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    Dear SIFE team members:For more than 10 years, Unilever has been a proud supporter o SIFE. We believe strongly in the impactthe organization continues to have in local communities and are proud o the accomplishments o yourpeers around the world.

    As a company, Unilevers mission is to add Vitality to lie. We meet everyday needs or nutrition, hygieneand personal care with brands that help people look good, eel good and get more out o lie.

    Over 160 million times a day, someone somewhere in the world reaches or a Unilever product. Wegenerate over $55 billion turnover worldwide and nearly $11 billion in the U.S. with recognized brandssuch as Axe, Lux, Rexona, Ponds, Omo, Ben & Jerrys, Bertolli, Becel, Breyers, Degree, Dove, Hellmanns,Lipton, Knorr, Skippy and Vaseline.

    Look in your kitchen and on your bathroom shelvesyoull see us there!

    Unilever has around 170,000 employees in over 100 countries around the world and we are committed togiving back to the communities and environments where we live and work. Through our partnerships withlocal governments and organizations we play an active role in society by making vital contributions thathelp improve daily living and strengthen local communities.

    You and your SIFE teams share a similar mission, as you take what you are learning and use thisknowledge to help others build confdence, enhance productivity and achieve their goals. Whether you workwith small business owners or grade school children, you are truly making an incredible impact and arehelping to create a better world or uture generations.

    As you begin to organize your SIFE teams, develop educational projects and present the results incompetition, remember that you are developing invaluable teamwork, leadership, and communication skillswhich will set you apart and provide you with outstanding experiences you can apply in the uture.

    On behal o Unilever, I want to wish you the best o luck with both your academic pursuits and your SIFEprogram activities. We look orward to seeing you at upcoming SIFE events and competitions.

    Sincerely,

    Art DrogueSenior Vice President, Americas Customer Development

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    Table o Contents

    Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    Overall Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

    Topic Competitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

    Honors, Awards & Scholarships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

    Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

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    August

    29 Walgreens SIFE Team Training Conerence

    a Hosted by Missouri State University - Springield, MO

    September

    12 Walgreens SIFE Team Training Conerence

    Hosted by Syracuse University - Syracuse, NYHosted by University o Saint Thomas - St. Paul, MN

    Hosted by Johnson County Community College - Overland Park, KS

    19 Walgreens SIFE Team Training Conerence

    Hosted by University o North Carolina at Charlotte - Charlotte, NC

    Hosted by University o Texas at Dallas - Richardson, TX

    26 Walgreens SIFE Team Training Conerence

    Hosted by Kennesaw State University - Kennesaw, GA

    Hosted by Metropolitan College o New York - New York, NY

    October

    4-6 SIFE World Cup 2009 (Berlin)

    3 Walgreens SIFE Team Training Conerence

    Hosted by the University o South Florida - Tampa, FL

    Hosted by Seattle University - Seattle, WA

    Hosted by Northwest Arkansas Community College - Bentonville, AR

    10 Walgreens SIFE Team Training Conerence

    Hosted by Bowie State University - Bowie, MD

    Hosted by Cincinnati State Technical & Community College - Cincinnati, OH

    17 Walgreens SIFE Team Training Conerence

    Hosted by Texas A&M University - College Station, TX

    Hosted by Robert Morris University - Chicago, IL

    Hosted by San Diego State Univerity - San Diego, CA

    January

    11 The SIFE Emerging Leader Award Entr y Deadline

    25 SIFE USA Regional Competition Application Deadline

    February

    1 Honors, Awards and Scholarships Entries Deadline

    8 Topic Competition Entries Deadline

    22 SIFE USA Regional Competition Registration Deadline

    March

    8 Jack Shewmaker SIFE Spirit Award Entry Deadline

    SIFE USA Regional Competitions (continued in April) - Please see pg. 12

    April

    SIFE USA Regional Competitions

    12 SIFE USA National Exposition Registration Deadline

    May

    11-13 SIFE USA National Exposition (Minneapolis, MN)

    August

    2 SIFE Service Leadership Award Applications Deadline

    2009-2010 Program Calendar

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    The SIFE Program

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    The Competition Process

    The Overall CompetitionThe SIFE Overall Competition provides SIFE teams with the

    opportunity to compete against each other and ultimately

    determine which team had the most impact improving the quality

    o lie and standard o living or members o its community

    through educating others about the six SIFE educational topics:

    Market Economics, Success Skills, Entrepreneurship, Financial

    Literacy, Environmental Sustainability and Business Ethics.

    The competitive ormat consists o a written annual report and a

    live audio-visual presentation, which the teams present to a panel

    o entrepreneurs and executives serving as judges. At the United

    States competitions, teams are divided into leagues based on their

    perormance in the previous years competition. First year rookie

    teams are then evenly distributed among the leagues.

    The competition process begins with the SIFE USA Regional

    Competitions. Every SIFE team must be approved by SIFE World

    Headquarters to compete at a Regional Competition. Regional

    Champions then advance to the SIFE USA National Exposition.

    The Topic CompetitionsIn addition to being evaluated on the quality o their overall

    program, SIFE teams have the opportunity or recognition in each o

    the six speciic educational topics.

    Active SIFE teams will have the opportunity to submit an online

    report describing the educational project they created to meet

    each o the six SIFE educational topics.

    These entries will be judged prior to the SIFE USA Regional

    Competitions. Twenty inalists will be named and the top three

    entries in each Topic Competition will receive urther awards and

    recognition at the SIFE USA National Exposition.

    Complete competition details can be ound in the Topic

    Competition section o this guide on pages 22-28.

    Honors, Awards and ScholarshipsNo SIFE team exists on its own. Each successul SIFE

    team can count a long list o individuals who have contributed

    time, energy and creativity on its behal. SIFE USA has

    established several special honors and awards to provide teams

    with the opportunity to earn national recognition or theirstrongest supporters.

    Each honor and award has its own entry ormat. All submissions are

    reviewed and winners are selected by a panel o judges. Complete

    details o these honors and awards can be ound in the Honors,

    Awards and Scholarships section o this guide, pages 29-40.

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    Overall Competition Judging Criteria

    Total 140 points

    MaximumPoint Value

    How eectively did the SIFE team measure and demonstrate that itcreated economic opportunity by helping others:

    1. Understand how a market based economic system operates?

    2. Acquire the education and skills training needed to succeed in a dynamic,

    competitive global economy?

    3. Learn how to succeed as an entrepreneur and/or improve an existing

    business?

    4. Develop the personal inancial management skills necessary to achieve

    inancial independence?

    5. Make environmentally sustainable personal and business decisions?

    6. Understand that the long-term success and prosperity o a market

    economy, businesses and individuals are dependent on ethical business

    practices?

    7. How successully did the team develop and execute a strategyto ensure the long-term sustainability o their team andeducational programs?

    20

    20

    20

    20

    20

    20

    20

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    Competition Format & Rules

    Written ReportEach competing team is required to create a written (typed) annual

    report o its overall program. Annual reports are limited to thedimensions noted below and can be bound or olded in any manner:

    1. Four single sheets o 8 1/2 X 11 paper with print only on one

    side o each sheet.

    2. Two single sheets o 8 1/2 X 11 paper with print on both sides

    o each sheet.

    3. One sheet o 11 X 17 paper with print on both sides and olded.

    I a team uses a cover or back page, it will count as one o

    those pages. Teams should not use olders, report covers, etc. in

    conjunction with their annual reports. Teams should utilize standard

    binding methods (staples, spiral, wire, etc.) when assembling annual

    reports. For examples o annual reports, please visit the Team

    Resources section o the SIFE website.

    Annual reports are distributed to the judges during the set-up

    period as outlined below. Teams will be notiied in advance as to

    the number o annual reports they are required to bring to Regional

    and National Competitions. Active SIFE teams that do not compete

    at a 2010 SIFE USA Regional Competition should submit a text

    only annual report and team data sheet by May 3, 2010. Failure to

    submit these reports will result in the team being suspended as o

    September 1, 2010.

    Project Veriication FormEvery team must submit a completed Project Veriication Form in

    order to compete at a SIFE USA Regional and National Competition.

    This orm must be signed by the teams Sam Walton Fellow, one

    student and one other administrator (dean, department chair

    or institution president). I a teams aculty advisor is also an

    administrator, the orm must be signed by another administrator.

    The Project Veriication Form serves as an internal audit o projects

    and activities at all levels o SIFE competition: regional, national,

    and at the SIFE World Cup and must be re-submitted at each level

    o competition. Failure to submit this orm will result in a team not

    being eligible to compete.

    Team Data SheetThis report provides key inormation on the team and its programs/

    activities in the SIFE program year. Although the inormation

    submitted is used by SIFE World Headquarters and will not be

    shared with judges at any competitive event, it must be completed

    and submitted online by each SIFE team prior to competing at a

    regional competition.

