silver foxes communication barriers p3 2 (nov 27) bennettrev
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Running Head: BARRIERS TO COMMUNICATION 1
Examining Barriers in Organizational Communication and Culture
Arlo Abrahamson, David Bennett, Shauna Lindsay, Myers Vasquez
San Diego State University
JMS 600B
Dr. Hongmei Shen
Fall 2012
BARRIERS TO COMMUNICATION
I. Study Abstract.
What phenomenon causes well planned organizational communication campaigns to fail
in changing knowledge, attitudes, and behaviors? In increasingly diverse working environments,
organizations face the challenging and often complicated task of communicating with
employees. Athanassiades (1973) described the implications of poor internal communication as
far-reaching, affecting every aspect of an organization’s vitality (p. 48). Leaders and
management of large organizations continue to be challenged with understanding how to frame
messages to their internal publics and formulate open environments that diminish barriers and
embrace the influence of diverse subcultures. This study will examine barriers, influences, and
distortions in organizational communication that limit the impact of effective internal messaging
campaigns. This examination will contrast the relationship between hierarchical and participative
organizational cultures to determine if these environments contribute to limited, enhanced, or
even distorted communication patterns. An analysis of prior academic research will provide
greater insight into organizational communication, and a better understanding of why people
accept, distort, or reject messages. After such analysis, an online survey will be administered to
employees serving in management and non-management positions within U.S. military,
corporate and non-profit organizational settings. Participants will be asked closed-ended
questions that explore organizational culture, perceived communication barriers, message
framing, and the influence of subcultures within their organization.
The desired outcome of the study is to enhance the current body of knowledge regarding
barriers, influences and distortions in organizational communication, and to offer management
and communicators strategies to achieve more effective communication within the workplace.
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There are no risks of harm to human subjects associated with this study and participants can opt
out of the survey at any time of their choosing.
II. Statement of Purpose and Background
Existing literature and past studies have provided only moderate insight into how an
organizational culture effects internal communication. This literature review seeks to span the
knowledge gap regarding organizational culture and communication barriers, highlight the
influence of subcultures in message acceptance, and understand the leadership’s role in
organizational message framing and acceptance. If these varying factors affecting
communication are explored under one umbrella of study, it will significantly enhance the
understanding of the broad complexities and influences of internal communication practices.
While the theories of previous scholars contributed to the initial understanding of internal
communication barriers, the inherent limitations of these studies invite an unprecedented
opportunity to sharpen and expand upon past theories and create a broadened understanding of
organizational communication practices.
Existing literature and past studies have provided only moderate insight into how an
organizational culture effects internal communication. This literature review seeks to span the
knowledge gap regarding organizational culture and communication barriers, highlight the
influence of subcultures in message acceptance, and understand the leadership’s role in
organizational message framing and acceptance. If these varying factors affecting
communication are explored under one umbrella of study, it will significantly enhance the
understanding of the broad complexities and influences of internal communication practices.
Athanassiades (1973) described the “vicious cycle of communication distortion” created
from organizational climate to be most prevalent in an authoritarian organizational culture (p.
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45). Moreover, L.A. Grunig, J.E. Grunig, and Dozier (2002) theorized that excellent
organizational communication is two-way symmetrical in nature, and most often occurs in
organizations with participative cultures. Further examination is useful to determine the more
precise role and influence of organizational cultures and subcultures on communication barriers.
Dozier, Grunig, L. A., & Grunig, J. E., (1995) likened core values in organizations as
factors that “unify the social dimensions of organizations” (p. 136). However, research suggested
that powerful influences of diverse subcultures within an organization are often incorporated into
the larger cultural ethos. These subculture influences also impact the effectiveness of internal
communication practices of top-management. Looking at the barriers to communication is
beneficial, but incomplete. Understanding how organization’s cultures, subcultures and message
distortion are managed, can add value to past studies, providing necessary answers to identified
issues.
