ACKNOWLEDGEMENT

In the name of Allah, Most Beneficient and Most Merciful. Praise to Allah S.W.T for providing me with great health, strength and emotional support in completing this Students in Enterprise Programme (SIEP) successfully.Alhamdulillah, I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.The most important person that I would like to thank is Tuan Haji Damanhuri, the owner of the Ahmad Damanhuri Agency which accept me to do my SIEP programme. I had done my SIEP programme at the company for 10 days. I had carried out surveys and interviews with workers and also his client in order to find more about management of the company and having a real experiences in the business and management. I am highly indebted to Mr. Ong Soon Chuan for his guidance and providing necessary information regarding this project, Students in Enterprise Programme (SIEP) and also for his support in completing this project.I would like to express my gratitude towards my parents especially my father and mother for their continuous blessings and prayers and whose love and guidance throughout my life. Their prayers and supports will always be my sources of inspiration to move forward in my studies. Lastly, my thanks and appreciations also go to my friends for their kind of co-operation and encouragement which help me in completing this project.Thank you.

INTRODUCTION

Students in Enterprise Programmer (SIEP) is a program loopor entrepreneurial skills enhancement program arranged by theFaculty to students of Faculty of Business and Entrepreneurship,University Malaysia Kelantan to provide additional input of learning activities in class which is using the programcombination of pedagogical approaches such as observation, inquiry, learningthrough experience, case studies and simulation activities. Model and the implementation of the concept of entrepreneurship education in the Faculty of Business and Entrepreneurship are divided into several stages. In SIEP 2 or second stage is followed with the second stage of the formation of attitudes and the actual construction of the entrepreneurial character to the students.Among the attitudes that are trying to set are positive value, dare to take risks, innovative and creative, inquisitive mind and pursuing excellence.The objectives in SIEP 2 are about familiarization, sharpening of business ideas and business planning. Student must learn know about business planning, resourcing skills, how to start the business and assessing the markets of the company.Among the skills that are applied are the Business Planning skills, Resourcing skills, Opportunity Verification skills, and Communication skills. Themes that guide the implementation stages SIEP determined starting from the year 1 until year 4.The theme used for the second year is Making Plans And Business Early Preparation. In each semester, faculty will set a goal to be achieved and students need to compliant to the plan being set in order to achieve the goal. In SIEP program, students will be placed in a various business organizations in each long semester break from the month of June to the month of August for a period of two weeks or ten working days for each year of study. Training places are under the responsibility, choice and students initiatives. Students are encouraged to find training near their homes to avoid any inconvenience and placement.

OBJECTIVES

The basic objectives of this training are as follows:

1. To familiarize the students with the business environment conditions and its implications to business. Awareness about it is important to do a business and understand what is business, how to start a business, business planning, what the importance of the business to society, how to develop the business and others.

2. Allow the students to get more knowledge and experience along the students work at the company, they will understand about the company strategies and how the company assessing their market.

3. Expose the students in how the company practices resourcing skill in the business such as financial resources, inventory, human skills, production resources, or information technology.

4. Expose the students in environmental jobs then next can introduce students to the world a little business outside. When they started expose with this industry, students can feel and understand the user experience of working to open own company in the future. At the same time students will be more prepared in the reality of business world.

5. Give additional input to the learning activities in class where student can maximize their management skills, communication skills, program development, and training experience. All the skill can be adapted during SIEP programme.

COMPANY PROFILE

Owners NameTuan Haji Damanhuri

Companys NameAhmad Damanhuri Agency

Premise Address390A, Tingkat Atas, Jalan Kamunting, 34600 Kamunting, Perak Darul Ridzuan

