SIMFONIC FESTIVAL 100 SIMULTANEOUS CONCERTS

Dossier 2013

5 About SIMFONIC Festival What is SIMFONIC Festival To whom is SIMFONIC Festival aimed Background Objectives

9 Participants Music Schools Spaces Volunteers Partners Sponsors

16 Marketing Campaign 2012 Marketing actions Marketing material Launching the event

18 Statistics 2011-2012

20 Media report

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www.simfonic.orginfo@secretsbcn.org

100 Simultaneous concerts100 Emblematic venues227 Organizations involved5,000 Musicians25,000 People attending

Free Entrance

Three festivals have been celebrated in Barcelona since 2010. It’s time to ex-pand the event throughout Spain and worldwide.

Any city can host the festival.SecretsBCN advises you how to organize it.

What is SIMFONIC FestivalSIMFONIC Festival is a day of free simultane-ous concerts performed by over 5.000 music schools’ students, taking place at different emblematic venues of 17 cities of Catalonia.

The second Saturday of June, we transform the cities into a huge concert every year, be-coming every city an amazing city-concert.The performances take place at unique ven-ues such as the Picasso Museum, the Mon-astery of Pedralbes, the National Theater, or the Zoo in Barcelona; Museum Dalí Square in Figueras; Arab Baths in Girona or La Seu Vella in Lleida.

Regarding musical styles, the audience can select among classic formations as sym-phony orchestras, chamber music, piano recitals, opera and choir singing; people can choose between swing concert, big bands, jazz bands and gospel choirs; the active ones enjoy pop-rock, celtic music, funk, rap and hip hop; and for alternative people, performances such as DJ’s and electronic music or even folk and traditional music.

To whom is SIMFONIC Festival aimedThe event is aimed to all, especially for those interested in the field of music and architec-ture. Young, adults, seniors and families who want to spend a special evening enjoying good music in different locations, and partici-pate in a pioneering and innovative project.

BackgroundThe project started in 2010, aiming to show the work developed by Music Schools, bringing their music to unusual and amazing locations in Barcelona. That’s how started the first SIM-FONIC Festival, where 3.000 Music Schools’ students performed 50 free simultaneous concerts at 50 emblematic venues of the city.

After the third year, in 2013, when the Festi-val grows in number of concerts and reaches more than 25.000 people attending, Se-cretsBCN considers to extend the event, look-ing for new cities to host the Festival.

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ObjectivesThe aims of the project, classified into three main areas, are the following:

Cultural

To show all kinds of musical styles before an unusual audience.

To act as a platform for young musicians to act in emblematic venues that otherwise, they would not have access.

To bring the music to unusual venues and to take people on the journey to understand ar-chitecture. To rediscover the characteristic venues of each city and enjoy them in a dif-ferent way.

To promote the musical practice as a cultural complement.

Educational

To understand Music Schools as a real invest-ment in education, as a training and learning designed to develop a professional or amateur activity.

To introduce the various activities and projects developed by the Music Schools.

To provide an opportunity for all musicians-stu-dents, accepting the challenge of team work-ing during a few months to achieve a goal: to develop the repertoire and perform it in front of an unusual audience.

Social

To promote the participation and insertion of older people, disabled and social excluded, with their performances as musicians-students in different spaces.

To introduce the tasks and social activities car-ried out from the Music Schools.

To generally dignify the musical activities and the music field through the citizenship aware-ness.

To promote volunteering. To achieve some involvement and complicity from companies, institutions and private citizens to act as motors of cultural diffusion.

To promote citizens’ participation making this event a social, cultural and playful feast, that gives meaning to the project.

ValuesThe values of the project are:

Territoriality: Any city worldwide can host the festival.

Connectivity: It achieves the implication of the most influent cultural agents of the area.

Inclusive: It is aimed to all citizens. The age range of the musicians is between 4 and 80 years old. The event engages people and en-hances volunteering.

Community: The event is developed through a networking cultural management model.

Innovative: Unique and pioneering project.

Progressive: Valid project for any city that wants to organize it.

Media: This project has the involvement of the main medias.

During the event, the stu-dents of music will be true starts.