Leadership is instrumental in enacting the framework, through “framing” of the
messages, but their influence can be “overshadowed by the individuals who actually manage the
culture” (Fairhurst, 1993, p. 311). Examining how message framing can interact and be impacted
by an organization’s subculture can provide new insight for better communication practices.
The purpose of this study is to examine and better understand the complexities of
communication within organizational cultures. Specifically, research referenced throughout this
section suggests a strong correlation between organizational culture and communication barriers,
which creates communication distortion and limits message acceptance.
Ultimately, the goal is to dig deeper into the cause of internal communication barriers and
enhance the body of work in an area that has far reaching implications for organizations and
presents new horizons for communicators in practice.
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BARRIERS TO COMMUNICATION
Dozier, Grunig, L. A., & Grunig, J. E., (1995) likened core values in organizations as
factors that “unify the social dimensions of organizations” (p. 136). However, research suggested
that powerful influences of diverse subcultures within an organization are often incorporated into
the larger cultural ethos. These subculture influences also impact the effectiveness of internal
communication practices of top-management.
Leadership is instrumental in enacting the framework, through “framing” of the
messages, but their influence can be “overshadowed by the individuals who actually manage the
culture” (Fairhurst, 1993, p. 311). Examining how message framing can interact and be impacted
by an organization’s subculture can provide new insight for better communication practices.
The purpose of this study is to examine and better understand the complexities of
communication within organizational cultures. Specifically, research referenced throughout this
section suggests a strong correlation between organizational culture and communication barriers,
which creates communication distortion and limits message acceptance.
Ultimately, the goal is to dig deeper into the cause of internal communication barriers and
enhance the body of work in an area that has far reaching implications for organizations and
presents new horizons for communicators in practice.
Organizational culture and its effect on communication barriers
Communication barriers are physical or psychological obstacles that limit how messages
are received from the sender to the receiver. In the organizational culture, communication
barriers can severely limit the efficiency of how messages move throughout an organization.
Organizational culture, as a concept, entered the lexicon of organizational studies nearly 15 years
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ago (Sriramesh, Grunig, and Dozier, 1996). But what is organizational culture? Scholars have
defined it as an organization’s core values (Deal & Kennedy, as cited in Sriramesh et al., 1996),
or the “rules of the game for getting along in the organization” (Sriramesh et al., 1996, p. 232).
Wallach and Schein referred to corporate culture as assumptions, beliefs, or understanding that is
shared by an organization’s employees (as cited in Sriramesh et al., 1996). Grunig et al (2002)
characterized organizational cuture in perhaps the most comprehensive terms as “the sume total
of shared values, meanings, beliefs, assumptions, and expectations” (p. 482).
Athanassiades (1973) distinguished two distinct types of organizational cultures, one that
is (heteronomous) hierarchical and authoritarian in nature, and potentially coercive and
secretive toward subordinates. The second organization is the (autonomous) participative
organization, which is more open and has a more flat chain of command structure (p. 48).
However, Sriramesh et al. (1996) noted that these two cultures were not mutually exclusive –
authoritarian and participative organizations may hold characteristics of the other culture. As
such, these two types of organizational climates should be evaluated on a sliding scale, as
organizations will manifest varied degrees of hierarchical or participative organizational culture
traits. Moreover, the extent of these organizational traits is strongly linked with communication
barriers.
A valuable insight to understanding organizational culture and its links to communication
barriers can be found in Rogers’ (2005) study on authority-innovation decisions and collective
innovation-decisions. In such study, Rogers (2005) posits that collective-innovation decisions are
made through consensus within participative organizations, where as hierarchical organizations
often inhibit authority-innovation decisions that are made by a small yet dominant group that
utilizes “champions” to implement their innovations among the rank-and-file (p. 403).