    ViolationsI a team does not submit any o its mandatory reports, it will be

    subject to the ollowing process and penalty:1. The team will have an opportunity to continue and compete so

    long as it rectiies the problem prior to making its presentation

    time (i.e., secure appropriate signatures on the Project Veriication

    Form, complete the Team Data Sheet, etc.).

    2. I the issue is not rectiied, the team will be permitted to

    participate in the event and showcase its presentation to the

    judges; however, it will not be scored nor will the team qualiy or

    any awards.

    Live PresentationEach competing team will have a 37 minute time block or

    its live presentation. The League Coordinator will keep the oicial

    time. Ater the League Coordinator ormally introduces the Sam

    Walton Fellow and team, the time will be precisely divided

    as ollows:

    1. Set-up: 7 Minutes

    The team will have a maximum o seven minutes to distribute

    written annual reports or judges to review prior to its presentation

    and to set-up presentation equipment (boot computers, power

    up projectors, check lighting and sound, etc.). Once the team

    has tested the equipment, projector lenses must be covered. No

    images or text are allowed to be projected and no music or sound

    eects are allowed to be generated or the remainder o the set-up

    period. I a team violates this rule, the ollowing penalty applies:

    Penalty - The League Coordinator will instruct the team to turn o

    the audio and/or block the visual until the appropriate time.

    2. Live Presentation: 24 Minutes

    The team will have a maximum o 24 minutes to give its live

    audio-visual presentation.

    3. Judges Question and Answer Period: 5 Minutes

    There will be a mandatory ive minute question and answer

    session or the judges. During this time, projector lenses must

    be covered, no images or text may be displayed and no music

    or sound eects may be generated. Please note that any timeremaining rom the 24 minute live presentation will be added to

    the mandatory question and answer session.

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    orm that must be submitted to the League Coordinator prior to

    competing. A sample o the orm can be ound in the appendix.

    ViolationI a team presents or displays items that have not been screened

    and pre-approved, it will be automatically disqualiied rom the

    competition.

    Regional Competition Applicationand Registration ProcessAll SIFE teams must complete a Regional Competition Application

    and receive approval rom SIFE to be eligible to compete at a

    Regional Competition. The Regional Competition Application is

    due online to SIFE by January 25, 2010 at 5:00 p.m. CST.

    I your SIFE team is approved to compete, Regional Competition

    online registration is required. The deadline or eligible SIFE

    teams to register online is February 22, 2010 at 5:00 p.m. CST.

    Please reer to the appendix or more inormation on the Regional

    Competition Application and Registration process.

    Non-Competing Active SIFE Team RequirementSIFE wants to know what each team is accomplishing under the

    SIFE brand. Active SIFE teams that do not compete at a 2010

    SIFE USA Regional Competition are required to submit a text only

    annual report (via email is ine) and a Team Data Sheet (online)

    by May 3, 2010. Failure to submit these reports will result in the

    team being suspended as o September 1, 2010.

    Competition Format & Rules

    4. Exit: 1 Minute

    The team will have one minute to return the presentation area to

    the original set-up and exit the room.

    SIFE presentation time blocks are uniorm globally; however,

    the only exception applies to the Final Round o competition at

    the SIFE World Cup and at any SIFE National Competition that

    has a Final Round level. For these segments, there will be no

    timed set-up period. Final Round competing teams will be given

    a reasonable amount o time to set-up and test their audio/visual

    equipment and will receive assistance rom SIFEs technical/

    production crew, especially where some o the equipment being

    used is provided by SIFE. Ater these have been successully

    tested, the team will be introduced and then give seven-minutes

    to distribute its Annual Reports to the judges. The remainingsegments o the Live presentation or the Final Round will

    align with the time block outlined above. Teams are strongly

    encouraged to have their presentation on a jump drive or CD as

    back-up in case data transer becomes necessary.

    Anyone, including aculty, may assist the team with the set-up or

    operation o audio-visual equipment, however, only student team

    members may participate in the presentation or take questions

    rom the judges.

    No team may set up any equipment in the presentation room

    beore being ormally introduced. All equipment must be sel-

    powered or use electrical outlets inside the competition room.

    Team BiographyNo documentation, materials, gits or other handouts may be

    given to any judges with the exceptions o the teams annual

    report and a list o team members, with a brie biography o each

    team member or possible recruiting purposes. These Team Bios

    may not exceed ive pages (ront and back) and are subject to

    the same dimensions as the annual report. Team Bios may not be

    placed inside the Annual Reports and must be distributed to the

    judges as a separate document.

    Additional Materials and Pre-ScreeningTeams are permitted to showcase project-related materials to

    judges so long as they are not considered oensive or would cause

    any sort o controversy. These materials/props will be screened

    and pre-approved at registration by SIFE Sta on the day o the

    competition. Each team that has been approved to showcase

    project related materials will be provided with an approval

    Live Presentation Time Breakdown: 7 - Minute Set-Up Period

    24- Minute Live Presentation

    5 - Minute Question/Answer Session

    1 - Minute Exit

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    Competition Format & Rules

    Equipment FailureI a teams presentation equipment ceases to operate because o

    a power ailure in the competition acility, the competition will behalted until the problem is corrected. I the electronic equipment

    the team brings into the competition room ails, the time will

    continue to count down rom the presentation time block.

    Competition Room AccessCompetition rooms are open to all registered attendees. SIFE

    teams and visitors are invited to watch other teams present, but

    they are asked to enter and leave rooms only during the set-up

    period. Audience members, with the exception o media and SIFE

    sta, are not permitted to exit the room during the Question and

    Answer period. The area behind the judges is considered public

    domain. Doors to the competition room must remain unlocked and

    clear at all times to provide access to SIFE World Headquarters

    sta. Penalty or violating this rule is automatic disqualiication.

    Video/Copying PolicyBy competing at any SIFE sponsored competition, each team grants

    SIFE World Headquarters the right and permission to document

    and publicize or otherwise utilize its annual report, audio-visual

    presentation and outreach projects or illustration, advertising,

    training or any other lawul purpose.

    SIFE teams may record the presentations o other teams at SIFE

    competitions under the ollowing conditions:

    1. No lights are to interere with or inhibit the presenting team.

    2. The team videotaping should be courteous and cause the

    least amount o distraction possible to the presenting team,

    including no rewinding or ast orwarding o tapes or making

    any other distracting noises during the presentation.

    3. Set-up must be behind judge and audience seating.

    4. No video ootages and photos taken at SIFE events should

    be used inappropriately. Teams may treat these as resources

    so long as they are used with respect or the people being

    videotaped and photographed.

    By attending SIFE events, attendees consent and grant SIFE the right to ilm,

    video, record, or photograph him/her during the course o the event. Attendees grant

    permission to SIFE and its agents, employees and ailiated organizations, to use

    the media taken o me or use in SIFE publications such as recruiting brochures,

    newsletters, and magazines, and to use such media in electronic versions on web

    sites or other electronic orm or media, and to oer them or use or distribution in

    other non-SIFE publications, electronic or otherwise, without notiying me. Attendees

    hereby waive any right to inspect or approve the inished photographs or printed or

    electronic matter that may be used in conjunction with them now or in the uture,

    whether that use is known to me or unknown, and attendees waive any right to

    royalties or other compensation arising rom or related to the use o the media.

    Student Registration RequirementAny student who attends a SIFE USA competition at any level

    must be a registered SIFE student through the online registrationprocess ound at www.sie.org. To view a current list o SIFE team

    members or your institution please reer to the Team and Alumni

    Roster page o the website.

    Reporting ActivityAll SIFE teams must distinguish activities and results completed

    during the current year and cumulative. SIFE teams must clearly

    deine their role in projects done in cooperation with their school

    or other groups including speciic duties they did versus what

    their partners did. Procedures or documenting team activity are

    explained in detail in the appendix o this document. The same

    rules that apply or the Team Data Sheet should be ollowed when

    reporting activity in all SIFE competitive events.

    Room Set-UpSIFE will provide the ollowing equipment in each presentation

    room:

    1. One eight oot or larger screen2. One extension cord

    SIFE does not provide other equipment o any kind, such as

    computers, slide projectors, monitors, TVs, DVD players, carts,

    tables, etc. It is the sole responsibility o each team to secure the

    use o any other equipment.

    Presentation rooms will be locked the evening beore the

    competition. There is no practice time in competition rooms.