We introduce the Music Schools as an investment in education.

The citizens’ participa-tion and the volunteering strength give meaning to the project.

MissionScope:

International

Music and architecture are assets present in every city worldwide. The relationship be-tween them is the basis of this project.

This event will be extended around all the cit-ies interested in participating.

SecretsBCN, the festival’s founder and pro-moter organisation, gives you the tools to de-velop the project in your city.

The SIMFONIC CLUB is our international department aimed to expand the SIMFONIC Festival worldwide. We provide the know-how and the necessary experience to ensure the successful implementation of the project in the chosen city.

Students from different Mu-sic Schools create a musical environment in their cities

All musical styles are repre-sented: symphony orches-tras, choir singing, hip-hop, pop, rock, big band, piano recitals or DJ’s sessions

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4Arts Barcelona–Musicoteràpia ComunitàriaAcadèmia MarshallAlegrededalt Escola de Música Amadeus Acadèmia d’Estudis St. GervasiAula de Música 7Banda i Majorets Triangle de SantsCasal dels InfantsCAT Centre Artesà TradicionàriusCentre d’Educació Musical DiaulaConcertante BCN Academia Int. de MúsicaConservatori Municipal de Música de BCN.Cor Jove de l’Orfeó CatalàCor Jove Orfeó AtlàntidaCor Novaura de BarcelonaCoral El Caliu, espai gent granDiapasó Centre MusicalDiesi Escola de MúsicaEscola Betània-PatmosEscola de Música AccentEscola de Música AllegrettoEscola de Música BCN FusióEscola de Música CaspEscola de Música del PalauEscola de Música FarréEscola de Música Front MarítimEscola de Música Jam SessionEscola de Música Joan LlongueresEscola de Música Orfeó GraciencEscola de Música PausaEscola de Música Sant GervasiEscola de Música Tarantel•laEscola Música Virgínia BlancEscola d’Educació Musical MusicantEscola d’iniciació Musical de la Fundació LlorEscola Luthier de Música I Dansa EMM Eixample Joan Manuel SerratEscola Municipal de Música Sant AndreuEscola de Música Esclat Vila OlímpicaEscola Superior de Música de Catalunya Escola Taller de Blues de BarcelonaEscuela de Guitarra Flamenca Joaquín Her-reraEstudi de Música Fabra Estudi de Música Tri-tòEstudi Musical La SalaInstitució La MirandaInstitut Juan Manuel ZafraInstitut La GuineuetaL’Escola de Músics i Escola de Música JPCMúsica Coral MexicanaMúsicos Por La PazMusicWoodPioneer DJ Kids- Institut Secretari ColomaSamba do BarnaTaller de Músics- ESEMThe New ZombisTrémolo, Formació Musical:UT Centre Estudis MusicalsVirtèlia Escola de Música

Girona

Associació Coral GerionaAssociació i Cor ÀkanClaudefaulaCoral del GEiEGCoral Joventut del GínjolCoral Les Veus del CricEscola Municipal de Música Antoni AgramontEscola de Música Mestre Lluís TorresEscola de Música Sant GregoriEscola de Música del GironèsEscola de Música de PalafrugellEscola de Música Sol de SolfaEscola Internacional Bambini Montjuïc GironaEscola Municipal de Música Conrad SalóEscola Mpal de Música de Cassà de la SelvaEscola Municipal de Música de GironaEscola Mpal de Música de St Feliu de GuíxolsEscola Municipal de Torroella de Montgrí

Figueres

Coral Escola Sant PauCoral d’INS Ramon MuntanerEscola de Música Activa “La Flauta Màgica”Escola de Música del Casino MenestralEscola de Música Municipal de la JonqueraEscola de Música Municipal “El Gavià” de l’EscalaEscola de Música TonsJove Orquestra de FigueresPreludiTemps de MúsicaYes the Music

Lleida

Arts Musicals, Escola de MúsicaCoral ShalomInstitut Samuel Gil i GayaL’Intèrpret, Escola de MúsicaL’Orfeó LleidatàMancomunitat per la Música a Les GarriguesMúsics - Taller de Música

Lleida Província

Arts Musicals de la Ribagorça, Escola de MúsicaConservatori Municipal de Música de CerveraEscola Municipal de Música d’AgramuntEscola Municipal de Música d’AlguaireEscola Municipal de Música d’AlmacellesEscola Municipal de Música de BalaguerEscola Municipal de Música de GuissonaEscola Municipal de Música de MollerussaEscola Municipal de Música de Sant Guim de FreixenetEscola Municipal de Música de SolsonaEscola Municipal de Música de Tremp

The relationship between music and architecture invites you to enjoy, in a special way the diverse and unique venues of our cities.