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Organizational cultures provide the foundation for internal communication effectiveness,
based on the susceptibility of barriers resulting from the hierarchical or participative traits of the
organization. Rogers’ (2005) study makes a clear case for the open, participative organization in
fostering and spreading innovation through open communication. Such examinations also
exposed the potential limitations of both communication and innovation diffusion in hierarchical
and authoritarian organizational culture, and makes the case for further examination of how such
culture plays a role in creating barriers and enhancing, or distorting internal communication.
H1: Authoritarian and hierarchical organizational cultures have more barriers to internal
communication than organizations with participative cultures.
Perceived corporate culture and subcultures and influence on organizational communication
While much of the literature on corporate culture focuses on a single overarching culture
in an organization, many scholars questioned this notion. Sriramesh et al. (1996) warned of the
potential for multiple cultures in an organization. “Instead of being monolithic phenomena,
organizational cultures are composed of various interlocking, nested, sometimes conflicting
subcultures” (Martin & Siehl, 1983, p. 53). Other scholars (Lok, Westwood & Crawford, 2005;
Wilkins, 1983) also questioned the monolithic culture theory and believed that subcultures were
likely in large organizations.
There have been several studies that sought to identify how subcultures form within an
organization and to define these subcultures. Wilkins (1983) noted “people who associate with
each other and share common backgrounds and objectives tend to develop and share common
orientations that may differ from the orientations of other groups” (p. 29). Likewise, Lok et al.
(2005) found that subcultures could form in an organization due to a variety of environmental
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factors like location, job function, and background. In their 1983 study, Martin and Siehl
identified three types of subcultures. Enhancing and orthogonal subcultures supported, to varying
degrees, the dominant culture’s core values (Martin & Siehl, 1983). Countercultures, on the other
hand, espouse core values that challenge the dominant culture’s core values (Martin & Siehl,
1983).
Consequently, many scholars sought to explain the impact of countercultures on internal
communication and message acceptance. Sriramesh et al. (1996) noted the potential influence of
subcultures in internal messaging campaigns. While an organization’s CEO or members of its
dominant coalition may propose a new corporate “vision”, it is the lower ranking members of the
organization who influence the acceptance of that vision “because they are the purveyors of the
vision” (Sriramesh et al., 1996, p. 237). Likewise, Gotsi, Andriopoulos, & Wilson (2008) noted
that organizational core values could be undermined by conflicting values of a subculture. In this
case, consensus may arise in “the boundaries of subcultures rather than on an organization-wide
level” (Gotsi et al., 2008, p. 48).
As previous research found, organizational communication is influenced by the
organization’s culture and various internal subcultures. However, what are the barriers to
message acceptance during internal messaging campaigns in hierarchical organizations? Martin
and Siehl (1983) noted that countercultures are likely to emerge in hierarchical organizations.
With this in mind, how do countercultures within hierarchical organizations prevent or influence
the acceptance or rejection of messages from top management? From the background presented,
the following hypothesis is proposed:
H2: The number of countercultures within an organization is positively correlated with more
barriers to internal communication.
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Framing and its link to message acceptance
Message acceptance is interpersonal in nature and measures how people accept, reject, or
ignore communication presented to them. Organizational communication is influenced by how
the message is conveyed, and how “framing devices function in the vision implementation
process” (Fairhurst, 1993, p. 332). The leadership’s ability to frame internal messages has been
found by research as a critical contributor to message acceptance. An organization’s success is
contingent on the ability of the leadership to impart its vision on its constituencies (Fairhurst,
1993).
In a hierarchical organization the message or vision is asymmetrically framed to convey
the top leadership’s expected behaviors, attitudes, and beliefs from its members. In a
participative, more symmetrical organization, Broom (2009) defined effective framing as having
an intimate understanding of the position and problem, and to know the “needs, interests, and
concerns of the target publics” (p. 332). Fairhurst (1993) explained that a visionary framework
was created through a mutual understanding that took place between the organization’s top
leaders and its members. Framing is the “way people come to understand issues and events” (p.