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    Competition Schedule2010 SIFE Regional Dates and Locations

    Monday, March 15 Tuesday, March 16 Wednesday, March 17 Thursday, March 18 Friday, March 19

    Orange CountyHilton Orange County Costa

    Mesa3050 Bristol StreetCosta Mesa, CA 92626Phone 714-540-7000Fax 714-540-9176Rate $119 S/D/T/Q

    Monday, March 22 Tuesday, March 23 Wednesday, March 24 Thursday, March 25 Friday, March 26

    MinneapolisHilton Minneapolis1001 Marquette AvenueMinneapolis, MN 55403Phone (612) 376-1000Fax (612) 397-4875Rate $139 S/D/T/Q

    PhiladelphiaEvent: PennsylvaniaConvention Center1101 Arch StreetPhiladelphia, PA 19107

    Hotel: Marriott Downtown1201 Market StreetPhiladelphia, PA 19107Phone (215) 625-2900Fax (215) 625-6000Rate $139 S/D/T/Q

    RogersEmbassy Suites Hotel3303 Pinnacle Hills Pkwy.Rogers, AR 72758Phone (479) 254-8400Fax (479) 845-2001Rate $129 S/D/T/Q

    New YorkHilton New York1335 Avenue o theAmericasNew York, NY 10019Phone 212-586-7000Fax 212-315-1374

    Rate $209 S/D/T/Q

    Monday, March 29 Tuesday, March 30 Wednesday, March 31 Thursday, April 1 Friday, April 2

    CharlotteThe Westin Charlotte601 South College StreetCharlotte, NC 28202Phone (704) 375-2600Fax (704) 375-2623Rate $189 S/D/T/Q

    DallasHilton Anatole Hotel2201 Stemmons FreewayDallas, TX 75207Phone 214-748-1200Fax 214-761-7520Rate $129 S/D/T/Q

    Monday, April 5 Tuesday, April 6 Wednesday, April 7 Thursday, April 8 Friday, April 9

    AtlantaMarriott Marquis265 Peachtree Center Ave.Atlanta, GA 30303Phone (404) 521-0000Fax (404) 586-6299

    Rate $119 S/D/T/Q

    San FranciscoWestin Market Street50 Third StreetSan Francisco, CA 94103Phone 415-974-6400Fax 415-543-8268Rate $129 S/D/T/Q

    ChicagoHyatt Regency OHare9300 W. Bryn Mawr Ave.Rosemont, IL 60018Phone (847) 696-1234Fax (847) 698-0139

    Rate $120 S/D/T/Q

    Save the Dates2010 SIFE USA National Exposition May 11-13, 2010- Minneapolis, MN

    2010 SIFE World Cup October 10-12, 2010 - Los Angeles, CA

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    Competition Format & Rules

    Media PolicyThe oicial SIFE photographer, videographer and members

    o the mass media approved by SIFE have ull access to allpresentation rooms at any time. This includes the use o lights

    and necessary equipment. All teams should be prepared or

    the possibility o members o the mass media taping or taking

    pictures o their presentations. Penalty or violating this rule is

    automatic disqualiication.

    MisbehaviorMisbehavior is unacceptable because it deames the proile o a

    SIFE student and as a result, the SIFE organization. The SIFE

    National Oice reserves the right to determine what unacceptable

    behavior is, but it should be noted that this includes, but is not

    limited to: use o oul language, physical battery, intoxication,

    harassment, deaming other teams/judges/attendees/hotel sta,

    tampering with and/or destruction o venue or SIFE property,

    etc. The student and/or team involved in such negative activities

    may be disqualiied/suspended/expelled rom participation at the

    particular event or the overall SIFE program. The SIFE National

    Oice will determine the speciic penalty rom each action on

    a case by case basis and an oicial letter may be sent to the

    institutional administrator(s), notiying them o the incident and

    requesting their assistance in ensuring that it does not reoccur.

    ObserversUpon approval rom SIFE USA, non-competing SIFE teams are

    invited to attend any SIFE Regional Competition, SIFE National

    Competition and the SIFE World Cup as observers. Registration

    is required. Please contact your Campus Program Manager or

    the SIFE USA Campus Programs Department or inormation on

    how to register.

    Understanding the Judging ProcessSIFE believes that the more knowledge teams have o their points

    o evaluation and the scoring process, the better-prepared and

    successul they can be. In an eort to provide insight on this, the

    ollowing illustrates an outline o SIFEs judging process at allcompetitions:

    1. Judges are taken through an in-depth orientation process,

    at which they are introduced to SIFEs overall program and

    trained on how to best evaluate the competing teams.

    2. Each judge takes the Judges Oath, committing to providing

    air and quality assessments o the teams overall programs

    (see page 26 o the 2009-2010 SIFE Team Handbook or acopy o the Judges Oath).

    3. During each presentation, judges will assess the quality

    and sustainability o the SIFE teams initiatives, using the

    Individual Team Evaluation (ITE) Sheet to take notes and

    assign scores (see page 27-28 o the 2009-2010 SIFE Team

    Handbook or a sample o the ITE Sheet).

    4. One or more veteran judges will be appointed as a League

    Coordinator and will serve as the acilitator o the room,

    ensuring that the team presentations begin on time and that

    all judges are on-track and have been present or all the

    presentations (in order or their votes to count during the

    scoring process).5. At the conclusion o the last presentation, judges then

    participate in the scoring process, at which time they use

    their notes on the ITE Sheet, as well as inormation learnt

    through team annual reports and presentations, to vote on how

    eectively the teams measured and demonstrated that they

    created economic opportunity by helping others through the

    topics o: Market Economics, Success Skills, Entrepreneurship,

    Financial Literacy, Environmental Sustainability, and Business

    Ethics. They also evaluate teams on how successully they

    developed and executed a strategy to ensure the long-term

    sustainability o their team and educational programs. Each o

    these 7 criterion is worth 20 points, or a total possible score

    o 140. Note: ITE Sheets will be returned to teams within 2

    weeks of a competition.

    Important NotesThe scoring process is a closed session - open only to judges and

    led by the trained League Coordinator and/or SIFE sta member.

    Judges are not permitted to consult with one another or inluence

    the votes o others. Neither are they permitted to hold discussions

    or consult with SIFE sta. Although teams will be assessed and

    scored on their programs and not presentations, SIFE does permit

    judges to oer eedback on annual reports and audio/visual

    presentations. However, no point value is awarded or the latter.

    All voting results are reviewed and veriied by SIFE sta who use

    an oicial scoring process and Score Veriication Sheet provided

    by SIFE World Headquarters.

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    SIFE USA Regional Competitions

    5 - 6 Teams Per League = 2 SIFE Regional Champions Per League

    League BTeam #1

    Team #2 League B Regional ChampionTeam #3

    Team #4 League B Regional ChampionTeam #5

    Team #6

    7 Teams Per League = 3 SIFE Regional Champions Per League

    League C

    Team #1

    Team #2 League C Regional ChampionTeam #3

    Team #4 League C Regional ChampionTeam #5

    Team #6 League C Regional ChampionTeam #7

    Awards & Prize MoneyOverall Competition

    Regional Champion Award (one or two per league)

    1st Runner-up (one per league)2nd Runner-up (one per league)

    Rookie o the Year (one per league when applicable)

    Teams or individuals that receive prize money rom SIFE USA

    are required to submit a completed W-9 orm beore payment o

    the prize money may be distributed. Please see page 47 in the

    appendix or more inormation.

    $1,000 & Trophy

    TrophyTrophy

    Trophy

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    SIFE USA Regional Competition Formal Complaint Process

    SIFE wishes to uphold the integrity and transparency o every SIFE

    competition. I you eel that a competition rule has been violated

    by another SIFE team or that your SIFE team was treated unairly,please report the violation to the most senior member o the SIFE

    USA Sta immediately so that the issue can be addressed with the

    participants and/or individuals witness to the violation.

    On-site Complaint Filing Process:Contact the Regional Vice President, SIFE USA Programs to report

    the violation. In the event the Regional Vice President, SIFE USA

    Programs is not on site, contact the most senior member o the

    SIFE USA Sta in attendance.

    On-site Complaint Handling Process:

    Complaints submitted on-site will be reviewed by the RegionalVice President, SIFE USA Programs or the most senior member o

    the SIFE USA Sta on site in consultation with the Regional Vice

    President, SIFE USA Programs.

    Upon review o the complaint, i the violation can be resolved in a

    timely matter at the Regional Competition, the individual(s) iling

    the on-site complaint will receive a verbal ruling by the Regional

    Vice President, SIFE USA Programs or the most senior member o

    the SIFE USA Sta in attendance at the event.

    I the violation can not be resolved in a timely matter at the

    Regional Competition, or i you disagree with the outcome o the

    immediate addressing o the suspected violation, you and/or your

    SIFE team may appeal the decision to the SIFE Rules Committee.

    All appeals must be submitted within 30 days o the suspected

    violation.

    Formal Complaint Filing Process:I you or your SIFE team did not learn o the suspected violation

    in a way which allowed or the issue to be immediately addressed,you and/or your SIFE team may ile a ormal written complaint. All

    complaints must be submitted within 30 days o the suspected

    violation.

