silicon halton meetup_#25_linked_in

Recruiting SolutionsRecruiting Solutionsv

Halton Silicon Meetup #25

November 8th, 2011

Recruiting Solutions 2

Recruiting Solutions


Our Mission

We connect the world’s professionals to make them

more productive and successful

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LinkedIn Canada

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4.1 Million Unique Visitors

136 Million Page Views

57 Million total Minutes

4 Average Minutes Per Visitor


6 things you can do today

Leverage your own personal and authentic brand

Build networks you can rely on

create your own communities

Take advantage of your global network

Do what you love

Hustle!

The difference between an audience and a community is in which direction the chairs are

pointing


Platform Connections Killer App

Social UtilityFriends, Family &

Colleagues

Status,

Social Gaming &

Photo Sharing

Public

Communications

Fans &

Followers

Real time

Micro-blogging

Professional

Network

Colleagues &

Business

Contacts

Professional

Identity,

Connections &

Insights

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The world is changing

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Finding success in a talent economy

" ... The economy, generally, is going to be

increasingly driven by talent...and I think we're

transitioning into a talent economy. Where it's

not just about the information you know, but

about who you know and the information they

possess.”-Jeff Weiner, CEO of LinkedIn

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How are you managing hyper growth?

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Managing their professional identity

Building business relationships

Gaining Professional Insights

Researching people and companies

What are professionals doing on LinkedIn?


Huge global market opportunity

3 million new members/mo

135+ million members

Members from every single

Fortune 500 company

Members in

200+ countries and 150+ industries

4+ million members in Canada


Common Corporate Recruiting Challenges

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1. Cost per hire – Organization is spending too much money to source quality

candidates and are looking to reduce the dependency on 3rd party recruiting

firms

2. Time to hire – The average time it takes to find qualified candidates exceeds

the hiring plan and it’s impacting the organization’s ability to meet

customer/product deadlines

3. Qualityof applicants – Generally low quality of applicant from job boards and

there’s an appetite to search and target more qualified candidates

4. Your team finds themselves spending too much time sorting through resumes

and you’re looking to create some operational efficiencies within the hiring

process

5. You have been mandated find ways to increase the awareness and strength of

your company’s employment brand


Recruitment Benchmark Report

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http://talent.linkedin.com/benchmarking



Recruitment Benchmark Report

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Why use LinkedIn Recruiting Solutions?

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Most efficient way to find, contact

and attract the very best, often

passive and tough-to-find, talent

Un-limit your access to the largest poolof top passive candidates

Boost your efficiency and scale

Cut recruiting agency fees

Catch up and pass your competition


Let’s Surface Your Biggest Recruiting Challenges

Understandyour target audience

Measure

Results

Positionyour company as an

“employer of choice”

Engagetop talent

Best Practices for recruiting using LinkedIn

Recruitment

Insights

Career Pages

Work With Us Ads

Recruitment Ads

Recruiter

Jobs Network Usage reports & metrics

Campaign analysis


LinkedIn Career PagesPosition your recruitment brand

“Our team here at CCA

is on the cutting edge.

This is the coolest job

ever!”

Control your LinkedIn

presence

Engage candidates with

“viewer-aware” content

Your employees provide

recruitment brand voice

XYZ LOGO

HERE


“More than 80% of candidates believe that current employees are credible sources of information about organizations”

Source: Corporate Leadership Council (CLC) survey

Key highlights

•Sponsor employee profiles

•Ad performance is 3-5x better than industry avg

•Drives traffic to LinkedIn Career Pages (LCP)

•Pricing based on size of company on LinkedIn

Work With UsPosition - Build your recruitment brand with precision


Maximize impressions by

reaching the right

audience

Reach your ideal

candidates with

precision

Your ads stand out on

LinkedIn pages

Recruitment AdsPosition - Build your recruitment brand with precision

Recruiting SolutionsRecruiting Solutions

LinkedIn’s unmatched talent pool delivers

the highest quality applicants

Q13. Based on your experience, which job board would you rank highest in each of the following…Quality of applicants (LinkedIn Job Posters Survey, Dec 2009)

Recruiters and hiring managers rated LinkedIn

as the top source of quality applicants at

over 3x the rate of the job boards


LinkedIn RecruiterEngage with unrestricted access to the world’s best talent

Get full access to names &

full profiles

Find the best, much faster

Contact candidates directly


Analytics

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Ten tips for successfully navigating hyper

growth using LinkedIn

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Build your profile

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Leverage employee profiles

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Use groups

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Leverage LinkedIn Today for the

latest news

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Update your status

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Follow companies

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Go mobile

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Search skills

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Own your employment brand

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Build your network with purpose

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Closing Words

http://www.ustream.tv/recorded/17956911/highlig

ht/209856

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http://www.ustream.tv/recorded/17956911/highlight/209856

http://www.ustream.tv/recorded/17956911/highlight/209856


Questions?

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Resources

https://help.linkedin.com/app/home

http://talent.linkedin.com/

http://marketing.linkedin.com/

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