Owners Phone Number0195617912

Companys Phone Number05-8089798

Companys Fax05-8089798

Business Hours8.00 A.M Until 5.00 P.M

Products OfferEtiqa Takafuls Product

Number Of Worker2

Year EstablishmentJuly 2009

The story of Etiqa made its debut on 15 November 2007 and is the single master brand for all conventional and takaful businesses under Maybank. The brand essence of Etiqa is humanizing insurance and takaful, where we want to make things simpler for our customers. This is further supported by four brand attributes namely performance with conscience, crystal clear, hand-in-hand and rock solid. Today, Etiqa is a true multi-channel distributor of insurance and takaful products via its 15,000 agency force, more than 30 insurance and takaful branches, more than 400 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other.Ahmad Damanhuri Agency establish in July 2009 at Kamunting, Taiping. The owner of Ahmad Damanhuri Agency is Tuan Haji Damanhuri as Ceo of Ahmad Damanhuri Agency. He also as a Group Agency Manager in Etiqa Takaful. The business hour of agency is 8 a.m until 5 p.m every day except Sunday or public holiday. The products offer is all Etiqa takaful Product. Etiqa Takaful product are Prisma, Harmony,Karisma,Intellect And Mabrur. Prisma product for person want higher protection than saving. Harmony product is higher protection and higher saving. Intellect product for education planning for our children. Karisma product is saving for future after retirement. Lastly, Mabrur product is saving for whos want going to do Haji and Umrah.

DISCUSSION ABOUT THE BUSINESS PLANNING OF THE COMPANY

Takaful or Islamic Insurance is a growing and fast developing industry. Islamic jurists resolved that the system of insurance, which falls within the confines of Islamic framework, should be founded on the concept of al-Takaful. An Islamic insurance transacting is a policy of mutual co-operation, solidarity and brotherhood against unpredicted risk or catastrophes, in which the parties involved are expected to contribute genuinely. The nature of the principles of takaful is fundamentally different from the principles of conventional insurance in many ways. It has been observed that takaful is still in the development stage but in some countries it has made significant progress. Despite the developments in the field of takaful, there is still room for improvement and also necessary changes need to be made in order to make takaful more beneficial to the Islamic world and not only for the present century but also for the centuries ahead.

Companys Vision Is the preferred takaful provider guided by Islamic principle.Companys MissionIs want to provide value-added Islamic financial solutions with integrity.Companys Objective1. To offer an Islamic and Shariah compliant alternative to conventional insurance 2. To provide protection and indemnity to both individuals and corporate bodies against loss or hazards to their selves or properties

Future PlanningThe Takaful industry is still at an early stage of development with growth expected to outpace the growth of conventional insurance, supported by the following:1. Increased awareness, with the potential to diversify takaful from being a niche segment catering to Muslim communities2. Enhanced regulatory reforms to support takaful infrastructure3. Common ground and workable solutions for issues faced by Shariah committees and industry leaders4. Stronger participation and liquidity in sukuks and Shariah compliant instruments to support investment income5. Strengthened Takaful and Re-takaful capacity

DISCUSSION ABOUT THE RESOURCING SKILL AND STRATEGY

Ahmad Damanhuri Agency get the resources from many sources and ideas. The main resources for the business such as capital and employee. This is the key to start and remain the business.Capital Tuan Haji Damanhuri issues his large capital to open his agency. Capitalfrom his ownsaving and other resources from his family. Total capital to open his agency is RM 60,000. RM 40,000 from his saving and RM 20,000 from his family. All capital uses for bought the assets like building, furniture, renovation and so on.

EmployeesAhmad Damanhuri Agency has 2 employees only. These workers should attend training and course every month to ensure their assignment based on corporate goals. Tuan Haji Damanhuri will reward them when they doing a good job. The reward are travel to overseas, have feast, bonuses, promoted and so on. For new employee, company will give employees the competence and confidence to achieve expected performance standards, enhance existing skills and competences, acquire new skills and competences so that they can make better use of their abilities, take on greater responsibilities, undertake a greater variety of tasks and earn more under skill- and competence based pay schemes to ensure that new employees quickly acquire and learn the basic skills and knowledge needed to make a good start in their jobs.

DISCUSSION ABOUT THE BUSINESS STARTUP IN THE COMPANY

Tuan Haji Damanhuri create his company by permission from Etiqa Insurance and Takaful. He as Group Agency Manager must have own agency. He find the own building to the agency. For earlier 4 years, he just rent the building for startup the agency. In year 5, he bought the building for his agency. He use large capital to open his agency. Ahmad Damanhuri Agency establish in July 2009 at Kamunting, Taiping. The owner of Ahmad Damanhuri Agency is Tuan Haji Damanhuri as Ceo of Ahmad Damanhuri Agency. He also as a Group Agency Manager in Etiqa Takaful. He hired 2 workers in his agency. His agency opens at 8.00 a.m until 5.00 p.m every day except Sunday. The products offer is all Etiqa takaful Product. Etiqa Takaful product are Prisma, Harmony,Karisma,Intellect And Mabrur. Prisma product for person want higher protection than saving. Harmony product is higher protection and higher saving. Intellect product for education planning for our children. Karisma product is saving for future after retirement. Lastly, Mabrur product is saving for whos want going to do Haji and Umrah.