    Submit an oicial letter o complaint detailing the violation to:

    Bernard J. Milano

    Chairman-SIFE Rules Committee

    c/o KPMG Foundation

    3 Chestnut Ridge Road

    Montvale, N.J. 07645

    or via email to [email protected]

    Complaint must include ull name and contact inormation o the

    individual(s) iling the ormal complaint and name o the college/

    university at which the individual is an active student, aculty

    advisor or administrator. Anonymous complaints will be disregarded

    Formal Complaint Handling Process:1. Upon receipt o a ormal complaint, the iling individual(s) will

    receive written conirmation o the complaint being received

    within 30 days o receipt.

    2. Formal appeals will be reviewed by the SIFE Rules Committee

    which is a sub committee o the SIFE Executive Committee with

    written indings being submitted to the iling individual(s) within

    30 days o the receipt o the appeal. Decisions o the SIFE

    Rules Committee are inal.

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    SIFE USA National Exposition

    Dates & LocationMay 11-13, 2010 at the Minneapolis Convention Center in

    Minneapolis, MN.

    ExpensesAll expenses, with the exception o any meals provided by SIFE,

    are the responsibility o the individual SIFE team. Teams should

    inquire with the hotels in Minneapolis as to their rules regarding

    tax exemption or non-proit institutions.

    Competition Pairing ProcessThe teams are placed into competition groups using a

    computerized pairing process. This program takes into account

    each teams competition perormance rom the previous year. First

    year rookie teams will be evenly distributed among the leagues.

    The computer program will randomly assign presentation times.

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    LeaguesThe number o leagues in the opening round o competition is dependent upon the number o Regional Champions named in the current

    competition year.

    Opening Round

    Maximum of 10 teams per

    league. One team from each

    league advances to next round.

    League #1

    League #2

    League #3

    League #4

    League #5

    League #6

    League #7

    League #8

    League #9

    League #10

    League #11

    League #12

    League #13

    League #14

    League #15

    League #16

    League #17League #18

    League #19

    League #20

    Semi-Final Round

    Five teams per league.

    One team from each league

    advances to next round.

    Semi-Final League #1

    Semi-Final League #2

    Semi-Final League #3

    Semi-Final League #4

    Final Round

    Four teams

    Final Round League

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    SIFE USA National Championship Awards

    Final Round SIFE USA National Champion $5,000SIFE USA 1st Runner-up $4,000

    SIFE USA 2nd Runner-up $3,500SIFE USA 3rd Runner-up $3,000

    Semi-Final Round SIFE USA 1st Runner-up Awards (4) $2,000SIFE USA 2nd Runner-up Awards (4) $1,500

    SIFE USA 3rd Runner-up Awards (4) $1,500

    SIFE USA 4th Runner-up Awards (4) $1,500

    Opening Round SIFE USA 1st Runner-up Awards (20) $1,000SIFE USA 2nd Runner-up Awards (20) $ 750

    SIFE USA Rookie o the Year Awards (up to 20) N/A

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    SIFE USA National Exposition Complaint Process

    SIFE wishes to uphold the integrity and transparency o every

    SIFE competition. I you eel that a competition rule has been

    violated by another SIFE team or that your SIFE team was treatedunairly, please report the violation to the most senior member

    o the SIFE USA Sta immediately so that the issue can be

    addressed with the participants and/or individuals witness to

    the violation.

    On-site Complaint Filing Process:Contact the most senior member o the SIFE USA Sta in

    attendance at the event to report the violation.

    On-site Complaint Handling Process:1. Complaints submitted on-site will be reviewed by the

    SIFE Rules Committee.2. Upon review o the complaint, i the violation can

    be resolved in a timely matter at the National

    Exposition, the individual(s) iling the on-site complaint

    will receive a verbal ruling by the SIFE Rules Committee.

    3. The decision o the SIFE Rules Committee is inal.

    Formal Complaint Filing ProcessI you or your SIFE team did not learn o the suspected violation

    in a way which allowed or the issue to be immediately addressed,you and/or your SIFE team may ile a ormal written complaint. All

    complaints must be submitted within 30 days o the suspected

    violation.

    Submit an oicial letter o complaint detailing the violation to:

    Bernard J. Milano

    Chairman-SIFE Rules Committee

    c/o KPMG Foundation

    3 Chestnut Ridge Road

    Montvale, N.J. 07645

    or via email to [email protected]

    Complaint must include ull name and contact inormation o

    the individual(s) iling the ormal complaint and name o the

    college/university at which the individual is an active student,

    aculty advisor or administrator. Anonymous complaints will be

    disregarded.

    Formal Complaint Handling Process:1. Upon receipt o a ormal complaint, the iling individual(s) will

    receive written conirmation o the complaint being received

    within 30 days o receipt.

    2. Formal appeals will be reviewed by the SIFE Rules Committee

    which is a sub committee o the SIFE Executive Committee

    with written indings being submitted to the iling individual(s)

    within 30 days o the receipt o the appeal. Decisions o the

    SIFE Rules Committee are inal.

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    SIFE World Cup

    The National Champion rom the United States will be invited to

    compete against the other SIFE National Champion teams rom

    around the world or the title o SIFE World Cup Champion. The

    competition allows teams to share best practice examples rom

    across the globe and ultimately determine who is doing the best

    job creating economic opportunity.

    The event is a spectacular exhibit that highlights the rich diversity

    o languages, cultures, and ethnicities represented within SIFE

    and gives all in attendance a unique opportunity or cultural

    exchange and understanding.

    All SIFE teams may observe with prior approval rom SIFE World

    Headquarters. Registration is required.

    Date & LocationSIFE World Cup 2009

    October 4-6, 2009

    Berlin, Germany

    SIFE World Cup 2010

    October 10-12, 2010

    Los Angeles, CA

    ExpensesAll expenses, with the exception o any meals provided to the

    competing teams, are the responsibility o the individual SIFE team.

    RegistrationTo register or the SIFE World Cup contact the SIFE USA Campus

    Programs Department.

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    Topic Competitions

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    Market Economics Competition

    Judging CriteriaHow eectively did the SIFE team measure and demonstrate that

    it created economic opportunity by helping others understand howa market based economic system operates?

    Each team will be evaluated on the ollowing (1100 character

    limit per question):

    1. Needs Analysis

    a. Describe the need that was addressed by your project.

    b. Describe who your target audience was.

    c. Describe why you chose to ocus on this need.

    2. Project Analysis

    a. Describe the project your team created and implemented

    to address the above need.

    b. Describe why this project best it the needs o the target

    audience.

    3. Success Analysis

    a. Describe the way in which your team measured the

    success o the project.

    b. Describe why your team chose the measurement tool(s)

    used or the project.

    c. Outline the results o the project based on the

    measurement tool(s) used.

    Time Frame or ProjectThe project submitted or this Topic Competition may be

    completed any time during the academic year.

    EligibilityAll active SIFE teams are eligible to enter and must compete at a

    2010 SIFE USA Regional Competition to win. Failure to compete

    will result in oreiture o the award and prize money.

    How to EnterTeams entering the Market Economics Competition are required

    to submit an online entry orm describing the educational projectconducted that met this criteria.

    Online entries will be judged prior to the SIFE USA Regional

    Competitions by a group o representatives rom SIFE Partner

    Companies. Finalists will be announced at the SIFE USA Regional

    Competitions. The top three teams will be recognized during the

    SIFE USA National Exposition.

    Awards*National First Place: $3,000 & Trophy

    National Second Place: $2,000 & Trophy

    National Third Place: $1,000 & Trophy

    Finalist (20): $1,000 & Plaque

    Non-sponsored competitions will not provide prize money, but trophies will be

    awarded. Partially sponsored competitions will award pro-rated prize money, and

    trophies will be awarded.

    Online Finalist EntryAll entries must be completed by February 8, 2010 at 5:00 p.m.

    CST. Reports received ater this time will not be considered.

    Email veriication will be sent upon receipt o online entries by

    the SIFE USA Campus Programs Department. Any team that

    completes an online report or this competition but does not

    receive this veriication should contact the SIFE USA Campus

    Programs Department immediately.

    Judging Criteria FulillmentThe project submitted or the Market Economics Topic

    Competition also ulills judging criteria #1 in the Overall

    Competition.

    *As o 9/1/09 a sponsor or the Market Economics Competition has not been

    identiied. SIFE is actively working to secure a sponsorship or this competition and

    will notiy teams as soon a commitment is received. However, should there still not

    be a sponsor at the time the winners are announced then the awards menu will beadjusted to include only trophies and no prize money. I a partial sponsor is named

    then the awards menu will be adjusted to include trophies and reduced prize money.

