sip progress report ipcc comptel conference anaheim, feb.2004 manuel vexler sip forum chair sp-wg
TRANSCRIPT
SIP Progress Report
IPCC CompTel ConferenceAnaheim, Feb.2004
Manuel VexlerSIP Forum
Chair SP-WG
www.sipforum.org
Service Providers Working Group 2
Where to find SIP?
Voice over LAN / BroadbandCable Telephony
IM, Web phones, Multimedia
IP PBX and IP Centrex
SIP
146M SIP/WinXP PCs in 2003146M SIP/WinXP PCs in 2003
147K FWD users 180 countries147K FWD users 180 countries
130+K residential lines 130+K residential lines Vonage, 8x8, i2Tel, VoloVonage, 8x8, i2Tel, Volo
Applications Interconnect
Service Providers Working Group 3
Servers
Content ApplicationsInternet
Clients
Building Blocks for IP-Telephony
IP Network
IP AccessSIP Clients
Dedicated Transport and Signalling
Customized ServicesF
ixed
Tel
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on
yF
ixed
Tel
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y
En
terp
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PB
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se P
BX
Cel
lula
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Cab
le T
elep
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able
Tel
epo
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SIP
How SIP WorksSession establishment: locates users first
Session description: provides connectivity
Application agnostic: messages are generic
Negotiation guarantees interoperability
Benefits of using SIPUses Web Hypertext format
• Integrates browsing, email, voice calls,presence, instant messages and videoconferencing
Compact and simple protocol stack• Easy to develop and deploy
• Used by IP-Telephony (IPT), cable and 3G wireless
Independent of the underlying IP network• New applications and services delivered without
changes to network infrastructure
• Uses URLs to address SIP resources
Service Providers Working Group 4
SIP is much more than IP-Telephony
Servers
Content ApplicationsInternet
Clients
IP Network
IP AccessSIP Clients
SIP
Media convergencePhones and Soft PhonesIP-Telephony Fixed LineIP PBX and IP CentrexConferencingCall Centers / ACDCable Telephony3G Wireless SMSVideoconferencingInstant MessagingPresenceVideo deliveryWeb integrationBusiness Processes…
Service Providers Working Group 5
SIP v2 H.323 v5
Philosophy
Designed for IP and Internet.
Open session between two points following the Web (URL)
Designed for LAN multimedia. Detailed specs include physical layer (CODECs)
New Services Extensions to SIP can be negotiated during session.
2+ years to deploy a new service; first requires ITU to ratify new version
Multimedia Handling
Can mix media during session.
Include Presence management
Cannot mix media in same session.
No Presence management
Failure Handling Network failures handled by application
Network failures handled inside the H.323 protocol
Market Standard gaining market share (replaced H.323 at Microsoft)
Broad support – legacy protocol. Last major H.323 rev. was V4 ratified in Nov. 2000.
SIP vs. H.323
Service Providers Working Group 6
SIP Benefits: Services Delivery
Media independence (similar to HTTP and SMTP)
Rapid service deployment (separation from transport)
Integration of IT and telecom
Built-in mobility
Broadly accepted standard 20 SIP related protocols
over 100 drafts for voice over IP , packet Cable, 3G wireless, Short Messages, security
Service Providers Working Group 7MA&C
Traffic aggregation & Long distance
OPEX Savings
Productivity increases
Business Process Integration
3 6 9 12 15 18 21 24
SIP Benefits:Value Creation
Months
Cu
mu
lati
ve S
avin
gs
Service Providers Working Group 8
Business Process Integration
Service Providers Working Group 9
Service Providers Working Group 10
Example: Broadband installation
Reduced time and costSmart dispatch
One visit
Automated back and front office update
Generate additional revenuesLeverage on customer visit to sell additional features and offer promotions
Service Providers Working Group 11
Service Providers Working Group 12
Disruptive Technologies
Successful, well-run, well established companies loose markets, when they fail to differentiate between sustaining and disruptive technologies.
Sustaining Sustaining technologies improve technologies improve established products. They are usually established products. They are usually developed by companies holding a developed by companies holding a leadership position in their industries.leadership position in their industries.
DisruptiveDisruptive technologies start with technologies start with features that a few fringe customers features that a few fringe customers value. Products are typically cheaper, value. Products are typically cheaper, simpler, smaller, better performing, and simpler, smaller, better performing, and more convenient to use.more convenient to use.
Service Providers Working Group 13
Sustaining Technology IPT gains market share
Total Phone System
IP Telephony
0
2
4
6
8
10
12
14
16
18
(Millions)
2002 2003 2004 2005 2006Yankee Group, 2003
Service Providers Working Group 14
Sustaining TechnologyIPT with broadband
Bundled services to fight broadband churnIPT is used as customer “loyalty reward”
IPT is ready for bundling with broadband Internet
Service Providers Working Group 15
1996 1998 2000 2002 20040
200
400
600
800
1,000
(Mill
ion
s)
Fixed
Mobile
Internet
Mobile Internet
2006
1,200
IPT
SIP
Disruptive TechnologyMedia Convergence
SIP delivers converged servicesSIP delivers converged services
Service Providers Working Group 16
Disruptive Technology Geographical independence
A local call anywhere in the worldA local call anywhere in the world
In Austin (512) 233-4567
In Mexico City (512) 233-4567
In Rio (512) 233-4567
In Rome (512) 233-4567
In Delhi, India
(512) 233-4567In Cape town(512) 233-4567
In Montreal (512) 233-4567
In Delhi, Iowa(512) 233-4567
Service Providers Working Group 17
SIP is on the roll
SIP changes the way services are delivered– wireline to cable
– cellular to Wi-Fi
– soft phones to Instant Messages
Solid business cases• CAPEX, OPEX savings
• productivity savings
• integration with business processes
A great set of standards to work withinteroperability end point to end, and network to network
comprehensive 20 SIP related protocols and 100+ drafts
simplicity modern software embraced by OEMs and ASPs
SIP
Service Providers Working Group 18
SIP Forum41 Full Member Companies, over 1200 members
Interoperability–SIPit
–SIMPLEt
–Certification Working Group
SIP Marketing–Tradeshow participation
–Speakers bureau
–Whitepapers and Website
Service ProvidersSupports the entire community
including wireline, wireless, cable operators, and ISPs
Defines SIP and convergence needs for all Service Providers
Service Providers Working Group 19
SIP ForumService Providers Working Group
We are developing SP specific requirements Proposed practices for interconnecting SIP providers
SIP Services for revenue generation
We have 30+ members (sample list) ATT, BT, Cingular, France Telecom, KDDI, MCI, Pulver and Savvis
We need your inputIt is your choice to communicate what your business needs…
…but if you don’t do it, we may miss customer features to suit you
You can join as an individual for free, even if your company isn’t member of the SIP Forum
We frugal on time and focused on results Bi-weekly conference calls of 1 – 1.5 hours
Our two editors helped by a core group are progressing rapidly
Participation is strictly on volunteer basis