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Alberg de Joventut M.de Déu de MontserratAteneu BarcelonèsBasílica Santa Maria del PiBiblioteca ClaràBiblioteca Nacional de Catalunya- JardinsCafè Teatre LlantiolCaixaForum BarcelonaCasa de les Altures- Seu districte d’HortaCasal de Barri Congrés IndiansCasal Font d’en FarguesCentre Cívic Can DeuCentre Cívic Can Felipa Centre Cívic Casinet d’HostafrancCentre Cívic Fort PiencCentre Cívic Joan Oliver “Pere Quart”Centre Cívic La SedetaCentre Cívic Pati LlimonaCentre Cívic SarriàCentre Cívic Torre LlobetaCentre Cultural AlbaredaCentre Cultural Can FabraCentre Cultural la Casa ElizaldeClaustre de la Facultat de Medicina de la UBConsulado General México- Casa Muley AfidFNAC ArenasFNAC Diagonal MarFNAC El TriangleFNAC L’IllaFNAC La MaquinistaFundació Privada BetàniaPatmosHarlem Jazz ClubHotel Mandarin Oriental, BarcelonaIED barcelona- Escola Superior de DissenyInstal•lacions del Futbol Club BarcelonaJardins d’Enric Sagnier- Centre Cívic Casa SagnierMEAM- Museu Europeu d’Art ModernMonestir de PedralbesMuseu Frederic MarèsMuseu Picasso (Pati Noguera)Palau de la Música Catalana- FoyerPalau de la VirreinaPalau Macaya- Obra Social “la Ciaxa”Palau MojaPalau RobertParc d’Atraccions TibidaboPati de la Seu del Districte de Nou BarrisPoble Espanyol de Barcelona (Baluard)Recinte MaternitatSeminari Conciliar de BarcelonaSeminari Salesià Martí- CodolarTeatre AkadèmiaTeatre Nacional de CatalunyaUniversitat Abat Oliba CEUZoo de Barcelona

Girona

Banys Àrabs de GironaCasa de Cultura: Auditori Josep ViaderCasa Masó. Fundació Rafael MasóCentre Geriàtric Maria GayClaustre de la Diputació de GironaEsglésia Mare de Déu dels DolorsFundació Valvi (Sala M. Martí i Pol)Museu d’Arqueologia de CatalunyaMuseu d’Art de Girona (Jardins)Museu d’Història de GironaPati del Centre Bonastruc Ça Porta: Museu d’Història dels JueusPlaça IndependènciaPlaça dels JuratsRachel CohenRestaurant Els Jardins de la MercèTeatre Municipal

Arbúcies: Plaça de la VilaLa Bisbal: Passeig Marimon Asper

Figueres

Casa Empordà (Antic Escorxador)Església Sant PereINS Ramon MuntanerJardins del Consell Comarcal de l’Alt EmpordàMuseu de la Tècnica de l’EmpordàMuseu del Joguet de CatalunyaMuseu de l’EmpordàPlaça de l’AjuntamentPlaça Museu DalíPlaça Triangular

Lleida

Biblioteca Pública de LleidaCaixaForum lleidaCanonja de la Seu VellaEsglésia romànica de Sant MartíIEI- Institut d’Estudis Ilerdencs (Pati)Plaça PaeriaPlaça Sant Francesc

Lleida Província

Agramunt: carrer Ensenyament 17Alguaire: Espai Jove El TrullAlmacelles: Pavelló EsportiuBalaguer: Sala polivalent del Casal del Centre CívicCervera: Església de Sant AgustíGuissona: Sala Polivalent Ins. GuissonaMollerussa: Espai Cultural dels Canals d’UrgellPont de Suert: Plaça MajorSant Guim de Freixenet: Església del Sagrat Cor de JesúsSolsona:Plaça MajorTremp: Placeta de l’Església

VolunteersThe success of the project is due to both the citizens’ engagement and the volunteers net-work development. Previous to the festival the volunteers are trained to perform a diverse range of tasks.They watch over the event to ensure that it runs smothly, provinding any support needed, both previously and during the course of the festival.