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    Robert Hal International Success Skills Competition

    Judging CriteriaHow eectively did the SIFE team measure and demonstrate that

    it created economic opportunity by helping others acquire the

    education and skills training needed to succeed in a dynamic,

    competitive global economy?

    Each team will be evaluated on the ollowing (1100 character

    limit per question):

    1. Needs Analysis

    a. Describe the need that was addressed by your project.

    b. Describe who your target audience was.

    c. Describe why you chose to ocus on this need.

    2. Project Analysis

    a. Describe the project your team created and

    implemented to address the above need.

    b. Describe why this project best it the needs o the

    target audience.

    3. Success Analysis

    a. Describe the way in which your team measured the

    success o the project.

    b. Describe why your team chose the measurement

    tool(s) used or the project.

    c. Outline the results o the project based on the

    measurement tool(s) used.

    Time Frame or ProjectThe project submitted or this Topic Competition may be

    completed any time during the academic year. SIFE encourages

    teams to use the name o the sponsoring company when

    conducting their project or this topic competition. When

    applicable, SIFE teams are encouraged to work in partnership withtheir local Discover and Robert Hal International representatives

    in the implementation o their project.

    EligibilityAll active SIFE teams are eligible to enter and must compete at a

    2010 SIFE USA Regional Competition to win. Failure to compete

    will result in oreiture o the award and prize money.

    How to EnterTeams entering the Success Skills Competition are required to

    submit an online entry orm describing the educational projectconducted that met this criteria.

    Online entries will be judged prior to the SIFE USA Regional

    Competitions by a group o representatives rom Discover

    Financial Services and Robert Hal International. Finalists will

    be announced at the SIFE USA Regional Competitions. The top

    three teams will be recognized during the SIFE USA National

    Exposition.

    Awards*National First Place: $3,000 & Trophy

    National Second Place: $2,000 & Trophy

    National Third Place: $1,000 & Trophy

    Finalist (20): $1,000 & Plaque

    Non-sponsored competitions will not provide prize money, but trophies will be

    awarded. Partially sponsored competitions will award pro-rated prize money, and

    trophies will be awarded.

    Online Finalist EntryAll entries must be completed by February 8, 2010 at 5:00 p.m.

    CST. Reports received ater this time will not be considered.

    Email veriication will be sent upon receipt o online entries by

    the SIFE USA Campus Programs Department. Any team that

    completes an online report or this competition but does not

    receive this veriication should contact the SIFE USA Campus

    Programs Department immediately.

    Judging Criteria FulillmentThe project submitted or the Discover Financial Services/Robert

    Hal International Success Skills Topic Competition also ulills

    judging criteria #2 in the Overall Competition.

    *As o 9/1/09 a second co-sponsor or the Success Skills Competition has not been

    identiied. SIFE is actively working to secure an additional co-sponsorship so this

    competition is ully unded and will notiy teams as soon a commitment is received.

    However, should there still not be a second co-sponsor at the time the winners are

    announced then the awards menu will be adjusted to include trophies and reduced

    prize money amounts.

    Co-Sponsor:

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    Judging CriteriaHow eectively did the SIFE team measure and demonstrate

    that it created economic opportunity by helping others develop

    the personal inancial management skills necessary to achieve

    inancial independence?

    Each team will be evaluated on the ollowing (1100 character

    limit per question):

    1. Needs Analysis

    a. Describe the need that was addressed by your project.

    b. Describe who your target audience was.

    c. Describe why you chose to ocus on this need.

    2. Project Analysis

    a. Describe the project your team created and implemented

    to address the above need.

    b. Describe why this project best it the needs o the target

    audience.

    3. Success Analysis

    a. Describe the way in which your team measured the

    success o the project.

    b. Describe why your team chose the measurement tool(s)

    used or the project.

    c. Outline the results o the project based on the

    measurement tool(s) used.

    Online ResourcesYour MoneyCounts.com is a public access website available or

    adults to learn about managing ones inancial resources. The site

    presents 14 core areas o inancial inormation in an easy-to-navigate

    ormat with articles, interactive examples, handy calculators, and

    links to related websites. SIFE teams may want to use the site ininancial education projects or those age 17 and above. SIFE teams

    should also visit www.sie.org/hsbcliteracyprogramme or resources

    and inormation about teaching inancial literacy. When applicable,

    SIFE teams are encouraged to work in partnership with their local

    HSBC representative in the implementation o their project.

    Time Frame or ProjectThe project submitted or this Topic Competition may be

    completed any time during the academic year. SIFE encouragesteams to use the name o the sponsoring company when

    conducting their project or this Topic Competition.

    EligibilityAll active SIFE teams are eligible to enter and must compete at a

    2010 SIFE USA Regional Competition to win. Failure to compete

    will result in oreiture o the award and prize money.

    How to EnterTeams entering the HSBC Financial Literacy Competition are

    required to submit an online entry orm describing the educationa

    project conducted that met this criteria.

    Online entries will be judged prior to the SIFE USA Regional

    Competitions by a group o representatives rom HSBC. Finalists

    will be announced at the SIFE USA Regional Competitions. The

    top three teams will be recognized during the SIFE USA National

    Exposition.

    AwardsNational First Place: $3,000 & Trophy

    National Second Place: $2,000 & Trophy

    National Third Place: $1,000 & Trophy

    Finalist (20): $1,000 & Plaque

    Non-sponsored competitions will not provide prize money, but trophies will be

    awarded. Partially sponsored competitions will award pro-rated prize money, and

    trophies will be awarded.

    Online Finalist EntryAll entries must be completed by February 8, 2010 at 5:00 p.m.

    CST. Reports received ater this time will not be considered.

    Email veriication will be sent upon receipt o online entries by

    the SIFE USA Campus Programs Department. Any team that

    completes an online report or this competition but does notreceive this veriication should contact the SIFE USA Campus

    Programs Department immediately.

    Judging Criteria FulillmentThe project submitted or the HSBC Financial Literacy Topic

    Competition also ulills judging criteria #4 in the Overall

    Competition.

    Sponsored by:

    HSBC Financial Literacy Competition

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    Judging CriteriaHow eectively did the SIFE team measure and demonstrate that

    it created economic opportunity by helping others understand

    that the long-term success and prosperity o a market economy,

    businesses and individuals are dependent on ethical business

    practices?

    Each team will be evaluated on the ollowing (1100 character

    limit per question):

    1. Needs Analysis

    a. Describe the need that was addressed by your project.

    b. Describe who your target audience was.

    c. Describe why you chose to ocus on this need.

    2. Project Analysis

    a. Describe the project your team created and

    implemented to address the above need.

    b. Describe why this project best it the needs o the

    target audience.

    3. Success Analysisa. Describe the way in which your team measured the

    success o the project.

    b. Describe why your team chose the measurement tool(s)

    used or the project.

    c. Outline the results o the project based on the

    measurement tool(s) used.

    Online ResourcesTo help you with your Business Ethics project, the Sealed Air

    Corporation is providing teams with reerence inormation, such as

    codes o conduct, value statements and leadership models. These

    real corporate examples will provide you with insight in to ethicalbest practices that you can apply to your projects. To access the

    Sealed Air Corporation resources, please visit www.sealedair.com/sie.

    When applicable, SIFE teams are encouraged to work in partnership

    with their local Sealed Air representatives in the implementation o

    their project.

    Time Frame or ProjectThe project submitted or this Topic Competition may be

    completed any time during the academic year. When applicable,

    SIFE teams are encouraged to work in partnership with their local

    Sealed Air representatives in the implementation o their project.

    EligibilityAll active SIFE teams are eligible to enter and must compete at a

    2010 SIFE USA Regional Competition to win. Failure to competewill result in oreiture o the award and prize money.

    How to EnterTeams entering the Campbells/Sealed Air Business Ethics

    Competition are required to submit an online entry orm

    describing the educational project conducted that met this

    criteria.

    Online entries will be judged prior to the SIFE USA Regional

    Competitions by a group o representatives rom Sealed

    Air. Finalists will be announced at the SIFE USA Regional

    Competitions. The top three teams will be recognized during the

    SIFE USA National Exposition.

    Awards*National First Place: $3,000 & Trophy

    National Second Place: $2,000 & Trophy

    National Third Place: $1,000 & Trophy

    Finalist (20): $1,000 & Plaque

    Non-sponsored competitions will not provide prize money, but trophies will be

    awarded. Partially sponsored competitions will award pro-rated prize money, and

    trophies will be awarded.

    Online Finalist EntryAll entries must be completed by February 8, 2010 at 5:00 p.m.

    CST. Reports received ater this time will not be considered.

    Email veriication will be sent upon receipt o online entries by

    the SIFE USA Campus Programs Department. Any team that

    completes an online report or this competition but does not

    receive this veriication should contact the SIFE USA Campus

    Programs Department immediately.