MARKETING STRATEGY OF THE COMPANYMarketing strategy is the most important to company. Every company must have marketing strategy to compete with another company. Marketing strategy for create customer satisfaction and achieve these profitable relationships.

Product StrategyAhmad Damanhuri Agency offers products from Etiqa Takaful Company like prism, harmony, intelect, charisma, and mabrur. Every product have advantage that is distinctive. Product that always turn out customers selection is harmony product because it is product that is safety and most profitable.Thisharmonyproductisproduct whichhigh safetyandreservealso high.Dueto productharmonythatmost gotpublic response,Ahmad DamanhuriAgencymakesa promotionandadvertisementon a large scaleabout thisproduct.Distribution StrategyNow, Etiqa Takaful product marketed whole of Malaysia including Sabah and Sarawak. Previously Etiqa Takaful products only marketing family takaful products yet today etiqa takaful also markets general takaful related to vehicle. In addition, Etiqa Takaful also widened online slaes by offering products takaful to customer altogether distinguish between Etiqa Takaful product with others takaful company product.Promotional StrategyOne of the waystopromote takafulproductisopening countersin hospital, supermarketand so on. Agent in Ahmad Damanhuri Agency also made date and presentation to government worker to promote and attract them to buy the takaful product. Pricing StrategyPaymenttoEtiqa Takaful productshad been set byEtiqaTakaful company. Agency companyonly followruleandpaymentset byEtiqa Takaful company.

DISCUSSION SWOT ANALYSIS

StrengthAhmad Damanhuri Agency have the strategic places because opposite Maybank and surrounding with center of government places and shopping complex. Other than that Kaunting, Taiping are the places for business activity.WeaknessAhmad Damanhuri Agency have the promotion(product) problem. They does not have time to do promotion about the takafuls product because almost agent are doing for partime.OpportunitiesAhmad Damanhuri Agency have more regular customer because customer know about their good service and understanding about products. It can be advantages for Ahmad Damanhuri Agency for the long period. Then give the opportunities to large the agency.ThreatAhmad Damanhuri Agency have the more competitor because at the Kamunting has many of takaful agency like AIA Takaful, BSN Prudential Takaful, Takaful Nasional and etc. So, they need to compete with other.

SUGGESTION

Entrepreneur is a person who provides a business idea. To be successful entrepreneurs, they must have good attitudes and critical thinking. Entrepreneurs must be a risk taker person. They cannot afraid to take risks and find the opportunity to make their business more success. They have to be a good thinker to run their business to be a successful one. The communication skills also are needed to be a success entrepreneur. When we have the good communication skill, we can attract more customers and make our relationship with customers, employee and manager more closer. In these two week of doing Student in Enterprise Programme (SIEP) , it is really true that I had learnt a lot of extra knowledge and I do, widen my eyesight. But somehow the training period that university provided is rather short. Moreover, with longer training period, student may recognize more people who work in and gain more experience that would totally benefit them when they are work later. Through this, they not only can gain more extra knowledge which beyond their working area, they too may able to withstand independently in these task in the future. Last but not least, introduced student to the practical work is also absolutely gives advantages to them.When I doing siep at Ahmad Damanhuri Agency, I found that the promotion of takaful product is slow and not really good. The agency must doing hard about product promotion. I also have learned that we must give 100% commitment and effort to get involved in entrepreneurship world. Based on my observation, the owner of Ahmad Damanhuri Agency is disciplined, considerate, cooperation and hardworking person while doing his job. The relationship between my owner and his customer also very close.

CONCLUSION

I am doing this SIEP training for 10 days at Ahmad Damanhuri Agency in Kamunting, Taiping.During the training period, Tuan Haji Damanhuri, the owner of agency give me a lot of guidance and knowledge anything about takaful.I very appreciate to take me as his worker and agent. He also giving good cooperation, advise and give me the opportunity to do my SIEP and training at the place, Ahmad Damanhuri Agency. Through this training, I get a lot of experience and new knowledge.My goal of this training is to deepen my knowledge in the field of entrepreneurs and business. Now, I am Takaful Advisor. SIEP was a very good program and should be held often. I learn something that i cant get from the book and can applied in my daily life. Thanks to the faculty too give me opportunity to me and I hope more program like this will be continued.

APPENDICES