312).
Management must link its members to a shared view of the organization or compete with
the members’ conflicting values, perceptions, and individual interests. Charismatic leadership
can “inspire members to move beyond their own self-interests partly through a vision that
members find compelling” (Avolio & Bass, 1987; Bass, 1985; Burns, 1978; Conger, 1991;
Conger & Kanungo, 1987, 1988; House, 1971; House, Spangler & Woycke, 1991; Kuhnert &
Lewis, 1987; Tichy and Devanna, 1986, as cited in Fairhurst, 1993, p. 334).
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Management must frame the vision in a hierarchical or authoritarian style organization,
so “decisions are made at the top levels of the organization and implemented at the lower levels”
(Broom, 2009, p. 218). As such, the internal communication campaigns are “planned, organized
efforts to mold corporate images, manage issues, and articulate values” (Fairhurst, 1993, p. 340).
Leadership is instrumental in enacting the framework, through framing of the message, but the
leader’s influence can be “overshadowed by the individuals who actually manage the culture”
(Fairhurst, 1993, p. 348).
An authoritarian organization acknowledges the internal members’ influence in
acceptance of the message, but does little to institute symmetrical communication practices to
allow participation of the members. Grtonstedt (2000) emphasized integrated communication is a
“strategic management process that must permeate through entire organizations, rather than
quick fix crash program or campaign” (as cited in Grunig, L.A., Grunig, J.E., & Dozier, 2002, p.
274).
More research can be done to explain how leadership uses framing to overcome
communication barriers within the organization. From these examinations, the following
hypothesis is proposed.
H3: Message acceptance by subordinates is positively correlated with leadership’s ability to
frame internal messages.
Rationale and relevance of proposed research
Broom (2009) suggested that organizational communication is one of the least
understood aspects of public relations scholarship by both researchers and practitioners alike.
Moreover, organizational communication is often deeply misunderstood by the dominant
coalition or leadership within organizations, who are the essential people to carry out such tasks.
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Broom (2009) and other communication scholars attributed this lack of understanding in
organizational communication practices to a cause for declining job satisfaction and productivity.
Consequently, this study is relevant in adding to a body of work for an area of
communication scholarship that is moderately understood, and further, an area where scholars
themselves admit there is room for deeper understanding. Existing theory will guide this study,
but new discovery and enhanced understanding of communication barriers will not only help add
to the existing knowledge in organizational communication, but also make suggestions to
improve practices. The impact of such scholarship is limitless, considering that organizations
continue to diversify and the challenges of organizational communication will only intensify as
society moves progressively into the post-modern world.
III. References
Athanassiades, J. C. (1973). The sounds and silences of employee communication. Journal of
Business Communication, 10(4), 43-50.
Broom, G. M. (2009). Cutlip and Center’s effective public relations (10th ed.). Upper Saddle
River, NJ: Prentice Hall.
Dozier, D. M., Grunig, L.A., & Grunig, J. E. (1995). Manager’s guide to excellence in
public relations and communication management. Mahwah, NJ: Erlbaum.
Fairhurst, G. T. (1993). Echoes of the vision when the rest of the organization talks total
quality. Management Communication Quarterly 6(4), 331-371. Retrieved from
http://search.proquest.com/docview/232857217
Gotsi, M., Andriopoulos, C., & Wilson, A. (2008). Corporate re-branding: Is cultural
alignment the weakest link? Management Decision, 46(1), 46-57. doi:
10.1108/00251740810846734
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Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and
effective organizations: A study of communication management in three countries.
Mahwah, NJ: Lawrence Erlbaum. APA
Lok, P., Westwood, R., & Crawford, J. (2005). Perceptions of organizational subculture
and their significance for organizational commitment. Applied Psychology: An
International Review, 54(4), 490-514. doi: 10.1111/j.1464-0597.2005.00222.x
Martin, J., & Siehl, C. (1983). Organizational culture and counterculture: An uneasy
symbiosis. Organizational Dynamics, 12(2), 52-64.