PartnersMany entities support the festival. They link their image to an initiative with strong cultural, educational and social values, and they use this project as a platform to reach thousands of people quickly and directly.

2013SponsorsDammObra Social “la Caixa”La Casa dels PianosFundació Futbol Club BarcelonaDammGrup Catalana OccidenteEMIPACACEMVoluntaris 2000SGAEDivino ConceptoKaktus Music

SupportersGeneralitat de CatalunyaDiputació de BarcelonaDiputació de GironaDiputació de LleidaAjuntament de BarcelonaAjuntament de FigueresAjuntament de GironaAjuntament de LleidaTMB_ Transports Metropolitans de Barcelona

Media TV3Catalunya RàdioEl Periódico

SIMFONIC Festival2012 & 2013

Every year, the festival has the support of a musi-cal group which plays a key role during the event’s marketing campaign.

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Medias’ 2013 EFEACNEuropa PressLa VanguardiaEl PeriódicoAraLa RazónCatalunya RàdioRadio NacionalBTV

Print and Marketing material3,000 posters 60x40 cm33.000 brochure

On line and Social media campaignFestival SIMFONIC WebsiteFacebookTwiter

TelevisionTV3 1 week in the programme “Recomana”4 transmissions of the video clip presentation

C33 1 week in the programme “Recomana”

Banners1,000 banners during 3 weeks around the streets of Barcelona, Girona, Figueras and Lleida

Radios16 promos in Catalunya Radio25 promos in Catalunya Information 5 radio spot of 20” in Catalunya Radio10 radio spot of 20” in Catalunya Music Radio

Video clip presentation of the festival with the sup-port of the Catalan Band “ELS PETS”

T-shirts5,000 t-shirts for the musicians and the organiza-tion

NewspapersEl Periódico: 1 ad in colour of 110x350El Periódico: 3 ads in colour of 110x156El Periódico: What’s on diary

Online PressEl Periódico: campaign from 3 to 8 of June

TMB CampaignTransmission of the presentation video clip on the subway’s screens

Guide Time Out BCN51.000 copies in 4 languages

Barcelona City CouncilPresence at the City Council’s home website (www.bcn.cat)City Council’s Social media campaignLas Ramblas’ screen displaysCulture City Council’s Newsletter

Forfree sitePresence at the website home from 3 to 8 of JuneNewsletter for the 5,500 subscribers

Launching the event (S.G.A.E headquarters)Speakers were:Josep Mª Soler i Sabater (IEI Lleida Director)Lluís Puig (General Director of Popular and traditional Culture of the City Council)Joan Alegre (El Periodico General Director)Jordi Farrés (member of the EMIPAC Commit-tee)Mireia Hernández (Representative Cultur De-partment of the Barcelona council office) Jordi Gimeno (Festival Organizers)

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The communication cam-paign amount to € 75,000.

The festival appears in 92 medias: television, radio, newspaper and digital press.

2011 2012

25.000

23.000

21.000

19.000

17.000

15.000

13.000

11.000

10.000

15.0

00

17.0

00

People Attending

2011 2012

250

200

150

100

50

0 120

123

Organisations Involved

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3 Comparative2011-2012-2013 The festival is growing every year: the music reaches more places and more people enjoy this festival, increasing the presence in the media.

