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Simplify Information Access
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On Demand Insurance Business Problems1. We lose customers because we process new policy applications too slowly.2. Our claims processing is time-consuming and inefficient.3. We need to do a better job of attracting new customers.4. We need our employees to be more productive. 5. We need to grow revenue in existing accounts, and by partnering.6. Our development teams are always behind schedule and over budget.7. We need to gain maximum efficiency out of our IT infrastructure.
On Demand Insurance CEO
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Service Combining Frameworks
WebSphere Supports Information Integration
Enterprise Service Bus
PeopleIntegration
Process Integration Information Integration
Partner ServicesApplication Services Data ServicesPeople with Clients
WSDLWSDL WSDL WSDL WSDLWSDL WSDL WSDL
� Single programming view of federated data� Industry specific management of product data
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CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Independent Sources and Systems
Enterprise Information is in Isolated Silos
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CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Imaging/Document
Mgmt
ReportMgmt
Web Content/Media Asset
Mgmt
Database/CustomSystems
NetworkFile
Systems
Workflow/Business
Process Mgmt
SELF-SERVICE COMPLIANCECALL CENTER CRM / ERP WEBSITES
On Demand Enterprise Initiatives
Each application is programmed for multiple data sources
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CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Imaging/Document
Mgmt
ReportMgmt
Web Content/Media Asset
Mgmt
Database/CustomSystems
NetworkFile
Systems
Workflow/Business
Process Mgmt
SELF-SERVICE COMPLIANCE WEBSITESCALL CENTER CRM / ERP
WebSphere Information Integrator (WII)
WebSphere Makes it Simple, and Better
Each application see’s a single federated view
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D1 - 04 Simplify Information Access.ppt 7Data sources
DB2Customer
Data
DB2 Claims
SQL ServerPayment
XMLIncidents
Problem: Information for Claims is Stored in Many Places
Customer and Claims data in DB2
Claim payment data in SQL Server
Submitted claims forms stored in file system in XML format
Query
Query
Query
Query
Multiple queriesMultiple connectionsHarder to program
D1 - 04 Simplify Information Access.ppt 8Data sources
DB2Customer
Data
DB2 Claims
SQL ServerPayment
XMLIncidents
Query
Integrated Claims Information
WebSphere InformationIntegrator
Single querySingle connectionEasier to program
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� For the Customer Service Representative - one request to access all information
� For the Developer – a portlet with a single SQL query
� For the Administrator – manage view of servers, wrappers, nicknames
WebSphereInformation Integrator
Claims…
Payments….
Incident files…
SQL SvrDB2 <custssn> xsd:string,<score> xsd:int,….
<custssn> xsd:string,<score> xsd:int,….
ELEMENT incidents (incident)ELEMENT incidentDate(#PCDATA)….
Claims,…Payments,….
Incident files,…
claimid integer
payment decimal
CLAIMS
WebSphere Information Integrator Benefits
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DEMO: Integrated Claims Information
Claims Info
XML
DB2
SQLSRV
Customer Service Representative
Get combined claim information –incident forms, claims history, payment info
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� DB2 UDB � Informix� Oracle� Sybase� Teradata� MS SQL Server� ODBC
� Red Brick Warehouse� Classic Federation (5)
� IMS, VSAM, CA-Datacom, CA-IDMS, Adabas
� Ingres� Lotus Notes� Microsoft Access� Microsoft Excel� MySQL� PostgreSQL� Progress� SAS� Sybase SQL Anywhere� U2 (UniData/UniVerse)� and more…
� Web Services� SAP� PeopleSoft� Siebel� Content Data (4)� Additional Non-
Relational (4)� Life Sciences (6)� Legacy Data Access
via WS II Classic Federation for z/OS (6)
� Build custom wrappers� Java and C++ SDK
Non-relational WrappersODBC SourceRelational Source
Sample WebSphere Information Integrator Federation Data Sources and Wrappers
WIICE Source� FileNet (6)� IBM (6)� Microsoft (2)� …
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Advantages of WebSphere Information Integrator over Competition
Source: IBM Software Group Competitive Project Office, 2005
� Widest range of supported information sources� Competition (BEA, Oracle, SAP, Microsoft) rely on third parties or
custom code