Rogers, E. M. (2005). Diffusion of innovations (4th ed.). New York: Free Press.
Sriramesh, K., Grunig, J. E., & Dozier, D. M. (1996). Observation and measurement of
two dimensions of organizational culture and their relationship to public
relations. Journal of Public Relations Research, 8(4), 229-261.
IV. Subject Characteristics
The research will utilize participants from the U.S. Military, a California state
government organization, corporate, and non-profits. The study involves gender-neutral
hypothesis and will include both male and female subjects. All study participants will be 18
years of age or older.
V. Subject Selection Criteria
This study will utilize participants who work in both management and non-management
roles. Management personnel in the context of this study are defined as people serving in
positions of leadership in responsibility within organizations. They can be middle management
to top-staff positions within the chain of command. This group is critical for this study because
managers and leaders are often paramount in creating the culture and climate within an
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organization. Non-management personnel are defined as those workers within an organization
who work in lower management and rank and file positions. These personnel are extremely
important to the study as they are the recipients of organizational messages from coming from
management and they determine the success rate of message acceptance.
VI. Subject Recruitment Source
PAO subjects will be recruited with assistance from the Navy’s Chief of Information
Office (CHINFO) for U.S. Navy participants. For corporate and non-profits organizations, study
coordinators will work directly with the respective communication departments within the
organization to obtain permission to recruit participants and to coordinate the administration of
the survey.
VII. Subject Recruitment Methods
Nonprobability convenience sampling study will use subjects recruited by e-mail
notification. A designated communication staff member from every participating organization
will liaise with study coordinators to help recruiting suitable participants and help monitor
progress in survey response. A recruitment memo will be sent or participating organization
describing the intent and purpose of the study. An example below highlights memos that will be
sent to various organizations:
From: Deputy Navy Chief of Information
To: Navy Public Affairs Officers and Mass Communication Personnel
Subject: Organizational Communication Barriers Study
Dear Navy Public Affairs Team,
LT Arlo Abrahamson, LT David Bennett, LT Myers Vasquez are graduate
students in the Navy’s Public Affairs Graduate Studies program at San Diego State
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University. They are conducting a study on organizational communication trends within
various government, corporate, and non-profit organizations. The study instrument will
include a confidential survey administered to volunteer participants in management and
non-management positions. For the Navy’s participation, study coordinators would like
to utilize media department and public affairs personnel aboard aircraft carriers and large
public affairs staffs ashore.
The survey questionnaire will ask participants in management positions (officers
and chief petty officers) and participants in non-management positions (petty officers and
below) questions regarding perceived organizational culture, potential barriers in internal
communication, perceptions about the influence of sub-cultures within an organization,
and questions about framing impact of command messages. The survey will
administered via surveymonkey.com at the following link (LINK TBD)
Participation in this survey is strictly voluntary and confidential. The responses
will help the research team understand more about the nature of organizational
communication and offer solutions to improve or capture best practices.
If you have difficulty accessing the survey, please make sure that JavaScript and
cookies are enabled on your computer. For any other technical help, please contact
project manager LT Arlo Abrahamson at 757-338-8154 or [email protected].
The second recruitment email that will be forwarded to corporate participants:
From: XXX (TBD) Communication Department
To: Volunteer Employee Participants
Subject: Survey – Organizational Communication
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Graduate students in the U.S. Navy’s Public Affairs Graduate Studies program at
San Diego State University are conducting a study on organizational communication
trends within various government, corporate, and non-profit organizations. For your
organization, we seek volunteers in management and non-management roles who can fill
out a short confidential survey on organizational communication. All coordination and
permissions will occur through your communication department or designated
representative.