    Judging Criteria Fulillment

    The project submitted or the Sealed Air Business Ethics TopicCompetition also ulills judging criteria #6 in the Overall

    Competition.

    *As o 9/1/09 a second co-sponsor or the Business Ethics Competition has not been

    identiied. SIFE is actively working to secure an additional co-sponsorship so this

    competition is ully unded and will notiy teams as soon a commitment is received.

    However, should there still not be a second co-sponsor at the time the winners are

    announced then the awards menu will be adjusted to include trophies and reduced

    prize money amounts.

    Co-Sponsor:

    Sealed Air Business Ethics Competition

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    Waste Management Environmental Sustainability Competition

    Judging CriteriaHow eectively did the SIFE team measure and demonstrate that

    it helped others make environmentally sustainable personal and

    business decisions?

    Each team will be evaluated on the ollowing (1100 character

    limit per question):

    1. Needs Analysis

    a. Describe the need that was addressed by your project.

    b. Describe the person and business that was targeted and/or

    helped by your project.

    c. Describe why you chose to ocus on this need.

    2. Project Analysis

    a. Describe the project your team created and

    implemented to address the above need.

    b. Describe why this project best it the needs o the person

    and business.

    3. Success Analysis

    a. Describe the way in which your team measured thesuccess o the project.

    b. Describe why your team chose the measurement tool(s)

    used or the project.

    c. Outline the results o the project based on the

    measurement tool(s) used.

    Time Frame or ProjectThe project submitted or this Topic Competition may be

    completed any time during the academic year. SIFE encourages

    teams to use the name o the sponsoring company when

    conducting their project or this Topic Competition. When

    applicable, SIFE teams are encouraged to work in partnershipwith their local Waste Management representatives in the

    implementation o their project.

    EligibilityAll active SIFE teams are eligible to enter and must compete at a

    2010 SIFE USA Regional Competition to win. Failure to competewill result in oreiture o the award and prize money.

    How to EnterTeams entering the Waste Management Environmental

    Sustainability Competition are required to submit an online entry

    orm describing the educational project conducted that met this

    criteria.

    Online entries will be judged prior to the SIFE USA Regional

    Competitions by a group o representatives rom Waste

    Management. Finalists will be announced at the SIFE USA

    Regional Competitions. The top three teams will be recognized

    during the SIFE USA National Exposition.

    AwardsNational First Place: $3,000 & Trophy

    National Second Place: $2,000 & Trophy

    National Third Place: $1,000 & Trophy

    Finalist (20): $1,000 & Plaque

    Non-sponsored competitions will not provide prize money, but trophies will be

    awarded. Partially sponsored competitions will award pro-rated prize money, and

    trophies will be awarded.

    Online Finalist EntryAll entries must be completed by February 8, 2010 at 5:00 p.m.

    CST. Reports received ater this time will not be considered.

    Email veriication will be sent upon receipt o online entries by

    the SIFE USA Campus Programs Department. Any team that

    completes an online report or this competition but does not

    receive this veriication should contact the SIFE USA Campus

    Programs Department immediately.

    Judging Criteria Fulillment

    The project submitted or the Waste Managment EnvironmentalSustainability Topic Competition also ulills judging criteria #5 in

    the Overall Competition.

    Sponsored by:

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    Honors, Awards & Scholarships

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    Honors, Awards & Scholarships

    Team Award DeadlineJack Shewmaker SIFE Spirit Award March 8, 2010

    Faculty HonorJack Kahl Entrepreneurial Leadership Award or the February 1, 2010

    Sam M. Walton Free Enterprise Fellows o the Year

    Student RecognitionSIFE Service Leadership Award August 2, 2010

    Student ScholarshipsJules & Gwen Knapp SIFE Ambassador Scholarship February 1, 2010

    Alvin Rohrs Servant Leadership Scholarship February 1, 2010

    SIFE Emerging Leader Award January 11, 2010

    Robert J. Verdisco Retail Scholarship February 1, 2010

    SIFE Student Leader Scholarship in Honor o the SIFE Alumni o the Year February 1, 2010

    Community/Institutional Support AwardsAlumnus/Alumna o the Year February 1, 2010

    Most Supportive Business Advisory Board Member o the Year February 1, 2010

    Most Supportive College/University President o the Year February 1, 2010

    Most Supportive Dean or Department Chair o the Year February 1, 2010

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    Spirit (n): A particular mood or an

    emotional state characterized by vigor

    and animation.

    PurposeTo recognize the SIFE team that has

    demonstrated strong commitment to

    bettering the lives o others through their

    eorts and has done so with the utmost

    passion and enthusiasm or urthering the

    mission and vision o their SIFE team and the SIFE organization

    as a whole.

    Nomination

    Submit a two minute video (VHS or DVD in NTSC ormat) showingwhat SIFE Spirit means to your team and demonstrating how

    your SIFE team exudes extraordinary SIFE Spirit. Consider the

    ollowing questions:

    What drives your team to commit to SIFE?

    How has SIFE impacted your lie?

    Method o JudgingTwo inalist teams and the winning team will be announced at the

    SIFE USA National Exposition. The winning team is not eligible toenter or three years ater receiving the award.

    RecognitionA trophy and $2,000 will be awarded to the overall winning team

    at the SIFE USA National Exposition.

    Entry DeadlineAll entries must be received by March 8, 2010 at 5:00 p.m. CST.

    All entries should be sent to:

    SIFE World Headquarters

    ATTN: SIFE USA Campus Programs DepartmentJack Shewmaker SIFE Spirit Award Entry

    1959 East Kerr Street

    Springield, MO 65803-4775

    Jack Kahl Entrepreneurial Leadership Award or the

    Sam M. Walton Free Enterprise Fellows o the Year

    PurposeThis award honors the Sam Walton

    Fellows rom two colleges/universities

    who have done the most to advance

    the entire SIFE organization during

    the current academic year, who have

    made outstanding contributions to SIFE

    students and the SIFE team on their

    campus, including helping students with

    career placement.

    Only one nomination per college/university will be allowed.

    NominationApplicants must submit the ollowing inormation online:

    1. A cover page including the name o the award, the college/

    university name and the name o the nominee.

    2. Letter rom the president o the college or university, or rom

    the dean/department chair explaining reasons the Sam Walton

    Fellow deserves this award.

    3. Maximum o ive letters o endorsement rom current SIFE

    team members.

    4. Two letters o recommendation rom SIFE Alumni.

    RecognitionThe recipients will each receive a plaque, and a ully paid trip

    (including accommodations and airare) to the SIFE World

    Cup during the current academic year, courtesy o an endowed

    contribution made by the adult children o ormer SIFE Chairman

    o the Board, Mr. Jack Kahl. This award will be presented at the

    SIFE USA National Exposition.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

    Jack Shewmaker SIFE Spirit Award

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    SIFE Service Leadership Award

    CriteriaThe SIFE Service Leadership Award is presented on an

    annual basis. To qualiy or this award, applicants must ulillthe ollowing criteria during the academic year in which they are

    applying:

    1. Be an active member o a SIFE team.

    2. Register as an oicial SIFE student participant at www.sie.org.

    3. Complete a minimum o 100 hours o service through

    participation in SIFE activities.

    NominationThis is a sel-nominated award. Students who believe they

    have ulilled the above criteria may apply to receive this award

    through their online account. Each applicants Sam Walton Fellow

    will be required to veriy they have met the award criteria.

    RecognitionSIFE students recognized as Service Leadership Award

    winners will receive:1. A special designation in their online account.

    2. A certiicate recognizing their accomplishment.

    Entry DeadlineAll applications or the Service Leadership Award must be

    approved by Sam Walton Fellows by August 2, 2010 at

    5:00 p.m. CST.

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    Jules and Gwen Knapp SIFE Ambassador Scholarship

    PurposeTo recognize the leadership, teamwork and communication skills

    developed in SIFE students.

    AwardThe recipient o the scholarship will receive a $10,000 scholarship

    to be used or educational purposes at the college or university he/

    she is attending on a ull-time basis. The recipient will be recognized

    as the Knapp SIFE Ambassador or the year in which they receive the

    scholarship. As the Knapp SIFE Ambassador the recipient will receive

    training rom SIFE USA and may be asked by SIFE to represent the

    organization on campuses and/or at events throughout the academic year.

    Possible Additional AwardsTwo additional $2,500 scholarships will be awarded to eligible students.

    Students receiving additional scholarships will be named a Knapp SIFE

    Student Leader for one year and may be asked by SIFE to represent the

    organization on campuses and/or at events throughout the academic year.

    QualiicationsApplicants must:

    1. Be enrolled at a our-year college or university.

    2. Be a registered SIFE team member who competes at a SIFE

    USA Regional Competition during the year o application and

    the year the award is to be paid.

