DCD EUROPE 2015 INFORMATION 2016 GLOBAL EVENTS RATE CARD

DatacenterDynamics is an event brand of DCD Group Holdings Ltd. www.dcdconverged.com 1

Industry Partners

COLO + CLOUD DESIGN + BUILD POWER + COOLING SECURITY + RISK

SOFTWARE-DEFINEDSERVERS + STORAGECORE > EDGE OPEN-SOURCE

2016 TRACK FOCUS:

For more information visit www.dcdconverged.comNovember 1-2, 2016 | London

KUSHAGRA VAID, MICROSOFT

JANE GILMOUR, THE COCA-COLA COMPANY

THE EUROPEAN DATA CENTER TRANSFORMATION EVENT

2,500+100+140+90+2ATTENDEESSESSIONSDAYS SPEAKERS EXHIBITORS

70%Buy-Side

26%Outside the UK

61%C-Level

2015 AUDIENCE PROFILE

DCD EUROPE 2015 INFORMATION 2016 GLOBAL EVENTS RATE CARD

DatacenterDynamics is an event brand of DCD Group Holdings Ltd. www.dcdconverged.com 2

Senior Decision Makers

C-Level 61%

[Most senior executives]

CIO/CTO/CEO/CFO/SVP/EVP/VP/Managing Director/ Head of IT/Infrastructure

By Professional

Discipline

IT/Networking Infrastructure & Applications 48%

Critical Environment/ MEP Infrastructure 27%

Business Operations 25%

Sphere of Influence

Whole company 35%

More than one company 23%

Multiple sites within company 19%

Single department 8%

A specific workgroup, team or project 7%

Multiple departments within one site 5%

Single site 3%

Buyers & Influencers

Enterprise End-users/ Operators 48%

Retail & Wholesale Colo Operators/ Managed Services/ Cloud Service Providers 35%

Advisors/System Integrators/Data Center Consultants 17%

IT Architecture

Virtualization 43%

Big Data 18%

Software Defined Networking 16%

Enterprise Data Warehousing 15%

Content Distribution Networking 8%

IT/Facility Sourcing

Managed Services 33%

Cloud Services 29%

Network Services 21%

Wholesale Colocation 9%

Retail Colocation 8%

Data Center

New build 42%

Upgrade 21%

Migration 9%

Consolidation 9%

Renovation 8%

Retrofit 7%

Disposal 2%

Outsourcing 2%

Hybrid 42%

Private 32%

Public 19%

On-premise 7%

Cloud

Date Center Project 77%

IT Architecture Project 8%

Cloud Project 8%

IT/Facility Sourcing Project 7%

Current Projects

DISCIPLINES & DECISION-MAKING CAPACITY

BREAKDOWN OF 2015 ATTENDEES

IT Services 22%

Manufacturing & Industry 21%

Construction & Real Estate 13%

Telecommunications 11%

Financial Services 8%

Energy & Utilities 7%

Professional Services 6%

Government & Public Sector 5%

Media & Broadcasting 3%

Internet 2%

Other 2%

CURRENT PROJECTS OF BUY-SIDE

The above statistics are based on actual pre-registration attendee data from DCD Europe 2015 (3,838 registrations)

Enterprise by Vertical

DCD EUROPE 2015 INFORMATION 2016 GLOBAL EVENTS RATE CARD

DatacenterDynamics is an event brand of DCD Group Holdings Ltd. www.dcdconverged.com 3

OUR TOP BUY-SIDE ORGANISATIONS BY VERTICALJOB TITLES SEEN AT DCD EUROPE 2015

The above statistics are based on actual pre-registration attendee data from DCD Europe 2015 (3,838 registrations)