The survey questionnaire will ask participants in management positions and
participants in non-management positions questions regarding perceived organizational
culture, potential barriers in internal communication, perceptions about the influence of
sub-cultures within an organization, and questions about framing-impact of command
messages. The survey will administered via surveymonkey.com at the following link
(LINK TBD)
Participation in this survey is strictly voluntary and answers are anonymous and
confidential. No names of organizations will be released in any of the findings; only the
types of organization, i.e. government, corporate, or non-profit. The responses will help
our research team understand more about the nature of organizational communication and
offer solutions to improve or capture best practices. We will be more than happy to share
any findings in the overall study with your organization.
If you have difficulty accessing the survey, please make sure that JavaScript and
cookies are enabled on your computer. For any other technical help, please contact
project manager LT Arlo Abrahamson at 757-338-8154 or [email protected].
VIII. Informed Consent Process
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Before participants can access the survey at www.surveymonkey.com, they will read an
informed consent form online. Clicking to begin the survey will constitute granting the
researchers consent to use their responses for this study. The informed consent form will read:
You are about to access a survey about Internal Communication Practices. A team of
graduate students at San Diego State University is conducting this study. The procedures
involve filling out a questionnaire on-line, which will take approximately 10 minutes.
None of the information will be deceptive. Your participation is voluntary, and you may
withdraw from participation at any time without penalty. If you have any concerns about
this study, you can contact the coordinator, Arlo Abrahamson, at [email protected].
You may also contact SDSU’s Institutional Review Board at XXXXXXXX for further
information. By clicking to begin the survey, you acknowledge that you consent to
participate in this study.
There are minimal risks associated with the study. All participants will be
assigned randomized identification codes. The data will be stored in a locked drawer in
the principal investigators office at the university. Once the study is complete, the
investigators will destroy the data.
Your choice of whether or not to participate will not influence your future
relations with San Diego State University. If you have any questions about the research,
please contact the study coordinator, Arlo Abrahamson, at [email protected].
After viewing this consent statement, volunteers will have to click on the box “I agree to provide
my consent for this research study” in order to continue. If they do not provide their consent,
they will not be allowed to participate in the study.
IX. Permission
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Before beginning the study or soliciting participants, the researchers will obtain
appropriate permission from the U.S. Navy and/or additional corporate/organizational
participants as identified.
X. Research Design
Participants will complete an online survey at www.surveymonkey.com. Questions will
ask respondents to consider a variety of factors, conditions and dimensions relating to
communications within their organizations.
The online research questionnaire will test the following hypotheses:
H1: Authoritarian and hierarchical organizational cultures have more barriers to internal
communication than organizations with participative cultures.
H2: The number of countercultures within an organization is positively correlated with
more barriers to internal communication.
H3: In the organization, message acceptance by subordinates is positively correlated
with leadership’s ability to frame internal messages.
This study will be conducted using a single online questionnaire distributed to employees
and to managers/directors/officers.
The first part of the questionnaire will ask qualifying questions about exposure to and
awareness of internal communications (including print and online newsletters as well as face-to-
face meetings). The second part will determine respondents’ awareness of barriers to internal
communication and the role of countercultures within the organization. The third part will ask
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basic demographic questions to ensure that none of the differences noted in the results can be
attributed to demographic factors.
Survey questions will determine participants’ knowledge of communication barriers
within their organizations and the degree to which their organization practices participative
communication. (expand further based on completed questionnaire)
The survey will employ a Likert scale to measure each variable. After collecting data, the
research team will aggregate and analyze results from each responding
organization/department/company and apply appropriate statistical tests to measure the study’s
reliability.
Correlating Data
In order to correlate data yet still protect confidentiality, participants will be assigned a
randomized number through SurveyMonkey with their corresponding responses. No names will
be released from the researcher.
XI. Subject Involvement
The organizational managers and members will complete an online survey that should
take no more than 15 minutes. Directions and an informed consent form will be included with
the survey. Once the study is completed, the researcher will contact the participating
organizations to share results and answer any questions.