    3. Be a SIFE Service Leadership Award recipient during the

    year o application.

    4. Continue on the SIFE team at the same school and earn the SIFE

    Service Leadership Award the year the scholarship is paid.

    5. Be a sophomore or junior at the time o selection in order to

    use the unds or his/her junior or senior year.

    6. Have and maintain at least a 3.25 GPA or its equivalent.

    7. Be a United States citizen.

    *I qualiications two, our and six are not maintained during the year the scholarship

    is paid, the recipient will oreit the ull amount o the award.

    CriteriaQualiied applicants will be evaluated based on:

    1. How signiicant a dierence they have made in the successo their SIFE team.

    2. How signiicant a dierence they have made in helping others

    succeed in the ree enterprise system through their personal

    SIFE participation.

    3. How well they have demonstrated outstanding leadership.

    4. How well they have demonstrated superior communication skills

    5. How well they have demonstrated the ability to be a team

    leader and a team player.

    6. Ho well they have demonstrated exemplary character.

    7. Financial need.

    Application ProcessApplicants must submit the ollowing inormation online:

    1. Cover page with name, school, address, SIFE team awards, etc

    with no reerence to race or gender.

    2. An oicial college transcript.

    3. One-page essay on how SIFE has changed the applicants lie.

    4. One-page essay on how the applicant has changed someone

    elses lie through SIFE.

    5. One-page recommendation rom the applicants Sam Walton

    Fellow.

    6. One-page recommendation rom two other people o the

    applicants choice.

    7. One-page resume.

    Selection Process1. A panel o at least two SIFE Board members and a

    representative o Jules and Gwen Knapp will review the

    applications and select three inalists.

    2. The three inalists will be interviewed by this same group at

    the SIFE USA National Exposition.

    3. The winner will be announced at the SIFE USA National

    Exposition.

    Entry DeadlineAll entries must be received through the online applicationprocess by February 1, 2010 at 5:00 p.m. CST.

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    Alvin Rohrs Servant Leadership Scholarship

    PurposeTo recognize the SIFE student who has

    had the greatest impact improving theoverall success o his/her SIFE team

    through conducting servant leadership.

    The recipient o this award will receive a

    $5,000 scholarship.

    QualiicationsApplicants must:

    1. Be a registered member o a SIFE team that competes at a

    SIFE USA Regional Competition during the year o application

    and the year the award is to be paid.

    2. Be a SIFE Service Leadership Award winner during the year o

    application.

    3. Hold a leadership position on their SIFE team.

    4. Continue his/her SIFE participation at the same school. Two-

    year students must be transerring to a our-year school with

    a SIFE team and earn the SIFE Service Leadership Award the

    year the scholarship is paid.

    *I qualiications one and our are not maintained during the year the scholarship is

    paid, then the recipient will oreit the ull amount o the award.

    CriteriaQualiied Applicants will be evaluated based on:

    1. How well they have used their leadership position to irst

    serve the needs o their teammates, helping them to grow

    as individuals and to ultimately become servant leaders

    themselves.

    2. How well they have created an environment that encourages

    listening, collaboration, trust and the ethical use o inluence

    and decision-making.

    3. How well they have, through this process, led their team to an

    increased level o success.

    Application ProcessApplicants must submit the ollowing inormation online:

    1. Cover page with name, school, address and e-mail.2. Oicial college transcript.

    3. Nomination letter rom the applicants Sam Walton Fellow.

    4. Letter rom the applicants SIFE team, signed by all members,

    describing how they believe the applicant has perormed as a

    servant leader.

    5. An outline rom the applicant, detailing their involvement in

    SIFE and an essay (two-page maximum) describing themselves

    as a leader and how SIFE has helped them to become a

    servant leader.

    Selection ProcessA panel o at least three SIFE Board members will review the

    applications and select the recipient.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

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    PurposeTo recognize an outstanding university student who has

    demonstrated proven leadership abilities through theirparticipation on a SIFE team and who exhibits the potential to

    make signiicant uture leadership contributions to the consumer

    packaged goods industry.

    AwardThe recipient o this award will receive:

    $5,000scholarshipawardtobeusedforeducationalpurposes

    OpportunitytoattendandberecognizedattheannualGrocery

    Manuacturers Association (GMA) executive conerence in June

    o 2010*

    PaidsummerinternshipattheNationalGMAheadquarters

    oice in Washington, D.C.

    In addition, the recipients SIFE team will receive:

    $1,000projectgrant

    *SIFE will pay or all travel related expenses associated with attending the

    conerence or the recipient.

    QualiicationsApplicants must:

    1. Be an undergraduate student at a U.S. college/university

    with at least one more year o class work to complete at that

    institution.2. Be an active member o a SIFE team and continue as an active

    member o that team during the ollowing academic year.

    3. Have an interest in pursuing a career in the consumer

    packaged goods industry.

    4. Be able to accept a summer internship at the National GMA

    Headquarters in Washington, D.C.

    5. Be able to attend the annual GMA executive conerence to

    accept the award.

    CriteriaApplicants will be evaluated based on how eectively they were

    able to unite their team around a shared purpose and through

    their leadership inluence elevate the individual perormance o

    their ellow team members and the overall impact achieved by the

    SIFE team.

    Application ProcessApplicants must submit the ollowing inormation online:

    1. Cover page with applicants name, name o college/university,graduation date, phone number, e-mail address and award

    name.

    2. Sel-nomination letter (two pages maximum) addressing the

    ollowing two questions:

    HowhaveyouinfluencedyourSIFEteammembersto

    unite around a shared purpose in such a way that it

    elevated the individual perormance o your ellow team

    members and overall impact achieved by your SIFE team?

    Please provide examples.

    HowhaveyourleadershipexperiencesinSIFEchangedyou

    lie?

    3. Rsum

    4. Two reerence letters (one page maximum per letter), one rom

    your Sam Walton Fellow and one rom a ellow teammate,

    addressing the ollowing question:

    HowhastheapplicantpositivelyinfluencedtheirSIFEteam

    members to unite around a shared purpose in such a way

    that it elevated the individual perormance o ellow team

    members and the overall impact achieved by the SIFE

    team? Please provide examples.

    Selection ProcessA panel o at least three SIFE Board members will review the

    applications and select the recipient.

    Entry DeadlineAll entries must be received through the online application

    process by January 11, 2010 at 5:00 p.m. CST.

    The SIFE Emerging Leader Award

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    Robert J. Verdisco Retail Scholarship

    AwardSponsored by Unilever and the Retail Industry Leaders Association

    (RILA), the recipient o this award will receive a $5,000 scholarshipor tuition at the college/university the recipient is attending or

    the 2010-2011 academic year. In addition, the recipient will have

    the opportunity to attend and be recognized at the annual RILA

    conerence in 2010.*

    *SIFE will pay or all travel related expenses associated with attending the

    conerence or the recipient.

    In addition, the recipients SIFE team will receive:

    $1,000projectgrant

    Qualiications

    Applicants must:1. Be a registered member o a SIFE team that competes at a SIFE

    USA Regional Competition during the year o application and the

    year the award is to be paid.

    2. Be a SIFE Service Leadership Award recipient during the year o

    application and the year the award is to be paid.

    3. Be a ull-time student with at least a junior standing and have

    completed at least 60 credits at the beginning o the upcoming

    academic year.

    4. Be enrolled in an accredited college or university oering a retail-

    oriented curriculum.

    5. Have a minimum 3.0 GPA on a 4.0 scale or its equivalent.

    6. Continue in school ull-time during the academic year or which

    the award is made and continue in school without interruption,barring leaving the college/university due to illness, emergency, or

    military service.

    7. Be able to attend the annual RILA conerence to accept the award.

    Note: Application is open to second semester sophomores conditional

    upon meeting all the above eligibility requirements.

    CriteriaApplicants will be evaluated based solely on the inormation

    contained in the applications and supporting documentation.

    Application ProcessApplication begins September 1, 2009. The completed application

    and supporting documents must be mailed together in one package,

    with exception to the noted items below and all items must be

    received no later than February 1, 2010.

    Applicants must submit the ollowing inormation online:

    1. Oicial scholarship application.

    Theapplicationcanbedownloadedatwww.sife.org

    2. Oicial College Transcript(s)

    Includetranscriptfromcurrentcollege/university.

    Includetranscriptfromanyothercollege/universityattended.

    3. Rsum limited to one page (1) and must contain the ollowing:

    Business/WorkExperience.Includepaid,volunteer,fulland

    part time positions. Provide name o organizations, dates o

    employment, position held, description o responsibilities

    and accomplishments.

    SIFETeamExperience.Includelengthoftimeonteam,

    positions held, SIFE USA Competitions participated in and

    any leadership responsibilities.

