln, gia v "ngho" hn...

Chm im: (3/5 im)


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Phn ln khch hng ng vi cht lng, khu v, gi c.Mt s khch hng cho rng m Ho Ho hi mn nu cho htgi sp, v nhc im m phn ln khch hng phn nh l

nu n nhiu m Ho Ho s b nng v ni mn.

Khch hng rt hi lng vi nhng chng trnh khuyn mim m Ho Ho a ra, nhng cha thc s hi lng vi dchv nhn phn thng sau khi trng thng.


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i th cnh tranh ca m Ho Ho

Cnh tranh chung

Cnh tranh nghnh

Cnh tranh nhn hiu


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L tt c nhng cng tyang kim tin ca cng mtngi tiu dng

Cnh tranh chung


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Ch yu n nhanh, ph cho ba sng

xi

cho Bnh m

Ph

cnh tranh nghnh


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H l ai ?

H mun g ?

H c th lm g ?

H s lm g ?


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Song song vi cc nhn gi trung v cao, m nlin gi thp vn ang c tiu th kh tt,nht l th trng nng thn. Vifon l mt vd. Tuy cc sn phm m Vifon ang dn b lngqun trn th trng nhng n vn l mt i th

cnh tranh kh gay gt i vi m Ho Ho.Gi r l th mnh ca m Vifon, ch di

2000/gi

M thuc phn gi cp thp (1.500 - 2.000 )


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M Tin VuaL sn phm thuc cng ty MassanTuy m Tin Vua c mt trn th trng cha lu nhng vi chiu thc nh

vo tm l ngi tiu dng l c kim nh khng dng du n chin i chinli vi thng ip Bo v sckhe c gia nh cng vi H thng phn phi sn

phm dy c,qung co rm r,v vi gi ngang tm vi gi m Ho Ho nn mcd sn phm cha a dng nh m Ho Ho nhng m Tin Vua ang dn chimlnh th trng m v n thc s l i th mnh vi m Ho Ho.

phn khc gi trung (2.500 - 3.500 )


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M OmachiL sn phm ca cng ty Assan

rt ngon m khng s nng

M gi t khoai ty Omachi l snphm mi c Cty CP Masan a

ra th trng

Omachi c gi bn l 4000 ng/

gi vi bn loi sn phm l C HiNu Mng, Nghu Hp Thi, Lu HnQuc v Sn Hm Ng Qu vithng ip si m lm t khoai tygip ngi s dng khng s nng.

i th cnh tranh c phn khc gi cao


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Thng ip ca Omachi nh trng mc tiu mong i ca ngi tiu

dng v th hin bng mt ngn ng r rng, n gin, d n nhn khngs nng.

Mt khc Omachi u t nhiu cho qung co,bao b p, cc knhphn phi dy c cc ca hng, siu th ... Nn mc d gi Omachi caohn gi m Ho Ho nhng khi mi tung sn phm ra th trng, Omachi

c c s ng lng khch hng, Omachi v ang l i th cnhtranh nng k vi m Ho Ho.


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Trn th trng hinnay tuy c rt nhiunhnhiu m niting, cnh tranh vi m Ho ho c v cht lng, bao b,mu m ... Nhng m ho ho vn c nhiu khchhng

tin dng v la trn. Tuy vy gi vng c v tr ca mnh trn th trng,

m Ho ho cn phi lun lun i mi cht lng, mum, qung co ... khng ch gi chnnhng khch

hng vn c m cn tm kim thm cho mnhnhng khchhng mi .

Nhn xt


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