silent auction secrets: 5 simple changes to generate bigger bids
DESCRIPTION
Auction planners: How do you get guests to bid more in your silent auction? When you’ve gone to the effort of soliciting donors for items, setting up displays, and arranging volunteers for checkout, it’s not a pleasant feeling at night’s end to realize your fabulous items were sold at a hefty discount. It can be really demoralizing. Here’s the good news. Even if you don’t change your items OR your audience, you can still raise more money. You just need to use the same marketing and psychological tactics in your silent auction that the big stores use to get us consumers to buy. The commercial sector spends millions of dollars in marketing studies; they know the triggers that get us to pull out our credit cards. In this webinar, you’ll learn how to adapt five of their marketing secrets to your silent auction, so you can appreciate the same benefits. In this fun and incredibly practical webinar, you’ll see examples of good (and bad) silent auctions in action so you know how to get top bids at your event.TRANSCRIPT
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Silent Auction Secrets 5 simple changes to generate bigger bids
Sherry Truhlar October 9, 2013
Twitter Hashtag - #4Glearn
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Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
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Coming Soon
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Today’s Speakers
Sherry Truhlar President
Red Apple Auctions
Assisting with chat questions:
Jamie Maloney, 4Good
Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership
Part
Of:
Silent Auction Secrets:
5 simple changes to generate
bigger bids
Sherry Truhlar, CMP, BAS, CAI
www.RedAppleAuctions.com
Who is Sherry?
Good ideas get around
Good ideas get around
My process became …
Is this your auction mindset?
“Everything we spend takes away
from the bottom line.”
Is this your auction mindset?
“Everything we spend takes away
from the bottom line.”
Your auction is a business!
Treat it like one.
This savvy gal treated it like a
business & saw a $50k gain...
http://www.redappleauctions.com/about-us/clients/robin/
The big picture
Audience
Development
Item Acquisition
Auction Operations
Change #1: Sound system,
with a wireless mic
Let’s think like a
business. Do retail
stores use sound?
They do at my
supermarket.
Hotel ceiling sound systems won’t work.
Change #2: The right lighting
Let’s think like a business. Do retail
stores use dim lighting or bright?
They use bright light because they
want you to see and buy the
merchandise.
Change #3: Adequate space
Let’s think like a retail business.
Ever notice this? Cheap items = casual displays
Pricey items = nice displays
Change #4: Props
Let’s think like a retail business...
Guests should be able to experience
the item. Entice them to buy.
Change #5: Guaranteed Bid
Let’s think like a business.
Let’s make it easy for guests to
spend money!
Guaranteed
Bid: An
opportunity to
buy an item
outright.
Five Changes
1. Sound
2. Lighting
3. Spacing
4. Props
5. Guaranteed Purchase
AND NOW ... What about items?
Two resources for
procurement help
Free
www.RedAppleAuctions.com
Two resources for
procurement help
Free Fee
www.RedAppleAuctions.com
www.BigTicketProcurementSecrets.com
www.RedAppleAuctions.com
www.Pinterest.com/SherryTruhlar
www.LinkedIn.com/in/SherryTruhlar
www.Facebook.com/RedAppleAuctions
www.Twitter.com/AuctionExpert
Where to
find me?