XII. Study Location
The survey will be administered online, participants can take the survey by logging on to
http://www.surveymonkey.com/s/YHM7FW6 from any computer with internet access.
XIII. Tests, Questionnaires, and Interview Guides
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This study will utilize an online questionnaire that will be administered to
individuals in management and non-management positions within their organization.
Organizational Communication Barriers QuestionnaireTable
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Introduction Your opinions and experiences regarding communication within your team/company/unit are requested for a research study being conducted by military public affairs and civilian graduate students. Results of this study will be used to help improve communication processes within these and other organizations. All responses are anonymous and confidential. By clicking “submit” on the survey response, you indicate your willingness to participate in this survey. This survey will take less than 10 minutes to complete.
ConceptMeasures
(Items in this section are by selection)Organization type and position held
My organization would best be categorized as a (military/local government/corporate/not for profit organization)My position in my organization is (top management/management/non-management position) in my organization
Organizational Culture
ConceptMeasures
(All items measured on a 5-point “Strongly Disagree” to “Strongly Agree” Scale)
Knowledge, attitudes and behaviors about organizational culture
Key decisions at my organization are made at the highest level My organization encourages new ideas My boss often accepts my ideasI have access to top managementMy opinions are considered when decisions are made
Perceived Communication BarriersOrganizational Communication
I know my organization’s core valuesIn my organization information moves efficiently throughout each level of managementI believe my boss withholds important information
BARRIERS TO COMMUNICATION
Organizational SubculturesIdentification and affiliation with subcultures within organization
There are individuals within my organization that are not ream playersThere are individuals within my organization that are not loyal to the organizational leadership, policies or core values.There are individuals within my organization that support different views from those of my organizational leadership There are individuals within my organization that resist the authority of my organizational leadership
- Based on your previous answer, about how many individuals do you think exist within your organization?
- On a scale of 1 to 4, 4 being very influential and 1 being not influential, please indicate how influential you think these individuals are in influencing the behavior or attitudes of other individuals in the organization
An organizational counterculture is defined as a group of two or more individuals within an organization that advocates a set of values that present a direct challenge to the core values of the organization. Based on this definition: “Countercultures exist within my organization”
Message FramingMessage framing and acceptance in organization
Leaders/managers/officers are candid in the information they shareMy boss communicates in a way I understandInformation communicated by my organization to its members is truthfulMy organization communicates bad news as well as good newsMost things my bosses say about the organization I dismissTop management clearly communicates its expectations Top management in my organization are charismatic
XIV. Potential Problems
Because this study involves multi-level sampling from different organizations, gathering
data poses a challenge. To mitigate these challenges, the research team will work through
appropriate members of participating organizations to ensure a sufficient response rate.
XV. Potential Benefits
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This study’s findings will potentially provide insight into the challenges organizations
face when communicating with employees. By examining barriers, influences, and distortions in
organizational communication that limit the impact of internal messaging campaigns, this study
will provide managers and communicators strategies to achieve more effective communication
within the workplace.
XVI. Identification, Assessment, and Management of Risks
Subjects may experience minimal psychological harm from participating in this study.
The survey will prompt them to disclose personal feelings and behaviors related to their work
environment, which may provoke changes in their thinking or emotions about their work. Also,
subjects may experience minimal social or economic harm in this study. The survey will prompt
them to disclose perceptions or activities that impact communication within the organization,
which may, if confidentially is breached, lead to individuals being labeled in a way that could
affect their reputation or employment.
To minimize this risk, participation in the study will be voluntary, and respondents will be able
to exit the survey at any time. Additionally, the study may inconvenience participants, as the
survey will require them to sacrifice about 15 minutes of their time. The online survey format
should relieve some of this inconvenience by allowing them to complete the survey in a variety
of settings and at any time.