� Supports structured and unstructured data� Oracle Gateways does not support unstructured data� BEA Liquid Data does not support unstructured data
� Supports update in addition to query� BEA Liquid Data only supports query
� SAP and TIBCO do not provide this function
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Product Information Management
IBM
Industry Specific
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Merchandise
PlanningMarkdown
Optimize Return to Vendor
NewProduct
intro
PricingOptimize
Promo-tionsMgmt
Productsourcing
End oflife
Images,DocsExcel
Flyers, Inserts,Catalogs
Email,eCommerce
Info-Stations,Kiosks
Shelf Tags,Signage
Point of Sale
RFID
UCCnet
TRANSORA
WWRE
UDEX
QRS
SINFOS
EDI &Manual Entry
New Item Form
Contracts Authorize /Reject
Category Managers
Vendor Managers
Logistics
Price Update
Regional Managers
Brand Managers Customer
Support
Promotion Mgrs
Category Managers IT
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
CPFR
External data sources
Internal data sources
Where information is needed
Current Processes –EDI, Paper, Spreadsheets, Phone, Fax, email
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Errors in data – 30% of data in retailers systems is wrong
Lost productivity – 25 minutes manual cleansing per SKU per year
Slow time to market – 4 weeks to introduce new products
Invoice deductions – 43% of invoices result in deductions
Failed scans – up to 70,000 per week (1 large US Retailer)
Lost sales – up to 3.5% per year
Source: A.T. Kearney, GMA, AMR
79% of Retailers and 61% of CPG manufacturers rank “item
management” as their top priorityWebsite &eCommerce
SalesBrochures
ProductSpecs
Shelf Tags &Signage
Kiosks &Info-Stations
RFID
UCCnet
TRANSORA
WWRE
OtherData Pools
Portal
EDI
Broker & RetailDirect
Images,DocsExcel
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
Business Impact of Fragmented Processes & Systems
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Images,DocsExcel
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
CPFRReturns
End ofLife
Website &eCommerce
SalesBrochures
ProductSpecs
Shelf Tags &Signage
Kiosks &Info-Stations
RFID
ContentLeverage
Browser-based
UnlimitedAttributes
MultipleCategorizations
Multi-enterprise
Standards-based
Security andAudit
NewProduct
Intro
PricingOptimization
PromotionsMgmt
4) Workflow and solutions for supporting multi-department and multi-enterprise business processes
2) Tools for modeling, managing, capturing
and creating this information with high user productivity and
high information quality
1) A flexible, scalable repository managing and linking product,
location, trading partner, organization,
and terms of trade information
6) Leveraging this information via
many internal and external electronic and human touch
points
5) Exchanging and synchronizing this
information externally with
business partners
Product
Product
3) Integrating and synchronizing this information internally with legacy systems, enterprise applications, repositories and masters
I n t e g r a t e – T r a n s f o r m – H a r m o n i z e
UCCnet
TRANSORA
WWRE
OtherData Pools
Portal
EDI
Broker & RetailDirect
Global DataSynchronization
WebSphere Product Center Capabilities
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Rich Data Model for Product Information� Manage items and various relationships among items (packaging,
substitution, cross-sell, up-sell, bundles/prepacks/outfits etc.)
� Manage locations, location hierarchies and various attributes related to locations
� Best-in-class category hierarchy support
� Support for specific attributes and attribute values� Category � Location� Trading Partner� Relationship
� Manage linkages among items, locations, organization and tradingpartners
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Web Hierarchy and Sub Category
Promo. Price
Sizes
Colors
Images Marketing Benefits Cross-Sell & Up-sell
Sample Result of Product Information Management
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Source: IBM Software Group Competitive Project Office, 2005
Product Information Management Comparison
� SAP NetWeaver – Master Data Management� Only consolidates product information for better decision-making� Does not feed multiple touch points
− Web sites, kiosks, product brochures, etc� Does not support product lifecycle business processes
− Pricing optimization, promotions, returns
� Microsoft does not provide this functionality
� BEA does not provide this functionality
� TIBCO does not provide this functionality
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