2013

25.0

00

227

2013

100

90

80

70

60

50

40

Media Report: Clipping

2011 20132012

50 65 84

2011 2012 2013

3.500

3.000

2.500

2.000

1.500

1.000

500

Marketing Campaign

Marketing Campaign

Posters

2011 2012 2013

15

13

11

9

7

5

3

1

TV

1572

60

50

40

30

20

10

0

Radios

8 8 41

8

7

6

5

4

3

2

Newspapers

4 4 7

3.00

0

2.00

0

1.00

0

35.000

30.000

25.000

20.000

15.000

10.000

5.000

Brochures

30.0

00

20.0

00

10.0

00

1.200

1.000

800

600

400

200

100

0

Banners

1.00

0

400

5.500

5.000

4.500

4.000

3.500

3.000

2.500

2.000

T-shirts

5.00

0

3.00

0

2.50

02011 2012 2013

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3TELEVISIONSTV3 - RecomanaC33 - RecomanaTV3 - Telenoticies8TV - Noticies 8alDiaBTV - InformatiusInfoK3/24Lleida TVTramuntana TV (Figueres)BTV – Roda de PremsaACN – Roda de PremsaACN – Cobertura de l’Acte

RADIOS Catalunya Radio (35 insecions)CatMusica (20 insercions)Catalunya Informació (16 insercions)Rac1 – InformatiusCatalunya Radio – InformatiusCatMusica – Entrevista a “ Notes de clàssica)LaXarxa – 2 EntrevistesRadio Nacional – InformatiusRadio Nacional – Programa “WonderLand”

NEWSPAPERSEl PeriódicoLa VanguardiaEl SegreEl Punt Avui (Lleida)El Punt Avui (Girona)Diari de GironaTimeOut

ON LINE CAMPAIGNOn line newsAra.catActualidad.esEl PeriódicoEmpordà.infoEuropaPress.esGente en BarcelonaLa Veu del país ValenciàLa InformacionLa VanguardiaLa XarxaNoticias.comNoticias de HoyPortal PometaSegreViu a LleidaACN – Agència Catalana NotíciesPressPeople

On line TVTramuntana TVTV3 a la cartaBTV8TV324.cat

Other PressACEM – Associació Catalana d’Escoles de MúsicaVoluntaris 2000SGAE

Governmental InstitutionsGeneralitat de Catalunya – Departament de CulturaGeneralitat de Catalunya - Biblioteca Pública de LleidaDiputació de GironaDiputació de Barcelona – AgendaDiputació de Girona – Casa de CulturaAjuntament de Barcelona – “Home” de la web bcn.catAjuntament de Barcelona – El ButlletíAjuntament de Barcelona – Adolescencia y JuventudAjuntament de Cervera – AgendaAjuntament de FigueresFigueres ObertaAjuntament de Girona – Qltura JoveAjuntament de Tremp – AgendaBarcelona Turisme – AgendaLleida MarxaXTEC – Xarxa Telemàtica Educativa de Catalunya

Specialist Magazines Bcn.com – Toda Barcelona en un BlogForFreeCultura21CulturetaFestes Majors de CatalunyaImperdibleBCNJove EspectacleKimdaysMundoguiaSonabéTime OutTorelló JoveUolala!Sàpiens.catGiroquè

ONLINE PARTICIPANTSSchoolsCor jove de l’Orfeó CatalàCAT: Centre Artesà TradicionàriusDiapasó Centre MusicalEscola d’Educació Musical MusicantCor Novaura de BarcelonaL’escola de música JPCAula de Música 7Escola de Música CaspCoral Joventut del GínjolJove Orquestra de FigueresYes The MusicEscola de Música Activa “La Flauta Màgica”Temps de MúsicaL’Intèrpret, Escola de MúsicaInstitut Samuel Gili y GayaEscola Municipal de Música de Mollerussa

VenuesAteneu BarcelonèsCentre Cívic Fort PiencCentre Cívic Pati Llimona IED Barcelona – Escola Superior de DissenyJardins d’Enric Sagnier – Centre Cívic Casa SagnierMuseu Frederic MarèsPalau de la Música CatalanaPoble Espanyol de BarcelonaCasa Masó – Fundació Rafael MasóFundació Valvi Museu d’Art de GironaMuseu d’Història de GironaConsell Comarcal Alt EmpordàBiblioteca Pública de LleidaIEI – Institut d’Estudis Ilerdencs

EngagingInnovativeEducationalEnjoyable

ThrillingExcitingEnrichingIntense

With the support of

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