    Internships.Providenameoforganization,datesof

    internship, supervisors name, description o projects on

    which you worked, knowledge gained and how this

    experience will impact your retail career.

    Honors,Awards,SpecialRecognition.

    4. Essay limited to two (2) pages, responding to

    the ollowing: Whydidyouchooseretailasyourprofessionandwhat

    attributes/skills do you have that you believe will make you

    successul?

    Describeyourcareergoalsandhowyouplantoattainthem.

    Describethemostmeaningfulchallengeyouhavehadinlife/

    business and how you addressed it.

    Describeanypersonal,business,educational,orleadership

    experiences that would be meaningul in your selection or

    this scholarship.

    Describewhatitwouldmeantoyoutoreceivethis

    scholarship.

    5. Three (3) letters o recommendation. Each must be provided ina sealed envelope rom the person making the recommendation.

    Recommendations should speak to the applicants academic

    merit, proessional goals and leadership qualities.

    One(1)letterofrecommendationfromtheapplicantsSam

    Walton Fellow.

    One(1)letterofrecommendationfromafellowSIFEteam

    member.

    One(1)letterofrecommendationfromaprofessoror

    academic advisor.

    Selection ProcessA panel o at least three SIFE Board members and one member o

    RILA will review the applications and select the recipient.

    Entry DeadlineAll entries must be received through the online application process

    by February 1, 2010 at 5:00 p.m. CST.

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    PurposeTo recognize SIFE students whose lie direction has been

    positively impacted as a result o their involvement with SIFE.

    AwardFive $1000 scholarships will be awarded.

    QualiicationsApplicants must:

    1. Be a registered member o a SIFE team that competes at a

    SIFE USA Regional Competition during the year o application

    and the year the award is to be paid.

    2. Continue his/her SIFE participation at the same school or

    transer to a school with an established SIFE team and earn the

    SIFE Service Leadership Award the year the scholarship is paid.

    *I qualiications are not maintained during the year the scholarship is paid, then the

    recipient will oreit the ull amount o the award.

    Application ProcessApplicants must submit the ollowing inormation online:

    1. Cover page with name, school, address and email.

    2. Nomination letter rom the applicants Sam Walton Fellow.

    3. An essay (two-page maximum) describing themselves, how the

    direction o their lie has been positively impacted through

    their joining and participating in SIFE and how they eel that

    this change will impact their uture.

    CriteriaQualiied applicants will be evaluated based on:

    1. How signiicant a change in direction has the applicants lietaken through their involvement in SIFE?

    2. How likely is this change to impact the uture o the applicant?

    Selection ProcessA panel o at least three past recipients o the SIFE Alumni o the

    Year Award will review the applications and select the recipients.

    Entry DeadlineAll entries must be received through the online application

    process February 1, 2010 at 5:00 p.m. CST.

    SIFE Student Leader Scholarship in

    Honor o the SIFE Alumni o the Year

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    SIFE Alumnus/Alumna o the Year Award

    Sponsored by American Greetings

    PurposeTo recognize the achievement o one outstanding SIFE

    Alumnus/Alumna who has used his/her SIFE experience to excel in

    lie and in his/her chosen career and who has continued to make

    a dierence in the lives o others.

    NominationThe nomination process can be initiated by anyone actively

    involved with SIFE, including the nominee. The nomination must

    be submitted online and include only the ollowing items:1. A cover page including the name o the award, the college/

    university name and the name o the nominee.

    2. A nomination letter rom a ellow SIFE Alumni Network member,

    Sam Walton Fellow or SIFE donor. I the nominee is a Sam

    Walton Fellow, the nomination may come rom the dean or

    college president o the campus on which he/she is an active

    Sam Walton Fellow, or rom the college/university at which he/

    she was an active SIFE team member. The letter should state

    the reasons the nominee deserves the award and how he/she its

    the criteria upon which the award is based.

    3. A vitae or resume` (not exceeding two pages) that includes the

    current contact inormation or the nominee.

    4. A statement rom the nominee (not exceeding two pages)

    detailing how his/her SIFE experience has helped them achieve

    their current level o success.

    5. A maximum o two reerence letters in support o the

    nomination.

    QualiicationsThe nominee must have been active in SIFE, including previously

    participating in a SIFE USA Regional Competition, and must havegraduated at least ive years prior to being nominated or the award

    Criteria & Method o JudgingThis award will be judged by a panel o ormer SIFE Alumni o the

    Year award winners and will be based on the ollowing criteria:

    1. Has the nominee used the skills gained

    through his/her involvement in SIFE to

    excel in his/her chosen career? 40 points

    2. Is there evidence that the nominee

    practices a high level o business ethics? 30 points

    3. Has the nominee continued to be

    involved with SIFE ater graduation? 30 points

    RecognitionThe recipient o this award will receive $1,000, a plaque and

    travel expenses to attend the SIFE USA National Exposition where

    the award will be presented.

    In addition, the recipients name will be added to the SIFE

    Student Leader Scholarship Fund. This und, contributed to by

    American Greetings in honor o the award recipient, provides ive

    $1,000 scholarships to current SIFE USA students given in the

    names o all past recipients o the SIFE Alumni o the Year Award.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

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    Most Supportive Business Advisory Board Member o the Year Award

    PurposeTo recognize the Business

    Advisory Board member whodid the most outstanding job o

    assisting a SIFE team.

    QualiicationsThe nominee must be rom an active SIFE team that competes at

    a 2010 SIFE USA Regional Competition.

    NominationThe ollowing inormation must be submitted online:

    1. A cover page including the name o the award, the college/university name and the name o the nominee.

    2. A letter (two pages or less) listing the reasons the team

    believes the individual they are nominating has supported their

    SIFE team and why he/she deserves the award. Team members

    and the Sam Walton Fellow must sign the nomination.

    Selection Process

    A panel o at least three SIFE Board members will review theapplications and select the recipient.

    Only one Business Advisory Board Member nomination per school

    will be allowed.

    RecognitionThe recipient o this award will be recognized at the SIFE

    USA National Exposition and will receive a plaque.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

    Most Supportive College/University President o the Year Award

    PurposeTo recognize the college or

    university president who did the

    most outstanding job o

    supporting the SIFE team on his/

    her campus.

    QualiicationsThe nominee must be rom an active SIFE team that competes at

    a 2010 SIFE USA Regional Competition.

    NominationThe ollowing inormation must be submitted online:

    1. A cover page including the name o the award, the college/

    university name and the name o the nominee.

    2. A letter (two pages or less) listing the reasons the team

    believes the individual they are nominating has supported their

    SIFE team and why he/she deserves the award. Team members

    and the Sam Walton Fellow must sign the nomination.

    Selection ProcessA panel o at least three SIFE Board members will review the

    applications and select the recipient.

    Only one College/University President nomination per school will

    be allowed.

    RecognitionThe recipient o this award will be recognized at the SIFE

    USA National Exposition and will receive a plaque.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

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    Most Supportive Dean or Department Chair o the Year Award

    PurposeTo recognize the college or

    university dean or departmentchair who did the most

    outstanding job o supporting the

    SIFE team on his/her campus.

    QualiicationsThe nominee must be rom an active SIFE team that competes at

    a 2010 SIFE USA Regional Competition.

    NominationThe ollowing inormation must be submitted online:

    1. A cover page including the name o the award, the college/

    university name and the name o the nominee.

    2. A letter (two pages or less) listing the reasons the team

    believes the individual they are nominating has supported their

    SIFE team and why he/she deserves the award. Team members

    and the Sam Walton Fellow must sign the nomination.

    Selection ProcessA panel o at least three SIFE Board members will review the

    applications and select the recipient.

    Only one Dean/Department Chair nomination per school will be

    allowed.

    RecognitionThe recipient o this award will be recognized at the SIFE USA

    National Exposition and will receive a plaque.

    Entry DeadlineAll entries must be received through the online application

    process by February 1, 2010 at 5:00 p.m. CST.

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    Regional Competition Application ProcessTo ensure SIFE teams competing at a USA Regional Competition have quality programs to present, SIFE has created a set o qualitystandards that must be met or the SIFE team to be eligible to compete. Once a SIFE team has met all standards they must complete

    the 2010 SIFE USA Regional Competition Application. The deadline to complete the application is January 25, 2010 at 5:00 p.m. CST.

    SIFE USA will review all applications to determine i the SIFE teams have met the standards and will notiy all teams via their Sam

    Walton Fellow by February 8, 2010 o their status.

    SIFE USA Regional Competition standards that must be met or a SIFE team to be eligible to compete:

    1. Have a minimum o 10 active SIFE student members

    2. All SIFE student members must be individually registered at www.sie.org

    3. Each SIFE team must have com