Simbi + omega-3Simbi + omega-3The launch of an algal DHA The launch of an algal DHA fortified pre- and probiotic fortified pre- and probiotic

yoghurtyoghurt

Nick Shimmin

The CompanyThe Company

The ProjectThe Project

•To produce a DHA fortified line extension of their successful Simbi pre- and probiotic yoghurt for the Spanish market.

•To select a source of DHA that could be easily incorporated into their production process.

•To select a source of DHA that would not adversely affect the natural flavour of their product, and would permit the development of other flavours.

The Source of DHAThe Source of DHA

Production Process: Fermentation

•Fermentation process

•Schizochytrium sp.., micro- algae

•Controlled conditions

•Environmentally non- polluted DHA source

•Highly stable product

•Highly reproducible quality

•Proprietary technology

•Natural process, no genetic manipulation

•Approved under Novel Food regulations for certain categories

•Concentrated form of DHA

•Vegetarian product

•Clean tasting

The Health The Health Benefits of DHABenefits of DHA

DHA Benefits the Entire Life Cycle

Toddler/Pediatric/Adolescent Cognitive, Attention

and Visual Development

20’s to 40’s Women’s Health Term Pregnancy Cardiovascular

Health

50 Plus Visual Health Neural Health Cardiovascular

Health Bone Health

Prenatal & Infant Cognitive and

Visual Development

The Fortification The Fortification ProcessProcess

Yogurt ProcessYogurt ProcessSummarySummary

Homogenize2500/500 psi

at 60 C

Pasteurize at 88 C

for 60 sec

Collect Yogurt Mix at 43 C

Inoculate Yogurt Mix

L. bulgaricusL. thermophilus

Incubate at 43 Cuntil pH4.6

Heat Milk to 60 C

Add Solids,Stabilizers and DHA Oil

Add FlavorStir yogurt

Cool to 27-32 CTransfer to

Yogurt Filler& Package

Refrigerate

DHA Addition Pre-Pasteurization

The ProductThe Product

NATURAL

• 250g container

• 100 mg DHA

STRAWBERRY

• 250g container• 100mg DHA

Simbi explains the difference between just “Omega-3” and DHA.

Simbi Simbi explains…………………….explains…………………….• Why do we need the omega-3 fatty Why do we need the omega-3 fatty

acid called DHA?acid called DHA?

– Vital fatty acid, that the body cannot synthesis in Vital fatty acid, that the body cannot synthesis in adequate amounts. Therefore need to provide it in our adequate amounts. Therefore need to provide it in our diet.diet.

– DHA is especially important for the growth, DHA is especially important for the growth, development and function of the brain and eye.development and function of the brain and eye.

– Studies show that consumption of long chain omega-3 Studies show that consumption of long chain omega-3 fatty acids can have an important beneficial effect fatty acids can have an important beneficial effect over the behaviour and learning capacity of small over the behaviour and learning capacity of small children.children.

– DHA may also play a role in other conditions such as DHA may also play a role in other conditions such as post natal depression, hyperactivity, attention deficit post natal depression, hyperactivity, attention deficit disorder, and memory loss.disorder, and memory loss.

Promotional Promotional ActivitiesActivities

•Initially promoted via Priegola’s milk round of 5000 homes, serviced three times a week. Now available in supermarkets.

•Visits by school children.

•Radio campaigns.

•Sponsorship of sports events.

The EndThe End