Data Centre Architect and PM / ARM LtdCTO / BahnhofVice President Project Manager Data Center Facilities / Bank of America Merrill LynchManaging Director - Technology, Media & Telecommunications / BarclaysChief Scientist / BBCGlobal Head of Technology / BlackRock Inc.Head of Wintel Infrastructure / BNP-ParibasSenior DCOE / Booking.comIT Director / Brinks Global ServicesDirector of Global Data Center Transformation / BTHead of Storage Enterprise Systems / Companies HouseHead of IT Service Delivery / eBayInfrastructure Architect / EEEMEA Director, OpenDaylight / EricssonDirector, Global Data Center Energy / FacebookHead of Critical Systems & Engineering / Fidelity Worldwide Investments Ltd.Data Center Change Manager / GCHQExecutive Director / Goldman Sachs InternationalEMEA Regional Design Manager / GoogleGlobal Director of DC / GrouponChief Technologist / Hewlett Packard EnterpriseGlobal IT Passive Infrastructure Manager / HSBC Bank PLCHead of Capacity Planning / HSBC Bank PLCChief Architect / IntelInfrastructure Architect / John Lewis PLCCritical Systems Energy & Sustainability EMEA / JP MorganDirector of IT / LGSenior Staff Infrastructure Architect, Data Center / LinkedIn CorporationHead of DC Strategy and Design / Lloyds Banking GroupGlobal Data Center & Business Continuity Manager / London Stock ExchangeNetwork Architect / Met OfficeDirector Network Planning EMEA / MicrosoftData Center Manager / Ministry of DefenseExecutive Director / Morgan StanleyHead of Data Centers / Nationwide Building SocietyHead of IT (IOM) / Paddy PowerOperations Manager Critical Environments EMEA / Royal Bank of CanadaConverged Infrastructure Engineer / Sainsbury’sDirector of Operations and Engineering / Sky UKDeputy Director of IT / St Mary’s University CollegeHead of Data Centres & Energy / Talk Talk PLCGlobal Data Center Strategy / TelstraHead of IT Facilities Management / University of BirminghamChief Information Officer / University of St AndrewsDeputy IT Director / University of SurreyDirector Design, Build & Deployment / Virgin MediaData Centre Consultant / Visa EuropeHead of Data Centers / VodafoneHead of DC Operations / WorldpayData Center Development Manager / Yahoo

FINANCIAL SERVICES

GOVERNMENT

GOVERNMENT

LARGE ENTERPRISES

LARGE ENTERPRISES

ABN AMO Commercial FinanceACCAAlpha Real TechnologyBank of AmericaBarclaysBaring Asset ManagementBlack Green CapitalBlackRock Inc.BloombergBNP ParibasBNY MellonCatlin GroupCitiContinuity Insurance and RiskCredit SuisseDeloitteEMS CapitalFidelity InternationalFidessaGoldman SachsHSBCJP Morgan ChaseLloyds BankLombardLondon & OrientalLondon Stock Exchange GroupMizuho BankMorgan StanleyNationwide Building SocietyNomura Asset Management UK LtdProvident Financial Group UK & ROIPrudentialPWCRBCRBSRoyal Bank of CanadaStandard Chartered BankState Street BankThomson ReutersUBSVisa EuropeWorldpay

Avesta MunicipalityBrunel University LondonCabinet OfficeCambridge UniversityCity of HeinolaCity of ÖstersundCompanies HouseDepartment of HealthDLRDWP

COLOS & TELCOS

5NINES Data CentresA&T Europe SpAArctic Circle Data Center ASArk Data CentresBracknell and Perivale Data CentresCentury LinkCity LifelineCobalt Data CentresColocentricColtCommscopeCrown Hosting Data Centres LimitedCustodian Data Centers DigiplexDigital RealtyEquinixHibernia NetworksInfinityInterouteInterxionLevel (3)Liberty GlobalNTTOrange Business ServicesSingtel EuropeSix DegreesSwisscom (Schweiz) AGTata CommunicationsTDC SwedenTelecityTelehouseTelia LatvijaVerizonVerne GlobalVirtus Data CentresVolta Data CentreZayo Group

AC Niellsen LimitedAdidas Group AGAirbus Operations LtdARMBahnhof AB

BBCBetfairBooking.com BPBrinks Global ServicesBritish AirwaysBritish GasBTChevronCiscoCitrixCogent CommunicationsDell CorporationeBayEbuyer UKEEExperian PLCFacebookFord Motor CompanyGoogleGrouponGSKHPHuaweiIBMIntelJohn Lewis PartnershipLGLinkedIn CorporationMicrosoftNationwide Building SocietyPaddy PowerSainsbury’sSAPShellSkyTalk Talk PLCTelstraThe Coca-Cola Company The London Internet ExchangeTUI TravelVestas Wind SystemsViacom International Media NetworksViatelVirgin MediaVodafoneVolvo ITYahooYuksel İnsaatZoopla Property

European Centre for Medium-Range Weather ForecastEuropean CommissionGCHQGenomics England LtdGoldsmiths, University of LondonHampshire County CouncilHealth Protection AgencyHeathrow Airport LimitedHome OfficeImperial CollegeLand RegistryLeeds City CouncilLSEMet OfficeMetropolitan PolceMODMunicipality of FalunMunicipality of SandvikenNational GridNetwork RailNorthumbria UniversityNorwegian Health ArchiveOrdnance SurveyPublications Office of the European UnionQinetiQQueens University BelfastSouth Wales PoliceSt Mary’s University CollegeStroke AssociationSurrey County CouncilTFLUK Trade & InvestmentUniversity College London University of BirminghamUniversity of East LondonUniversity of LeedsUniversity of LeicesterUniversity of SheffieldUniversity of SouthamptonUniversity of St AndrewsUniversity of SurreyWarwickshire County Council