simply engage who we are, what we do
TRANSCRIPT
Local Online Marketingfor
Multi-Unit Brands
Experience Matters
Over 50 years of combined expertise database marketing, email and mobile marketing, media and content management, artificial intelligence, data mining and advanced internet technologies
ED VINCENT, FOUNDER & CEO
EmailPredict (Founder) - Company provides email marketing and data services to hundreds of media brands including TV shows (The Walking Dead, Mad Men, Breaking Bad) and TV Networks (IFC, Sundance Channel, Music Choice and WE tv).
Citystuff (Founder & CEO) – eCommerce company connecting hundreds of small businesses through a network of logistics and fulfillment selling millions of dollars of goods. Acquired in 2001.
Toronto Dominion Bank (Investment Banker)
JIM SCOTT, PRESIDENT & COO
Chief Operating/Information Officer for database marketing/services companies including ARGI; Donnelley Marketing (infoUSA); and Fala Direct Marketing
Response Logic (Founder & CEO) – Behavioral data marketing company acquired in 2001
Philip Morris and IBM (Director of IT)
JOHN CHING, CTO
High-tech industry veteran with expertise in artificial intelligence, data mining, analytical modeling and messaging systems.
John joined Yesmail following Yesmail's acquisition of Digital Connexxions Corp., where he was the CTO and was responsible for defining the strategic directions of the Email Service Provider's overall technology, products and ASP services.
Previously John was the CTO of ResponseLogic and Infotriever Inc.
Multi-Unit Marketing Dilemma
• 80% of U.S. population online by 2015• 2.6 billion local searches monthly• Mobile search growing at 500% a year• 82% of local searches result in an in-
store visit, website visit, a call or purchase
• 70% of consumers use social media to make local purchase decisions
CONSUMER BEHAVIOR
• MILLIONS INVESTED to build consumer awareness, interest and preference by national brands: “One message fits all”
• NO ENGAGEMENT by the local storefront: 87% of multi-unit local stores have NO ONLINE PRESENCE
• LOCAL STORES LACK experience and tools to execute local audience engagement at its final stage
• RESULT: lost opportunity and knowledge
TYPICAL MULTI-UNIT CAMPAIGN
$50 BILION LOST each year in potential revenue due to problems by U.S. firms due to localization
Location Is The New Context
By 2015 companies that focus on an integrated
processes for local marketing enablement will
INCREASE REVENUE 15-20%
Will You Be Location Be Found?
SEM
• Paid search campaigns• Pay when clicks occur• Custom message
SEO
• Content, keywords, video, social media, blogging and mobile ready
It’s Not About Automating National Messages
• Understanding customer behavior and need is becoming a crucial universal metric for long term success
• Old-school product “push” marketing is being supplanted by urgent need to be customer-centric: What does the customer want?
• Channels are becoming a matter of personal preference – Facebook, Twitter, Email, Mobile, Tablet, or Computer
• Knowing what customers buy is valuable; Predicting what they’ll buy is extremely valuable; Delivering the right message and triggering the buying action is priceless!
Goal: Customer Centric Engagement
Steak Lover
Chocolate lover
Avid sports fan
Never misses a
watch sale
Runs 5k races
City dweller
Casual shoe buyer
Pizza Lover
Social Media
Influencer
Baby Gifter
Winter cruise taker
Redeems email
coupons
Avid family camper
Pizza Lover
Reads blog reviews
Daily music downloader
Hobby furniture
maker
Fast Food Lover
Wool Skirts
Avid Swimmer
Allergy-friendly cleaning products
Develop Rich Customer Insight Across Touch-points and Interactions
The Result
• Increase local web traffic• Increase local social media fan base • Grow email list at the local level• Increase Audience Engagement / In-store Traffic • Increase Revenue!
By ensuring a consistent and branded online experience at the local level with a focus on consumer centric engagement, multi-unit brands will:
How SimplyEngage Helps
• Franchisor– Consistent look and feel across
franchise base – Shared data media assets across
franchise base– Reporting at franchise, region, and
corporate level• Franchisee
– Ability to engage locally– Ability to tailor messaging – Ability to understand local marketing
performance• Measurable Results
– Audience / customer insight – Revenue growth
Integrated Marketing Platform
Insight Driven Platform For Local Website, Social and Email ExecutedLocally, Controlled Globally
SEO Friendly Website
Professionally designed website that adheres to brand standards but ensures you will always be found via local search. By using a responsive design approach, your audience will find and interact with you on their device of choice.
• Social media integration• Email capture• Blogging• YouTube video• Contact info• Map/Directions• 24/7 customer access for editing• Reporting
Social Media Management
Increase shares, likes, tweets and comments by actively engaging with your local customers.
• Facebook integration• Twitter integration• YouTube integration• Discuss promotions• Newsworthy info/events
Email Marketing
Engage new customers, drive repeat business and generate referrals
• Professional customized templates
• Build brand loyalty• Stay relevant and
connected
• Send promotions and
special offers• Increase/build loyalty
programs• Track results
Shared Media Assets
Media library allows brands to share images, videos and coupons across their entire location base.
• Media can be used for emails, blogs, social media and website
• Corporate can manage online assets and share with locations
Multi-level Reporting
Measurable results• Complete
transparency– Local, Regional and
Corporate– Identify local
engagement intent across your data
– Remove the complexity for the multi-unit owner/operators
Measureable Results
62 Pearl Street – Floor 2New York, NY 10004
(646) 535-1602www.simplyengage.com