XVII. Confidentiality
As part of this study, each respondent and participating organization will remain
anonymous. The study will collect only the personal information that is required to meet the
sampling protocol of the research design: respondents’ organization type (e.g. corporate,
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nonprofit, governmental), departmental affiliation, and, for military respondents’, current
community affiliation (e.g. aviation, submarine, surface, special operations, expeditionary, etc.).
Collecting this information will be necessary in order to cross-sectional analyze the data.
Data collected online will only be accessible through a password-protected website as a further
protection of participants’ anonymity and confidentiality.
XVIII. Costs to Subjects
Outside what participants may pay to use the internet and time spent taking the online
survey, the subjects will incur no costs from participating in this study.
XIX. Compensation and Incentives
The research team will offer no compensation or incentives to those participating in the
study.
XX. Investigator Experience
The research team are graduate students at San Diego State University in the Journalism
and Media Studies department. They will be conducting this study and training in social science
research methods concurrently.
Please add your piece here, alphabetically.
Arlo Abrahamson is an active duty Navy officer with 20 years of experience in public
affairs and visual information. He previous assignments include Director of Public Affairs for
East Coast based Navy SEAL teams and public affairs officer aboard the aircraft carrier USS
Carl Vinson. Abrahamson has deployed numerous times to both Afghanistan and Iraq in support
of Operation Enduring Freedom.
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David Bennett is an active duty Navy officer who has served as a public affairs officer
since 2007. He has deployed multiple times in support of global operations and humanitarian
assistance missions. Before Bennett's admission into SDSU's Graduate program he served on
staff as the PAO for Explosive Ordnance Disposal Group One on the West Coast. He has
extensive experience in national and international media relations, event planning , and crisis
communication.
Shauna M. Lindsay is a graduate student in Journalism and Media Studies. She is a
former public relations manager and internal communications manager for Verizon, AT&T and
Siemens Mobile. She has more than 15 years experience developing plans and content for media
relations and employee communications programs in corporations and agencies. Lindsay is a
former newspaper reporter and communications consultant. Currently, she is employed as a
service executive at AT&T.
Myers Vasquez is an active-duty Navy officer with 13 years of service. Since 2005,
Vasquez has served as a Navy public affairs officer (PAO) with multiple deployments overseas
and high profile jobs as a fleet PAO and on the Navy headquarters staff in the Pentagon. Through
these varied positions, Vasquez has acquired extensive experience in national and international
media relations, event planning , and crisis communication.
Dr. Hongmei Shen (Ph.D., Communication, University of Maryland, 2009) will supervise
the graduate students conducting this study. Shen also holds a graduate certificate in
measurement, statistics, and evaluation from the University of Maryland. Prior to her academic
career, Shen worked as a staff writer and reporter for the Beijing Review, an English-language
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BARRIERS TO COMMUNICATION
news weekly under the State Council in Beijing. She also interned and freelanced for various
organizations both in the U.S. and China, including the National Institutes of Health,
International Women’s Media Foundation, and American Journalism Review. Shen is a member
of the Commission of Public Relations Education and chair of PRSA’s the Committee on Work,
Life, and Gender. She advises the PRSSA San Diego State University Chapter and serves on the
PRSA SD/IC Chapter Board. She also serves on the editorial boards of the Journal of Public
Relations Research and Case Studies in Strategic Communication. Her research interests include
strategic management of public relations, relationship management, international public
relations, corporate social responsibilities, crisis communication, health communication,
organizational psychology, and quantitative research methods. She has won top paper awards
from top international and national communication conferences. Her research has been published
in Journalism & Mass Communication Quarterly, Journal of Public Relations Research,
Communication Booknotes Quarterly, Public Relations Review, Public Relations Journal, Health
Communication, Journal of Health Communication, and International Journal of
Communication. Shen teaches core research methods and advanced quantitative research
methods in the School of Journalism & Media Studies at SDSU.
XXI. Conflict of Interest
The research team does not have any financial interest associated with this project.
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