A Social Engagement Tool

Individual Users Are Opinionated...Voicing their opinions on:

• Forums • Wall Posts • Comment Threads

What is the Opportunity?

[Individual Users]

No ClosureWall posts and forums aren’t designed to organize, summarize or settle these differences of opinion.

Missing Opportunity of UGCConversations, opinions and general sentiment are getting lost in these threads.

PROBLEM:

sideNOW Empowers Users to:

• Share viewpoints with rich media support.• Engage friends.• Promote participation through:

– Likes – Voting – Comments – Sharing

Solution:

All shared to participants social network.

Badges

Who will win in Running the Stadium?

Molly Nelson Chris Brewski

Are Weddings Worth the Dough and the Time Spent?

Sandy Beach Bucky Fan

Oscar RoscoeWin/Loss: 5w-2lWinning %: 71.4Points: 105

Marjorie JoeWin/Loss: 5w-2lWinning %: 71.4Points: 105

Phyllis FergusWin/Loss: 5w-2lWinning %: 71.4Points: 105

Jake WestWin/Loss: 5w-2lWinning %: 71.4% you agree: 55%

Jane August Kate Kass

Who’s Job is it to let the Dog out in the Morning?

Invite FriendCreate/Challenge

Cheryl GradiWin/Loss: 5w-2lWinning %: 71.4% you agree: 55%

The Toilet Seat

Related Arguments view

Share Like Follow+

Invite Friend to Vote

ENDS iN:8w 3d

24votes (43%)

Lacey Majors

Put it down!Alex Picazo

27votes (57%)

( 95% 5% )Stats

VOTE ( 2% 98% )Stats

VOTE

Leave it up!

Meg BlankenshipOh just put the seat down!

Sided with Lacey See All See AllOld Spice GuySided with Alex See All

What’s Hot See All

Friend’s Stats See All

[Brands & Companies]

Brands & Companies...Working to:

• Grow & Engage Fanbase. • Extend Offers and Promotions. • Transition fans to paying customers. • Learn more about fans, their sentiments & their demographics.

Apart from sponsored debates, why do brands care?

This year’s ENGAGEMENT of Leading Brands is DOWN 22%.

Only 3-7.5% of page updates and posts show up in a user’s newsfeed.

Brands’ Problems

Which Means:

70-90% of people who like a page will never returndue to a lack of engaging or valuable content.

Fan Engagement: Value of a Fan

Average Value of a Fan

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38

Therefore, for a Fan Page with 100,000 fans:

+10% FANS =

$1,363,800 ADDED VALUE

($135.38 x 10,000 fans)

Solution

Media Rich Polling and Debating Embedded Directly on a Fan Page

• Grow & Engages fanbase

• Promotes Social Sharing

• Captures Sentiment and Demographic Data

[Brands & Companies]

Solution

Budweiser can run an interactiveTV Commercial where viewers decide the outcome.

Commercial Example:You and your buds are hanging out and all of a sudden an attractive blonde invites you guys to a cookout but an attractive brunette had also invited you guys to happy hour...

Visit facebook.com/budweiser to vote on where you should go...

go tofacebook.com/budweiser to decide....

Solution

Dual Screen experience gets shared accross the social network

After someone votes they will see

a promotional banner which can

promote a sale, or have any other sort

of call to action.

Solution

This same functionality can be used by Bud Light to leverage and engage the fans of sports/evens sponsored by Bud Light.